• Title/Summary/Keyword: 색지각

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A Study on the Effect of Food Colors on the Associations of Flavor -with the Association of Flavor by Chocolate′s Colors- (식품색이 맛의 연상에 미치는 영향에 관한 연구 -초콜릿 색채에 의한 맛 연상을 중심으로-)

  • 김유진;권은숙
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2001.11a
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    • pp.69-75
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    • 2001
  • 식품의 맛은 미각, 후각, 시각, 청각, 촉각에서 느낀 여러 가지 인상과 개인의 경험이나 기호가 복합적으로 적용되어 인식된다. 특히 맛을 결정하는 영향 요인 중에서 시각을 통해 인지하는 색은 실제 맛을 지각하기 전에 맛에 대한 이미지를 연상시킴으로써, 식품 선택에 결정적인 영향을 준다. 따라서 식품색을 적용함에 있어 식품 자체의 맛 이미지를 효과적으로 전달할 수 있는 색을 활용함으로써, 소비자들이 좀더 관능적으로 선호할 수 있는 식품을 개발할 수 있을 것이다. 본 연구에서는 소비자들이 특정 식품을 선택하여 구매하고자 할 때 인지하게 되는 맛 이미지를 효과적으로 전달하기 위한 도구로서 색채를 사용하기 위해 사례연구를 진행하였다. 사례연구는 초콜릿색에서 연상되는 맛에 관한 웹 설문을 통해 진행되었다. 설문 결과를 바탕으로 식품색에서 연상하게 되는 맛에 영향을 주는 요인을 추출하고, 초콜릿 맛의 종류와 느낌의 정도에 따른 주요 색채의 경향성을 도출함으로써 시각을 이용하여 보다 정확하게 초콜릿 맛의 공감각적 특성을 전달하기 위한 기초자료를 제안하였다.

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Characteristics of Color Perception about Yellow and Blue with Human Lens Coloration (시간의 노화에 따른 Yellow와 Blue에 대한 색지각 특성)

  • Lee, Youn-Jae
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2006.11a
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    • pp.168-172
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    • 2006
  • With the progress of the aging society into the aged society, the planning of senior housing is inevitably required. Among the factors of planning, color appeals to people's vision which mostly accepts information about the environment, so age-related color vision changes should be studied. The purpose of the study is to find out characteristics of color perception focused on yellow and blue with advancing of the yellowed eye sight in the old age. The findings are as follows. (1) Regardless of gender, losses of color perception in sensitivity is occurred as aging is proceeded. But the rate of reduction is mitigated compared with the ex-research in Japan because of the promotion of physical health. (2) Human lens coloration was not common until 85 years old and the hue of yellow and red was easily perceived by the older subjects. (3) Yellow is more preferred to other colors by the elderly and accuracy of yellow-color perception is higher than that of blue-color. (4) It is especially hard for the elderly to perceive the difference between pure blue and mixture of blue-green. Therefore blue and blue-green should not be adopted simultaneously in senior housing environment. Except for the space which specially requires carefulness, various color preferred by the elderly should be applied to the senior housing environment to satisfy their psychological condition and provide the vitality of life.

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Fresh-cut사과 전처리에 따른 물성학적 품질 특성

