• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.6
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• pp.808-824
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• 2019

This study analyzes the values of vintage in Korean fashion prosumer's activities and elevates the values as one characteristic of Korean modern fashion. The methodology included literary and empirical studies as well as prosumer and modern Korean vintage fashion literary studies. In-depth interviews were done to analyze the values of vintage in fashion prosumer's activities. The values of vintage fashion for Millennials are creative activities based on public interest, expanded reproducing through sharing daily looks and self-expression through the scarcity of vintage clothing. Prosumer characteristics are self-satisfaction and sharing. Fashion prosumer's vintage trends are new-tro, communication, cultural complex, and sharing of daily life. The formativeness in fashion prosumer's activities are heritage, text, activity and image. The meanings are creation, communication, experience and sharing. Fashion prosumers are developing the new genre of 'vintage fashion activity'; in addition, values towards vintage fashion activity are also drawing international interest.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.4
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• pp.729-742
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• 2023

This two-part study explores the changes in the types of perceived value and consumption channels for vintage clothing and the relationship between the two variables. In Study 1, we used text mining with the keyword "fashion+vintage." Emotional value was the most frequently mentioned, and environmental value increased the most. We also revealed an increasing trend in online channels for vintage clothing consumption. In Study 2, we analyzed 30 interviews with consumers who had purchased vintage clothing through online channels. We identified 7 attributes and 20 goals for vintage consumption online and pinpointed three strong connections. First, consumers reported high levels of service satisfaction due to the usefulness of algorithms. Second, the authenticity and heritage information available through online and mobile channels were associated with consumers' perceptions of value related to financial benefits. Third, consumers sought to find rare products through online channels, leading to a strong influence on their sense of achievement. Overall, this study proposed ways to increase the value of vintage clothing perceived by consumers through consumption online.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.27-41
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• 2019

The study tested the old wines of Château Latour 1953 and tried to analyze the differences from the old wines. Even if not the great vintage, the quality change of old wine gives a new flavor, so it requires analysis results from empirical concepts, decanting, and testing. Based on the analysis results, the government wanted to re-evaluate the old wine and give consumers joy and implications for the wine. The wine to be studied is Château Latour 1953 and is an old wine from the French province of Pauillac. Wine blending is known to be 75% of cabernet sauvignon, 20% of melot, 4% of cabernet franc and 1% of petit verdot. The alcohol level is 13% and the test date is July 2-7, 2018(decanting period 5.4 days/15:00 p.m. on July 7). The testing site was a wine cafe in Daegu City, and the tester consisted of one FICB Korean grand commander and one KOV Finland commander and selected Japchae of Korean food as a mariage. The ullage of Chateau Latour 1953 was 3.0cm and was set up for one month for testing. Decanting time was applied to the calculation formula 2018(current year)-1953(vintage year)/12=5.4 days, which was investigated in this study. Aroma smelled of cork, old grapes, tobacco, leaves and leather, the bouquet was identified in five stages, and the testing was analyzed in seven stages.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.647-655
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• 2009

Colors, as a part of contents, have great implications to consumers. Each individual feels the image of colors as an outcome of the accumulated experience or knowledge of oneself. This study aims to find the personality and meaning of color images through the predicted trend colors and to analyze the consumers' attitude towards them. We found that the 5 major trend colors such as Crystal Sound, Creamy Touch, Mysterious Vintage, Autumn Forest and Carnival seem to have their own personality images. Furthermore, we discovered that Crystal Sound has an image of a self-made man, Creamy Touch a highschool girl, Mysterious Vintage a God father, Autumn Forest the public and Carnival a circus clown as a result of additional adjective image analysis. In addition, customers marked the highest preference for Creamy Touch. The research result shows that the personality of an individual and that of colors are coincide and it might bring about a positive consumer behavior. And this research has a significant meaning since it is a sort of interdisciplinary study in-between fashion and marketing and it should be studied further later.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.405-419
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• 2007

It is no more make consumers feel the freshness about a simple and functioned style reminding to the cyber-future style made by shining materials. Rather than that stereo-type of the future, people at present tend to feel more interested in something familiar than something new. Even though the amazing product made by human for better life, people become feel afraid that value be getting disappear, and it is natural that people should put more value to the nature, admire it, people try to find the new beauty in something worn being able to be felt the passed time. The vintage has turned up in the fashion area out of the mode of the antipathy from standardization, overconsumption, and also demand of a special thing different from mass product. The vintage is not the past-inclined trend but the new trend that people try to seek in the future to feel both comfort and newness. This study analyzed the vintage fashion style getting more important and also how the vintage fashion shows focusing in the domestic fashion market. The results as follow.: There are two meaning in vintage fashion, one of two is the recycled fashion style that current fashion made with used clothing, or reforming with new and old, Second, there is the new style using the past image, so called as the revival fashion. The totally current trend can be made in something new mixed with material or silhouette from past thing. The vintage fashion as recycled and reformed fashion will be more demanded from consumers who want to be comfort and still try to pursuit something new.

