• Proceedings of the Korea Contents Association Conference
• /
• 2013.05a
• /
• pp.243-244
• /
• 2013

본 연구의 목적은 온라인 스포츠용품 이용고객들을 대상으로 사회적 실재감, 웹사이트 명성, 상호작용성과 고객신뢰, 관계몰입 및 고객충성도와의 구조적관계를 규명하는 것이다. 이러한 연구목적을 달성하기 위하여 P, U광역시 및 K도에 소재한 5개 대학에서 편의표본추출법을 이용하여 최종 458명을 유효 표본으로 선정하였으며 본 연구의 자료로 이용하였다. 본 연구에서는 SPSS WIN 14.0 통계 패키지와 AMOS 7.0프로그램을 활용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석, 확인적 요인분석, 구조방정식 모형분석을 실시하였다. 본 연구에서 얻은 결론은 다음과 같다. 첫째, 온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성은 고객신뢰에 유의한 영향을 미친 것으로 나타났다. 둘째, 온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성은 유의한 영향을 미친 것으로 나타났다. 셋째, 고객신뢰는 고객충성도(재구매의도, 구전의도)에 유의한 영향을 미친 것으로 나타났다. 넷째, 관계몰입은 고객충성도(재구매의도, 구전의도)에 유의한 영향을 미친 것으로 나타났다.

• Journal of the Korean Society for information Management
• /
• v.31 no.4
• /
• pp.103-131
• /
• 2014

This study analyzed the effect of perceived interactivity in health information websites on users. First, this study analyzed the effect of users' individual characteristics on the perceived interactivity. As a result, hypochondriasis had a negative relationship with perceived interactivity, and health literacy had a positive relationship with it. On the other hand, although the perceived interactivity had a positive effect on users' attitudes toward health information websites and expected outcomes, it did not have an effect on continuous usage intention. However, their attitudes and perceived outcomes had a positive influence on continuous usage intention and at the same time mediated the perceived interactivity. Eventually, the perceived interactivity had an effect on continuous usage intention of health information websites by the medium of other positively related variables.

• Korean Journal of Childcare and Education
• /
• v.9 no.2
• /
• pp.311-330
• /
• 2013

This study investigated the relationships of preschool children's interactive peer play, stimulated home environment, and mother-child interaction. A total of 255 children were selected in this study. Data were analyzed with Pearson correlations and covariance structural analysis by using SPSS and AMOS, a statistical program for structural equation modeling. The major findings of this study were as follows: First, interactive peer play was associated with stimulated home environment and mother-child interaction. Second, the results confirmed the pathway from stimulated home environment via mother-child interaction to interactive peer play showing a significantly good model fit. The paths from stimulated home environment to children's interactive peer play were mediated by mother-child interaction.

• Informatization Policy
• /
• v.20 no.1
• /
• pp.22-41
• /
• 2013

The purpose of this paper is to examine the effect of interpersonal face-to-face offline on identification-based trust and reciprocity norm in online world, and the effect of identification-based trust and reciprocity norm on the intention and behavior of sharing information in online world. To understand the moderating role, the importance of information was established as a moderating variable, and an empirical analysis was conducted, focusing on the undergraduate. The results of this study are as follows. It was found that interpersonal face-to-face in offline world affects identification-based trust and reciprocity norm in online positively. A reciprocity norm of identification-based trust and reciprocity norm in online world affected by interpersonal face-to-face in offline world has a positive effect on the intention and behavior of sharing information in online, but showed that identification-based trust does not affect them significantly. And reciprocity norm has significant relationship with information sharing behavior through the intention to share information. It was found to be a partial moderating effect of importance of information on the relationship among the reciprocity norm and the intention and behavior of sharing information.

• The Journal of the Korea Contents Association
• /
• v.21 no.3
• /
• pp.270-281
• /
• 2021

The emergence of social media and technical development of smart phone allows media users to produce, share and spread a variety of contents, which results in a big change in their media usage pattern. Among those changes, the most prominent one is Youtube's powerful growth. Creators' enthusiastic content productions and users' active sharing actions are caused of the growth. Recently, creators give a powerful effect on users as social media influencer, and the practice of influencer marketing has been focused. This current study is examined the effects of parasocial interaction and relationship on brand attitude and purchase intention. Specially, parasical interaction is divided into identification, interest, and experience parasocial interaction, and the divisions of relationship are trustworthy, friendship, understanding, and commitment. As a result, interest and trustworthy are significant predictors of brand attitude. Also, experience parasocial interaction is negative and friendship is positive predictors of purchase intention. Theoretical and practical implication are discussed.

• Journal of Service Research and Studies
• /
• v.10 no.4
• /
• pp.1-19
• /
• 2020

It is very important to explore new management theories that are better in line with the modern service economy era in order to cement the foundation of the service industry in this rapidly changing business environment. This study examined the relationship between service essentials and job performance by service industry, and verified and discussed in depth whether there is difference between service essentials and job performance by demographic characteristics. The results of this study are as follows: First, an analysis of the effect of service essentials on job performance found the interaction, horizontality and harmony of service essentials had positive effects on performance, but the relationship didn't. Next, an analysis of the effect of service essentials on job performance by representative service industry showed that in the transportation industry, interaction and harmony had positive effects on performance, but relationship and horizontality didn't affect performance. In the financial and insurance industries, horizontality and interaction had positive effects on performance, but harmony and relationship didn't affect performance. Accommodation and food industries, interaction, horizontality and harmony had positive effects on performance, but relationship didn't affect performance. In the medical and health industries, interaction and horizontality had positive effects on performance, but relationship and harmony didn't affect performance. In terms of demographic characteristics, in the financial and insurance industries, interaction and harmony showed a significant difference by age, but only horizontality showed a difference by the number of years of service. In the accommodation and food industries, only horizontality showed a difference depending on the number of years of service. In the medical and health industries, relationship, horizontality and harmony showed a difference depending on the number of years of service, but only horizontality showed a significant difference by marital status. In the future, comparative national studies are needed for all industrial groups.

