• Title/Summary/Keyword: 상호 관계

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모바일 컨텐츠 공급파트너와 서비스 제공업체의 관계에 대한 연구 -전략적 성과에 영향을 미치는 관계특성을 중심으로-

  • 송영욱
    • Proceedings of the Korean DIstribution Association Conference
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    • 2003.02a
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    • pp.169-200
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    • 2003
  • 소비자의 욕구변화와 정보기술의 발전으로 정보경제시대, 신경제시대가 도래함에 따라 가치사슬이 변화하고, 새로운 가치를 창출하는 신산업이 등장하고 있다. 인터넷의 확산과 더불어 선으로부터의 자유, 개인성, 즉시성이 가능한 모바일 비즈니스가 우리나라에서도 태동하고 있다. 모바일 비즈니스는 금융업체, 정보제공업체, 통신망 운용업체, 최종이용자간의 새로운 가치의 결합이 특징이며, 막 흐름이 만들어지고 발전되고 있는 상황이다. 이와 같이 다양한 이해관계자가개입하고 있어 협력이 특히 강조되고 또 요구되고 있다. 이러한 중요성에도 불구하고 이들간의 관계에 대한 연구가 미흡한 편이다. 따라서 본 연구는 모바일 비즈니스를 주도하고 있는 통신망 제공업체와 모바일 컨텐츠 공급 파트너간의 조직간 협력관계에 대한 실증 연구를 수행하였다. 관계마케팅, 거래비용, 자원기반관점, 네트워크 이론 등 기업간 관계를 기술, 설명, 예측하는 주요이론에서 논의되고 있는 개념을 바탕으로 본 연구는 컨텐츠 공급파트너의 전략적 성과에 영향을 주는 연구 모형을 제시한다. 최근 중요성이 더 강조되고 있는 항목은 신뢰와 결속임을 감안하여, 매개변수로써 전략적 성과에 영향을 주는 주요한 요소로 신뢰와 결속을 제시하고 있다. 컨텐츠 제공업체의 전략적 성과는 서비스제공업체에 대한 신뢰와 결속에 큰 영향을 받고있다는 점을 반영하고 있다. 한편 신뢰에 영향을 주는 독립변수로는 서비스 제공업체에 대한 평판, 서비스제공업체와 컨텐츠 제공 파트너간의 상호의사소통, 그리고 업무처리의 절차에 대한 공정성을 제시하고 있다 결속에 영향을 미치는 독립변수로는 동의된 목표, 업무정보교류, 거래특유자산의 3개의 변수를 선정하였다. 독립, 매개, 종속변수간의 9개의 연구 가설을 수립하였다. 국내의 주도적인 이동통신망소유업체에 모바일 컨텐츠를 공급하고 있는 170여개의 파트너를 대상으로 실증연구를 수행했다. 공변량 구조분석을 위주로 분석한 연구의 결과에 의하면 본 연구의 모델은 충분한 적합성을 보여주고 있는 것으로 나타났다. 또한 가설의 상당수가 채택이 되었다. 그러나 모바일 비즈니스의 기업간관계의 실제측면을 나타내는 업무정보교류와 결속자의 관계의 유의하지 않게 나와 기각되었다. 기각에 대한 여러 가지의 해석이 가능하지만 측정의 신뢰성을 확보해야 하고 개념의 타당성을 더 엄격하게 준수할 필요성이 제기되었다. 본 연구는 조직이론에 근거한 변수를 채택하고 있으나 모바일 비즈니스의 생명주기특성상 태동기이기 때문에 기업간 관계를 연구하는 측면에서는 탐험적 연구성격이 강하다. 더 나아가 본 산업의 주된 연구가 질적이고 기업내부만을 연구했던 것에 비교하면 시초적이라고 할 수 있다. 또한 관계마케팅, CRM 등의 이론적 배경이 되고 있는 신뢰와 결속의 중요성이 재확인하는 결과도 의의라고 할 수 있다. 그리고 신뢰는 양사 간의 상호관계에서 조성될 수 있는 특성을 가진 반면, 결속은 계약관계 초기단계에서 성문화하고 규정화 할 수 있는 변수의 성격이 강하다고 할 수가 있다. 본 연구는 복잡한 기업간 관계를 지나치게 협력적 측면에서만 규명했기 때문에 많은 측면을 간과할 가능성이 있다. 또한 방법론적으로 일방향의 시각만을 고려했고, 횡단적 조사를 통하고 국내의 한 서비스제공업체와 관련이 있는 컨텐츠 공급파트너만의 시각을 검증했기 때문에 해석에서 유의할 필요가 있다. 또한 타당성확보 노력을 기하였지만 측정도구 면에서 엄격한 개발과정을 준수하지는 못했다. 향후에는 모바일 컨텐츠 파트너의 기업의 특성을 조사하여 관계성 변수와의 상호관련연구를 진행할 필요가 있다. 관계기간, 의존성, 거래처의 단/복수여부, 서비스 범주 등의 제반 변수를 고려하여 이러한 변수가 양사와의 관계성 변수에 어떤 영향이 있는가를 검증할 필요가 있다. 또한 신뢰, 결속 등 다차원의 개념에 대한 심도 깊은 연구와 최근 제기되고 있는 이론의 확대도 필요하다. 마지막으로 신뢰와 결속에 영향을 미치는 요소간의 개념적 분류, 차이의 검증, 영향력 등을 광범위하게 진행시킬 필요가 있다.

