• Title/Summary/Keyword: 사회적 인지도

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The Effect of Empathy on Social Justice Commitment: A Social-Cognitive Perspective (공감 능력이 사회 정의 실천에 미치는 영향: 사회 인지적 관점에서)

  • Moon-Kyung Min ;Na-Bin Lee ;Hyun-Nie Ahn
    • Korean Journal of Culture and Social Issue
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    • v.21 no.4
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    • pp.575-594
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    • 2015
  • This purposed of this study was to investigate the effect of empathy on social justice commitment from a social-cognitive perspective. Specifically, we examined how cognitive and affective empathy affect social justice commitment through social justice self-efficacy, social justice outcome expectation, and social justice interest which represent a social-cognitive path of behavior. Based on the self-report survey sample of 537 people in their twenties, we first controlled social desirability, and then analyzed the measurement and structure model using Structure Estimate Modeling(SEM). As a result, it turned out that both cognitive and affective empathy indirectly affected social justice commitment through the path of the social-cognitive model. However, affective empathy had a larger effect size compared to cognitive empathy. Results suggest that empathy competence has an effect on not only general altruistic behavior as known before but also social justice behavior which include the value of equality and anti-discrimination. Finally, ways for facilitating social justice commitment in terms of cognitive and affective empathy were suggested.

A Study on the Intention to Use AI Speakers: focusing on extended technology acceptance model (인공지능(AI)스피커 사용의도에 관한 연구: 확장된 기술수용모델을 중심으로)

  • Kim, Bae Sung;Woo, Hyung Jin
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.1-10
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    • 2019
  • The purpose of this study is to investigate the influence of exogenous variables on the intention to use AI speaker. An online survey was administrated to 305 AI speaker users in order to examine the effect of the personal characteristics (self-efficacy, innovativeness, suitability, and enjoyment) and social impact (social conformity and social image) on perceived usefulness and easiness. The results indicate that (1) self-efficacy and social conformity have positively effect on perceived easiness; (2) suitability and social image have positively effect on perceived usefulness whereas innovativeness has negatively effect on perceived usefulness; (3) perceived usefulness and perceived easiness have significant effect on the intention to use AI speaker.

The Influence of CSR Activities of Airline on Brand Awareness and Brand Loyalty (항공사의 사회적 책임활동이 브랜드 인지도와 브랜드 충성도에 미치는 영향)

  • Joo, Shin-Ok
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.199-210
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    • 2020
  • This study tries to understand the CSR Activities of Airline on Brand Awareness and Brand Loyalty. Within the last year, online surveys were conducted on consumers with experience in air travel. The empirical survey was conducted between Feb 11 and Feb 25, 2020, and 220 valid questionnaires were analyzed. The results of the study are as follows. First, CSR Activities of Airline was divided into Economic Responsibility, Legal Responsibility, Ethical Responsibility and Philanthropic Responsibility according to the literature review. Analysis showed that CSR Activities of Airline has effect on Brand Awareness accordingly. Second, CSR Activities of Airline has effects Brand Loyalty. Third, Brand Awareness has effects Brand Loyalty. The findings has significant implications for CSR Activities of Airline, Brand Awareness, Brand Loyalty and academic researchers. This research has several implications such as CSR Activities of Airline should be preceded in order to enhance brand Awareness and strengthen Brand Loyalty.

Research about The Effect of Customer-Brand Relationship of Fashion Social Brand on Brand Equity (패션 사회적 브랜드-소비자 관계가 브랜드 자산에 미치는 영향 연구)

  • Na, Youn Kue
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.2
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    • pp.1-14
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    • 2016
  • 사회적기업의 브랜드를 추구하는 패션 소비층은 개인적인 가치 기준을 바탕으로 합리적인 소비생활을 하며 브랜드 이미지를 중시하고 자신만의 감도를 찾는 공통된 특징을 가지고 있다. 이러한 추세에 따라 패션 사회적 브랜드는 새로운 각도에서 소비자들을 이해하며 환경변화에 능동적으로 대응할 필요성이 요구되고 있다. 이에 본 연구에서는 패션 사회적 브랜드-소비자 관계의 세부적 요인이 브랜드 자산 구성요소들에 미치는 구조적 관계에 대해 규명하며, 연구결과를 기준으로 패션사회적 브랜드가 소비자의 구매행동을 예측하여 보다 효율적인 브랜드 전략을 진행하는데 있어 시사점을 제공하고자 한다. 이를 위해 2015년 4월 1일부터 30일까지 ${\bigcirc}{\bigcirc}$ 패션 사회적 브랜드 상품구매경험자를 800명을 대상으로 설문을 실시하였으며, SPSS 20.0, AMOS 20.0을 사용하여, 빈도분석, 신뢰도 분석, 요인분석 및 경로분석을 실시하였다. 이상을 바탕으로 도출된 연구결과는 다음과 같다. 첫째, 브랜드-소비자 관계의 행위적 몰입, 인지적 믿음은 브랜드 인지도에 유의한 영향을 미쳤으나, 감성적 유대는 브랜드 인지도에 영향을 미치지 않았다. 둘째, 브랜드-소비자 관계의 행위적 몰입, 감성적 유대, 인지적 믿음은 브랜드 이미지에 유의한 영향을 미쳤다. 셋째, 패션 사회적 브랜드 이미지는 브랜드 태도 및 브랜드 충성도에 유의한 영향을 미쳤다. 넷째, 패션 사회적 브랜드의 지각된 품질은 브랜드 이미지, 브랜드 태도, 브랜드 충성도에 유의한 영향을 미쳤다. 다섯째, 패션 사회적 브랜드 태도는 브랜드 충성도에 유의한 영향을 미쳤다.

