• Journal of Digital Convergence
• /
• v.12 no.4
• /
• pp.183-192
• /
• 2014

This study aims to empirically investigate how personalized and socialized mobile media impacts on users' acceptance of mobile advertising, given the consideration of users' mobile possession attachment. For this, the current study used focus group interview and surveyed mobile users. Interestingly, the findings reveal that personalized and socialized mobile characteristicssignificantly affect users' acceptance of mobile ads. That is to say, users' personalized mobile characteristics play an important role in either awareness of mobile ads or exposure to mobile ads.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.8
• /
• pp.181-189
• /
• 2017

This study examines whether the variables used in the Unified Theory of Acceptance and Use of Technology(performance expectancy, effort expectancy, social influence, and facilitating conditions) is applicable to continuous usage of uTradeHub at a time of expansion in the use of uTradeHub. In addition, the role of user satisfaction(mediating effect) and CEO support(interaction effect) in the relationship is identified attempting to provide basic data to help uTradeHub management strategy establishment. A total of 101 valid responses collected through questionnaires were used for empirical analysis(using SPSS 24.0), and the results are as follows. First, for the effect of the integration technology acceptance factor on user satisfaction(H1), only performance expectancy, effort expectancy, and social influence were significant, but facilitating conditions was not significant. Second, for the effect of user satisfaction on the continued use of uTradeHub(H2), there was a significant result. Third, the mediation effect on verification of user satisfaction(H3) was full where performance expectancy, effort expectancy, and social influence prompted continuous usage through user satisfaction. Fourth, for interactive effect verification of CEO support(H4), an interaction effect was shown only in the influence relationship of performance expectancy and social influence on user satisfaction.

• The Journal of the Korea Contents Association
• /
• v.13 no.11
• /
• pp.754-767
• /
• 2013

In this study, I tried to find the effect of elderly volunteerism satisfaction(personal achievements, social actvity, social responsibility) on the ego-integrity(attitude about life, satisfaction of the present life, the acceptance of the past living, the acceptance of aging). For the study, I collected 360 samples from people of 60 year-old adults who reside of in Gyeonggi-do. I used frequency analysis, principal component factor analysis, reliability analysis, T-test, ANOVA, hierachial regression analysis with SPSS 18,0. The results are as follows, First, volunteerism satisfaction on the ego-integrity, In the way of the effect of only personal achievements affects positive effects. Second, effect of self-efficacy volunteerism on the satisfaction and the ego-integrity between analysis attitude about life and satisfaction of the present life are meaningful but the acceptance of the past living and the acceptance of aging are not meaningful anout moderating effects. Theird, satisfaction about aged population sociological character level of significance were difference in factors.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.4
• /
• pp.1652-1662
• /
• 2013

As smart devices like smartphones and smart pads are prevalent recently, dramatic changes so called 'smart evolution' deployed in many socioeconomic areas. These changes lead the TV industry to develop a smart TV differentiated from a conventional TV by enabling internet connectivity and applications execution. In this study the factors affecting the acceptance of a smart TV are extracted by reviewing the previous works and the structural relationships among these factors are analyzed. Adding 'Social Influence' to consider an environmental factor and 'Innovativeness' for personal characteristics, we build an extended Technology Acceptance Model and analyzed the structural relationships among the factors in the model using Structural Equation Model. In the results we can find that the environmental factors affect the perceived characteristics. The moderating effects of gender and level of experience in smart devices have also been investigated. No difference is found between gender groups. In much-experienced group, Innovativeness affects Perceived Usefulness and acceptance of a smart TV. In less-experienced group, however, Innovativeness affects Perceived Ease of Use, Expected Enjoyment and finally acceptance of a smart TV.

• Journal of Korea Society of Industrial Information Systems
• /
• v.16 no.5
• /
• pp.173-184
• /
• 2011

Today smart devices such as smart phones, smart pads and tablets have become necessities of modern people in both daily life and business as they have widely proliferated. One of the most popular application areas of smart devices is a game-related area. Among these applications social network games, played with other users through social networks, are ranked top in their popularity. Though much research of PC games and online games have been performed, little research of social network games and the factors affecting acceptance of social network games are not vigorous yet. Therefore, we aim to analyze the factors and their structural influence on acceptance of social network games. We add a couple of factors such as Social interaction, Mobility, Subjective Norm, and Flow reg arding the characteristics of social network games and analyze the structural relationships among these factors using Structural Equation Modeling. Analysis results and implications are suggested with concluding remarks.

