• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.4
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• pp.576-585
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• 2015

This study examined difference of purchase behavior of appearance orientation, appearance evaluation, and fashion product purchase behavior on media contact responses. Data were collected from 315 female Chinese university students in Daejeon and Chungnam from May to June 2013. Data were analyzed by descriptive statistics, t-test, correlation, crosstabs analysis with the SPSS-WIN 20.0 program. The results of this study were as follows. First, media contact responses correlated appearance orientation and appearance evaluation. The active group of media contact responses indicated a more active appearance orientation and appearance evaluation. Second, the active group of media contact responses were fashion product purchase behavior. This study verified the relationship of media contact responses and appearance variables-appearance orientation, appearance evaluation, and fashion product purchase behavior.

• Journal of Korea Game Society
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• v.9 no.6
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• pp.11-20
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• 2009

When an online game is considered as a commercial product, now an online game should arouse the consumer's purchase desires as a service item. Most of all, the contents of an online game are important, but, on the other hand, beyond the online game services, it is also important to improve the accessibility of online games, which are developed through the specific testing processes. That is, it is necessary to develop comprehensive and systematic game testing processes considering even the aspects of the usability of the online games on the basis of the qualitative and measureable game tests. Therefore, this study is intended to suggest the proper scopes of the online game testing processes in a view that an online game is a commercial product.

• Journal of the Korean Society of Costume
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• v.53 no.6
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• pp.87-99
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• 2003

The purpose of this study was to investigate the purchase behavior of fashion merchandise and purchase evaluative criteria in regard to apparel type of Chinese women consumers, and to provide effective basic data for push into the Chinese market. The subject used for the study were 20-40 aged women living in china. 848 data were analyzed factor analysis, one-way ANOVA. t-test and correlation with SPSS package. The results of this study were as follows. 1. As the purchase behavior of fashion merchandise of Chinese women consumers were found out four groups of factors that were named "pursuit mass media", "pursuit fashion", "pursuit brand", and "pursuit price". 2. Chinese women consumers bought fashion merchandise with evaluating three groups of factors that were "for functional", "for aesthetic" and "for external". 3. The purchase behavior of fashion merchandise of Chinese women consumers was correlated with purchase evaluative criteria.nese women consumers was correlated with purchase evaluative criteria.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.818-828
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• 2006

The purpose of this study was to clarify differences in the product attribute evaluation in relation to the objective knowledge, subjective knowledge and involvement of apparel. The measurement instruments were developed by researcher on the basis of previous studies in the same field. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and quota sampling using age and residential areas was employed. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and LISREL 7.0. Major statistical methods were factor analysis, Cronbach's a coefficient, multiple regression analysis, and structural equation model analysis. The results were as follows: 1. Involvement was related to the consumer knowledge and the knowledge influenced evaluation of intrinsic attributes, social attributes, and economic attributes. 2. The dimensions of objective knowledge significantly influenced intrinsic attributes and economic attributes. The dimensions of subjective knowledge significantly influenced intrinsic attributes, social attributes and economic attributes. 3. Apparel involvement significantly influenced intrinsic attributes, social attributes and economic attributes. Consumers who have higher interest in apparel product but not in trends considered intrinsic attributes more importantly, whereas consumers who care trends considered social attribute more.

• Journal of Service Research and Studies
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• v.4 no.1
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• pp.123-132
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• 2014

In this study, the service concept was explained, which could be applied to the development process of new service in service design specially. The service concept has the important role in decision making in the service planning stage as to the new strategic service development or service remodelling. This service concept is very useful for customized operational planning or service recovery through the combination of various service element, and for reviewing the possibility of service's success as of customer's acceptance related to business model throughout the service concept test. Finally, in this study, some models are suggested that the service development model including the service concept, also the test model about service concept in the process of service development.

• The KIPS Transactions:PartA
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• v.19A no.4
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• pp.195-204
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• 2012

M-commerce services are rapidly emerging with recent advances in mobile devices and wireless communications. Internet Shopping mall managers provide mobile phone users with their mobile shopping malls for m-commerce. However, these mobile shopping malls usually have their own sites which are not compatible with their Internet shopping malls, thus resulting in inefficiency to manage the two kinds of shopping malls. In this paper, we develop a M-commerce content provider system to effectively bring Internet shopping malls to mobile phones by extracting items only concerned to users from product documents. We then apply and evaluate the system over a specific internet shopping mall site. The results show that the system reduces considerably the amount of data transferred to user's mobile phones compared with using general web browsers.

