• Title/Summary/Keyword: 상품 개발

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A Study of the Characteristics of Tourism SNS Information and the Influence of Social Capital on the word of Mouth Intention Through the Immersion (관광 SNS 정보 특성과 사회적 자본이 몰입을 통해 구전의도에 미치는 영향 연구)

  • Kim, Dae-Seok;Seo, Young-Wook
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.7
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    • pp.27-41
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    • 2020
  • The purpose of the project is to identify the relationship between the sub-factors of SNS information characteristics (information quality, information reliability) and the impact of immersion on social capital (connected capital) on word of mouth intention, and to present measures to revitalize the tourism industry using the results obtained. The study conducted empirical analysis on 326 adults aged 19 and older. The results of the study are as follows: First, it has been confirmed that the sub-factors of SNS utilization (information quality, information reliability) have a positive effect on immersion. Second, immersion has been verified to have a significant influence relationship on the degree of word of mouth intention. Third, it was analyzed that social capital has positive interrelationships with immersion and word of mouth intention. Based on these findings, social network services (SNS) in the tourism industry can be used as basic data to attract potential tourism customers in the future by providing efficient information on tourism products by utilizing social network services (SNS) in the development of tourism contents and marketing strategies, and it is meaningful in that it is intended to help the tourism industry in practice.

A Study on the Influence of Augmented Reality Experience in Mobile Applications on Product Purchase (모바일 어플리케이션의 증강현실 이용경험이 제품구매에 미치는 영향 연구)

  • Kim, Minjung
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.971-978
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    • 2022
  • As a marketing method in a non-face-to-face society, the purpose of this study is to test how AR experience affects purchase intention in the process of consumers recognizing product information to purchase products and to secure the basis for the effectiveness of developing and introducing augmented reality functions in future product brand applications. Literary research methods and empirical research methods were used to verify the research purpose, and to measure this, an application of domestic tableware brand 'Odense', which implements augmented reality functions, was produced and used as an experimental tool. Also, a direct causal relationship was attempted by constituting a questionnaire by deriving a measurement scale for perceived usefulness, perceived ease, perceived pleasure, and purchase, which are factors of technology acceptance theory (TAM), and empirical analysis was conducted using the SPSS 25.0 statistical package to achieve the purpose of the study. As a result of the study, significant results were derived from all factors in the effect of perceived usefulness, ease, and pleasure on purchase intention, and several significant differences were found among factors according to gender, age, and internet shopping usage time in general characteristics. In conclusion, the user experience of the medium in which the augmented reality function is introduced in the information recognition stage of the product has a positive effect on purchase compared to the user experience of existing applications.

A study on the selection of the target scope for destruction of personal credit information of customers whose financial transaction effect has ended (금융거래 효과가 종료된 고객의 개인신용정보 파기 대상 범위 선정에 관한 연구)

  • Baek, Song-Yi;Lim, Young-Bin;Lee, Chang-Gil;Chun, Sam-Hyun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.3
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    • pp.163-169
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    • 2022
  • According to the Credit Information Act, in order to protect customer information by relationship of credit information subjects, it is destroyed and stored separately in two stages according to the period after the financial transaction effect is over. However, there is a limitation in that the destruction of personal credit information of customers whose financial transaction effect has expired cannot be collectively destroyed when the transaction has been terminated, depending on the nature of the financial product and transaction. To this end, the IT person in charge is developing a computerized program according to the target and order of destruction by investigating the business relationship by transaction type in advance. In this process, if the identification of the upper relation between tables is unclear, a compliance issue arises in which personal credit information cannot be destroyed or even information that should not be destroyed because it depends on the subjective judgment of the IT person in charge. Therefore, in this paper, we propose a model and algorithm for identifying the referenced table based on SQL executed in the computer program, analyzing the upper relation between tables with the primary key information of the table, and visualizing and objectively selecting the range to be destroyed. presented and implemented.

A Study on the Promoting Policies for Cruise Industry in Yeosu Port (여수항 크루즈산업 육성 방안에 관한 연구)

