• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.726-738
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• 2016

This paper aims to examine structural relationship between the influence factors of customer loyalty, hypothesizing that m-CRM characteristics, market orientations, relationship quality and relationship length plays a crucial role in achieving customer loyalty in insurance companies. Total of 255 valid sample data were used to test study hypotheses. By using Structure Equation Modeling(SEM) method, the results show that m-CRM characteristics and customer orientation significantly influence to relationship quality except competitor orientation and all relationship quality are very significantly influence to customer loyalty being consisted of customer retention and word of mouth effect. In addition, the modulation effect of relationship length is confirmed about relationship between relationship quality and customer loyalty. A real situation we conducted our research may enable academics and practitioners to understand the antecedents and outcomes of m-CRM implementation in terms of market orientation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.3
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• pp.1863-1873
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• 2015

This study aims to research on the relationship between job resources, symptoms of burnout, and depersonalization and its impact on the customer orientation. Using data from hotel frontline employees of Seoul in Korea, it seeks to investigate the mediating effects of burnout symptoms and depersonalization to the relationships between job resources and customer orientation. Data was analyzed using Structural Equations Modeling (SEM) by of AMOS program. The research advances understanding of the relationships between job resources, emotional exhaustion, depersonalization as a situational personality trait and the FLE customer orientation in five deluxe star hotel environment. The findings highlight the value of burnout and depersonalization, and suggest a number of practical implications for the identification, recruitment and retention of hotel employees.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.103-128
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• 2003

As the service market is increasingly competitive, internal marketing, marketing orientation, and customer satisfaction are becoming a crucial issue to the survival and growth of the service firms. This Study examined the structure modeling of internal marketing, market orientation, and customer satisfaction to verify the relationship among construct variables. Conslusively, the higher degree of internal marketing and market orientation, the higher degree of customer satisfaction. Specifically, The positive impact of internal marketing, customer orientation and competitor orientation on customer satisfaction is verified respectively. But, the impact of interfunctional coordination on customer satisfaction is rejected. The company is required to intensify interfunctional coordination in company operation process to boost sustainable competative advantage.

• The Transactions of the Korea Information Processing Society
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• v.4 no.8
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• pp.1961-1974
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• 1997

WWW has accepted widely to the who wants the hypermedia-based internet services. And WWW introduces intranet environment which consists of the networks supporting TCP/IP and HTTP protocol for processing the task of company inside that. Intranet application should support not only acquiring the informations, but also producing, modifying and deleting the ones. But since previous hypermedia development methods lack modeling behavior of system and reuse, we need a new method for intranet application. In this thesis, we have proposed the OOIDM(Object Oriented Intranet application Development Method)supporting modeling behavior of system and reuse. And we have proposed the design patterns available for the intranet domain in order to reuse the design information. And we introduces a case study about OOIDM applying design patterns. Adaptation of design patterns to intranet domain gives us much benefits. Design patterns make it easier to reuse the successful design, architecture and reducing the design decisions.

• Journal of the Korea Convergence Society
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• v.7 no.5
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• pp.117-125
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• 2016

Implementation of patient feedback is considered as a critical part of effective and efficient management. This study is a retrospective survey after to ensure the medical convergence analysis of contents on customer dissatisfaction using medical services. The data were collected from dissatisfaction 319 case at a affiliated hospital. The result indicate that a repeat visit than the initial visit, outpatients were more dissatisfied than the inpatients. The type of dissatisfaction were more dissatisfied of the in communication and explanation of medical service, nursing service and procedure of administrative services. In the classification of disease the percentages of dissatisfaction in the digestive system and neoplasm were high in both groups(p<0.05). Based on the study to improve the quality of medical service. Prevent the recurrence of dissatisfaction and to establish a customer-oriented business strategy. Characterized by dissatisfaction factors and contents of each patient and should be structured to specific disease types of services through continuous medical convergence research.

