• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.418-426
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• 2015

Smartphone users select restaurants using restaurant recommendation apps and use previous visitors' reviews as key decision-making information. It has not been studied yet how users react to negative reviews and how their reactions lead into the dining decision. In this study, we examined whether there are differences in the influence of negative reviews on intention to visit the restaurant according to users' decision making styles. This study confirmed negative reviews affect user decision differently according to three attributes (food, service, and atmosphere), and also partially verified that the effects of negative reviews are different according to decision-making style.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.362-367
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• 2009

온라인상의 쇼핑에서 사용후기에 관한 많은 연구가 진행 중이지만, 사용후기를 보는 원인에 관한 분석에 대해서는 아직 부족함으로 연구를 진행하였다. 온라인상이기 때문에 가지는 위험 중에서도 사용후기를 통해서 어떤 위험을 가장 많이 가지고 있는지에 대해 우선 알아볼 필요성이 있을 것 같다. 이의 연구결과 기능적 위험을 가장 크게 지각하고 있었기 때문에 사용후기를 보는 이유로서의 근거가 될 수 있을 것이다. 둘째, 의류에 관련된 논문들을 보면 온라인상에서 구매를 꺼려하는 이유가 직접 눈으로 보고 만질 수 없다는 기능적 위험을 가장 크게 가지고 있었다. 그렇기 때문에 대리 시용구매를 할 수 있는 사용후기를 이용하여 의류제품을 온라인상에서 구매하는 것이 영향을 미치는 것인지에 대해 알아보고자 한다. 본 연구 결과, 긍정적인 후기를 보고 구매하려는 의도가 나타났었고 부정적인 후기를 보고 구매하지 않으려하므로 사용후기가 구매함에 있어 영향을 미치고 있음을 알 수 있었다. 마지막으로 사용후기를 중심으로 메시지를 보고 메시지에 대한 태도와 제품에 대한 태도, 그리고 구매의도 뿐만 아니라 메시지의 유형에 따라서 구전 의도나 사이트 재방문 의도라는 구매 행동에도 차이가 날 것이라고 추측했다. 연구 결과를 보면 유형별로 각각 다르게 영향을 미치고 있었으며, 부정적인 메시지로 인해 제품에 대한 좋지 않은 태도를 가지게 됨으로써 제품을 구입하려는 사이트 재방문 의도는 나타나지 않았다.

• Korean Journal of Social Welfare
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• v.58 no.2
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• pp.197-222
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• 2006

This study distinguishes the aging population as young-old and old-old women. It examines the difference of each variable between young-old and old-old women. Also, it examines the effect of physical, psychological, social, economic and environmental factors on the quality of life for older adults in both groups and compares the effects on the quality of life between both groups. The sample of this study is collected from Daegu and Kyungbuk province and the sample size of this study is 310. As statistical method, t-test, $X^2$ and hierarchical multiple regressions are used. As demographic factors, age, marital status, income and education are controlled. The research results show that marriage, perceived health, self-esteem and social support are important factors of affecting on the quality of life for both groups. However, for young-old group, the perceived economic hardship and the receipt of social welfare affect negatively and social participation affects positively on the quality of life. On the other hand, for old-old group, informative social role affects positively and social participation affects on the quality of life negatively.

• International Commerce and Information Review
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• v.17 no.3
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• pp.3-27
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• 2015

As hostile online reviews can have a negative impact on a company's reputation, it is not surprising that online reviewers and business owners often get involved in conflicts which sometimes evolve into legal disputes. This research examines the legal dispute case in which the business owner charges an online reviewer for a defamation. Further, this research compares the supreme court's decision with general public's view on this defamation case, using a survey method. From the legal point of view, an online reviewer's primary motive determines whether the online reviews are defamatory statements or not. Specifically, if an online reviewer's primary motive is to increase the overall benefits for the public society, the online review does not bear any legal liability. According to our survey, consumers' view aligns with the final decision of the supreme court. They believe that online reviews should bear a minimum level of legal liability as online reviews often contain useful and valuable information which can enhance overall public benefits.

