• Proceedings of the Korean Information Science Society Conference
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• 2012.06b
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• pp.474-476
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• 2012

본 논문에서는 드라마 동영상의 의미 분절화(Semantic segmentation)를 위한 멀티 채널 기반 비모수적 베이지만 방법론을 소개한다. 기존 방법론은 매우 한정적인 특징만을 이용하여 분절화를 시도하거나 이미지 채널이나 오디오 채널과 같은 단일 채널에서만 유효한 방법론을 이용하여 데이터 분석을 시도하였기에, TV 드라마와 같이 예측할 수 없는 변화를 보여주는 스트림 데이터에 적용하기에는 어려움이 많았다. 이와 같은 단점을 극복하기 위해 우리는 주어진 동영상을 단일 모달리티의 채널로 분할한 후 각 채널 별로 분절화를 시도하고 각 채널의 분절 결과를 동적으로 결합하여 주어진 동영상에서의 의미 분절화를 근사하는 방법을 개발하였다. 제안 방법은 실제 TV 동영상의 의미 분절화에 적용되었으며 인간 평가자에 의한 의미 변화 구간과의 비교를 통해 그 성능을 확인하였다.

• Journal of Intelligence and Information Systems
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• v.24 no.4
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• pp.33-49
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• 2018

The impact of TV Drama success on TV Rating and the channel promotion effectiveness is very high. The cultural and business impact has been also demonstrated through the Korean Wave. Therefore, the early prediction of the blockbuster success of TV Drama is very important from the strategic perspective of the media industry. Previous studies have tried to predict the audience ratings and success of drama based on various methods. However, most of the studies have made simple predictions using intuitive methods such as the main actor and time zone. These studies have limitations in predicting. In this study, we propose a model for predicting the popularity of drama by analyzing the customer's viewing pattern based on various theories. This is not only a theoretical contribution but also has a contribution from the practical point of view that can be used in actual broadcasting companies. In this study, we collected data of 280 TV mini-series dramas, broadcasted over the terrestrial channels for 10 years from 2003 to 2012. From the data, we selected the most highly ranked and the least highly ranked 45 TV drama and analyzed the viewing patterns of them by 11-step. The various assumptions and conditions for modeling are based on existing studies, or by the opinions of actual broadcasters and by data mining techniques. Then, we developed a prediction model by measuring the viewing-time distance (difference) using Euclidean and Correlation method, which is termed in our study similarity (the sum of distance). Through the similarity measure, we predicted the success of dramas from the viewer's initial viewing-time pattern distribution using 1~5 episodes. In order to confirm that the model is shaken according to the measurement method, various distance measurement methods were applied and the model was checked for its dryness. And when the model was established, we could make a more predictive model using a grid search. Furthermore, we classified the viewers who had watched TV drama more than 70% of the total airtime as the "passionate viewer" when a new drama is broadcasted. Then we compared the drama's passionate viewer percentage the most highly ranked and the least highly ranked dramas. So that we can determine the possibility of blockbuster TV mini-series. We find that the initial viewing-time pattern is the key factor for the prediction of blockbuster dramas. From our model, block-buster dramas were correctly classified with the 75.47% accuracy with the initial viewing-time pattern analysis. This paper shows high prediction rate while suggesting audience rating method different from existing ones. Currently, broadcasters rely heavily on some famous actors called so-called star systems, so they are in more severe competition than ever due to rising production costs of broadcasting programs, long-term recession, aggressive investment in comprehensive programming channels and large corporations. Everyone is in a financially difficult situation. The basic revenue model of these broadcasters is advertising, and the execution of advertising is based on audience rating as a basic index. In the drama, there is uncertainty in the drama market that it is difficult to forecast the demand due to the nature of the commodity, while the drama market has a high financial contribution in the success of various contents of the broadcasting company. Therefore, to minimize the risk of failure. Thus, by analyzing the distribution of the first-time viewing time, it can be a practical help to establish a response strategy (organization/ marketing/story change, etc.) of the related company. Also, in this paper, we found that the behavior of the audience is crucial to the success of the program. In this paper, we define TV viewing as a measure of how enthusiastically watching TV is watched. We can predict the success of the program successfully by calculating the loyalty of the customer with the hot blood. This way of calculating loyalty can also be used to calculate loyalty to various platforms. It can also be used for marketing programs such as highlights, script previews, making movies, characters, games, and other marketing projects.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.63-74
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• 2021