• Proceedings of the CALSEC Conference
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• 1998.10a
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• pp.95-104
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• 1998

Nowadays, document management system is used to share the information using intranet in some enterprises. But for enterprise that is to share information with other enterprises, a simple information sharing environment like homepage or email is used. The goal of CALS is to increase productivity through rapid exchange of shared information between enterprises. CITIS is a software infrastructure in CALS and service standard to share the CALS data among business organizations. CITIS can be used as a software infrastructure for constructing virtual enterprise in the internet. In this paper, we design and implement CITIS prototype on the internet. Java is selected as an implementation language fer its portability and web-based characteristics. CORBA is an communication middleware for distributed objects.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2150-2156
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• 2013

This study attempts to identify how the value network of mobile industry has evolved in the value creating process. The longitudinal case study on SK Telecom was conducted by measuring the SK Telecom's investment structure during from 1999 to 2008. Results show that the convergence services based on the advanced mobile networks changed the revenue structure, and enabled SK Telecom to reposition as a media company. For the value creation, SK Telecom's value network has flexibly adapted to convergence environment through dynamic asset reconfiguration.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2000.05a
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• pp.43-49
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• 2000

That modem society is an information society, information society has placed a high value on information and knowledge. Therefore, modem civilization depends largely on information and knowlege so the most valuable sources of all intelligence activities. This paper was studied on the new developmental direction for intelligent network service. The results of this study is as follow: first, intelligent network service must be systematic development. Second, intelligent network service must be promoted, presenting the development and establishment direction in future society. Third, intelligent network service must be able to unify ail the networks. Fourth, intelligent network service must be development for customers. Fifth, the cost of intelligent network service is determined by Telecommunication Reguration Commission. Sixth, the number system of intelligent network service must be accomplished by number system for future

• Asia Marketing Journal
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• v.12 no.3
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• pp.43-62
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• 2010

The notion of customer orientation is now importantly considered in the context of banking industries. Despite customer-oriented organizational cultures, there are few studies addressing the relationship between customer orientation and its outcomes. In particular, this study aims at testing the effect of customer orientation as a key marketing effort designed by a bank. This is because interest rate sensitivity is critical for evaluating banking services after raising the base rate. In so doing, first, this study investigates the relationships among customer orientation, interest rate sensitivity, and customer loyalty. Second, this paper examines how the moderating effects of both deposit interest and loan interest rates influence the linkages of customer orientation-interest rate sensitivity and customer orientation-customer loyalty. To test the proposed model, research data are collected from 304 subjects who use banking services(e.g., Shin-Han, Kookmin, the First Bank, Hana, and Woori banks). Each construct was measured by published items and the psychometric properties of the three constructs, excluding two constructs of the moderators, were evaluated by employing the method of confirmatory factor analysis via the use of AMOS. The model fit was also evaluated using the CFI, TLI, and RMSEA fit indices that are recommended based on their relative stability and insensitivity to sample size. The findings show that the relationship between customer orientation and customer loyalty is significant, whereas the relationships between customer orientation and interest rate sensitivity and between interest rate sensitivity and customer loyalty are not supported. Although customer orientation is highly evaluated, customers' interest rate sensitivity that results in the comparison of interest rates plays an important role in reducing the effect of customer orientation. As a consequence, interest rate sensitivity does not influence customer loyalty. First of all, one of interesting results in this study is that the moderating effect of loan interest rate is quite different from deposit interest rate. In the case of deposit interest rate, the linkages both customer orientation-interest rate sensitivity and customer orientation-customer loyalty are insignificant. In the case of loan interest rate, however, the two proposed linkages are supported. As our proposed relationships are still in its infancy in the context of banking industry, our study contributes to enhance scholars' knowledge of bank services and provides insights for practitioners when their marketing strategies, particularly both deposit and interest rates, have to be established. Finally, this research also illuminates the need for further research that considers the influence of customer orientation on consumer's decision-making and bank profits. More specifically, the results are encouraging and will lead us to further investigate this key outcome of the banking deposit/interest rates.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.12 no.6
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• pp.44-53
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• 2013

Ongoing SWIM(System Wide Information Management) with the United States and European countries as the center is a part of the ASBU(Aviation System Block Upgrade) program improved performance of aeronautical data system in the International Civil Aviation Organization and a core technology of Integrated Aeronautical Data Management Network to elevate service through digitally aeronautical information management. Therefore, in this paper, we analyze SWIM architecture and network applied the concept of SOA(Service Oriented Architecture), and propose methods of implementation transforming applications operating established legacy aeronautical data system into integrated aeronautical data management network through adapter technology. This will allow development of middleware and application suitable for the next generation infrastructure network environment for efficient ATM(Air Traffic Management)and provide timely required information for users.