• Korean journal of communication and information
• /
• v.69
• /
• pp.139-169
• /
• 2015

This paper examines the factors that influence viewers' attitudes toward the public service broadcasting (PSB) system and the license fee. A online survey group was classified into four types on the basis of their expectations and evaluations of public values and demographic characteristics. Subsequentially, the attitudes each type of the viewers displayed toward the PSB system and the license fee were analyzed. The result reveals that young women in their 20-40s have more negative attitudes toward the PSB system than any other groups; those women tend to have high expectations on 'diversity' whereas they show low satisfactions with all the other public values. Additionally, this study attempted to detect factors that affect the attitudes toward the PSB system and the license fee. The important factors was not only the viewers' demographic characteristics but also their expectations and evaluations regrading the public values of PSB.

• Journal of the Korean Society for information Management
• /
• v.30 no.3
• /
• pp.133-156
• /
• 2013

The purposes of this study are (1) to examine the relationships among attitude on SNS use, subjective norm, perceived behavioral control, and SNS use, (2) to analyze effect of SNS use on bonding network and bridging network, (3) to consider moderating effect of the gender on the relationship between SNS use and Social network. We conducted a survey for 20-30's SNS user. The results of analysis using the Structural Equation Model(SEM) represent that attitude on SNS use, subjective norm, and perceived behavioral control are significant determinants of the SNS use. SNS use affects bonding network and bridging network. An interesting result was observed that the gender had moderating effect on the relationship between SNS use and social network. Based on these results, we suggest theoretical and practical implications of this study.

• The Journal of the Korea Contents Association
• /
• v.17 no.5
• /
• pp.602-612
• /
• 2017

The purpose of this study was to identify employees' perception of social and economic values that social enterprises pursue and to provide implications for the training of social enterprise workers. The main results are as follows. First, more than half of the social enterprise workers recognized that economic value and social value were equally important. In addition, the responsibilities of realizing corporate social values were somewhat higher than those of employees. The social value of the social enterprise should be pursued in preference to the value for the company and its members. However, efforts to set goals for the social value of social enterprises were lacking. Second, social enterprise workers generally had a high perception of economic value and recognized that the responsibility and effort of management was more important than the employees in order to realize economic value. Third, the higher the age of workers, the higher the importance of social value than economic value, emphasized the responsibility of the manager, and the less the work experience, the more important is the social value and the manager's responsibility. While commercial enterprise workers are highly aware of the importance of economic value, non-profit enterprise workers are highly aware of the importance of social value. In the future, it will be necessary to provide an educational support program that allows workers to recognize the social and economic value of social enterprises in a balanced manner. Efforts are needed to develop, monitor and monitor standardized measures for measuring the value of social enterprises.

• The Journal of the Korea Contents Association
• /
• v.16 no.5
• /
• pp.410-419
• /
• 2016

The social intelligence, ability of social harmony and relationship was one of the key factor for hotel service quality. and then inquired the relationships among customer-facing employee's social intelligence of hotel, cooperation of employee, and individual performance. Through the theoretical consideration, concept of social intelligence was established, then we set up the hypothesis for causality relationship. The 201 customer-facing employee of a luxury hotel in Korea were analyzed. According to the results, social intelligence of customer-facing employee effects to cooperation of employee and individual performance positively as well. Cooperation of employee has been confirmed on a positive effect on individual performance. That is, social intelligence is social relationships to effectively building and maintaining a positive and essential skills to leading a substantial performance. Based on the empirical results, meanings, implications, and future research suggestions of social intelligence are discussed.

• The Journal of the Korea Contents Association
• /
• v.18 no.12
• /
• pp.62-74
• /
• 2018

This study was proposed to examine the mediating effect of basic psychological needs on how parenting attitude affect middle school students with over-dependence on smart phone. This study utilized 2017 survey research by National Information Society Agency (NIA), namely a long-term follow-up study of 901 people with over-dependence on internet and smart phone. This study showed two findings. First, over-dependence on smart phone had correlations with basic psychological needs- autonomy(r=-.22, p<.001) and competence(r=-.13, p<.001); with parenting attitude- positive parenting(r=-.21, p<.001) and negative parenting(r=.15, p<.001). Second, both parenting attitude and basic psychological needs had a causal relationship with over-dependence on smart phone. These results can provide a basis to reconsider social awareness on over-dependence on smart phone among middle school students. This study proposed few research directions for further study to prevent over-dependence on smart phone and to educate parents.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.38 no.4
• /
• pp.528-539
• /
• 2014

This study analyzed the influence of self-construal on sociocultural attitude toward physical appearance, body satisfaction, and appearance management behavior through a structural equation model. The empirical study was based on the response of 369 adult females between the ages of 20 and 49 in Seoul. Self-construal was presented as an independent self-construal and interdependent self-construal, respectively. The sociocultural attitude toward physical appearance as an intermediate variable in the research model was composed of two sub-factors that included internalization and awareness. The other (body satisfaction) was measured by two factors (body and face). Appearance management behavior (as a final outcome variable) were composed of various factors that included clothing concern, skin care, hair care, and weight training. The findings of this study were: 1) the effect of independent self-construal on the sociocultural attitude toward physical appearance was not significantly meaningful; however, interdependent self-construal influenced it positively. 2) Sociocultural attitude toward physical appearance appeared to have a negative effect on body satisfaction. 3) The body satisfaction also had a negative effect on appearance management behavior in this study.