This study focuses on the increasing supply and consumption of affair dramas on TV with the theme of unconventional 'infidelity', therefore, is an empirical study that reveals factors related to the problem consciousness of married men and women about infidelity dramas that can affect the sexual socialization of married men and women. This study investigates the effect of married men and women's right to sexual self-determination between couples, personal psychological characteristics (emotional maturity, emotional alienation, self-perception), surrounding environmental characteristics (prevalence of extramarital relationships), and demographic background (gender, age, educational background, economic level) on 'the presence or absence of critical consciousness of infidelity dramas'. For the data of this study, an online survey is conducted on married men and women(614 people), and binary logistic analysis is conducted using SPSS. As a result of this analysis, first, 46% of married men and women have a relatively good level of critical awareness of affair dramas, and overall, the level of critical thinking of married men and women about the infidelity dramas is rather low. Second, there is no significant difference between genders in the perception of problems such as 'excessive beautification of infidelity', 'incitement of infidelity' and 'damage of family values', however, married women are more critical than married men regarding 'explicit sexual description', indicating differences according to gender characteristics. Third, for married men, the level of 'self-perception' and 'marital sexual self-determination right' have a significant effect on the critical mind with infidelity dramas. In the case of married women, it is found that 'the right to sexual self-determination' between married couples and 'emotional alienation' have a significant effect on 'the presence or absence of critical consciousness of infidelity dramas'.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.8
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• pp.1567-1574
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• 2017

In this paper, we analyzed the stereotyped and non - stereotyped data in order to analyze the drama 's ratings. The formalized data collection collected 19 items from the four areas of drama information, person information, broadcasting information, and audience rating information of each broadcasting company. Atypical data were collected from bulletin boards, pre - broadcast blogs and post - broadcast blogs operated by each broadcasting company using a crawling technique. As a result of comparing the differences according to the four areas for each broadcaster from the collected regular data, the results were similar to each other. And we derived seven related words by analyzing the correlation of occurrence frequencies from unstructured data collected from bulletin boards and blogs of each broadcasting company. The derived associations were obtained through reliability analysis.

• Cross-Cultural Studies
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• v.23
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• pp.127-165
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• 2011

This paper focuses on the specificities and semantic meaning of Mikhail Bulgakov's metadrama White Guard and The Flight. The standard conception of metadrama is to purposefully break the dramatic illusion and make bare a playwright's self-consciousness of the theatrical art itself. With the use of the metadrama Bulgakov expressed the essentials of ugly reality, which he couldn't accept as a valuable truth. In this respect, Bulgakov's metadrama becomes at once a window, from which he views the external world in the theatrical vision, and a mirror, in which his political and existential stance as a playwright is reflected. In White Guard Bulgakov described the already theatricalized reality through several instances of 'play-within-play'. In The Flight, composed of eight pieces of dream, a life turned out to be a less solid and less firm reality than dream. Continuously demolishing the cognitive wall between reality and illusion, Bulgakov leads spectators to have a reflective view on the reality. Allowing more powerful demonstrativeness for a play-within-play than for a play-within-play, Bulgakov elevates a metadramatic technique to the level of thematic structure.

• Archives of design research
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• v.17 no.2
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• pp.105-112
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• 2004

Taking a broad view on the study, it enables one to understand all over the subject or discover some problem. On this thesis, by taking a broad view, the advertising was considered as a television media contents. And attempted to establish the identity of the audience's conception about the social or cultural influencing power of an advertising. Among the television media contents, the drama and cinema was compared with the advertising because of their influencing power in each personal, and tried to clarify diversely the influencing power of advertising. The influencing power survey for the advertising, cinema, drama was practiced by checking his or her conception about below three television media contents - advertising, cenema, drama. And the data were statistically conducted. As the result, some significant conception was found. The participants on the survey conceived the advertising as in the concept of 'Accomplishment', 'Variable', 'Progressive'. This results are considered as they prefered to be influenced by the advertising rather than the drama or cinema in the conception of 'New', 'Variety', 'Progressiveness'.