  • Maowei Chen;Hyangsook Lee;Kyongjun Yun
    • Journal of Korea Port Economic Association
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    • v.39 no.1
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    • pp.1-16
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    • 2023
  • As the transfer of cargo functions to Gwangyang Port is completed, Yeosu Port has established a vision to become a hub for maritime tourism in Korea. Revitalization of the marine tourism industry through cruise development is recognized as a major strategy. Major domestic cruise tourism ports (Busan Port, Jeju Port, Incheon Port) have established a basic plan for fostering port cruises in response to the "Basic Plan for the Promotion of the Cruise Industry" established in 2016. However, the plan for Yeosu Port is insufficient. The cruise tourism industry, which is in recession due to Corona 19, is expected to recover due to with-Corona and Post-Corona. Therefore, Yeosu Port needs to take the lead in promoting the cruise industry to prepare for this. Accordingly, this study intends to derive evaluation items for the fostering of the Yeosu Port cruise industry through prior research and the gathering of expert opinions. An IPA (Importance Performance Analysis) analysis is conducted to identify problems and suggest promoting policies for the Yeosu Port cruise industry. According to the IPA analysis results, in the major categories, the creation of cruise infrastructure, and the establishment of a support system were evaluated as weak items (high importance but low satisfaction), and sub-categories corresponding to the two major categories were identified as weak points. Based on the results of this analysis, measures to promote the cruise industry in Yeosu Port were presented as cruise infrastructure, route expansion, tourism product development, and support system. This study is expected to be utilized when establishing policies for constructing Yeosu Port as the hub port of maritime tourism in Korea.

A Study on Increasing the Efficiency of Image Search Using Image Attribute in the area of content-Based Image Retrieval (내용기반 이미지 검색에 있어 이미지 속성정보를 활용한 검색 효율성 향상)

  • Mo, Yeong-Il;Lee, Cheol-Gyu
    • Journal of the Korea Society for Simulation
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    • v.18 no.2
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    • pp.39-48
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    • 2009
  • This study reviews the limit of image search by considering on the image search methods related to content-based image retrieval and suggests a user interface for more efficient content-based image retrieval and the ways to utilize image properties. For now, most studies on image search are being performed focusing on content-based image retrieval; they try to search based on the image's colors, texture, shapes, and the overall form of the image. However, the results are not satisfactory because there are various technological limits. Accordingly, this study suggests a new retrieval system which adapts content-based image retrieval and the conventional keyword search method. This is about a way to attribute properties to images using texts and a fast way to search images by expressing the attribute of images as keywords and utilizing them to search images. Also, the study focuses on a simulation for a user interface to make query language on the Internet and a search for clothes in an online shopping mall as an application of the retrieval system based on image attribute. This study will contribute to adding a new purchase pattern in online shopping malls and to the development of the area of similar image search.

Evaluation of Nutrient Condition and Fruit Quality of 'Campbell Early' Grapevines in Hwaseong Area (화성지역 '캠벨얼리' 포도원의 수체영양과 과실품질의 평가)

  • Lee, Y.C.;Moon, B.W.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.5 no.1
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    • pp.28-35
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    • 2003
  • This study was conducted to investigate the nutrition status, growth and fruit quality of 'Campbell Early' grapes in Hwaseong area. Organic matter content of 3 vineyard soils was significantly lower than standard value. P2O5 and K contents of Y vineyard and P2O5 of C vineyard were very high. But there were no significant differences in contents of Ca, Mg and CEC. Compared to the standard value. T-N, Ca and Mg contents of petiole were adequate. P2O5 contents of Y and C vineyard and K contents of Y vineyard were significantly higher than standard value. Berry firmness, color and bloom occurrence on fruit skin showed no differences among 3 vineyard. Soluble solids content poorly, yield per tree and goods fruit of C vineyard decreased significantly compared to the fruit in Y and H vineyards. Russetted fruit of Y vineyard, colored fruit of H vineyard, and unfertilized fruit, cracked fruit, and bitter rot were observed frequently.

The Effects on Yield, Fruit Characteristics and Growth caused by Low Temperature Treatment of Cucumber (Cucumis sativus L.) Seedling (오이묘의 저온처리가 생육, 과실특성 및 수량에 미치는 영향)

  • Nam, Y.I.;Woo, Y.H.;Hong, K.H.;Lee, K.H.;Suh, G.S.;Kim, J.K.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.10 no.1
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    • pp.77-90
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    • 2008
  • This study was conducted to investigate the influence of chilling temperature and duration at different seeding stages on yield, fruit characteristics and growth of cucumber in a greenhouse. When 20-day-old cucumber were exposed to 0 and 3℃ for 10 hours, 25 and 30% reduction in the main stem elongation rate and 34 and 37% reduction in total leaf area per plant were observed. The reduction in stem elongation and total leaf area was apparently associated with the increases in chilling duration. Exposure of seedlings to 6℃ failed to causes any significant differences in growth as compared to the unchilled plants. Repeated exposure of seedlings to 3℃ chilling for 10 hours per day increased the chilling injury significantly. The seedlings exposed to low temperature for 3 consecutive days exhibited severe injury as compared to the seedlings exposed to chilling treatment only once or twice. Fruit elongation rate was inhibited by approximately 10%, such as 0.59~2.26cm/day, with chilling of 15 hours at 0℃ as compare to 0.61~2.60cm/day in the non-chilled plants. Chilling treatment at 0~3℃ for 10 hours reduced the percentage of marketable fruits by 25~26%. while it increased the percentage of severely bent fruits significantly. Total fruits yield was reduced by 15~25% in cucumber plants when the chilling treatment was given to 20-day-old seedlings and by 22~37% in 30-day-old seedlings. This shows that, Larger seedlings were more sensitive to chilling. Total yield was also influenced by the duration of chilling. Definitely, at 0℃, 5-hour chilling treatment caused 18% of reduction, 10-hour caused 30%, and 15-hour caused 36%, respectively.