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Effect of Self Characteristics and Contents Characteristics in Consumers' Empathic Response (콘텐츠 특성과 자아특성이 소비자 공감반응에 미치는 영향)

  • Yun, Dae-Hong
    • Management & Information Systems Review
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    • v.34 no.4
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    • pp.97-120
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    • 2015
  • This study examined the role and relationship among cognitive response(attractiveness, familiarity, actual self-congruence, ideal self-congruence and sympathy) factors, emotional response(empathy, flow, affection) factors, identification mediating between cognitive and emotional response, and interactivity. Hypotheses based on literature reviews were analyzed and according to the results, all of hypotheses except two hypotheses were supported. Firstly, the results revealed that except characteristic attractiveness and actual self-congruence, story attractiveness, characteristic familiarity, story familiarity, and ideal self-congruence influenced on sympathy positively. Secondly, this study examined the role and relationship between identification mediating between cognitive and emotional response and interactivity. As a result, identification and interactivity mediated with sympathy and empathy had positive effects. Finally, in respect of emotional responses empathy, flow, and affection had positive effects.

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The Effects of Role Conflicts on the Work-related Flow of Childcare Teachers (어린이집교사의 역할갈등이 일 플로우에 미치는 영향)

  • Lee, Kyeong Hwa
    • Korean Journal of Childcare and Education
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    • v.9 no.2
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    • pp.97-115
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    • 2013
  • The present study examined the relationships between work related flow (i.e., absorption, work enjoyment, and intrinsic work motivation) and role conflict causes (i.e., teacher's belief, teaching and interaction with young children, comradeship, relationships with parents, workload, supervision, and social awareness of the job). A canonical correlation analysis was performed on the data from a sample of 154 childcare teachers. The results are as follows (1) there was a reciprocal-causal relationship between teachers' role conflict causes and their work-related flow; (2) canonical function 1 showed that absorption and work enjoyment are strongly associated to a teacher's belief and supervision of conflict causes; and (3) canonical function 2 showed that intrinsic motivation has a relatively strong relationship with workload and supervision of conflict causes. It can be concluded that it is important for childcare teachers to have sufficient job resources to promote their flow at work. Further research is needed for investigation of teacher's flow at various conditions of work.

Design and Analysis of Linear Span of A New Family of Non-linear Binary Sequences with 5-Valued Cross-Correlation Functions (5-값 상호상관관계를 갖는 새로운 비선형 이진수열군의 설계와 선형스팬 분석)

  • Choi, Un-Sook;Cho, Sung-Jin;Kim, Han-Doo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.3
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    • pp.619-626
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    • 2013
  • The design of PN(Pseudo Noise) sequences with good cross-correlation properties is important for many research areas in communication systems. In this paper we propose new family of binary sequences $S^r=\{Tr_1^m\{[Tr_m^n(a{\alpha}^t+{\alpha}^{dt})]^r\}{\mid}a{\in}GF(2^n),\;0{\leq}t<2^n-1\}$ composed of Gold-like sequences and find the value of cross-correlation function when $d=2^{n-1}(3{\cdot}2^m-1)$, where n=2k, gcd(r, $2^m-1$)=1. Also we analyze the linear span of $S^r$ for some special r. Proposed sequences are extension of Gold-like sequences and GMW-sequences.

The Effect of Ethical Management on Performance of Retailer-Vendor Relationship: The Mediating Effect of Equity from Vendor Perspective (소매업체-공급업체 관계에서 윤리경영 평가가 관계성과에 미치는 영향: 공급업체 공정성 지각의 매개효과를 중심으로)

  • Hur, Won-Moo;Park, Jin-Yong;Kim, Min-Sung
    • Journal of Distribution Research
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    • v.13 no.2
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    • pp.59-78
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    • 2008
  • The purpose of this study is to investigate the effect of vendor perceived equity on the performance of retailer-vendor relationship. The empirical study of 386 vendors identified the following results. First, retailers' ethical management positively influenced on vendors' perception on procedural justice and interactional equity, whereas boundary personnel's ethical management positively influenced only on interactional equity. Second, distributive equity was positively influenced by procedural equity and interactional equity. Third, the performance of retailer-vendor relationship was directly affected by distributive equity and interactional equity, whereas procedural equity indirectly influenced on the relationship via distributive equity.

