Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Values of Vintage in Korean Fashion Prosumer's Activities

한국 패션 프로슈머 활동에 나타난 빈티지 가치

  • Lee, Hae-dong (Dept. of Human Environmental Sciences, Sangmyung University) ;
  • Lee, Min-sun (Dept. of Clothing & Textiles, Sangmyung University)
  • Received : 2019.07.01
  • Accepted : 2019.08.19
  • Published : 2019.12.31
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Abstract

This study analyzes the values of vintage in Korean fashion prosumer's activities and elevates the values as one characteristic of Korean modern fashion. The methodology included literary and empirical studies as well as prosumer and modern Korean vintage fashion literary studies. In-depth interviews were done to analyze the values of vintage in fashion prosumer's activities. The values of vintage fashion for Millennials are creative activities based on public interest, expanded reproducing through sharing daily looks and self-expression through the scarcity of vintage clothing. Prosumer characteristics are self-satisfaction and sharing. Fashion prosumer's vintage trends are new-tro, communication, cultural complex, and sharing of daily life. The formativeness in fashion prosumer's activities are heritage, text, activity and image. The meanings are creation, communication, experience and sharing. Fashion prosumers are developing the new genre of 'vintage fashion activity'; in addition, values towards vintage fashion activity are also drawing international interest.

Keywords

References

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