• Title/Summary/Keyword: 상황적 경험

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Study on Brand Experience and Personality Effect on Brand Attitude and Repurchase Intention in Food-Franchised (외식 프랜차이즈 브랜드 경험 및 개성이 브랜드 태도와 재구매의도에 미치는 영향)

  • Yang, Ji-An;Lee, Sang-Yoon;Lee, Dong-Han
    • The Korean Journal of Franchise Management
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    • v.3 no.1
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    • pp.26-45
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    • 2012
  • Market players have realized the importance of brand power and tried to develop effective marketing programs which focus on consumer's brand experience. This study aims to investigate brand experience and brand personality effect on brand attitude which is overall consumer's faith toward brands and repurchase intention in food-franchised by Structural Equation Model. As results, both brand experience and brand personality affect brand attitude although brand experience has more influence than brand personality. As consumers show positive brand experience and attitude, repurchase intention is higher. Brand attitude plays a mediation role in the relation of brand experience and personality, and repurchase intention. Also brand experience shows more influence than others on repurchase intention.

The Study on the Focus Group of Adolescent Alcohol Use (청소년 음주 예방을 위한 포커스집단 연구)

  • Lee, Si-Yeon;Choi, Youn-Jung;Kwon, Hyun-Jin
    • Korean Journal of Social Welfare
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    • v.58 no.1
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    • pp.319-346
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    • 2006
  • This study examines the current alcohol use situation among adolescents and provides information relevant to development of adequate prevention programs for adolescent alcohol use in Korea. In this study, we used focus group research method and analyzed the outcome with constant comparison method. We classified 4 major categories of adolescent alcohol use situation such as the factors on enhancing alcohol use, the factors on delaying alcohol use, the occasions significantly related to alcohol use and the first alcohol use experience of adolescent. And we found out 16 minor categories and 93 concepts under the major categories. The results from the study revealed that the factors on enhancing alcohol use were associated with adolescents' psychological reasons, their positive perceptions on alcohol, family factors, peer influences, teacher's influences and social and cultural aspects on alcohol in general. The factors on delaying alcohol use were associated with health conditions, their negative perceptions on alcohol, parental monitoring, economic reasons and their limited access to purchase alcohol. The occasions significantly related to adolescent alcohol use were family events, school events and peer gatherings. In addition, the first adolescent alcohol use experience was strongly associated with the peer influences and significant adults' offer of alcohol. Findings suggest recommendations for prevention and intervention programs for adolescent alcohol use in Korea.

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Implications of the 'Sontanda' Phenomenon of Scientists for Science Education: Focusing on Ian Hacking's Creation of Phenomena (과학자의 '손탄다' 현상이 과학교육에 주는 함의 -이언 해킹의 현상의 창조를 중심으로-)

  • Choi, Jinhyeon;Jeon, Sang-Hak
    • Journal of The Korean Association For Science Education
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    • v.42 no.2
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    • pp.253-264
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    • 2022
  • The purpose of this study is to examine the practice of scientists from the perspective of Ian Hacking's 'creation of phenomena'. Scientific phenomena, according to Hacking, are regular and do not exist in nature without the intervention of scientists or experimental tools. This study tries to derive scientific educational meaning by analyzing the thoughts and episodes of the 'Sontanda (inter-individual variability)' phenomenon experienced by four life scientists. The Sontanda phenomenon is a common term used by scientists to describe phenomena in which findings do not appear consistently even when studies are carried out using the same experimental procedure and materials. The following four educational implications were discovered as a result of the research. First, we confirmed the importance of embodied knowledge, or non-verbal knowledge, which solves issues by making appropriate judgments and reactions at all times, rather than simply becoming accustomed to the experimental method. This argues that propositional knowledge and non-verbal knowledge should be handled equally in order to provide students with a practical scientific inquiry. Second, we tried to reconsider the picture of the experiment. The phenomenon revealed in the interviews of scientists is rare, and it takes a long time to stabilize the phenomenon. On the other hand, the image of school experiments is always positive and consistent, necessitating a shift in perspective. Third, the precise meaning of scientific practice could be confirmed. This study confirms that scientists use their knowledge effectively in line with the circumstances, and we examined strategies to apply scientific practice to school instruction based on this. Finally, by provoking uncertainty, the Sontanda phenomena may give students with an opportunity to engage in meaningful scientific involvement. By breaking away from the cookbook experiment, this study expects school experimental education to help in efforts to experience scientific practice.