• Science of Emotion and Sensibility
• /
• v.18 no.1
• /
• pp.3-14
• /
• 2015

An ad endorser's gaze direction is a salient nonverbal cue that consumers use in responding to advertisements. The gaze direction influences consumers' social perceptions (e.g., attractiveness, credibility) of the endorser and advertising effectiveness (e.g., advertising attitudes, brand attitudes). Especially, the cerebral emotional asymmetry hypothesis suggests that an ad endorser's left-averted gaze can produce more positive social perceptions and advertising effectiveness than the right-averted gaze for right-handed consumers. This study examined the effects of three gaze directions (direct, left-averted and right-averted gaze directions) of unknown female ad endorser on Korean males' advertising responses (attractiveness-, credibility- and ad-effectiveness-related responses), using online experimental method. The results indicated that the ad endorser's direct gaze was more likely to increase both positive (correspondence bias) and negative (suspicion, deceptiveness) social perceptions of her than the right-averted gaze. The direct gaze also created more positive advertising effectiveness (advertising attitudes) than the right-averted gaze. However, the study failed to find consistent differences in responses between left-averted gaze and either direct or right-averted gaze.

• Research in Community and Public Health Nursing
• /
• v.31 no.1
• /
• pp.107-118
• /
• 2020

Purpose: Nursing students are key personnel to take care of people with dementia in the nursing field in future. The purpose of this study was to identify subjective attitudes toward dementia in nursing students. Methods: Q methodology, which is a research method to study people's subjective points of views, was used. Thirty seven Q-statements (Q-sample) were derived from the Q population (Concourse) and were arranged in rank order by each of 42 participants into a normal distribution grid (from -4 to +4). A QUANL program was used to analyze the collected data. Results: Three types of attitudes toward dementia were identified: 'self-guided dementia management', 'national-guided dementia management' and 'facility-guided dementia management.' Conclusion: The results of this study suggest that nursing strategies to improve understanding of dementia and actively cope with dementia should be considered.

• Research in Community and Public Health Nursing
• /
• v.26 no.3
• /
• pp.248-259
• /
• 2015

Purpose: Individuals' view of multiculturalism can be varied. The purpose of this study was to survey subjective view of and attitude toward multiculturalism in first-year undergraduate nursing students who had completed a multicultural subject. Methods: The Q methodology, which integrates quantitative and qualitative methods, was used. Forty one Q-statements selected from each of the 40 participants were classified into the shape of normal distribution using a nine-point scale. The collected data were analyzed using the QUANL program. Results: Two types of view of multiculturalism were identified: 'domestic type-constructive view' and 'global type-advanced view.' Conclusion: The findings show how nursing students think about multiculturalism and provide a basis for further research and education.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.1
• /
• pp.95-132
• /
• 1993

사람들은 누구나 시간과 장소를 구분하지 아니하고 의사결정을 내려야 할 상황에 처하게 된다. 특히 조종사의 경우에는 의사결정을 하여야 할 상황이 보다 시간적으로 제한되어 있고, 또 다른 어떤 경우보다 그 내용이 더 복잡하다는 특성을 가지고 있다. 특히 항공기 운항중 발생하는 조종사의 의사결정은 그 방법에 따라 결과는 아주 다른 양상으로 나타나게 되는데 합리적인 의사결정이 이루어졌다면 그 결과는 안전성과 경제성이 동시에 실현되지만 합리적으로 의사결정이 이루어지지 못하였다면 항공기 사고라는 최악의 사태로 이어지게 된다. 그러나 현실적으로는 조종사들이 사회, 문화적 특성과 개인적인 태도 및 성격에 따라 집단내 구성원들의 의사를 종합하여 의사결정을 얻지 못하고 경우에 따라서는 기장 개인의 능력에 따라 의사결정이 이루어지고 있는 실정이다. 이러한 점에 착안하여 본 연구에서는 조종사의 합리적인 의사결정에 영향을 미치는 요인들을 분야별로 내용을 분석하고 의사결정의 이론적 고찰을 통해 조종사의 합리적인 의사결정을 위한 방안을 제시하고자 하였다. 특히 조종사 자격 관리 및 능력개발 프로그램시 태도 변화를 위한 교육이 우선해야 한다는 것과 그리고 미국의 여러 기관에서 연구 수행한 결과를 인용하여 조종사의 태도분석방법을 소개함으로써 조종사 자신들이 직접 지니고 있는 위험한 태도 요소를 자각할 수 있도록 하였으며 이에 대한 행동상 지켜야 할 원칙을 제시하여 자신이 의사결정을 해야하는 경우 적용할 수 있도록 하였다. 앞으로 이와 관련하는 지속적인 연구를 함으로서 합리적인 의사결정을 위한 요인들의 상관관계를 분석하고 항공기 운항분야중에서 부분적이나마 정형적인 의사결정모델이 개발될 때 항공기 안전운항에 크게 기여할 것으로 기대된다.