• Title/Summary/Keyword: 비대면서비스사용성

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A Study on the Actual Use of Mobile Electronic Notification Service (모바일 전자고지서비스의 사용실태에 대한 조사 연구)

  • Kim, Jong-Bae
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.21 no.5
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    • pp.167-180
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    • 2021
  • Due to the development of IT technology and the spread of infectious diseases, online non-face-to-face services are rapidly expanding. In particular, the information delivery process is also changing from the past postal branch-based to an information delivery system using mobile devices. This change is due to the change from the information delivery using the telephone line to the information delivery system using the Internet. Mobile notification service is a service that sends electronic notices to mobile devices held by users to deliver information and is validated for delivery, which has the advantage of reducing the benefits of unnecessary mail production, exposure to personal information, and misdelivery. However, user identification information must be provided to operators that provide mobile electronic notification services. In this paper, the current state of use of the mobile electronic notice service, which has been in effect since 2019, is investigated and analyzed, and the current mobile electronic notice service is to be safely provided and to take appropriate protection measures for personal information. In providing the mobile electronic notification service to users, it is possible to identify the service standards required by the sending agency, and based on this, prepare the technical standards for the mobile electronic notification service that the sending agency must comply with in advance and use it for the mobile electronic notification service.

A Secure Mobile Payment System for Near Field Communication System (NFC를 이용한 안전한 모바일 지급결제 시스템)

  • Lee, Yo-Ram;Oh, Soo-Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.7
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    • pp.3487-3494
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    • 2013
  • Diverse application service such as mobile payment, access control or smart poster have been provided by using smart devices with built-in Near Field Communication technology. Especially, a mobile payment system can provide convenience to its users, but it also can poses including data disclosure while transmitting. There are vulnerabilities while generating session keys used to encrypt data in transaction processes as proposed in KS X 6928, the standard for mobile payment system. Therefore, in this thesis, I analyzed weaknesses of session keys used to encrypt transaction data and proposed a more secure mobile payment system based on NFC to enhance security. The proposed system will provide security functionalities such as key freshness, mutual authentication and key confirmation.

Continuance Use Intention of Kiosk Services: The Mediating Role of Satisfaction (외식업체 키오스크의 지속 이용 의도에 대한 연구: 만족도의 매개효과를 중심으로)

  • Kim, Hyo-Jung
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.190-198
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    • 2022
  • In the food market, kiosks are rapidly expanding. The kiosk improves the in-store consumer experience and economic prosperity of businesses. This research explores the continuance use intention of kiosks via a post-acceptance model with four antecedent variables: perceived usefulness, perceived ease of use, confirmation, and satisfaction. An online survey was conducted with 420 senior consumers, aged 50-70, who have experienced kiosk services. This study used SPSS 25.0 for descriptive analysis and Amos 23.0 for confirmatory factor anlysis, structural equation analysis, and mediate the effect of the bootstrapping method. The following results were obtained. First, perceived usefulness and confirmation significantly influenced satisfaction with kiosks. Second, perceived usefulness and satisfaction significantly influenced continuance use intention. Third, satisfaction mediated the relationship between perceived usefulness and continuance use intention. Fourth, satisfaction mediated the relationship between confirmation and continuance use intention. These findings enhanced the understanding of seniors' attitude and response to kiosk services.

A Study on the Securing Technological Safety of Mobile Electronic Notification Service in Public and Administrative Agencies (공공·행정기관 모바일전자고지서비스의 기술적인 안전성 확보 방안에 대한 연구)

  • Kim, Jong-Bae
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.20 no.4
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    • pp.7-16
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    • 2020
  • The mobile electronic notification service delivers notifications through mobile phone text or app-based message push to solve various problems of the paper-based mail service. And it is a service that an electronic document relay company proves to prove delivery. In order for public and administrative agencies to provide mobile electronic notification service, the user's identification information of the mobile phone number or the subscribed app is required. To overcome these limitations, ICT-regulated sandbox system was used to allow collective conversion of users' resident registration numbers into connecting information (CI). Therefore, in this paper, we propose a technical method for safe management of user CI in mobile electronic notice service, identity verification of electronic notice readers, and prevention of forgery and forgery of electronic notices. Through the proposed method, it is confirmed that the service can be activated by minimizing the adverse function of the mobile electronic notification service by securing the user's convenience and technical safety for the CI.

The Effect of Smart Oreder Service on Satisfaction and Continuous Use Intention: The Moderating Effect of Personality Type (스마트 오더 서비스가 만족도와 지속사용의도에 미치는 영향: 성격유형의 조절효과)

  • Yea Ji Yeon;Cheol Park
    • Information Systems Review
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    • v.24 no.2
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    • pp.41-66
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    • 2022
  • With the development of IT, mobile apps and the expansion of contactless services due to COVID-19, "smart orders" have recently been activated in the food and beverage service. Even in recent years, when sales have declined, the number of orders made by smart orders has been steadily increasing, and this ordering method can accumulate customer data, enabling effective customized services in the future. In the present study, satisfaction with smart orders and continuous use intention were studied based on the technology acceptance model (TAM). And it focused on whether there is a difference in personality when using smart orders. For this purpose, a survey was conducted on 317 smart order users, and the hypothesis was verified by structural equation model analysis. Perceived benefits had a significant effect on satisfaction; also, satisfaction had a significant effect on continuous use intention. There is a significant disparity between introvert and extrovert type. As a consequence, the introverted type has a greater intention to perceive usefulness of smart orders and continuously use them. These results suggest that the customer's personality type should be considered in future customer customization strategies.

