Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
권호 표지
DOI QR코드

DOI QR Code

The influence of the IoT based healthcare user's experience value on the usage and continuous use intention -Focused on Xiaomi Mi band user in china-

IoT기반 헬스케어 사용자 경험가치가 사용량과 지속적 사용의도에 미치는 영향에 관한연구 -중국내 샤오미 미밴드 사용자를 중심으로-

  • Shang, Meng (Department of Business Administration, Yeung Nam University) ;
  • Shin, Yong Ho (Department of Business Administration, Yeung Nam University) ;
  • Lee, Chul Woo (Department of Business Administration, Yeung Nam University)
  • 상맹 (영남대학교 경영학과) ;
  • 신용호 (영남대학교 경영학과) ;
  • 이철우 (영남대학교 경영학과)
  • Received : 2016.05.11
  • Accepted : 2016.07.07
  • Published : 2016.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

Purpose: This study identifies causality in IoT-based healthcare user's experience(playful experience, economical experience), trust, usage, degree of dependence and continuous use intention, especially focused on chinese case. Methods: Face to face interviews was conducted for people who has experience in the use of the Xiaomi Mi band. This study used Partial Least Square(PLS) method with the questionnaires from the interview. Results: IoT-based healthcare users taking playful experience have a strong trust in a positive economic experiences. Also, the user recognizing the experience as an economic one shows stronger intention to use continuously. Conclusion: By getting healthcare users have more economic experience, they have continuous use intention of healthcare product. The empirical findings can be applied to the related companies strategy building.