Introduction of Intelligent System Model for Safety Monitoring in a High Pressure Filling Station Based on Sound Analysis (음향 분석 기반 고압가스 충전시설 안전점검 지능 시스템 모델)

  • Kim, Seong-Joo
    • Journal of the Korean Institute of Gas
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    • v.21 no.2
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    • pp.58-63
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    • 2017
  • Currently, the safety monitoring process in a complex plant environment is proceeded by human. Sometimes, human error that may occur in a filed causes an severe problem. This paper introduces new method of safety monitoring system using sound information and fuzzy theory that is one of intelligent theories, in order to recognize the status of plant environment. In this paper, the filling station of high pressure gas will be used as a test plant. The result system will be widely applied for more complex plant environments.

The experience of stress, coping, and social support of students and parents after the economic crisis: The indigenous psychology approach (IMF시대 이후 초, 중, 고, 대학생과 부모의 스트레스 경험과 대처양식 및 사회적 지원: 토착심리학적 접근)

  • Young-Shin Park;Uichol Kim;Myo-Sung Kim
    • Korean Journal of Culture and Social Issue
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    • v.8 no.2
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    • pp.105-135
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    • 2002
  • The purpose of this study is to examine the experience of stress, coping and social support among students and their parents after Korea recovered from the recent economic crisis. A total of 634 students(primary school=135, junior high school=118, senior high school=168, and university=213) and 842 parents (fathers=421, mothers= 421), for a total of 1,476 participants, completed an open-ended questionnaire developed by the present researchers. For students, the most painful experience was related to problems in academic life, followed by problems in relationship. For father, the most painful experience was financial problems and for mothers, it was conflicts in the family. In stress situations, self-regulation was the most frequently adopted coping style by both students and adults. The second most frequently reported coping style was avoidance. In terms of social support, students reported receiving most support from friends, and the importance of friends became greater for the older students. Parents reported receiving most social support from their spouse. As for the type of social support, around half of students and parents reported receiving emotional support. Emotional support was viewed as being very important in reducing the stress experience related to academic life, problems in relationships, family conflict, and financial difficulties. The results of the present study will be compared to similar studies conducted before and during the economic crisis and the implications of these studies, as well as the importance of the indigenous Korean psychology, will be discussed.

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Ethnic Conflicts of the Have-nots: Emergent Hispanic Ethnicity (미국 빈민층 민족집단간의 갈등: 남미계 이민집단의 등장을 중심으로)

  • Kwon, Sang-Cheol
    • Journal of the Korean Geographical Society
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    • v.31 no.4
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    • pp.672-684
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    • 1996
  • This paper explores the inter-ethnic conflicts between Blocks and Hispanics focusing on the emergent Hispanic ethnictity that reveals situational character in the US contexts. In the US census categories, major groups are indetified by race and ethnicity in which the Hispanic orgin is a category based on their common language while diverse in nationality. The census defined Hispanic category extends conveniently to acquiesce Affirmative Action and other government resource distribution. Internally, Hispanics have established numerous organizations to coalesce and assure their interests. The achieved dual language program and jurisdictional revision to represent language minority work as leverages to their cohesiveness. Under diminishing public resources and welfare payment, it is more difficult sharing burdens than benefits between minority groups. Block are not comfortable with the benefits Hispanics receive form the civil rights achievement without having had to struggle for it. The ethnic conflicts of the have-nots have become a new ethnic phenomenon attributable to the emergent Hispanic ethnicity.