Classification of fun elements in metaverse content (메타버스 콘텐츠의 재미 요소 분류)

  • Lee, Jun-Suk;Rhee, Dea-Woong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.26 no.8
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    • pp.1148-1157
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    • 2022
  • In 2019, COVID-19 changed many people's lives. Among them, metaverse supports non-face-to-face services through various methods, replacing daily tasks. This phenomenon was created and formed like a culture due to the prolonged COVID-19. In this paper, the fun elements used in the existing game were organized to find out the fun factors of the metaverse, and the items and contents were reclassified according to the metaverse with five experts. Classification was classified using reproducibility, sensory fun [graphic, auditory, text, manipulation, empathy, play, perspective], challenging fun [absorbedness, challenging, discovery, thrill, reward, problem-solving], imaginative fun [new story, love, freedom, agency, expectation, change], social fun[rules, competition, social behavior, status, cooperation, participation, exchange, belonging, currency transaction], interactive fun[decision making, communication sharing, hardware, empathy, nurturing, autonomy], realistic fun[sense of unity in reality, easy of learning, adaptation, intellectual problems solving, pattern recognition, sense of reality, community], and creative fun[application, creation, customizing, virtual world].

Sentiment Analyses of the Impacts of Online Experience Subjectivity on Customer Satisfaction (감성분석을 이용한 온라인 체험 내 비정형데이터의 주관도가 고객만족에 미치는 영향 분석)

  • Yeeun Seo;Sang-Yong Tom Lee
    • Information Systems Review
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    • v.25 no.1
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    • pp.233-255
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    • 2023
  • The development of information technology(IT) has brought so-called "online experience" to satisfy our daily needs. The market for online experiences grew more during the COVID-19 pandemic. Therefore, this study attempted to analyze how the features of online experience services affect customer satisfaction by crawling structured and unstructured data from the online experience web site newly launched by Airbnb after COVID-19. As a result of the analysis, it was found that the structured data generated by service users on a C2C online sharing platform had a positive effect on the satisfaction of other users. In addition, unstructured text data such as experience introductions and host introductions generated by service providers turned out to have different subjectivity scores depending on the purpose of its text. It was confirmed that the subjective host introduction and the objective experience introduction affect customer satisfaction positively. The results of this study are to provide various implications to stakeholders of the online sharing economy platform and researchers interested in online experience knowledge management.

EUS 도입에 따른 언더라이팅 효율극대화 방안

  • Jo, Seok-Hoon
    • The Journal of the Korean life insurance medical association
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    • v.24
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    • pp.79-96
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    • 2005
  • 1. 연구배경과 문제제기 - 보험시장의 환경변화 : 보험업법 개정, 방카슈랑스 도입, 고(高)보장성 생존급부(CI, LTC)상품의 등장, 통신판매 전문보험회사의 설립 허용 - 현행 언더라이팅 시스템의 문제점 : 위험난이도와 판매 채널별 특성이 고려되지 않고 언더라이터에 전건 배정 되어 업무의 효율성이 낮음 - 보험시장의 환경변화에 맞는 EUS(Expert Underwriting System) 도입으로 언더라이팅의 효율성을 증대하고자함 2. 국내/외 생보사 언더라이팅 시스템 현황 비교 및 개선방안 - 국내 언더라이팅 시스템 현황 : 청약서 입력/스캔 후 진단 및 적부 유무(有無)에 따라 자동으로 언더라이터에게 심사가 배정됨 - 미국 언더라이팅 시스템 현황 : EUS에 의한 1차 전산승낙여부 결정 후(後)언더라이터에게 심사가 배정됨 - 위험난이도의 고저(高低)와 관계없이 언더라이터에 배정되는 심사시스템의 문제점을 극복하고 체계적인 위험평가를 위해 EUS도입이 필요함 3. EUS 선행요건 - 고객정보의 확보 - 국내 생보사의 고객정보 수집원 : 청약서, 모집인 보고서, 건강진단서,적부조사, 보험사고정보조회시스템 (ICPS), 고액보험 및 상해보험 중복가입자에 대한 정보 교환제도 - 북미 생보사의 고객정보 수집원 : 청약서, 모집인 보고서, 의사소견서 및 진료기록서, 건강검진, 적부조사, 정보교환제도( 북미보험사간 의료정보 공유-MIB) - 정확한 고객정보의 확보방안 : 법률/제도의 정비, 청약서 질문 내용의 세분화, 의료정보교환제도의 구축 4. EUS 개요 및 현황 - EUS의 정의: 고객의 정보를 입력하여 청약부터 보험증권 발행 단계까지 One-Stop 서비스를 제공하는 것으로 언더라이터가 청약서를 가지고 언더라이팅 하는 것과 동일한 업무를 할 수 있는 전문가 시스템 - EUS의 장점: (1) 비용절감 및 인력의 효율적 활용 (2) 업무별 시스템화 되는 조직속성에 적합함. (3) 언더라이팅 정책이 경영 환경 변화에 대처하는데 신속함 - 국외 EUS 현황 (예: Cologne Re) 및 사례연구 5. 위험분류 및 EUS 개요현황 (언더라이팅 시스템 도입) - 위험관리 선행요건으로 위험요소별 분류가 체계적으로 수립되어야 함. - 데이터웨어하우스 (의사결정을 목적으로 설계된 조회와 분석이 가능한 통합된 정보저장소) 시스템 사용 - EUS 도입을 통한 언더라이팅 프로세스: 데이터마이닝 과정을 통해 "자동승낙, 언더라이터에게 심사배정, 적부의뢰, 진단의뢰, 텔레 언더라이터, 보완지시"등이 결정됨. 6. 판매채널별 EUS 활용방안 - 대면채널: 효용성 높은 정보제공과 정확한 위험분석이 가능한 시스템으로 고(高)보장, 고(高)위험 상품에 대해 언더라이터가 집중 심사 할 수 있게 함. - 방카슈랑스: 3S(간결, 신속, 서비스)의 특성에 맞는 전과정 무인자동심사시스템 - 비대면채널: 판매상품과 타겟시장을 명확히 한 후 도덕적 위험과 재무적 위험에 대한 평가시스템 및 의사결정 시스템을 도입 7. 결론 - EUS 도입의 기대효과 (1) 심사기일의 단축으로 고객만족 실현 (2) 체계적 과학적 리스크 관리로 위험률차익 증대에 기여 (3) 업무효율의 증대와 언더라이터의 역량강화 (4) CRM 활용증대와 모바일 청약시스템 구축의 근간 - EUS 도입시 경제적 법률적 제도적 문제 극복과 생보 업계 공동의 관심과 노력이 필요함 - EUS를 활용하여 종합적.체계적 리스크 관리가 가능한 금융회사로의 경쟁력 향상에 기여함.