• Cross-Cultural Studies
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• v.33
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• pp.77-94
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• 2013

This article aims at analyzing melodramas in films of Northeast Asia for seeking comparative studies of popular narrative which have been widely favored in Korea, China and Japan since the 1990s. It is explored of expectation and desire of public who have taken pleasure in watching the films in each countries of Northeast Asia as well. It is selected to Letter(1997) made in Korea, The Road Home(1999) in China and Love Letter(1995) in Japan for the research as above Melodrama of each countries has been searched at not only maintaining the traditional melodramatic convention but also corresponding to sociocultural environment of each countries for meeting tastes of public 'in the 1990s' when cultural interchanges have been more active along each countries of Northeast Asia. It will be concretely pursued to the interchanges and influence-reception relation of melodrama for follow-up research as it has been sprightly enjoying as well as transforming common cultural contents at each countries of Northeast Asia since the 1990s.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.555-566
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• 2012

The purpose of this study is to investigate the strategy of representation of homosexuality in the mainstream media and its meaning. And it also concerns what would be the limit of representations of homosexuality and what would be the discourse these representations produce in the major terrestrial broadcasting. For this investigation, we conducted the analysis of , the mainstream television drama, focused on the gay couple characters and their representations of conflicts and resolutions by comparing with the two heterosexual couples to figure out the differentiated representation strategies of homosexuality. As results of the analysis, the representation of sociogenic cause of conflict is absent for gay couple while it was found in the case of one heterosexual couple. And gay couple is exposed to the interpersonal conflicts against their family members than heterosexual couples and described as victims. Lastly, gay couple was represented as needing mediators to solve their problems while heterosexual couple was represented as ensuring subjectivity for the resolutions of conflicts.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.135-143
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• 2019

Purpose of this study is enhancing usability of online video platform by analyze link-depth and advertisement frequency. In this study, researcher checked market share of video platform which publishing web-drama, and compare their link-depth and advertisement frequency. As a result, access to the latest content has two to three link-depth. So it does not worsen usability. but, if contents doesn't show on main page or search result, it requires more than five to six steps. Image advertisement show up more than twice on every platform. 'Youtube' and 'Naver TV' show up pre-roll video advertisement in video player before offering contents. In this video platform information structure, directory searching needs high link-depth level and advertisement frequency. It will increase user's bounce rate and decrease return visit rate. So researcher suggests prototype using drop-down menu to reduce link-depth and enhance information structure.

• Annual Conference on Human and Language Technology
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• 2020.10a
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• pp.227-232
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• 2020

본 논문은 의미역 주석(Semantic Role Labeling) 자원인 FrameNet을 준구어 말뭉치인 드라마 대본에 주석하는 과정과 주석 결과에 대해 서술한다. 본 논문에서는 프레임 - 프레임 논항 구조의 주석 범위를 한 문장에서 여러 발화로 이루어진 장면 (Scene) 단위의 대본으로 확장하여 문장 내에서 생략된 프레임 논항(Null-Instantiated Frame Elements)을 장면 단위 대본 내의 다른 발화에서 복원하였다. 본 논문은 프레임 자동 분석기를 통해 동일한 드라마의 한국어, 영어 대본에 FrameNet 주석을 한 드라마 대본을 선발된 주석자에 의해 대상 어휘 적합성 평가, 프레임 적합성 평가, 생략된 프레임 논항 복원을 실시하고, 자동 주석된 대본과 주석자 작업 후의 대본 결과를 비교한 결과와 예시를 제시한다. 주석자가 자동 주석된 대본 중 총 2,641개 주석 (한국어 1,200개, 영어 1,461개)에 대하여 대상 어휘 적합성 평가를 실시하여 한국어 190개 (15.83%), 영어 226개 (15.47%)의 부적합 대상 어휘를 삭제하였다. 프레임 적합성 평가에서는 대상 어휘에 자동 주석된 프레임의 적합성을 평가하여 한국어 622개 (61.68%), 영어 473개 (38.22%)의 어휘에 대하여 새로운 프레임을 부여하였다. 생략된 프레임 논항을 복원한 결과 작업된 평균 프레임 논항 개수가 한국어 0.780개에서 2.519개, 영어 1.290개에서 2.253개로 증가하였다.