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The Cognition of Vietnamese Woman Marriage Migrants on the Economic Condition Change Before and After Marriage (베트남 여성 결혼이주자의 결혼 전.후 경제상황에 대한 인식)

  • Park, Soon-Ho;Binh, Pham;Kamiya, Hiroo
    • Journal of the Korean association of regional geographers
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    • v.18 no.3
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    • pp.268-282
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    • 2012
  • International marriage migrants from developing to developed countries are to seek a better economic condition. There are only a few empirical research on comparing and analyzing economic condition of marriage migrants before and after marriage. This study attempted to analyze the relationship between the cognition on the change of economic condition before and after marriage and the socio-economic characteristics of Vietnamese international marriage female migrants. About 80% of interviewees of this study were motivated to marry Korean men for economic reasons; however, their household economic level was relatively low. Reflecting the household economic level, about half the Vietnamese women considered that there was very little difference in the economic condition before and after marriage; while, the percent of women considering the current economic condition as getting better were more than 4 times of that of women considering as becoming worse. The cognition on the economic condition change before and after marriage was positively correlated with the level of education attainment of husbands and themselves, the Korean language ability, state of occupation in Korea, the level of husband's income, involvement of management of living expenses and length of residence in Korea. The occupation in Vietnam and the state of remittance were not significantly related to the cognition on the economic condition change before and after marriage. Vietnamese marriage female migrants were highly motivated to have a job out of home to improve the economic condition of their own family and natal family. Concreted alternative programs should be made to help those women to work out of home.

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Research on Developing Instructional Design Models for Enhancing Smart Learning (스마트 러닝 교수학습 설계모형 탐구)

  • Lim, Keol
    • The Journal of Korean Association of Computer Education
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    • v.14 no.2
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    • pp.33-45
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    • 2011
  • According to recent needs for 'smart learning', the concept of smart learning was reviewed by device, environmental, and theoretical approaches. The principle of smart learning includes three elements: First, rich instructional resources as learning contents. Second, participatory learning environments with interactions among teachers and learners as learning methods. Third, practical and realistic contexts as learning environments. Based on those characteristics, instructional designs for smart learning can be summed up as learning objectives, learning resources, instructional environments, instruction process design, instruction method development, implementation, and evaluation. As a conclusion, it is required to systematically develop instructional designs addressing specific learning settings to facilitate smart learning.

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Driver's Behavioral Pattern in Driver Assistance System (운전자 사용자경험기반의 인지향상 시스템 연구)

  • Jo, Doori;Shin, Donghee
    • Journal of Digital Contents Society
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    • v.15 no.5
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    • pp.579-586
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    • 2014
  • This paper analyzes the recognition of driver's behavior in lane change using context-free grammar. In contrast to conventional pattern recognition techniques, context-free grammars are capable of describing features effectively that are not easily represented by finite symbols. Instead of coordinate data processing that should handle features in multiple concurrent events respectively, effective syntactic analysis was applied for patterning of symbolic sequence. The findings proposed the effective and intuitive method for drivers and researchers in driving safety field. Probabilistic parsing for the improving this research will be the future work to achieve a robust recognition.

A Phenomenological Study on the Science Anxiety Experience of Science-Gifted Middle School Students (중학교 과학영재학생의 과학불안 경험에 대한 현상학적 연구)

  • Kang, Jihoon
    • Journal of The Korean Association For Science Education
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    • v.41 no.4
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    • pp.283-295
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    • 2021
  • This study attempts to explore the nature of science anxiety experienced by science-gifted middle school students based on Giorgi's phenomenological research method. Among the first-year middle school students selected by the University-affiliated Science Education Institute for the Gifted, six science-gifted students with high levels of science trait anxiety and science state anxiety experience were selected. Two interviews related to experience of science anxiety were conducted with participants. As a result of the analysis, science anxiety experienced by science-gifted students was caused by setting the ideal self-concept, lack of confidence, past experiences, difficulty in contents, and something valuable. Students complained of physical·physiological, cognitive, emotional·psychological discomfort when they felt science anxiety, and recognized it as an opportunity for growth. In addition, science-gifted students were shown to cope with various ways such as confronting uneasy situations directly or refining their minds to overcome various uncomfortable symptoms that arise when science anxiety is triggered. Some students thought that no special efforts were required to lower their level of anxiety because anxiety was relieved over time. The students had both negative and positive meanings for science anxiety. The results of this study will help teachers in-depth understanding of middle school science-gifted students who experience science anxiety and provide a theoretical basis for what kind of educational environment should be created and educational programs should be provided in relation to science anxiety.