• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.343-344
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• 2023

본 논문에서는 최근 스마트업체이며 제조업체로 화두가 되고 있는 샤오미 키워드로 빅데이터 분석을 활용하여 분석하고자 한다. 샤오미는 2021년 스마트폰 제조업체 세계1위를 차지했고, 글로벌 100대 브랜드(2022)에는 처음으로 84위에 진입하여 급격하게 성장하고 있는 업체 중 하나이다. 특히 국내에서도 점차 점유율이 커지고 있는 상황에서 국내 소비자들의 인식과 향후 국내에서의 입지를 알아보고자 한다. 국내 포털과 SNS에 채널을 통한 '샤오미' 키워드에 관한 데이터를 통해 키워드 분석, 워드클라우드, 토픽모델링 등의 분석을 진행하여 최근 국내 샤오미에 관한 인식과 향후 방향성을 제시해보고자 한다.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.409-414
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• 2018

In China, the usage of smart speaker is continuously increasing. In this study, it is aimed to research on the user experience of the Chinese smart speaker. Therefore, we did literature research followed with theoretical background of smart speaker, and did case study of worldwide popular smart speaker brands. On this basis, we conducted in-depth interview with 8 users who have experienced with the top-selling Chinese smart speaker product "Tmall Genie" and "Mi AI speaker". The interview is based on 7 principles named Honeycomb model, which created by Peter Morville. As a result, users' discomfort was found in the functional part and the usability part of the smart speaker. Furthermore, the users were highly unsatisfied with the smart speaker in the credibility part. Accordingly, Chinese smart speaker should consider the user experience aspects to complement functional and usability parts for user.

• Information Systems Review
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• v.18 no.2
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• pp.1-22
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• 2016

In response to changes in the global market environment, companies in the Information and Communications Technology (ICT) industry have begun to pursue cooperation and competition on a business ecosystem level. In particular, to become a leader in the new growth engine industry of Internet of Things (IoT), companies around the globe aim to consolidate vertically up the value chain through a solid establishment of their platforms. This paper looks at Samsung and Xiaomi, whose strategies for creating an ecosystem based on their own platforms differ in accordance to the ecosystem in which they compete. An analysis of these two companies indicate that Samsung pursues a strategy to become the market standard by openly sharing its platform with complementary companies, whereas Xiaomi pursues a strategy that achieves value as a channel owner through the restriction on which companies may become partners. This paper concludes that as Samsung and Xiaomi strive to become IoT industry leaders, each company pursues a variant of a platform-based value chain integration strategy based on the specific nature of the ecosystems in which they compete, thereby creating value through a symbiotic relationship with their partner companies.

• Journal of Korean Society for Quality Management
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• v.44 no.3
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• pp.689-706
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• 2016

Purpose: This study identifies causality in IoT-based healthcare user's experience(playful experience, economical experience), trust, usage, degree of dependence and continuous use intention, especially focused on chinese case. Methods: Face to face interviews was conducted for people who has experience in the use of the Xiaomi Mi band. This study used Partial Least Square(PLS) method with the questionnaires from the interview. Results: IoT-based healthcare users taking playful experience have a strong trust in a positive economic experiences. Also, the user recognizing the experience as an economic one shows stronger intention to use continuously. Conclusion: By getting healthcare users have more economic experience, they have continuous use intention of healthcare product. The empirical findings can be applied to the related companies strategy building.

• Journal of Korean Society for Quality Management
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• v.52 no.2
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• pp.323-340
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• 2024

Purpose: The purpose of this study was to propose useful suggestions by analyzing research Xiaomi which are big data analyses, by collecting data based on Customer Perception in Textom. Methods: The collected data through scraping social media on the Textom site. And data preprocessing was performed using deleting and organizing data(text) that are duplicated, irrelevant, and where there is no meaning. The derived data were analyzed using Textom and Ucinet 6.0 with Text Analysis, WordClould, TF-IDF, Network Analysis, and Emotional analysis. Results: The results of this study are as follows; although the results of Xiaomi's text at domestic and global were similar, it was analyzed that there were perceptions of Xiaomi-related smart home products and cost-effectiveness in Korea, while in foreign countries, there were perceptions of functions and performance centered on smartphones. At domestic and global, the perception of Xiaomi was analyzed to be positive, and implications were presented based on these analysis results. Conclusion: Based on the results, if the product's performance or product competitiveness is considered to be meaningful in the market, and it is expected that there will be an opportunity to change the overall image of Chinese products.

