• Title/Summary/Keyword: 선호도 평가

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On the Adjustment of Weight of Multiple Decision Making Group Problems (다수 의사결정 그룹 문제의 가중치 조정에 관한 연구)

  • Yeo Ki-Tae;Ryu Hyung-Geun;Lee Hong-Girl
    • Journal of Navigation and Port Research
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    • v.29 no.1 s.97
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    • pp.59-64
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    • 2005
  • MDMG(Multiple Decision-Making Group) problems comprise those of UDMG(Unit Decision-Making Group) which contradict each other. For the evaluation problem of port competitiveness, it has the complicated evaluation characteristics of multi-strata-complex and multi-attributes. Especially, it becomes typical MDMG problems in the evaluation which a great number of decision makers such as shipping companies, freight forwarders, logistics companies and researchers participate in This evaluation of complex problems needs the compensated process of weight which rationally unites heterogeneous preferences of each of groups. In this respect, the purpose of this study is to remove the uncertainty of the UDMG using the theory of DS (Dempster-Shafer) and present the integrated weight through the level process.

A Differences in Preference and Evaluation on the Image of Make-up (Part II) -Focused on Perceiver's Age & Habitant- (화장색 이미지평가와 선호도 차이 (제2보) -지각자의 연령과 거주지를 중심으로-)

  • Lee Yon-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.5 s.153
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    • pp.684-698
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    • 2006
  • This study consists of the stimuli of a female model in her twenties with twenty-two different facial make-up. The subjects of this study are one thousand low hundred ninety seven purposive sampled-male and female grown-ups throughout the country. The period of the research was the December of 2004, one month, and the materials were analyzed by factor analysis, T-examination, analysis of variance, Cronbach's a, Duncan's Multiple Range Test. Here follows the result of the research. Firstly, Familiarity, Intelligence, Fitness, Charm, Tradition and Youth were came out as the result of factor analysis of make-up color image perception. Secondly, in age/lip color perception of bright skin tone, there was difference of Intelligence and Charm. In age/image make-up perception of bright skin tone, there was difference of Familiarity, Charm especially on Cool image make-up. Thirdly in habitant/lip color perception of dark skin tone, there was difference of Intelligence and Charm. In habitant/image make-up perception of bright skin tone, there was difference of Familiarity, Charm and of bright skin tone, Intelligence, Charm, Tradition and Youth. Fourthly, there were the interaction effects on the gender of perceivers and lip color and image make-up of perceivers habitant. Lastly, in preference rate, lip color was more affected by age and image make-up were more affected by perceivers habitant.

Genre-based Collaborative Filtering Movie Recommendation (장르 기반 Collaborative Filtering 영화 추천)

  • Hwang, Ki-Tae
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.10 no.3
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    • pp.51-59
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    • 2010
  • There have been proposed several movie recommendation algorithms based on Collaborative Filtering(CF). CF decides neighbors whose ratings are the most similar to each other and it predicts how well users will like new movies, based on ratings from neighbors. This paper proposes a new method to improve the result predicted by CF based on genres of the movies seen by users. The proposed method can be combined to the most of all existing CF algorithms. In this paper, a performance evaluation has been conducted between an existing simple CF algorithm and CF-Genre that is the proposed genre-based method added to the CF algorithm. The result shows that CF-Genre improves 3.3% in prediction performance over existing CF algorithms.

A Study on the Post Evaluation for University Public Space Renovation based on Analysis of Students' preference (대학생 선호도 분석 기반 대학 공용공간 리노베이션의 사후평가에 관한 연구)

  • Choi, Ho-Soon
    • Journal of the Korean Institute of Educational Facilities
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    • v.27 no.3
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    • pp.15-23
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    • 2020
  • Nowadays, many educational facilities are being renovated. However, due to the absence of a system for post renovation of educational spaces, users are less satisfied with the spaces after the renovation and there is a limit in establishing future directions for improving educational space renovation. From this point of view, this study was conducted to increase the users' satisfaction in renovation space planning of educational spaces and to establish a system for management after renovation. As a specific research method, the space preference of students was used to evaluate the space after renovation. By researching the opinions of the students who use the most educational space, not only the direction of the renovation plan of the future educational space can be given but also the user's opinion can be reflected in the spatial plan in detail. In terms of management of future educational spaces, this study can be used as a basic study for developing post evaluation indicators for renovation of educational facilities.

