• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.355-366
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• 2014

The purpose of this study is to examine the factors influencing social performance of entrepreneurial orientation, market orientation, and CSR activities. This model tests various theoretical research hypotheses relating to social enterprise, entrepreneurial orientation, market orientation, and CSR activities. Entrepreneurial orientation have been classified as innovativeness, proactiveness, and risk-taking. And CSR activities have been classified as community responsibility and environmental responsibility. The proposed model is analyzed to target social entrepreneurs. Valid 115 questionnaires have been collected within three months of 2013. Smart Partial Least Square(PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, innovativeness and proactiveness positively influence market orientation. But risk-taking does not influence market orientation. Second, market orientation positively influence community responsibility and environmental responsibility. Finally, community responsibility and environmental responsibility positively influence social performance. The results of this study will provide various implications to improve social performance and entrepreneurial orientation, market orientation, and CSR activities.

• Industry Promotion Research
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• v.9 no.1
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• pp.1-11
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• 2024

This study sought to verify the impact of marketing capabilities on social performance through market orientation targeting social economy enterprises. Accordingly, the marketing capabilities of social economy enterprises were classified into price competitiveness and distribution competitiveness, and market orientation was divided into customer orientation, competitor orientation, and interdepartmental cooperation. In addition, in line with the characteristics of social economy enterprises, performance verification consisted of social performance. A survey was conducted with a total of 216 executives and employees of social economy enterprises to collect data and conduct empirical analysis. The results of the analysis showed that marketing capabilities had a significant impact on market orientation, and that market orientation had a significant impact on social performance. In addition, market orientation was found to have a mediating effect on marketing capabilities. The results of this study suggest that strengthening the marketing capabilities of social economy enterprises is an important factor in creating social performance. Social economy enterprises are expected to be able to increase their market orientation by strengthening their marketing capabilities and thereby create social value.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.1
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• pp.127-138
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• 2021

The aim of this study is to investigate the effects of each of the three sub-dimensional strategic orientations of technology orientation, customer orientation, and competitor orientation, on performance, targeting IT startups based on technology. and to analyze moderating effect of corporate social responsibility, which is more important to modern society. For the analysis, , The IT startups completed empirical research through path analysis after evaluating the suitability of measurement models and structural models using PLS-SEM for 94 companies less than 7 years that have moved in startup support institutions. As a result of the study, the three sub-dimensions of strategic orientation, technology orientation, customer orientation, and competitor orientation, all had a positive (+) effect on startups' performance. and the Corporate social responsibility orientation was verified as moderating the startup's strategic orientation and startups' performance. The results of this study imply the importance of corporate social responsibility orientation in the strategy setting of start-ups, as well as the direction of strategy-setting for technology-based startups for competitive advantage and long-term survival.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.83-93
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• 2021

This study is to verify the components of social entrepreneurship, market orientation and the causal relationship by examining the impact of each factor on the performance of social enterprises. The survey was conducted on certified social enterprises and the sample of 142 copies was demonstrated with SPSS 22.0. The analysis of the impact on the economic and social performance of social enterprises is as follows. First, the social value orientation and risk sensitivity showed significant results indicating that the social enterprise had a significant impact in part on the economic performance. The social value orientation of the spirit of social entrepreneurs showed significant results on the social performance. Second, market orientation has been shown to have a significant positive influence on both the economic and social performance. This study empirically assessed the impact of Social Entrepreneurship and Market Orientation on the Social and Economic Performance the re-recognition of the importance of social enterprise requires. Next, more active research on market orientation is required in the future in order to strengthen the competitiveness of social enterprises.

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.796-799
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• 2010

본 연구에서는 사회적기업육성법에 의해 인증 받은 한국의 사회적 기업을 대상으로 사회적 기업 운영자 및 주요 경영진의 마케팅 지향성((1) 고객지향성, (2) 경쟁자 지향성 (3) 부서간 유효성)이 기업의 경영성과((1) 재무성과 (2) 사업성과 (3) 조직효과성 )에 미치는 영향을 고찰하고자 한다. 사회적 기업은 수익성과 공공성을 동시에 추구하는 목적을 가지고 있기 때문에 일반적 의미의 기업이라 보기 어렵다. 무엇보다도 이윤의 극대화가 제한되기 때문이다. 또한 현재 사회적 기업에 대한 접근이 복지적 측면에서 많이 이루어지고 있는 것도 사실이다. 그러나 현대적 의미의 사회적 기업은 일정부분 일반기업과 경쟁해야 하기 때문에 스스로의 경쟁력을 갖추어야만 지속성을 유지할 수 있으며 사회적 비용을 절감할 수 있다. 사회적 기업이 일정한 수익성을 지속적으로 추구하지 못하는 경우 정부의 재정 부담이 증가하여 사업의 지속성이 어려움에 빠지게 될 수도 있다. 따라서 본 연구에서는 사회적 기업의 마케팅 지향성에 따른 경영성과를 실증 분석해 봄으로써 사회적 기업이 가져야할 무형자산인 마케팅지향적 사고 및 행위에 대한 시사점을 도출해 보고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.1
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• pp.125-141
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• 2020