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The Study on Relationship between Social Isolation and Cognitive Function in Elderly Korean (노인의 사회적 고립과 인지기능의 관계에 대한 일 연구)

  • Kim, Young Bum
    • Journal of Digital Convergence
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    • v.16 no.7
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    • pp.429-439
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    • 2018
  • The objective of the study was to analyze difference in cognitive function according to social isolation level in elderly Korean. The author classified the social isolation into the structural isolation and contact isolation. Structural isolation corresponded to the no spouse or no children and the contact isolation corresponded to the absence of contact with children, friends or social association. Author conducted multivariate regression analysis with the elderly people aged 65 years or older from the 5th wave of the Korean Longitudinal Study of Ageing data. Number of sample was 3,971. It was confirmed that the level of cognitive function was lower according to level of social isolation. It was also confirmed that friends/neighborhood isolation, and social activity isolation showed significant relationships with cognitive functions. Based on the results, author suggested that to protect the elderly from negative effects of social isolation, we needed the policy to promote elderly's the participation in social activity. The study to analyze the factors related to social isolation was also needed.

The Effects of Perceived Innovation Attributes On Fashion Innovative Behavior (인지된 혁신속성이 패션혁신행동에 미치는 영향)

  • 박경애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.3
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    • pp.393-400
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    • 2000
  • 기술적 혁신과는 달리 상징적 혁신(symbolic innovation)은 기존 제품에 부가된 사회적 의미가 변화함으로서 창조된다. 따라서, 상징적 혁신에서 새로운 사회적 의미와 관련된 속성은 기능적 속성만큼이나 중요하다. 본 연구는 상징적 혁신의 대표적인 의류제품을 이용, 패션혁신행동에 영향을 미치는 인지된 혁신속성(perceived innovation attributes)을 구별하고, 패션혁신행동의 두 유형(구매와 사용)에 미치는 이러한 속성의 영향을 고찰하였다. 대학생 집단을 표본으로 이용, 설문지 조사를 통해 수집된 515부의 응답지가 분석되었다. 인지된 혁신 속성은 유사성(compatibility), 기능적 상대적 잇점, 사회적 상대적 잇점, 인지된 위험으로 구분되었다. 의복흥미가 구매와 사용 두 측면의 패션혁신행동에 영향을 주었으나 인지된 혁신속성은 사용측면에만 영향을 주었다. 유사성과 기능적 상대적 잇점이 사용혁신행동에 긍정적 영향을, 인지된 위험이 부정적 영향을 미쳤다. 혁신속성이 영향을 미치지 않은 반면 의류소비정도가 구매혁신에 영향을 주었다. 본 연구의 결과는 사용혁신성이 높은 소비자는 구매혁신성이 높은 소비자보다 혁신속성의 평가에 더 관여한다는 것을 시사한다.

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The effect of Individual Entrepreneurial Orientation on Entrepreneurial Intentions: Focusing on the Mediating Effects of Cognitive Competency and Social Awareness (개인의 기업가적 지향성이 창업의도에 미치는 영향: 인지역량과 사회적 인식의 매개효과를 중심으로)

  • Kim, Su Jin;Kim, Jong Sung
    • 한국벤처창업학회:학술대회논문집
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    • 2024.04a
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    • pp.103-110
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    • 2024
  • This study aimed to confirm the positive impact of individual entrepreneurial orientation on entrepreneurial intentions and to investigate whether cognitive competency and social awareness of entrepreneurs serve as mediating variables in the relationship between individual entrepreneurial orientation and entrepreneurial intentions. The results of this study are as follows: Individual entrepreneurial orientation positively influenced entrepreneurial intentions, cognitive competency, and social awareness of entrepreneurs. Moreover, it was found that higher levels of cognitive competency and social awareness led to higher entrepreneurial intentions. Additionally, it was demonstrated that cognitive competency and social awareness of entrepreneurs had parallel mediating effects in the relationship between individual entrepreneurial orientation and entrepreneurial intentions. Based on these findings, this study provides theoretical foundations for research on the relationship between individual entrepreneurial orientation and entrepreneurial intentions, which have been relatively underexplored. Furthermore, by identifying cognitive competency and social awareness as mediating variables, this study opens avenues for academic expansion. Finally, the findings of this study can serve as practical groundwork related to individual entrepreneurial orientation.