Application of Conjoint Analysis to Evaluating Alternatives for Outlet Shopping Center Development (컨조인트 분석을 활용한 아웃렛 쇼핑센터 개발대안 평가)

  • Shin, Jong-Chil;Park, Jeong-Hyun;Baik, Min-Seok
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.485-499
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    • 2012
  • With the maturity of department stores and discount stores, many Korean retail companies have an interest in developing outlet shopping centers such as Yeoju Premium Outlet so on. To develop a successful outlet shopping center, developers should understand consumer's preferences on many attributes of development alternatives. This study analyzes consumer's preferences on outlet shopping center and evaluates various development alternatives by using conjoint analysis. With empirical research for outlet shopping center development, this study can elicit potential shopper's preference for outlet shopping center. The empirical result shows discount rate is most important attribute to develop outlet shopping center. The potential shoppers have higher preference for higher discount rate. Location is the second important attribute. Brand is the least important attribute. By using utilities derived from analysis, this study performs various choice simulations. Through choice simulation analysis, this study tries to find the best development alternative for new outlet shopping center.

Quantitative Analysis of Landscape in Tokyusan National Park (덕유산 국립공원 경관에 대한 계량적 분석)

  • 김세천
    • Korean Journal of Environment and Ecology
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    • v.7 no.2
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    • pp.231-240
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    • 1994
  • The purpose of this study is to suggest the objective basic data for applying to development and conservation management of the national park through the quantitative analysis of the visual quality included in the and physical environment of the Tokyusan National Park. For this, spatial images and structures, of natural elements have been analyzed by factor analysis algorithm, and degree of visual quality has been measured mainly through questionnaries. Result of this study can be summarized as follows. Factors covering the spatial image of the Tokyusan National Park landscape have been found to be the overall synthetic evaluation, appeal, spatial, natural quality and dignity factors such as the overall synthetic evaluation, spatial and appeal yield high factor scores. The main factors determining the degree of visual quality are the clearness valley, peculiarity of configuration, natural of trail, harmony of suitable artificial planting and temple.

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Multimodal Media Content Classification using Keyword Weighting for Recommendation (추천을 위한 키워드 가중치를 이용한 멀티모달 미디어 콘텐츠 분류)

  • Kang, Ji-Soo;Baek, Ji-Won;Chung, Kyungyong
    • Journal of Convergence for Information Technology
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    • v.9 no.5
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    • pp.1-6
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    • 2019
  • As the mobile market expands, a variety of platforms are available to provide multimodal media content. Multimodal media content contains heterogeneous data, accordingly, user requires much time and effort to select preferred content. Therefore, in this paper we propose multimodal media content classification using keyword weighting for recommendation. The proposed method extracts keyword that best represent contents through keyword weighting in text data of multimodal media contents. Based on the extracted data, genre class with subclass are generated and classify appropriate multimodal media contents. In addition, the user's preference evaluation is performed for personalized recommendation, and multimodal content is recommended based on the result of the user's content preference analysis. The performance evaluation verifies that it is superiority of recommendation results through the accuracy and satisfaction. The recommendation accuracy is 74.62% and the satisfaction rate is 69.1%, because it is recommended considering the user's favorite the keyword as well as the genre.

Emotion and Sensibility Comparison between Loanword and Hangul Label in Fashion Industry (의류 패션산업에서 순한글과 외래어 용어에 대한 감성비교)