  • 박연주;최소영;김인호;문광덕
    • Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
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    • 2003.04a
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    • pp.118-118
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    • 2003
  • 편의와 fresh-like quality를 선호하는 소비 경향에 맞추어 가공한 fresh-cut사과의 선도 연장을 위한 저해제를 탐색하였다. 실험에 사용된 사과는 박피하여 속심을 제거한 사과를 8조각으로 절단하여 저해제에 3분간 침지한 후 물기를 제거하고 각각 LDPE 포장지에 포장하여 실온에서 저장하면서 colorimeter와 rheometer를 이용하여 색도와 물성을 측정하였다. 저해제로는 1% ascorbic acid, citric acid, NaCl, MgCl$_2$, CaCl$_2$, KCl, CaSO$_4$, MgSO$_4$, $Na_2$SO$_4$, oxalic acid, calcium lactate, calcium citrate를 사용하였으며 천연저해제로는 건칡, 맥문동, 목향, Rhubarb, 당귀, 오약, 시체, 지각, 천문동, 청피, 계피, 구기자, 당귀, 진피, 감초, 녹차, 후추 등을 열수추출하여 사용하였다. 물리적인 변화는 시간이 경과함에 따라 감소하는 추세를 보였으며 일부 건조로 인해 texture의 증가를 나타내기도 했다. 처리에 따른 물리적인 변화로는 CaCl$_2$, NaSO$_4$, Cl, 시금치를 처리하였을 때 그 변화가 가장 작았으나 시금치의 경우 시금치로 인한 사과의 색변화로 관능적으로 좋지 않았다. 한약재는 목향, 당귀, 지각, 계피를 처리하였을 때 물리적인 변화가 가장 작았으나 시금치와 마찬가지로 처리 초기에 한약재 자체의 향과 색으로 인하여 관능적으로 좋지 못한 결과를 나타냈다. 갈변 정도를 나타내는 ΔE의 변화는 KCl과 CaCl$_2$, CaSO$_4$를 처리한 구에서 변화가 가장 작았으며 한약재를 처리하였을 경우 당귀, 천문동을 처리한 구에서 효과를 보였다. oxalic acid는 갈변저해에는 효과적이었으나 시간이 경과함에 따라 수분의 용출이 증가하였으며 물성의 변화도 컸다. 또한 ZnCl$_2$를 처리한 구에서는 이취 발생과 수분 용출이 컸으며 색의 변화도 컸다.

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Influence of Men's Clothing and Hairstyle on the Evaluation of Professionalism and Preference (남성 의복과 헤어스타일이 전문성 및 선호도 평가에 미치는 영향)

  • Kang, Seung-Hee;Lee, Myoung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.990-1001
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    • 2009
  • The purpose of this study was to investigate the effect of perceiver's gender, clothing, and hairstyle on the visual evaluation of men's professionalism and preference. A quasi-experimental method by questionnaire was used. The experimental design was a $2\times8\times2$ (perceiver's gender $\times$ clothing $\times$ hairstyle) factorial design by 3 independent variables. The stimuli were 16 photographs of a man in his twenties. The upper clothing of the man included tailored collar jackets in beige and dark blue colors, and jumpers and sweaters in beige, dark blue, and red colors. The lower clothing of the men included jean pants. Two types of the hairstyles included short hair and medium length hair. The subjects were 208 men and 223 women in Seoul, Korea. Wearing a beige sweater with jean pants was evaluated high in intellectual image, a red jumper was perceived low in intellectual image, and a beige tailored collar jacket was evaluated low in potent image. Men's short hairstyle was evaluated to be more professional than the medium length hair. Male perceivers liked short hair more than medium length hair, but female perceivers evaluated both hairstyles similarly. In the case of women, the preferences of tailored collared jacket and soutien collared jumper were similar, but jumper was preferred to jacket in the case of men. Male perceivers showed more positive feedback towards jean pants with soutien collared jumper than jeans with tailored collared jacket, which indicated that men showed more conservative attitude towards the outfit than women. The man who was wearing a jumper with short hair was evaluated positively and the man who was wearing a jacket with medium length hair was evaluated negatively when the attires were coordinated with jean pants. In conclusion, medium length hairstyle with a beige jacket and short hairstyle with a red sweater were evaluated as professional image; and the results indicated that clothing and hairstyle interact with each other and influence the evaluation of professionalism.

Consumer Trend Color Perception of Brand Personality and Attitude (소비자의 유행색 브랜드 개성 지각과 태도)

  • Chong, Sang-Soo;Lee, Yoo-Jin;Lee, Won-Jun
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.647-655
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    • 2009
  • Colors, as a part of contents, have great implications to consumers. Each individual feels the image of colors as an outcome of the accumulated experience or knowledge of oneself. This study aims to find the personality and meaning of color images through the predicted trend colors and to analyze the consumers' attitude towards them. We found that the 5 major trend colors such as Crystal Sound, Creamy Touch, Mysterious Vintage, Autumn Forest and Carnival seem to have their own personality images. Furthermore, we discovered that Crystal Sound has an image of a self-made man, Creamy Touch a highschool girl, Mysterious Vintage a God father, Autumn Forest the public and Carnival a circus clown as a result of additional adjective image analysis. In addition, customers marked the highest preference for Creamy Touch. The research result shows that the personality of an individual and that of colors are coincide and it might bring about a positive consumer behavior. And this research has a significant meaning since it is a sort of interdisciplinary study in-between fashion and marketing and it should be studied further later.

