Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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Analysis of Xiaomi Trends Using Big Data - Based on Customer Perception at Domestic and Global -

빅데이터를 활용한 샤오미 동향분석 - 국내외 고객인식을 바탕으로 -

  • Eunji Lee (Global Leaders College, Yonsei University) ;
  • Jaeyoung Moon (Div. of Business Administration, Dongseo University)
  • 이은지 (연세대학교 글로벌인재대학) ;
  • 문재영 (동서대학교 경영학부)
  • Published : 2024.06.30
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Abstract

Purpose: The purpose of this study was to propose useful suggestions by analyzing research Xiaomi which are big data analyses, by collecting data based on Customer Perception in Textom. Methods: The collected data through scraping social media on the Textom site. And data preprocessing was performed using deleting and organizing data(text) that are duplicated, irrelevant, and where there is no meaning. The derived data were analyzed using Textom and Ucinet 6.0 with Text Analysis, WordClould, TF-IDF, Network Analysis, and Emotional analysis. Results: The results of this study are as follows; although the results of Xiaomi's text at domestic and global were similar, it was analyzed that there were perceptions of Xiaomi-related smart home products and cost-effectiveness in Korea, while in foreign countries, there were perceptions of functions and performance centered on smartphones. At domestic and global, the perception of Xiaomi was analyzed to be positive, and implications were presented based on these analysis results. Conclusion: Based on the results, if the product's performance or product competitiveness is considered to be meaningful in the market, and it is expected that there will be an opportunity to change the overall image of Chinese products.

Keywords

References

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