• Journal of Information Technology Applications and Management
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• v.9 no.4
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• pp.1-12
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• 2002

고객이 요구하는 정보를 효율적으로 제공하기 위한 전자 카탈로그를 구축하는 것은 e-business의 성공의 핵심적 요소이다. 우수한 상품 판매 기술을 이용하여 고객의 판매 결정을 촉진하는 전자 카탈로그가 있는 반면, 그렇지 않은 경우는 사업적 손실과 법적인 분쟁까지 초래하기도 한다. 전자 카탈로그가 전자 상거래 사이트의 중심 요소임에도 불구하고 이제까지 학문적, 실용적 분야에서 전자 카탈로그의 평가 방법에 관한 연구는 찾아보기 힘든 상황이다. 따라서 이 연구에서는 우선 효과적인 전자 카탈로그 구축을 위한 요구사항을 도출해 내고 그것을 전자 카탈로그 평가 기준으로 적용하여, AHP(계층적 분석 방법)를 사용해서 평가 기준간의 상대적 중요도를 개발해 내는데 목적이 있다. 그 평가 기준의 상대적 중요도는 기업이 전자 카탈로그를 구축할 때 중점을 두어야 할 사항을 결정하는데 기준을 제시해 줄 것이다. 이 연구의 결과는 평가는 물론 효율적인 전자 카탈로그의 개발을 위한 지침을 마련해 줄 것이다.

• Journal of Industrial Convergence
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• v.18 no.4
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• pp.87-92
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• 2020

Recently, several sporting events have been canceled or postponed due to the influence of COVID-19's imposed social distancing in life, or are being played without spectators. As a result, the market for sports products has been stagnant, and many are experiencing difficulties. To get over it, sports market players are exploring various new markets such as online fan services and online sales. Therefore, this study proposed a way to manage the authenticity of sports-related products. The block structure, system flow, and network model were designed and prototypes were developed accordingly. Experts were invited through the derived method to conduct a target group interview (FGI) to evaluate the reliability and stability of the transaction process, the reliability and stability of payment, the tracking of accidents, and the reliability and stability of the system. Through this study, consumers can have reliability when trading sports-related products such as goods, favorite items, and sign balls.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.328-338
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• 2014

Nowadays idol pop singers are popular with teenagers and adult. Accordingly idol pop singers take a picture of advertisement. because idol pop singers have a lot of fans who are willing to use advertising products. The purpose of the present study examined causes of idol worship and differences of causes of idol worship between in idol fans' 10's and 20's. And this article investigated idol fans' intention to purchase the merchandises advertised by idol. The result showed that idol's features, idol's evaluation, idol's ways of expression, romanticization of the idol had significant effect on idol worship. And there were no significant differences of idol worship between in idol fans' 10's and 20's. Also these causes of idol worship affected on Idol fans' intention to purchase the merchandises advertised by idol. In other words, idol worship was partially mediated the positive relation between by causes of idol worship and intention to purchase the merchandises.

• Journal of KIISE:Software and Applications
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• v.37 no.12
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• pp.946-950
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• 2010

Many sentiment categorization systems based on machine learning methods use morphological analyzers in order to extract linguistic features from sentences. However, the morphological analyzers do not generally perform well in a customer review domain because online customer reviews include many spacing errors and spelling errors. These low performances of the underlying systems lead to performance decreases of the sentiment categorization systems. To resolve this problem, we propose a feature extraction method based on simple longest matching of Eojeol (a Korean spacing unit) and phoneme patterns. The two kinds of patterns are automatically constructed from a large amount of POS (part-of-speech) tagged corpus. Eojeol patterns consist of Eojeols including content words such as nouns and verbs. Phoneme patterns consist of leading consonant and vowel pairs of predicate words such as verbs and adjectives because spelling errors seldom occur in leading consonants and vowels. To evaluate the proposed method, we implemented a sentiment categorization system using a SVM (Support Vector Machine) as a machine learner. In the experiment with Korean customer reviews, the sentiment categorization system using the proposed method outperformed that using a morphological analyzer as a feature extractor.