The Relationship of Nearly White Background Colors and Readability of Tablet PC (Tablet PC에서 Nearly White 배경색과 가독성의 관계)

  • Yun, Bo-Ram;Park, YungKyung
    • Science of Emotion and Sensibility
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    • v.17 no.2
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    • pp.35-44
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    • 2014
  • The purpose of this paper is to investigate the readability of Nearly White background color in display environment. To perform the experiment, warmup experiment was carried out to for cognitive of whiteness using a Tablet PC. The experiment environment was by a indoor window seat under a mixture of fluorescent light and sunlight. The result of previous test was that the most whiteness perception was a color white a medium wavelength and followed by the short wavelength. The main experiment was to find readability, color combination and visual strains using 4 nearly whites background colors (Reddish, Greenish, Blueish, Yellowish) and one white background color, also text color is limited on black. As a result, readability and color combination had the highest score against a Greenish white background. Visual strain is also the lowest against a Greenish background. On the contrary, readability and color combination preference has the lowest score against the Reddish background. Visual strain is also the highest against a Reddish background. We propose the background color, which improves readability and reduces visual strain in visual display terminals environment through the research results.

The additive mixture of induced colors by background colors in the afterimage (색채 잔상 지각에서 배경 색에 의해 유도된 색의 가산 혼합 현상 탐구)

  • Kim Sun Ah;Chung Chan-Sup
    • Korean Journal of Cognitive Science
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    • v.15 no.4
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    • pp.21-30
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    • 2004
  • Additive color mixture of two different background colors appeared in the afterimage of a gray circle centered on an isoluminant bichromatic background (red/green, blue/green, or blue/yellow background). The chromatic mixture still appeared in the afterimage of a gray circle on a bichromatic background at different luminance levels, and also appeared in a large test field. The saturation of the induced color was observed to increase as the overall luminance of adaptation background stimulus increase of the size of test field decreases. It was found that the chromatic mixture does not appear with a chromatic or achromatic boundary inserted on the center of the test field. The boundary seems to prevent the induced color on each side of test field from spreading to the other side so that the induced color does not appear mixed but divided into two different colors. Without a boundary on the test stimulus, the color information induced in the afterimage seems to be too weak to create a subjective boundary between the two colors and consequently propagate inward appearing mixed.

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The effect of binocular disparity on neon color spreading (양안 부등 정보가 네온 색 확산에 미치는 효과)

  • Jung, Woo-Hyun;Cha, Han-Nim
    • Korean Journal of Cognitive Science
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    • v.22 no.3
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    • pp.235-254
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    • 2011
  • Two experiments were conducted to investigate the impact of binocular disparity information on Neon color spreading (NCS). The stimuli was the modification of Ehrenstein figure used by Redies and Spillmann(1981); inner and outer segments were achromatic and middle segments was chromatic. In experiment 1, the effect of binocular disparity was tested in each segment that were divided inner, middle and outer segments. In experiment 2, the impact of added segments that were put in different depth place were tested. The results showed that the segments on same place were, the clearer the NCS was. Consistent with the previous studies, the effect of color segment in front or in behind was not appeared. The case of added segments, regardless of added segments were placed either front or behind, the NCS was reduced. But the effect of added outer segments was more affect then added inner segments. This results were suggested that NCS could be affected by depth information but more affected by stage of before depth processing.

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A Study on Clustering and Color Difference Evaluation of Color Image using HSV Color Space (HSV색공간을 이용한 칼라화상의 클러스터링 및 색차평가에 관한 연구)

  • Kim, Young-Il
    • Journal of the Korean Institute of Telematics and Electronics T
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    • v.35T no.2
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    • pp.20-27
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    • 1998
  • This paper describes color clustering method based on color difference in the uniform Munsell color space obtained from hue, saturation, and value. The proposed method operates in the uniform HSV color space which is approximated using ${L^*}{a^*}{b^*}$ coordinate system based on the RGB inputs. A clustering and color difference evaluation are proposed by thresholding NBS unit which is likely to Balinkin color difference equation. Region segmentation and isolation process are carried out ISO DATA algorithm which is a self iterative clustering technique. Through the clustering of 2 input images according to the threshold value, satisfactory results are obtained. So, in conclusion, it is possible to extract result of better region segmentation using human color perception of the objects.

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