• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2003.11a
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• pp.1331-1339
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• 2003

본 연구에서는 대량 맞춤화(Mass Customization)에 적절한 의류 제품 디자인 프로세스를 연구하기 위하여, 맞춤화 정도를 달리한 두 가지의 디자인 프로세스 모형을 제안하고 이를 종래의 대량 생산형 디자인 프로세스와 비교 고찰함으로써 보다 효과적인 디자인 프로세스의 방향을 모색하였다. 대량 맞춤화형 제품에 대한 선호도가 높은 집단이 전체 응답자의 과반수 이상을 차지하였으며 맞춤화가 가장 심화된 디자인 프로세스 모형에서의 디자인 만족도가 높았으므로, 의류 제품에 있어 대량 맞춤화형 디자인 프로세스에 대한 소비자 수용 가능성이 있는 것으로 사료되었다. 또한 전체 응답자를 대상으로 하여 디자인 요소별 선호도를 분석해 본 결과, 대량 맞춤화형 디자인 프로세스에서 색채가 중요한 요인으로 분석되어 소비자에게 색채를 선택할 수 있는 기회를 주는 것이 중요함을 알 수 있었다. 연구집단으로 선정한 '대량 맞춤화형 제품에 대한 선호도가 높은 집단'의 경우 전체 응답자 집단에 비하여 소재 변수를 의미 있게 평가하는 것으로 나타났다. 또한 전체 응답자 집단과 연구집단의 경우 모두 스타일이 가장 중요하며 통계적으로 의미 있는 영향을 미치는 디자인 요소인 것으로 나타났다. 결론적으로 본 연구를 통하여 소비자의 요구를 반영할 수 있는 대량 맞춤화형 의류 제품의 수용 가능성과 이에 적합한 의류 제품 디자인 프로세스의 방향을 모색해 볼 수 있었다.

• Korean Institute of Interior Design Journal
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• v.13 no.5
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• pp.190-197
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• 2004

A kindergarten requires an approach to meet the nature and sense of children who is main users. This study selected 33 private kindergartens which were located within a housing site development zone in Gwangju since the 1990's, had single use, and was constructed in the last five years. Also the image assessment according to types of color scheme was made. Then the factors which affected preference by type were analyzed and the basic of color scheme in a kindergarten classroom was provided. The following results were obtained. First, types of color scheme in a classroom included identity 12.1%, similarity 51.5%, and novelty 36.4% in harmony, but no contrast and achromatic color, Secondly, the assessment of preference according to each type was mostly positive. The highest preference was found in similarity harmony of warm color(e.g. YR, Y) and bright, clear, nice, and strong images were high in assessment. The lowest preference was found in identity harmony of cold color(e.g. GY). This color system had no clear image assessment, except manly or strong. In particular, warm color showed higher preference than cold color in similarity, novelty, and identity harmony. Thirdly, the factors affecting the preference of color scheme in a classroom most were ‘stable - unstable’, ‘clean - dirty’, ‘bright - dark’, ‘nice - not nice’, and ‘vital - dull’.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.3_4
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• pp.515-526
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• 2002

The purpose of this study will find out the primary element of point make-up image perception, the point make-up image perception by point make-up trend and demographic variables such as sex and age. And this study will show the preferences of the point make-up. This study is based on the quasi-experimental study method with contents analysis method and experimental method. And content ana]isis is primarily based on the color trend and cosmetics colors which were suggested by a fashion magazine. Experiment was conducted by gathering opinions by poll, with the model wearing different make-ups and checking the typical reactions of people. To summarize, sex and age were found out to be influential variable to distinguish color perception abilities. This could verify that point make-up was important factor, influencing on the face image perception. also, face make-up effect could be maximized with Natural or common color groups rather than trend-oriented color group selections. And the polled preferred Natural color group with no point make-up or Classic color group to any other color group.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.680-691
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• 2005