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The Effect of Cognitive Decline of Elderly on Activity Participation and Social Network (노년기의 인지 저하가 활동참여와 사회적 관계망에 미치는 영향)

  • Choi, Yoo-Im;Woo, Hee-Soon
    • The Journal of Korean society of community based occupational therapy
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    • v.9 no.1
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    • pp.25-34
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    • 2019
  • Objective : The purpose of this study was to investigate the effect of cognitive level of mild cognitive impaired elderly living in the community on participation in activities and social networks as well as leisure and daily life activities. Methods : The elderly people aged 65 years or older living in the community were selected for the mild cognitive impairment with a score of MMSE-K of 15 or more and 23 or less. MoCA-K was applied in order to examine the cognitive abilities of the subjects and K-ACS and LSNS-18 were applied to confirm the activity participation level and social network index. Results : As a result of examining the relationship between cognition and activity participation, various sub-abilities(spatio-temporal abilities, vocabulary abilities, attention, abstract thinking) of cognition had a significant influence on instrumental activities of daily living, leisure activities and social activities. In addition, all of the sub - abilities of cognition showed a significant correlation with sub-elements of social network. Conclusion : Through this study, it was found that the general elements of cognition influenced activity participation and social network of various areas of mild cognitive impaired elderly people. We suggest that measures for enhancing participation and social participation of the elderly with mild cognitive impairment are provided through follow up studies.

The Effect of Objective and Subjective Social Isolation and Interpersonal Conflict Type on the Probability of Cognitive Impairment by Age Group in Old Age (노년기 연령집단별 객관적·주관적 사회적 고립과 대인관계갈등 유형이 인지기능에 미치는 영향)

  • Lee, Sang Chul
    • 한국노년학
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    • v.38 no.4
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    • pp.811-835
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    • 2018
  • Social relations and cognitive function in old age are closely related to each other, and social relation is classified into structural characteristics and qualitative characteristics reflecting cognitive and emotional evaluation. The concept of social isolation is the focus of attention in relation to the social relations of old age. Social isolation has a multidimensional theoretical structure that is divided into objective dimension such as social network, type of furniture, social participation, and subjective dimension such as lack of perceived social support and loneliness. There is also a close relationship between cognitive function and interpersonal conflict in old age. In this study, we examined the effect of subjective social isolation, which shows the structural characteristics of social relations, and subjective social isolation and interpersonal conflict on the dementia occurrence by age group in the elderly. The data were analyzed by applying a random effect panel logit model using 1,740 panel data from the first year to the third year of KSHAP. The results of the analysis are summarized as follows. First, the cognitive impairment increased sharply with age. Objective and subjective social isolation were both U-shaped distribution with an inflection point of 80 years old. Second, the main effect on the probability of cognitive impairment was statistically significant with objective and subjective social isolation, but the type of interpersonal conflict did not appear to be significant. Third, the results of two-way interaction effect analysis on the probability of cognitive impairment are as follows. The relationship between subjective social isolation and the probability of occurrence of cognitive impairment was significantly different according to the level of conflict with spouse. In addition, the higher the subjective social isolation, the higher the probability of cognitive impairment in the elderly(over 85) than in the young-old(65~74). In addition, as the level of conflict with spouses increases, the probability of cognitive impairment of the oldest-old(aged 85 or older) is drastically lower than that of the young-old(aged 65~74). Based on the results of this study, policy and practical implications for reducing the cognitive impairment of the elderly age group were suggested, and limitations of the study and suggestions for future research were discussed.

Relationship Between Social Support and Cognitive Impairment of the Elderlies in Care Facilities (요양시설노인의 사회적 지지와 인지기능장애와의 관련성)

  • Kim, Tae-Baek
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.6
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    • pp.531-540
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    • 2019
  • The purpose of this study was to establish the relationship between social support(MOS-SSS) and cognitive impairment(MMSE-K) to the elderly in long-term care facilities. The study subjects were 372 aged 65 and older who were admitted to care facilities located in D metropolitan city. Data were collected through a personal interview conducted by interviewers who visited each care facility in October 2018. As a result, the levels of cognitive impairment(MMSE-K) was significantly higher in the group with lower social support(MOS-SSS) scores. In correlation to the cognitive impairment and social support, the cognitive impairment score showed a significant positive correlation between the social support score (r=0.250, p<0.001). Therefore, the lower the social support level, the higher the level of cognitive impairment. In result of the logistic regression, the risk ratio of critical cognitive impairment increased significantly from 2.8 times (ORs=2.75, 95% CI=1.40 to 5.79) in the low group(Q1) than in the very high group(Q4) of social support scores. A hierarchical multiple regression analysis shows that the lower the social support, the higher the cognitive impairment. As such research suggests that the cognitive impairment of the elderly in care facilities increases with lower social support, it is necessary to seek concrete measures to improve social support as part of the measures to enhance the recognition capability of the elderly in care facilities.