• Korean Journal of Child Education & Care
• /
• v.19 no.2
• /
• pp.57-69
• /
• 2019

Objective: The purpose of this research was to examine the moderating effects of relationships on the association between temperament and peer play interaction. Methods: The participants were 606 four year olds who were recruited from day care centers and preschools located in Incheon and Gyeonggi province. Teacher-child relationship was measured with Student-Teacher Relationship Scale. Peer interactions were measured with Penn Interactive Peer Play Scale. Temperament was measured with Child Behavior Questionnaire (CBQ). The data was analysed using Pearson correlation and hierarchial regression. Results: Teacher-child intimacy moderated the associations between inhibitory control and play disruption as well as between emotionality and play disconnection. Moreover, Teacher-child conflict moderated the association between emotionality and play disconnection. Conclusion/Implications: The findings suggest that teacher-child relationships buffer risks conferred by temperament.

• The Korean Journal of Financial Management
• /
• v.13 no.1
• /
• pp.51-78
• /
• 1996

본 연구는 대리이론과 정보비대칭이론 그리고 패킹오더가설등을 기초로 재무정책의 결정요인과 상호의존관계를 규명하는데 그 목적을 두고 있다. 분석자료가 횡단면적 특성과 시계열적 특성을 동시에 갖고 있는 패널자료인 점을 감안하여 일반적인 OLS에 의한 회귀분석 대신에 동시적인 복합오차 모형과 일반화 최소자승법에 의한 회귀분석을 실시하였다. 자본조달정책 분석으로부터 배당비율과 내부자지분율이 재무레버리지에 각각 음(-) 및 양(+)의 영향을 주고 있음을 알 수 있었다.이외에도 경영위험, 수익성, 성장기회는 재무레버리지와 음(-)의 관계이며, 주식분산성과는 재무레버리지와 제한적으로 음(-)의 관계에 있었다. 그리고 기업규모와 경제적 부가가치는 재무레버리지와 양(+)의 영향을 주고 있음도 확인할 수 있었다. 배당정책 분석으로부터 재무레버리지는 대체로 그리고 내부자지분을은 제한적으로만 배당비율에 음(-)의 영향을 주고 있음을 확인하였다. 이외에도 경영위험과 수익성은 일관되게 배당비율과 양(+)의 관계를 갖고 있었다. 기업규모, 경제적 부가가치는 배당비율과 대체로 양(+)의 영향을 미치는 것으로 확인하였다. 성장기회는 제한적으로만 배당비율과 음(-)의 관계를 유지하고 있었다. 소유권구조 분석으로부터 재무레버리지는 내부자지분율에 대체로 양(+)의 영향을 미치는 것으로 확인하였다. 이외에도 기업규모, 경제적 부가가치 및 성장기회는 내부자지분율에 일관되게 음(-)의 관계를 갖고 있었다. 주식분산성과는 내부자지분율에 대체로 양(+)의 영향을 주고 있었다. 재무정책간의 상호의존성을 요약하면 다음과 같다. 내부자지분율과 배당비율은 재무레버리지에 각각 양(+)과 음(-)의 상호영향을 주고 있었으며, 내부자지분율은 배당비율에 제한적으로만 음(-)의 영향을 미치고 있다는 미약한 결과를 얻었다. 그러나 배당비율이 내부자지분율에 영향을 미친다는 증거는 확인할 수 없었다.

• Management & Information Systems Review
• /
• v.31 no.3
• /
• pp.141-160
• /
• 2012

This study investigate the relationship between embeddedness of supply chain on supply chain performance. The development of research model is based on network embeddedness that the literature of strategic management and sociology. To examine the research model and hypotheses, we have used an empirical method based on field survey in which most of measurements used and verified in previous studies are selected as measurements. The data from survey was analyzed using Partial Least Squares(PLS). The result from empirical model suggest as follow; First, relational embeddedness of supply chain effects on supply chain performance. Especially, reciprocal dependance affects interfirm relation performance. Also trust and tie strength of relational embeddedness affects interfirm relation performance. Second, interfirm relation performance affects financial performance.

• Journal of Convergence for Information Technology
• /
• v.9 no.11
• /
• pp.159-170
• /
• 2019

This study examined the influence of academic self-efficacy of Faculty-student inter action and peer relations. The subject were collected from 289 dental hygiene students J region, three colleges of between November 5, December 30, in 2018. The data was analyzed by descriptive, pearson correlation coefficient and multiple regression. Faculty-student interact ion was correlated with peer relations(r=.434) and had a positively correlation with academic self-efficacy(r=.282) with improved of major satisfaction and higher academic performance, a much more vigorous active faculty-student interaction and peer relations of level of academic self-efficacy. The results reveals to develop program co-relationship in order to improve academic self-efficacy.