• The Journal of Society for e-Business Studies
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• v.23 no.2
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• pp.49-65
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• 2018

The purpose of the research is to identify the effects of brand evidence, brand personality and negative factors on extended brand trust and customer purchase intention in IoT (Internet of Things) service. Negative factors include scarcity marketing and privacy concern. To achieve this objective, we analyzed the 269 respondents who had used Xiaomi products at least more than once. The results of this study are as follows: First, it was found that core service, self-image congruence of brand evidence and brand personality has a positive influence on extended brand trust. But, perceived price of brand evidence is not related to extended brand trust. Secondly, Scarcity marketing influenced extended brand trust. But, Privacy concern is not related to extended brand trust. Consumers did not realize privacy because of technological innovation of IoT. Thus, the research has a different significance from antecedent research.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.117-126
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• 2019

This research examined whether and how prior customer participation and the relationship commitment of the brand enhance experiential behaviors of offline stores such as Apple, Huawei, MI, Oppo, Samsung, Vivo. A structured self-report questionnaire was administered to collected 258 survey responses and structural equation modeling was applied using SPSS and AMOS. The results of this study are as follows: First, customer participation increased normative commitment, emotional commitment, and persistent commitment. Second, the relationship commitment of consumers enhanced various experiential behaviors such as entertainment experience, educational experience, escapist experience, and aesthetic experience. Third, consumers with high brand fanship reported more positive aesthetic and escapist experience. The results of this study are expected to provide effective marketing strategies for companies setting up offline experience stores by understanding customer participation and involvement that should be considered for consumers targeted.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.167-178
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• 2019

This research examined how the experience factors and environmental factors of experience store impact the perceived value of the brand and whether the perceived value enhance revisit intention. We collected 258 survey responses and formed structural equation modeling. The results indicated that education experience and esthetics experience had positive impacts on emotional value, while entertainment experience had a positive impact on functional value. Among environment factors, lighting, employee service and layout of the store had positive impacts on functional value, while lighting and employee service had positive impacts on emotional value. Both of the functional value and emotional value enhanced the revisit intention of customers. The results of this study are expected to provide useful information about consumers to the companies managing offline experience stores.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.61-68
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• 2022

This study examines the impact of consumers' subjective perception on the quality loyalty of the Internet of things, explores academic innovation schemes, and puts forward business strategies for on-site optimization of the industry. The research methods use online survey methods for Chinese consumers who have used or bought Xiaomi IoT products. The results show that the inherent attributes of Internet of things products have an impact on brand image, and brand image has an impact on customer loyalty. Brand image shows complete media effect in the relationship between hyper-connectivity and customer loyalty of Internet of things products. For the enterprises that develop the Internet of things, obtaining the perceived brand image has a very important strategic significance in expanding the loyal customer base.

• Korea Trade Review
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• v.42 no.1
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• pp.125-139
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• 2017

According to the US market research firm "Strategy Analytics(SA)", there is a sudden change of wind blowing in the global smart-phone market. In particular, several Chinese firms such as Huawei, Xiaomi and Oppo show a rapid growth in the pace of Chinese market, whereas other leading players like Apple and Samsung has slowly grown in China market. Therefore, this study will investigate the main antecedents of repurchase intention of smart phones in post-90th generation in China. In addition to this, the mediating effect of SIC will be analyzed. The results of the study are as follows; first, there is significant relationships among brand, individual experience and repurchase intention, on the other hand, there is no significant relationships between design, price, function factor and repurchase intention; second, SIC partially mediate the relationship between brand factors and repurchase intention. Based on the results targeted to post 90th generation in China, several implications are suggested for smart phone firms.