• Journal of Digital Convergence
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• v.13 no.12
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• pp.63-73
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• 2015

Many domestic companies have connections with social enterprise as one of the corporate social responsibility. However, majority of those connections are typically occasional, one-time donation. Therefore, current study focused on how to develop/nurture sustainable business model of social economy, which utilizes the companies' internal resources enabling communities to actually feel the impact. Literature survey for 25 reports and 123 business models for the past 5 years was performed and analyzed in terms of social-economy business models and job creation. It was found that the success factors of the job creation are: internal resources analysis, business model development, and support activities for execution (probono). Based upon the findings, DIDOV (Define-Identify-Design-Optimize-Verify) methodology was used to understand the effects of government policies and technological environment. As an exemplary case, Incheon International airport Corporation was selected and investigated for internal resources and related business models. Finally, 9 social-economy business models are derived for Incheon International airport Corporation in relation to the airport services offered.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.157-162
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• 2023

소셜벤처는 하나의 조직 안에 경제적, 사회적 가치라는 두 가지 미션을 동시에 추구해야하며 이를 하이브리드 조직이라 한다. 소셜벤처의 사회적 가치는 기상정한 사회적 대상이 그 수혜자이고, 경제적 가치는 소셜벤처의 투자자가 수혜 대상이 된다. 두 가지 가치를 실현하기 위한 기업 활동의 중첩 정도는 소셜벤처 기업 조직마다 다르게 나타난다. 소셜벤처에서 사회적 가치를 추구하기 위한 활동에서 경제적 가치도 함께 창출된다면 비교적 적은 노력으로 두 가치를 달성할 수 있을 것이고, 두 가지 가치를 위한 활동을 각각 전개해야하는 비즈니스 모델이라면 사회적 가치를 위한 기업 활동 중의 일부 또는 전부가 기업의 경제적 가치를 창출해내지 못하는 활동이 될 수 있다. 본 연구는 두 가치의 중첩에 따른 비즈니스모델의 세 가지 유형에 대한 선행 연구를 재고하고, 유형별 선호도를 독립변수로 지정, 각 유형별 투자 의도를 알아보고자한다. 특히 소셜벤처에 대한 긍정적 정서가 투자의도에 매개효과로써 영향이 있을 것이라는 가설 아래, 소셜벤처의 투자 생태계에서 긍정적 정서에 대한 중요성을 밝히고자 한다.

• Review of Culture and Economy
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• v.20 no.1
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• pp.3-20
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• 2017

This study proposes that the cultural corporation can be more profitable by adopting the 'Buy-One Give-One' Business Model (BOGO BM) under certain conditions. Specifically, the conditions are that 1) consumers' utility for donating is high enough and 2) the production cost is low enough due to economies of scale or process innovation from employee's intrinsic motivation. We adopt a mathematical model where the demand function is a simple linear function and two companies compete with each other by choosing their quantity of output (the Cournot model). Specifically, we investigate the profitability of the BOGO BM in four situations: 1) a monopolist enjoying reduced cost due to process innovation from employee's intrinsic motivation, 2) a monopolist enjoying reduced cost due to economies of scale, 3) the duopoly with BOGO BM and a general company, 4) the duopoly with two BOGO BM companies. In each situation, BOGO BM can be more profitable than other general companies can under certain conditions.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.1-9
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• 2021

The purpose of this study is to present the necessary success strategies for the social economy ecosystem and social enterprise stakeholders by empirically examining the structural relationship of factors that affect the sustainable dual performance of social enterprises. Through previous studies, hypotheses and research models were established for the performance factors of social enterprises, and hypothesis testing was performed using PLS-Structural Equation Modeling on 92 sample data collected from the survey. As a result of the analysis, it was found that the social mission, customer orientation, and social network set as performance factors all had a significant positive (+) effect on social performance. In addition, social performance had a significant (+) effect on economic performance by mediating customer orientation and social network excluding social mission, and it was found that the business model strengthened this relationship. In addition to the theoretical significance of demonstrating the structural influence of social enterprise performance factors through this study, practical implications can be found in that it suggests factors that social entrepreneurs should focus on for growth and performance creation.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.371-388
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• 2023