• Journal of Fashion Business
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• v.14 no.1
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• pp.86-105
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• 2010

Vintage fashion is a lot influenced by colors because an emotion is transmitted via images of "old feeling", "worn-out feeling" and "faded feeling" etc. Colors are visual sensation occurring at a time when lights stimulate an eye, which is a representative factor which humans first perceive when they touch objects. And colors in clothing function as a critical element which indicates an individual's impression and character as well as aesthetic sensation. In this study, I examined on the theoretical consideration and aesthetic characteristics via the previous literature on vintage fashion and colors. As an empirical study, I investigated on the colors of vintage fashion appearing in Pr$\hat{e}$t-$\grave{a}$-porter Collections, Paris from Spring/Summer, 2003 to Fall/Winter 2008. As a way for study, I investigated into the total 197 vintage fashion photos and calculated their RGB values by using photoshop. And I converted the values of the colors extracted into H V/C values by using Munsell Conversion Version 9.0.6 and analyzed on Munsell System of 10 Color Notation and the PCCS colors, classifying a color scheme by visual sensation measurement. The result of analyzing on the concept of vintage fashion and its color characteristics is as follows; Vintage fashion made an appearance the most in 2003 and 2004 and its colors appeared a lot in Y, YR, R and PB lines. Color tone concentrated on black and white, achromatic color and low chroma colors in a grayish line, chromatic color. Thus, the study found that colors suitable for a "worn-out", "faded" and "old" image are properly reflected in vintage fashion rather than a clear and bright background. In a color scheme, I found contrast color and same color appearing a lot, which gave an unharmonious feeling and a smack of the country. The study reveals that the color characteristic of vintage fashion is relatively diverse and complex in color, color tone or shade and color scheme, which shows a color trend which reflects a non-constructive and complex coordination characteristic instead of a standardized simple and clear image.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.6
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• pp.859-870
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• 2008

The purpose of this study is to investigate the fashion reflecting the aesthetic consciousness of a generation and age spirit and to study Mods-Look aesthetically by analyzing how Mods-Look expressed on the fashion magazines(Collezioni Donna) from 2001 to 2006 developed into a new form. 1960's Mods-Look appeared in the well known collections such as New York, Paris, Milan in the form of crossover or with a changed style. Especially after 2000's, in addition to the British fashion, even a new word Mods Story was created to prominently express the free style of the Mods spirit. The expressive characteristics represent 1) minimal style, 2) sports casual style, 3) vintage style, 4) dandy & androgynous style. In conclusion, Mods-Look in 21st fashion used to be street fashion started from minority subculture after world war II, but now suit of that time, geometrical pattern and sensibility are becoming design sources for the various fashion market from high fashion to sports look. Therefore, as young people are becoming the center of society in new millenium, sensibility of that time will be reinterpreted to design and Mods-Look will not be limited to subculture but reflected in design development fulfilling people's taste and new future fashion sense by compromising the past and new trend.

• Journal of the Korean Society of Costume
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• v.53 no.7
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• pp.9-27
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• 2003

The purpose of this research is for confirming that fashion study has to do with industry through the developing of fashion goods which is related to a trend as a cultural code. Recently fashion design trend is focused on 'retro', 'Retro' is the one of the important trends in this century not only fashion but also cultural industry, Therefore, in this research, the processing about development of decorative vest design as fashion goods was showed by using retro image. For this process, research steps were as follows : 1. Confirming the meaning of 'retro fashion'. 2. Studying about the flow of retro fashion from 1960s to 1990s. 3, Finding the characteristics of retro fashion design and the image through abroad and domestic collections from 2000 to 2003. 4. Designing and making vest using new concept from the leading images. Through this processed, it was find that retro fashion design had three images : vintage image, ethnic image and romantic image. Then three vests were made by a concept 'a piece of handicraft' using handcraft technique such as beading, patch-work, fringing, scratching, stitching, mixing which were used in retro fashion design characteristics.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1771-1781
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• 2008

The purpose of this study was to classify the casual image by clothing design elements. This research was done by survey method with 30 kinds of casual image photos selected in fashion magazines. The data was analyzed by Reliability Analysis, Factor Analysis, ANOVA, Duncan's test and MDS. The results of this study are as follows: 1. Casual image was classified by 6 factors. Those were classic-casual, modern-casual, romantic-casual, vintage-casual, sexy-casual and active-casual images. 2. Classic-casual image was well-expressed by A silhouette, fit, chromatic and chromatic color coordinations and hard texture. Modern-casual image was well-expressed by H silhouette, fit and achromatic and achromatic color coordinations. Romantic-casual image was well-expressed by A silhouette, fit and soft texture. Vintage-casual image was well-expressed by H silhouette, combination apparel-fit, chromatic and chromatic color coordinations and fade-out texture. Sexy-casual image was well-expressed by fitted silhouette, tight apparel-fit and combination texture. 3. Casual image was positioned into mostly dynamic and modern on image scale.

• Journal of the Korean Society of Costume
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• v.54 no.2
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• pp.25-38
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• 2004

The purpose of this study is to analyze the fashion style in the drama 'sex and the city's character. Frist of all, mixing and matching style is one of Carrie's signiture styles, namely her ability to combine haute couture fashion with high street bargains and vintage buys to make ingenious ensambles. There are two main ways to go with this seperates look, the equal look, when tops are put with equally fabulous bottoms, and the unequal look, when fabulous tops go with less fabulous bottoms. Second, nowadays vintage style is one of fashion trend. The 'Sex and the city' has define trends when it comes to jewellery, it is the 'Carrie' nameplate and the Hermes's horseshoe necklaces, especially pearls were a big hit for vintage style. Also it takes a floral pattern and various hat makes a vintage style. Third, Sexual style shows a halter and sleeveless dress with long earing and splendid necklaces. And it takes a leopard pattern. Fourth, romantic style, one of the 'Sex and the city"s character's favourite garments is the dress. Its makes romantic moods a delicate with handbags, Manolo Blahnik's and Jimmy Choo's high hill shoes and corsages. The romantic pattern is floral and material is chiffon.ffon.