  • Yoon, Yongju;Na, Youngjoo
    • Science of Emotion and Sensibility
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    • v.18 no.1
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    • pp.79-94
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    • 2015
  • The purpose of this study is to analyze the emotion and sensibility of fashion words in terms of words types, such as loanword and Korean words, Hangul in fashion product label and fashion manufacturing industry. We surveyed 200 persons in their 20s using the questionnaire on the stimulus of product tag label and fashion words with 15 adjectives. Based on daily usage of foreign words in fashion market, we selected 1 item label in 3 forms: 1) Hangul label written in loan words 2) Label written in English and 3) Label written in Hangul and 3 fashion words in 2 forms 1) loanword and 2) Hangul. And the label types and fashion words were analyzed and investigated in terms of consumer's sensibility, preferences and estimated product price. The results are following: consumers preferred loanword label than Hangul label, and they preferred loanword in English than that in Korean. They evaluated loanword more positively, such as refinement, gorgeous and elegant, etc. and estimated the product price of loanword label as higher. But in the sensibility of 'familiar' and 'stability', Hangul label was not significantly different to loanword written in Hangul. That is, label written in English is the highest in all the evaluation, and loanword label written in Hangul is next, and Hangul label showed the lowest result. Consumers showed the evaluation differently between loanwords and Hangul according to their degree in fashion involvement. Consumers of high fashion involvement evaluated the sensibilities of 'refinement', 'elegant', and 'gorgeous' of loanwords as higher, whereas they had tendency to evaluate the sensibilities of 'familiar' and 'stability' of Hangul as higher or similar.

Effect of Feeding Fermented Food Wastes on Consumer Acceptability of Pork Belly (남은 음식물 발효사료 급여가 돈육 삼겹살의 소비자 기호도에 미치는 영향)

  • Park Hong-Yang;Park Keun-Kyu;Jung Young-Chul;Lee Eui-Soo;Yang Si-Yong;Im Byoung-Soon;Kim Cheon-Jei
    • Food Science of Animal Resources
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    • v.24 no.4
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    • pp.386-392
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    • 2004
  • The objective of this experiment was to compare tile effect of feeding the commercial feeds (control) or fermented food waste feeds (FEWF) on consumer's acceptability and preference of pork belly. The bellies from carcasses of gilts and barrows were used. The consumers evaluated raw meat for color, freshness, fat amount (5=too much fat; 1= not enough fat), fat acceptability and overall acceptability on 5-point stale (5=most desirable; 3=moderate; 1=least desirable) and grilled belly for flavor, taste, texture, juiciness and overall acceptability on 5-point scale (5=most desirable; 3=moderate: 1=least desirable). Raw belly of control had higher scores in color than belly fed FFWF. However, there were no differences between treatments for freshness, fat contents, acceptability of fat contents and overall acceptability (p>0.05). There were no differences in any sensory trait between control and FFWF belly after cooking (p>0.05). Mean scores for preference or overall-liking of raw and cooked belly also were not significantly different between two groups (p>0.05). This results mean that feeding FFWF to pork didn't change the sensory Properties of belly meat.

Sensibility Evaluation for Car Navigation System based on Vehicle-type Preference (선호 차종별 자동차 네비게이션 시스템의 감성평가)

  • Park Sung Joon;Kim Sung Hoon
    • Journal of Korea Society of Industrial Information Systems
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    • v.9 no.3
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    • pp.71-79
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    • 2004
  • Owing to the rapid increase of the number of automobiles, the traffic is being heavily crippled as time goes by. To provide drivers with better safety and convenience, a variety of CNSs(Car Navigation System) are being installed more and more specially for the vehicles which are produced in recent days. As the CNS has gained the public popularity, it has been playing a role as a component of the multimedia system in a vehicle in addition to providing the capability of route guidance service. It is, therefore, now recognized as an important unit of the vehicle interior system. As the situation has been changed as formerly described, it is necessary that not only the functions but also the usability and exterior features are to be designed to suit customers' tastes. This paper is an attempt to find out what the major sensibility factors which customers want as far as a CNS is concerned are. Because these factors can differ from a vehicle type to another that customers prefer, the analysis is based on the vehicle preference. It is proved that MDS(Multi Dimensional Scaling) is an effective method to analyze the sensibility factors for the different types of vehicles. The result shows that for the people who prefer the sedan-type vehicles, luxuriousness, harmoniousness, and texture are major factors. For people who like sports car, faminism, salience, and dynamics are major factors. For people who prefer SUV's(Sports Utility Vehicle) or MPV's(Multi Purpose Vehicle), solidity, dynamics, and convenience are important.

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