The purpose of this study was to investigate the change of color preference of young women living in Seoul, to provide materials which is useful for setting up the color plan for a better costume, and to suggest new information in the apparel study. This study was done on the basis of color preference only by regional characteristics and the range of this study restricted on young women' clothes. The subjects were 1,100 in 1998, 1,393 young women in 2004. They were photographed in the street. The data were analyzed by frequency, percentage and $\chi^2-test$. The results of this study was as follows; The preference of chromatic color and achromatic color, hue and tone, pattern of textiles are different mainly by regional characteristics. 1) In 1998, young women prefered achromatic colors to chromatic colors. and the most preferred achromatic color was black, especially women of YOUNGDUOPO area prefer black. But, in 2004, young women preferred chromatic colors to achromatic colors and the most preferred achromatic color was white in the all areas. 2) Analysis of hue shows that in 1998, blue is most preferred color in the all areas by young women. But, in 2004, the most preferred color was different depending on the areas 3) Analysis of tone shows that in 1998, vivid, pale, dark tones are commonly preferred by young women. However, APGUJUNG area have specially inclination, they prefer vivid, pale and light tone. In 2004 year, pale, vivid and bright tones are most preferred tones in the all areas. 4) Analysis of pattern of textiles shows that, pattern textiles were preferred by young women of APGUJUNGDONG area in 1998 and YOUNGDUOPO area in 2004. The most preferred. pattern for young women in all area was a stripe pattern.

• Science of Emotion and Sensibility
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• v.4 no.2
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• pp.25-32
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• 2001

The flavor of food is not decided by only the sense of taste. Flavor is a complex ,ionization involving taste and aroma. It is also affected by the appearance, color and shape and touch or texture of food. Although our all senses are crucial factors in recognizing the sense of food, the sense of vision, especially colors, is a more crucial aspect. Because when consumers contact food, first of all, they see and recognize the color of the food and associate the flavor of the food as the colors of the food. This study focuses on the ways for applying colors to food so that consumers can associate the flavor of food efficiently. This study conducts a case study using web survey about the association of flavor by chocolate's colors. The result of the case study shows crucial factors influencing the association of food and color palettes according to sorts and degrees of chocolate's taste.

• Archives of design research
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• v.11 no.2
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• pp.31-45
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• 1998

Human beings receive experiences and education in viewing and manipulating objects since birth, These experiences in forms and colours influence signifrcantty the formation of the person's humanity, sensibility and constituOOn until he becomes an adult. Considering that all objects coexist through space and time with human beings from birth to an adulthood, we can imagine how these things shape a person, Human beings' perception of form and colour might be different according to the person's living environment, experiences, education, age and job, However, when we see there are certain kinds of form and colour of that most people favor, we can understand that human beings have a certain inherent feelings about forms and colours, Let's suppose a man faces an object that dosen't correspond with his basic feelings about form and colour, He would avoid that object at least unconsoousty, All of his acts dealing with form and colour probably satisfy a desire for beauty which can be required from certain proper forms and colours, By revealing the feelings about forms and colours that human beings originally have, this study is going to explore what kinds of form and colour have what kinds of psychological and physical influences on human beings. Another purpose of this study is to be a theory suggesting more profitable and effective forms and colours psychologically and physically to the consumer. this study demonstrates that the basic feelings about forms and colours which human beings possess are different according to the individual's psychology and the body's condition. It also establishes the reality of the principle of how human psychology and the body change according to the surrounding environment. Finally, it will be appropriate for the suggested theory from this study to be used as fundamental material in deciding the forms and colours used in the design field in the future in that these forms and colours are more profitable and efftient.

• Journal of the Korean Institute of Landscape Architecture
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• v.49 no.2
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• pp.61-73
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• 2021