In recent years, the business model innovation of small and medium-sized enterprises has become a hot research issue, and it is also regarded as an important hot issue to promote the transformation and development of small and medium-sized enterprises and promote economic transformation and development. In this study, we analyzes the influence of cross-border search and dynamic capabilities of small and medium-sized enterprises in China on business model innovation. The model of influencing factors is established. After collecting relevant data through questionnaire survey, the model is verified and analyzed. It is verified that for small and medium-sized enterprises in China, dynamic capability and cross-border search have a positive and significant impact on enterprise business model innovation, and dynamic capability plays an intermediary role between cross-border search and enterprise business model innovation. Through this paper, we can give some enlightenment to the business model innovation of small and medium-sized enterprises in China.

• Korean small business review
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• v.43 no.1
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• pp.107-129
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• 2021

Inclusive business is a social business that is promoted with the aim of supporting the economic independence and quality of life of poor people in developing countries. Inclusive business is emerging as a new development cooperation method that can lead to development effects such as income generation and economic independence by engaging the poor, traditionally recognized as 'the target of aid' in terms of development cooperation, in market-based economic activities. This study considered how this inclusive business overcomes various barriers in the market for the poor in developing countries and generates social values and economic returns. To this end, based on previous studies, an analytical framework was established to analyze inclusive business models and business types. And based on the multiple case study method, 17 cases of inclusive business of social enterprises were selected to analyze the characteristics of their business models and the types of business. Through this study, characteristics of value proposition mechanisms, value creation mechanisms, and value securing mechanisms of inclusive business based on public-private cooperation were derived. Also, how these inclusive businesses create social and economic values for the poor were analyzed. The findings present theoretical and practical implications for an inclusive business model.

• Journal of Technology Innovation
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• v.22 no.4
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• pp.57-88
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• 2014

The 'Grand Challenge' in the global level raises fundamental questions on the role of private firm as a profit maximizer. From the new perspective, firms are recognized as a social entity with social and environmental responsibility. Particularly, the importance of transition-orineted firms, which pursue an objective of socio-technological system transition, have increased. These environmental changes request a new understanding on the identification of firms and the evolution of sustainable business model from the technological innovation perspectives. This paper aims on the new understanding on the motivation of firms who participated on the sustainable system transition and the proposal of 'transition-oriented firms' concept. Based on literature survey, this paper reviews the role of firms in the process of socio-technological system transition, the cases of transition-oriented firm, the types of sustainable business models and their strategies.

• 한국벤처창업학회:학술대회논문집
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• 2019.04a
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• pp.103-107
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• 2019

최근 에어비앤비나 우버와 같은 협력적 소비 기반의 비즈니스모델을 가진 공유경제가 성장하고 있다. 본 논문은 공유경제에 대한 개념을 정의하고, 이용의도에 미치는 영향을 분석하였다. 본 논문은 경제적, 기능적, 경험적, 사회적 가치를 포함한 4가지 지각된 가치와 주관적 규범, 이미지, 사회적 임계점을 구성하는 3가지 사회적 영향이 공유경제 이용의도에 미치는 영향을 알아보고 신뢰와 사회적 규범, 네트워크와 사회구조를 포함한 사회적자본의 조절효과에 관심을 두고 있다. 가설을 검증하고자 온라인과 오프라인에서 설문조사를 실시하였고, 지각된 가치와 사회적 영향이 공유경제 이용의도에 미치는 영향을 알아보고자 변수별로 다중회귀분석을 실시하였다. 또한 사회적자본의 조절효과를 알아보기 위하여 위계적인 회귀분석을 실시하였다. 다중회귀분석 결과는 다음과 같다. 지각된 가치 중 경제적, 경험적 가치는 공유경제 이용의도에 영향을 미치는 것으로 나타났다. 위계적인 회귀분석의 결과에서 사회적자본은 지각된 가치와 사회적 영향의 공유경제 이용의도 관계에 있어 조절적인 영향을 미치는 것으로 나타났다. 본 연구는 지각된 가치를 통합적 분석, 기존 공유경제 연구에서 자주 다뤄지지 않았던 사회적 영향과 사회적자본의 요인을 다룬 점에 의미가 있지만, 설문조사 결과의 한계가 있었기에 향후 새로운 연구 방향성을 제시할 수 있다.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.205-210
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• 2022