• Proceedings of the Costume Culture Conference
• /
• 2003.04a
• /
• pp.78-80
• /
• 2003

꾸띄리에 부띄끄의 시초는 주문자의 요구를 그대로 수용해 주는 형태로, 신분과 지위의 상징으로 시작되었으나, 2차 세계대전으로 인하여 디자이너의 이름보다는 실제적으로 유용한 것이 주목받게 되면서 기성복의 출현이 나오게 되었고 꾸띄리에는 축소되어갔다. 그러나 전쟁으로 인해 사회에 진출하는 여성과 사회적으로 출세한 여성들의 숫자가 늘어나게 되면서 전쟁말기의 소비자 심리와 병합하여 다시 꾸띄리에가 주목받기 시작하였다. (중략)

• Management & Information Systems Review
• /
• v.38 no.2
• /
• pp.165-182
• /
• 2019

This study investigated the consumer acceptance process of the fourth industrial revolution new product to be introduced into the market in the future. The 4th Industrial Revolution new products are technological advances compared to the existing ones. The technology acceptance model that was used in the past has been modified to reflect variables like the social effects of the 4th Industrial Revolution, expected experience, and perceived risk. Modified models were proposed and verified. Six representative new products of the 4th Industrial Revolution were selected and examined by 40 respondents, and the hypotheses were verified using programs such as SPSS and AMOS. And conclusions and implications are as follows. First, the innovativeness of the fourth industrial revolution new products influences positive evaluation factors such as expected experience and perceived usefulness and it also affect positively to the perceived risk. In addition, the expected experience of the fourth industrial revolution new products has a great effect on the perceived usefulness and social influence, but it didn't affect to the perceived risk. Like the results of the TAM model, purchase intention of the fourth industrial revolution new products are strongly influenced by perceived usefulness. Finally, the perceived risk of the new product of the 4th Industrial Revolution had no statistically significant effect on the purchase intention, and the social influence of the 4th Industrial Revolution had a significant effect on the purchase intention. In general, respondents are highly aware of the social impact of the Fourth Industrial Revolution and seem to be very positive in this respect.

• Journal of the Korean Institute of Intelligent Systems
• /
• v.27 no.2
• /
• pp.150-156
• /
• 2017

In July, 2015, the Korean national assembly passed 'Act on Capital Markets and Financial Investments,' and therefore, it was expected that the crowd funding would be activated owing to a variety of fundraisings and investments. Hence, for the success of the crowd funding, this paper tried to identify the factors affecting the funding. In this study we analyzed the core variables of the Unified Theory of Acceptance and Use of Technology(UTAUT) and their perceived risks on the crowd funding participants' intentions as well as the mediating effects of the attitudes; the core variables of UTAUT were performance expectancy, perceived risk, facilitating conditions, social influence, and the like. As a result, it was found that such facilitating conditions as performance expectancy and social influence would affect crowd funding participants' intention positively, but that effort expectancy and perceived risk would not significantly affect their intention. On the other hand, as a result of testing the mediating effects of the attitudes, it was found that performance expectancy and social influence would have significant mediating effects on participants' intention.

• Journal of Science and Technology Studies
• /
• v.13 no.2
• /
• pp.1-35
• /
• 2013

The aim of this article is to criticize the discourses and practices of the appropriate technology for international development cooperation in Korea which focus narrowly on the technologies and are oriented to the providers of technologies. To present an alternative, we will discuss the appropriate technology by the insights from 'socio-technical system' studies which underline not only technological side but also the social, institutional and user's side, and analyze the interactions between them. This research deals with several cases mainly regarding small scale's renewable energy from Laos, Thailand, Bangladesh, Mongolia and Nepal. We put out some suggestions to improve the discourse and practices of appropriate technology in field of international cooperation by Korea.

• Informatization Policy
• /
• v.21 no.1
• /
• pp.57-76
• /
• 2014

The purpose of this research is to investigate the role of social dimensions in predicting the intention to use SNS. We proposed an integrative SNS acceptance model based on the theory of planned behavior (TPB), the technology acceptance model (TAM), and the social influence theory. Included in the model are attitude toward SNS use, subjective norm, information cascades, and perceived behavioral control as antecedents to intention to use SNS. An empirical analysis was conducted using data collected from a questionnaire survey with 228 college students in Korea, and it yielded the following findings. First, the two social dimensions, namely subjective norm and information cascades, were found to have a significant positive relationship with the intention to use SNS. In particular, information cascade turned out to have the strongest impact of the three antecedents to intention to use SNS. Second, perceived usefulness and perceived ease of use were found to have a significant positive influence on the attitude toward SNS use.