This study aimed to identify the landscape perception and landscape characteristics of users by utilizing SNS data generated by their experiences. Therefore, how to recognize the main places and scenery appearing on the island, and what are the characteristics of the main scenery were analyzed using online text data and photo data. Text data are text mining and network structural analysis, while photographic data are landscape identification models and color analysis. As a result of the study, First, as a result of frequency analysis of Bakji·Banwol-do topics, we were able to derive keywords for local landscapes such as 'Purple Bridge', 'Doori Village', and location, behavior, and landscape images by analyzing them simultaneously. Second, the network structure analysis showed that the connection between key and undrawn keywords could be more specifically analyzed, indicating that creating landscapes using colors is affecting regional activation. Third, after analyzing the landscape identification model, it was found that artificial elements would be excluded to create preferred landscapes using the main targets of "Purple Bridge" and "Doori Village", and that it would be effective to set a view point of the sea and sky. Fourth, Bakji·Banwol-do were the first islands to be created under the theme of color, and the colors used in artificial facilities were similar to the surrounding environment, and were harmonized with contrasting lighting and saturation values. This study used online data uploaded directly by visitors in the landscape field to identify users' perceptions and objects of the landscape. Furthermore, the use of both text and photographic data to identify landscape recognition and characteristics is significant in that they can specifically identify which landscape and resources they prefer and perceive. In addition, the use of quantitative big data analysis and qualitative landscape identification models in identifying visitors' perceptions of local landscapes will help them understand the landscape more specifically through discussions based on results.

• Journal of Bio-Environment Control
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• v.31 no.4
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• pp.343-355
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• 2022

This study investigated the consumption tendency and awareness of paprika in order to expand and promote the consumption of Capsicum annuum L. The research investigated the relationship of preference and loyalty based on emotional response of paprika according to the semantic differential scale. The survey was conducted from January to February 2022 using a random sampling method targeting 155 general people, and a total of 142 questionnaires were analyzed excluding 13 wrong answers. The nine items on the awareness of paprika showed to be consisted of three factors such as 'Food taste', 'Usability', and 'Economics' by factor analysis. Regarding to the awareness of paprika the positive answer that 'I think paprika is good for health' among the nine questions was the highest at 92.3%. In the preference aspect of shape, blocky type had the highest preference for the shape of paprika, followed by mini and conical types in order of preference (p < 0.001). As for color preference, yellow paprika was the most preferred, followed by orange, red, and green, showing statistical significance. The emotional response of paprika by paprika image showed a statistically significant difference in the four colors. The words such as 'bright', 'clean', and 'spirited' appeared as representative emotional vocabulary for paprika. Multiple regression analysis was performed to examine the effect of paprika on the three factors of awareness, preference, and loyalty due to the quality of life. As a result, the higher the paprika preference and quality of life, and the higher the taste and availability factors, the higher the paprika awareness and loyalty. As the variable that has the most influence on the loyalty of the survey respondents, preference was found to have the highest explanatory power at 43%. From these results, it was judged as a very important factor in the survey on the shape and color preference of paprika. Therefore, the recent increase in awareness that paprika is good for health is thought to act as a positive factor in revitalizing the domestic market and increasing consumption of paprika in the future. Also, among the three types of paprika, the yellow blunt type showed the highest preference. Therefore, in order to produce and promote this type of paprika, it is also important to increase the cultivation to suit the purchasing propensity of consumers.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.120-129
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• 2019

Mooncakes are an important traditional food for the Mid-Autumn festival in many Asian countries, especially China. With the development of Chinese design, people pay more attention to the packaging design of mooncakes. Therefore, starting from the packaging design of mooncakes, this paper aims to study and analyze the preference of Chinese consumers for the packaging design of mooncakes and propose directional Suggestions for the packaging design of mooncakes. According to the market report of CNPP, the ten most popular mooncake brands in China are taken as the object, and four elements of packaging design, including brand, color, shape and material, are derived through preliminary research, and a questionnaire survey on the preferences of Chinese consumers is conducted. It is hoped that this paper can become the basic material for moon cake packaging design to improve consumers' preference, which will be helpful for specific packaging design schemes in the future.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.63-71
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• 2011

The purpose of this study was to analyze children's clothing preference on animated character color. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 30 color pictures, in which gender (boy, girl), type of character (Mickey Mouse, Mini Mouse), hue of character (red, yellow, green, blue, purple), and tone of character (vivid, light, dark) were manipulated. The 5-point scale was used to evaluate children's clothing preferences. Data were obtained from 300 boys and 300 girls living in Seoul, Busan, Jinju, and Changwon in April 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows. Tone of character had an independent effect on children's clothing preference. Interaction effects of gender and hue of the character were found. Interaction effects of gender and tone of the character were found. Interaction effects of type and tone of the character were found.