Keywords

References

  1. Anderson, J. C., & Gerbing, D. W. 1988. "Structural equation modeling in practice: A review and recommended two-step approach." Psychological Bulletin 103(3):411-423. https://doi.org/10.1037/0033-2909.103.3.411
  2. Baron, R. M., & Kenny, D. A. 1986. "The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations." Journal of Personality and Social Psychology 51(1):1173-1182. https://doi.org/10.1037/0022-3514.51.6.1173
  3. Bass, A. Brdiczka, D. Eyer, P. Hofer, S., & Pette, D. 1969. "Metabolic differentiation of distinct muscle types at the level of enzymatic organization", European Journal of Biochemistry 10(2):198-206. https://doi.org/10.1111/j.1432-1033.1969.tb00674.x
  4. Bhattacherjee, A. 2001. "Understanding information systems continuance: an expectation cofirmation model." MIS quarterly 25(3):351-370. https://doi.org/10.2307/3250921
  5. Chin, W. W. 1998. "The partial least squares approach to structural equation modeling." Modern methods for business research 295(2):295-336.
  6. Cho, D. H. 2013. "An Empirical Study on Use-Diffusion of Mobile Commerce." A dissertations thesis. Soongsil University.
  7. Cohen, J., & Cohen, P. 1983. Applied multiple regression-correlation analysis for the behavioralsciences, 2nd ed. Hillsdale, NJ: Erlbaum.
  8. Fornell, C., & Larcker, D. F. 1981, "Structural equation models with unobservable variables and measurement error: Algebra and statistics." Journal of marketing research 18(3):382-388. https://doi.org/10.2307/3150980
  9. Griffiths, M, Adrian S., & Paul B. 1999. "The UK national telephone gambling helpline-Results on the first year of operation." Journal of Gambling Studies 15(1):83-90. https://doi.org/10.1023/A:1023071113879
  10. Holbrook, M. B., & Hirschman, E. C. 1982. "The experiential aspects of consumption: Consumer fantasies, feelings, and fun." Journal of Consumer Research 9(2):132-140. https://doi.org/10.1086/208906
  11. Holbrook, M. B. 1994. "The nature of customer value: an axiology of services in the consumption experience." Service quality: New directions in theory and practice 21(1):21-71.
  12. Hwang, S. H, Yoon, S. J., & Oh, J. C. 2012. "Study on the Relationships Among Perceived Shopping Values, Brand Equity, and Store Loyalty of Korean and Chinese Consumers; A Case of Large Discount Store." Asia Marketing Journal 14(2):209-237.
  13. Kim, S. C. 2008. "The Influence of Online Experiential value on affect and Trust, and re-visit Intention." Journal of International Commerce and Information 10(1):117-135.
  14. Kim, S. Hoon, Lee, B. H., & Park, H. J. 2010. "The Relationships among Social Influence, Use-Diffusion, Continued Usage and Brand Switching Intention of Mobile Services." Asia Marketing Journal 12(3):1-24.
  15. Kim, S. M., Choi, M. K., & Oh, J. Y. 2009. "Effects of Country-image on Expectation of Medical Tour." JKSQM 4(7):87-99.
  16. Lee, S. H. 2009. "Hotel Use Customer's Experience Value is Competitive Isolation and Effect Relation Getting by Action Loyalty." The Korea Academic Society of Tourism and LEisure 21(4):489-508.
  17. Liu, R. J, Cai, J., & Zhang L. L. 2013. "An exploration of social networking sites (SNS) adoption in Malaysia using technology acceptance model(TPB) & intrinsic motivation." Knowledge Management Forum 55(1):25-27.
  18. Morgan, Robert M., & Hunt S. D. 1994. "The commitment-trust theory of relationship marketing." The journal of marketing 58(3):20-38. https://doi.org/10.2307/1252308
  19. Park, H. J.․, Park, J. H.․ Lee, J. S., & Young, H. 2011. "The Analysis on Relationship among Characteristics of Mobile Tourism Information Service, Experience Value and Usage Intention through Trust and Satisfaction." Korean Journal of Hotel Administration 20(1):245-265.
  20. Ridgway, Nancy M., & Linda L. P. 1994. "Exploration in product usage: A model of use innovativeness." Psychology & Marketing 11(1):69-84. https://doi.org/10.1002/mar.4220110108
  21. Ryu, D., & Cho, J. 2008. "Propagation of ultra-high-energy protons through the magnetized cosmic web." The Astrophysical Journal 682(1):29-33. https://doi.org/10.1086/588278
  22. Semeijn, J. Birgelen, M. J., & Streukens, S. 2005. "E-services and offline fulfilment: how e-loyalty is created." Managing Service Quality: An International Journal 15(2):182-194. https://doi.org/10.1108/09604520510585361
  23. Shelby, L. Z. 2010. "Embedded Web Services." IEEEWireless Communications 17(6):52-57.
  24. Shih, C. F., & Venkatesh, A. 2004. "Beyond adoption : development and application of a use-diffusion model." Journal of Marketing 68(1):59-72. https://doi.org/10.1509/jmkg.68.1.59.24029
  25. Song, Z. Y. 2007. "Characteristic of Management and Strategy of Adult Education under the Condition of Intformationization." Journal of Tonghua Teachers College 28(1):79-81.
  26. Sweeney, Jillian C., & Geoffrey, N. 2001. "Consumer perceived value: The development of a multiple item scale." Journal of retailing 77(2):203-220. https://doi.org/10.1016/S0022-4359(01)00041-0
  27. Tsoukatos, E., & Graham, K. R. 2006. "Path analysis of perceived service quality, satisfaction and loyalty in Greek insurance." Managing Service Quality: An International Journal 16(5):501-519. https://doi.org/10.1108/09604520610686746
  28. Wang, X. W, Li, J. X, Guo, Y., & Yang, M. Q. 2015. "An empirical study of factors on Information adopting behavior of group purchase under the mobile environment: based on information ecology perspetive." Library and Information Service 59(7):45-57.
  29. Won, W., & Kim, G. 2010. "A Study on the Service Quality Strategy of University Education." JKSQM:425-424.
  30. Yu, Ting Liao, & Zhang, W. S. 2014. "The Influence of Cyberbullying and Flame Wars on the Brand Loyalty of Online Gamers." Information dissemination research 4(2):23-42.
  31. Zhao, P., & Zhang, J. C. 2015. "Research on continual usage intention of online storage service: a perspecive of user satisfaction and perceived risk." Journal of Information Resources Management 5(2):70-78.

Cited by

  1. Estimation of Willingness to Pay for Smart Home Service by Contingent Valuation Method vol.44, pp.4, 2016, https://doi.org/10.7469/JKSQM.2016.44.4.833
  2. Economic Evaluation Analysis of Effect of Train Freight Car Safety Transport Integrated Quality Management System Based on Internet of Things(IoT) vol.44, pp.4, 2016, https://doi.org/10.7469/JKSQM.2016.44.4.869