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The Structural Relationship of Factors Impacting on e-Loyalty to MMORPG (MMORPG 이용자 충성도에 대한 영향요인간 구조적 관계)

  • Kim, Jung-Ho;Kim, Yoo-Jung;Kang, So-Ra
    • The Journal of the Korea Contents Association
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    • v.10 no.12
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    • pp.274-289
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    • 2010
  • MMORPG makes up 25.9% of domestic market share in game industry, and it has become increasingly fierce in competition. Game developer and publisher make every effort to build customer e-loyalty to sustain their competitiveness. Thus, this paper examines the determinants of e-loyalty that reflect the features of MMORPG such as intensive and real-time interactivity. For this purpose, we selected interactivity, sense of community, reward and fun as the key antecedents of e-loyalty based on the extensive review of previous researches related to online game and Internet service usage. A total of 202 responses were used for analysis and the research results are as follow. The findings show that interactivity, sense of community and reward influence significantly on fun, then fun is positively related to e-loyalty. Also, interactivity and reward are proven to have a positive influence on sense of community, and sense of community mediates the effect of interactivity and reward on fun.

Analysis of the Structural Relationship among Factors Related to the Effects of Flipped Learning (플립러닝의 학습효과 관련 요인 간의 구조적 관계 분석)

  • Lee, Hee-Suk;Kang, Shin-Cheon;Kim, Chang-Suk
    • The Journal of Korean Association of Computer Education
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    • v.19 no.1
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    • pp.87-100
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    • 2016
  • This study has examined the structural relationship among factors related to the effects of flipped learning using the structural equation modeling. Two hundred thirty-six middle school and high school students were participated in this study. This study's results are as follows. First, looking through how much the flipped learning variables affect achievement, motivation affects achievement the most, and then interaction, participation come next. Second, looking through how much the flipped learning variables affect personality, interaction affect personality the most, and then teaching attitudes come next. Third, as a result of verifying the research model, the hypothetical model indicating relationship among motivation, participation, teaching attitudes, interaction and achievement, personality is valid.

The Complementarity of the Principal Principle and Conditionalization (주요 원리와 조건화의 상호보완성)

  • Park, Ilho
    • Korean Journal of Logic
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    • v.21 no.3
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    • pp.321-352
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    • 2018
  • This paper is intended to examine a relationship between the Principal Principle and Conditionalization. For this purpose, I will first formulate several versions of the Principal Principle and Conditionalization in Section 2. In regard to the relationship between the two norms in question, I will show in Section 3 that the Principal Principle and Conditionalization are complementary in two particular senses. The first complementarity is that we don't have to formulate every version of the Principal Principle if the credences evolves by means of Conditionalization. The second complementarity is that we don't have to require for rational agents to update overall credal state by means of Conditionalization if the agent satisfies the Principal Principle. This result can be regarded as a result that criticizes and supplements some existing works about the relationship between the norms.

Influence of Distributive Injustice and Relation Conflict on Knowledge Hoarding: Role of Sensitivity to Incentive and Task Interdependence (분배 불공정성과 관계 갈등이 지식축적에 미치는 영향: 인센티브 민감성 및 업무 의존도의 역할)

  • Inho Hwang
    • Journal of Korea Society of Industrial Information Systems
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    • v.28 no.6
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    • pp.131-149
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    • 2023
  • In light of the COVID-19 incident, organizations have recognized the importance of systematically managing knowledge resources to enhance work efficiency and performance within the organization. We have adopted the perspective of knowledge hoarding, which entails the ownership of individual knowledge, and aim to elucidate the underlying mechanisms that contribute to knowledge hoarding by considering the organizational environment, personal characteristics, and task characteristics. To test our hypothesis, we conducted a survey among employees working in companies that have implemented knowledge management policies or systems. We obtained a total of 381 samples, which were analyzed using AMOS 22.0 and Process 3.1 macros. Our findings reveal that distributive injustice leads to conflicts relationships and subsequently increases individual knowledge hoarding. Furthermore, we found that sensitivity to incentive interacts with distributive injustice, further exacerbating knowledge hoarding. Conversely, task interdependence mitigates knowledge hoarding by interacting with distributive injustice and relation conflict. These results contribute to the development of effective organizational knowledge management strategies aimed at curbing knowledge hoarding within the organization.