This study examines the effect of founders' strategic orientation and social capital on the performance of startups in Korean contexts. Founders' strategic orientation is proposed as the main factor to reduce the risk of failure and to increase the potential of future growth of the startup. Three main components of strategic orientation, entrepreneurial, market, technology, were simultaneously tested with a sample of Korean startups. Furthermore, founders' social capital, networks with supporting entities and the level of chemistry within founding members were also proposed to be important factors. We also tested possible mediating effects of social capital on the main impact of strategic orientation. With a sample of 79 startups founded less than 5 years in Seoul Metropolitan Areas, we found that technology orientation of founders only significantly increases the performance of startups, but both entrepreneurial and market orientation do not. Regarding social capital effect, the external networks of the founding members are effective as proposed, and also the high cohesiveness of founding members increases the startup performance. However, the mediating role of social capital is just partially confirmed. The implications of our findings, in both sense of firm's strategy and startup policy, are discussed. This study is expected to be a bridge connecting firms' strategy with startup policy-making in Korea.

• 한국벤처창업학회:학술대회논문집
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• 2024.04a
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• pp.103-110
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• 2024

This study aimed to confirm the positive impact of individual entrepreneurial orientation on entrepreneurial intentions and to investigate whether cognitive competency and social awareness of entrepreneurs serve as mediating variables in the relationship between individual entrepreneurial orientation and entrepreneurial intentions. The results of this study are as follows: Individual entrepreneurial orientation positively influenced entrepreneurial intentions, cognitive competency, and social awareness of entrepreneurs. Moreover, it was found that higher levels of cognitive competency and social awareness led to higher entrepreneurial intentions. Additionally, it was demonstrated that cognitive competency and social awareness of entrepreneurs had parallel mediating effects in the relationship between individual entrepreneurial orientation and entrepreneurial intentions. Based on these findings, this study provides theoretical foundations for research on the relationship between individual entrepreneurial orientation and entrepreneurial intentions, which have been relatively underexplored. Furthermore, by identifying cognitive competency and social awareness as mediating variables, this study opens avenues for academic expansion. Finally, the findings of this study can serve as practical groundwork related to individual entrepreneurial orientation.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.227-242
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• 2012

This study is to experientially verify that market orientation affect organizational performance toward social service marketization. social service marketization put pressure upon financial environment in nonprofit human service organizations and exacerbate competition between nonprofit human service organizations and profit organizations each other. For survival, nonprofit human service organizations in social service market where various supply organization participate needs sensitivity to the environment. For this purpose the need of introduction of market orientation is being raised. At this point this study is useful that measure the level of market orientation and analysis impact of market orientation toward organizational performance in nonprofit human service organizations. Data was collected from busan nonprofit human service organizations in participate voucher program, number of total organization is 92. The level of market orientation was 3.63. Analysis of the impact of market orientation to organizational performance used regression analysis through structural equation modelling. As a result of the analysis, market orientation was affected by organizational performance. Based on the results, this study suggests that nonprofit human service organizations should need market orientation centered organization management and sensitive response toward external environment.

• Journal of Industrial Convergence
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• v.22 no.6
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• pp.73-80
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• 2024

In this study, the impact of entrepreneurial orientation subfactors on organizational performance in the health and social welfare services industry was examined. Accordingly, responses from 272 organizations in this industry that participated in the corporate section of the 2022 Entrepreneurship Panel Survey conducted by the Korea Entrepreneurship Foundation were used. A regression analysis was performed on the data using the SPSS 25.0 program. According to the analysis, the entrepreneurial orientation subfactors of autonomy, proactiveness, innovativeness, and competitive pursuit had positive impacts on organizational performance. Risk-taking, on the other hand, had no effect on organizational performance. Based on these findings, building an entrepreneurial-oriented organizational culture and strengthening compensation to promote an entrepreneurial orientation are recommended.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.1
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• pp.213-227
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• 2022

Recently, research on social entrepreneurship, which simultaneously pursues social value creation and economic sustainability has increased rapidly. Researchers conducted several empirical studies, noting that social entrepreneurship is a major factor in improving the performance of social enterprises. However, most previous studies usually have limitations in measuring the performance of social enterprises based on the subjective perception of entrepreneurs, which implies the limitations of the common method bias. In addition, there is a lack of empirical evidence that can explain the specific process in which the personal characteristic of an entrepreneur, social entrepreneurship, affects the achievement of dual goals. Therefore, this study empirically investigates the effect of social entrepreneurship on performance increasing the objectivity of performance measurement and including blended value orientation(BVO), a characteristic of viewing social and economic performance as a single thing. The purpose of the study is to verify the effect of social entrepreneurship and BVO on the social and economic performance of social enterprises. We conducted regression analysis using the results of the perception survey of social enterprises in South Korea and objective performance data. As a result, risk-taking, a sub-factor of social entrepreneurship, had a positive effect on economic and social performance at a significant level. In addition, it was confirmed that social entrepreneurship improves BVO, and it affects social performance. Therefore, this study found that social entrepreneurship and BVO have a discriminatory effect on economic and social performance, respectively. This study is meaningful in that it attempted to overcome the common method bias as measuring subjectivity performance.