A study on the Revitalization of Traditional Market with Smart Platform (스마트 플랫폼을 이용한 전통시장 활성화 방안 연구)

  • Park, Jung Ho;Choi, EunYoung
    • Journal of Service Research and Studies
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    • v.13 no.1
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    • pp.127-143
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    • 2023
  • Currently, the domestic traditional market has not escaped the swamp of stagnation that began in the early 2000s despite various projects promoted by many related players such as the central government and local governments. In order to overcome the crisis faced by the traditional market, various R&Ds have recently been conducted on how to build a smart traditional market that combines information and communication technologies such as big data analysis, artificial intelligence, and the Internet of Things. This study analyzes various previous studies, users of traditional markets, and application cases of ICT technology in foreign traditional markets since 2012 and proposes a model to build a smart traditional market using ICT technology based on the analysis. The model proposed in this study includes building a traditional market metaverse that can interact with visitors, certifying visits to traditional markets through digital signage with NFC technology, improving accuracy of fire detection functions using IoT and AI technology, developing smartphone apps for market launch information and event notification, and an e-commerce system. If a smart traditional market platform is implemented and operated based on the smart traditional market platform model presented in this study, it will not only draw interest in the traditional market to MZ generation and foreigners, but also contribute to revitalizing the traditional market in the future.

A Case Study on the Introduction and Use of Artificial Intelligence in the Financial Sector (금융권 인공지능 도입 및 활용 사례 연구)

  • Byung-Jun Kim;Sou-Bin Yun;Mi-Ok Kim;Sam-Hyun Chun
    • Industry Promotion Research
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    • v.8 no.2
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    • pp.21-27
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    • 2023
  • This study studies the policies and use cases of the government and the financial sector for artificial intelligence, and the future policy tasks of the financial sector. want to derive According to Gartner, noteworthy technologies leading the financial industry in 2022 include 'generative AI', 'autonomous system', 'Privacy Enhanced Computation (PEC) was selected. The financial sector is developing new technologies such as artificial intelligence, big data, and blockchain. Developments are spurring innovation in the financial sector. Data loss due to the spread of telecommuting after the corona pandemic As interests in sharing and personal information protection increase, companies are expected to change in new digital technologies. Global financial companies also utilize new digital technology to develop products or manage and operate existing businesses. I n order to promote process innovation, I T expenses are being expanded. The financial sector utilizes new digital technology to prevent money laundering, improve work efficiency, and strengthen personal information protection. are applying In the era of Big Blur, where the boundaries between industries are disappearing, the competitive edge in the challenge of new entrants In order to preoccupy the market, financial institutions must actively utilize new technologies in their work.

A Case Study of the CR based e-Marketplace Implementation in Nuclear Parts Company (CR 기반의 원전부품제조업체 e-Marketplace 구현)

  • Jung, Lee-Sang;Ha, Chang-Seung;Lee, Seok-Yong
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.8
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    • pp.145-152
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    • 2009
  • Manufacturer's competitiveness in the MRO industry, which is to stimulate the growth of the business-to-business e-commerce market, has recently become more important. A nuclear parts manufacturer was supplying products based on irregular demand from clients which differs from ordinary MRO business practices. The reason for this is the Nuclear Parts Manufacturer has fallen behind the e-commerce performance of other industries, and they lack global competitiveness due to the low efficiency of the individual companies within it. In this study, we developed an MRO based a-Marketplace system to minimize repetitive ordering of raw materials, lack of reusability and inefficiency of transaction processing which was a result of the former legacy business practice, In order to accomplish the purpose of this study, we implemented a web based automated CR system which considered the characteristics of the nuclear parts manufacturing: the system has sub modules such as ordering, product management, transaction management, warehousing and raw material handling. As a consequence of the system implementation, H corporate successfully automated ordering of raw materials, quotation processing and inventory management compared to the legacy business process, achieving increased efficiency by reducing wasteful resources.