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The Effects of Online User Instruction on Information Literacy Ability: Suggestions for COVID-19 Era (코로나 시대의 온라인 도서관 이용교육이 정보활용능력에 미치는 영향)

  • Park, Yeon Kyeong;Yi, Yong Jeong
    • Journal of Korean Library and Information Science Society
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    • v.52 no.3
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    • pp.267-285
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    • 2021
  • Due to COVID-19, user instruction programs could not be conducted face-to-face, and the sessions have been moved online. The present study attempted to investigate how online user instruction influences the information literacy ability of college students. The study randomly selected college students (N=50) who completed online user instruction sessions and college college students (N=50) who did not complete them among freshment who went to to college in 2020 to measure their information literacy abilities. For this study, a tool for measuring information literacy abilities was developed by referring to several previous studies. The measurement results were analyzed by the independent samples t-test, and significant differences were found between students who completed online user instruction sessions and those who did not. The findings of the study have confirmed that it is effective in enhancing library users' information literacy abilities to provide user instruction online under the COVID-19 situation, and even in post-COVID 19 times, which helps them appropriately utilize the characteristics of digital libraries. The information literacy measurement tool used in the present study was developed to evaluate online information literacy, and thus contributed to the extension of the literature of digital information literacy and user instruction. The present study provided practical implications for how academic libraries will promote information services to cope with environmental changes in which contact-free (untact) services are obliged.

The Effects of Live Commerce and Show Host Features on Consumers' Likelihood of Impulse Buying: A Scenario-Based Experiment (라이브 커머스 및 쇼호스트 특성이 소비자의 충동구매가능성에 미치는 영향: 시나리오 기반 실험연구)

  • Nakyeong Kim;Sung-Byung Yang;Sang-Hyeak Yoon
    • Information Systems Review
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    • v.24 no.4
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    • pp.77-96
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    • 2022
  • Live commerce has recently received substantial attention due to the spread of the non-face-to-face consumption culture driven by the COVID-19 pandemic. Live commerce has a higher purchase conversion rate than other forms of commerce. Accordingly, the likelihood of impulse buying in a live commerce environment is expected to be high. However, there is a shortage of research on consumer impulse buying in the live commerce environment. This study designs a scenario-based experiment using the integrated model of consumption impulse formation and enactment. Through this method, this study validates the influence of the characteristics of live commerce (i.e., vicarious experience and real-time interaction) on consumers' likelihood of impulse buying and further examines the moderating role of a live commerce host feature (i.e., professionalism) in these relationships. The results of this study confirm that both vicarious experience and real-time interaction have a positive effect on consumers' likelihood of impulse buying and that professionalism strengthens the impact of vicarious experience on the likelihood of impulse buying. This study's scenario-based experimental design is meaningful because it analyzes the likelihood of impulse buying in the context of live commerce shopping. Additionally, it provides live commerce service and platform providers with practical insights into how to maximize profits and operate services more efficiently.