With the rapid development of the social economy and the continuous improvement of living standards, a favorable environment has been provided for the rapid development of the tourism industry. The highly developed Internet technology has provided people with more convenient online travel. With the rapid development of online tourism, tourism-related Internet businesses are also developing rapidly. This study first introduces the research background and significance of the study, and suggests the necessity of Ctrip's business model optimization study based on the development of social economy such as online tourism development hotspots and business model research issues. Ctrip explains the current status of research inside and outside the online travel industry and business model, in-depth introduction and analysis of related concepts and theories such as online travel and OTA business models, and expands them based on expert research. Several aspects such as insufficient Ctrip's existing business model, high current operating costs, major factors affecting suppliers, and slow development of new business were suggested, and alternatives were suggested to solve these problems. Ctrip maintained a sustainable competitive edge, including Ctrip's business model optimization strategy for value creation and innovation and Internet business model optimization strategy for customer value chains.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.21-21
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• 2017

귀농귀촌 문화가 유행하고 농업의 미래 가치에 대한 인식이 변화되면서 농산업으로의 새로운 진출을 계획하는 인구가 늘고 있다. 우리의 농업은 자급자족경제로부터 상업경제로 발전되어 왔고, 글로벌 시장 개방 및 생산 기술의 지속적 발전으로 공급이 수요를 초과하며 가격이 점점하락하는 추세를 보이고 있다. 농업 현장의 여러 어려움에도 불구하고 농산업의 긍정적인 여건들도 형성되고 있다. 올바른 먹거리를 추구하는 식품 소비패턴의 변화, 환 생태 치유 자연에 대한 소비자의 관심고조, 스마트 팜과 같은 생산환경의 자동화, 지역 자원을 근거한 공동경영체 운영 등과 같은 현상이 두드러지게 나타나고 있다. 이러한 시점에 농산업분야에 새로이 진출하고자 하는 개인 또는 소규모 사업주체들은 자신의 사업에 대한 정체성을 이해하고, 효율적인 사업운영을 위한 차별화 전략을 확보할 필요가 있다. 본 연구는 개별 또는 소규모 조직의 농업인과 예비농업인들이 자신의 사업에 대한 정체성을 이해하고, 사업운영을 위한 전략 선택을 돕는 비즈니스모델 템플릿 개발을 목표로 하였다. 이를 위해 농업 전문가, 창업 전문가, 비즈니스모델 전문가 풀을 구성하여 농산업 특성을 이해하고 최근 농업 농촌에서 이슈가 되고 있는 농업비즈니스 트랜드를 분석하였다. 근거 자료 및 전문가 토론을 통해 농산업 비즈니스를 '시장가치 추구형', '사회적가치 추구형', '연대하는 시장가치 추구형', '연대하는 사회적가치 추구형'의 4가지 유형으로 구분하고, 각 유형별 사례기업을 조사하여 비즈니스모델을 분석하였다. 비즈니스모델은 비즈니스모델 젠 캔버스를 이용하여 표현하였다. 비즈니스모델 젠은 비즈니스 유형에 따라 일반 창업형, 협동조합형, 임팩트비즈니스형 등 차별화된 캔버스 모델을 제공하고 있으며, 고객중심의 비즈니스 관점을 보다 세밀히 제공하는 툴이다. 본 연구에서는 비즈니스모델 젠을 통해 4가지 유형의 농산업 비즈니스 모델을 분석하였다. 본 연구의 결과는 농산업에 진출하는 사업주체의 사업진행 방향 및 전략선택을 위한 교육 컨설팅 현장에서 널리 이용될 수 있을 것으로 판단된다.