• Korean Journal of Psychosomatic Medicine
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• v.17 no.2
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• pp.52-61
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• 2009

Objectives : The aim of this study was to assess health-related quality of life and evaluate the risk factors affecting severity of menopausal symptoms in early and late postmenopausal women based on the stages of reproductive aging workshop(STRAW) paradigm. Methods : This cross-sectional study examined 497 Korean postmenopausal women aged 41-59 years in Seoul and Gyeonggi province. We divided subjects into early postmenopause group and late postmenopause group. Menopause Rating Scale(MRS) was used to measure the quality of life. MRS scores, sociodemographic variables, smoking, alcohol use, age at menopause, and risk factors such as attitude to menopause, depression, history of premenstrual dysphoric disorder were compared between early and late postmenopause groups. Multiple regression analysis was performed in each group to assess the independent contribution of several variables. Results : Early postmenopause group showed significantly higher MRS scores, more negative attitude toward menopause, higher scores of depressive symptoms than late postmenopause group. Moderate to very severe hot flush group showed significantly, more negative attitude toward menopause, higher score of depressive symptoms, and higher MRS scores than none to mild hot flush groups. Depressive symptoms and attitude toward menopause contributed to the severity of menopausal symptom in both early and late postmenopause groups. Chronological age, age at menopause, history of PMDD contributed to severity of menopausal symptoms in early postmenopause group while marital status and occupation contributed in late postmenopause group. Conclusion : Health-related quality of life in postmenopause women was significantly lower in early postmenopause group than the late. Attitude toward menopause and depressive symptoms contributed significantly to quality of life in both early and late postmenopause groups but other variables contributed differently in each group. Further studies on clinical samples of postmenopausal women in order to confirm quality of life and its risk factor are needed to be done.

• Journal of Fashion Business
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• v.14 no.5
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• pp.49-65
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• 2010

The purpose of this paper is to derive the categories of negative e-WOM (electronic word of mouth) via consumer review. Disclosing the details of negative e-WOM based consumer reviews has never been done before. For this reason, a content analysis was adopted to provide knowledge and understanding of the phenomenon. This paper analyzes the content of 630 consumer reviews posted on the open market internet site, www.auction.co.kr. The analysis was conducted from October 20th, 2008 to March 10th, 2009. The results indicated that the negative e-WOM based consumer reviews can be divided into two categories: the cognitive evaluation and the expression of consumer's emotion. The category of cognitive evaluation is consisted of negative e-WOM of product, negative e-WOM of service, and warning about the risk of purchasing products. The category of expressing consumers' emotion are composed of venting customers' dissatisfaction and passive response of dissatisfaction. Investigating the details of negative e-WOM has a number of implications. Most importantly, the results revealed multidimensional structure of negative e-WOM. This understanding of negative e-WOM communication allows marketers to improve products and services that better meet customers' current and future needs.

• Asia Marketing Journal
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• v.13 no.3
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• pp.209-231
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• 2011

Internet is having strong impact on the consumer's decision making process. Information search has been done actively through internet today. The online reviews can be crucial information cue to evaluate the alternarive products. The online WOM(Word-Of-Mouth) effect depends on the characteristics of information sender, receiver, and WOM. This study is to examine the influence of the online word of mouth on the consumer purchase intention and the moderating role of product involvement, consumer regulatory focus and self-efficacy. Positive customer reviews on the products influence the purchase intention positively and negative customer reviews influence it negatively. Moderating role of involvement in the causal relation between the valence of online reviews and purchase intention is tested. In case of positive WOM, it is predicted that purchase intention for high involvement products is higher than that of low involvement. In case of negative WOM, purchase intention for high involvement product is lower than that of low involvement product. And this study invetigate the moderating role of regulatory focus. In case of positive WOM, it is predicted that promotion focus oriented consumers have higher purchase intention than prevention focus oriented consumers. In case of negative WOM, prediction is that prevention focus oriented consumers have lower purchase intention than promotion focus oriented consumers. Then we examine the moderating role of self efficacy in the causal relation between the valence of online reviews and purchase intention. In case of positive WOM, it is predicted that consumers with low self efficacy have higher purchase intention than consumers with high self efficacy. In case of negative WOM, it is predicted that consumers with low self efficacy have lower purchase intention than consumers with high self efficacy. Emprical results support our prediction and four hypotheses derived from our conceptual framework are all accepted. This study suggest that the level of product involvement, consumer regulatory focus and the level of self-efficacy influence the consumer responses of the valence of online reviews. Therefore marketers need to manage online reviews based on the level of product involvement, regulatory focus orientation and the level of self-efficacy of target consumers.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2010.07a
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• pp.264-266
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• 2010

집단에 의해 자유롭게 생성되는 데이터 중 댓글을 활용하여 수익을 내려는 포털사이트들이 증가하고 있는 추세이며, 물건이나 콘텐츠에 대한 사용 후기를 바탕으로 평가하는데 있어서 품질이 높을 때와 낮을 때, 사용 후기의 유효성과 신뢰성 판단이 달라진다. 그만큼 댓글은 중요하게 다뤄지고 있다. 본 연구에서는 동영상콘텐츠로부터 추출된 댓글을 활용하여 긍정적인 감성어휘와 부정적인 감성어휘 그리고 강조 감성어휘를 도출하여 평가가 높은 동영상 콘텐츠를 추천하는 모델을 설계하고자 한다.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.255-271
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• 2009

Since consumers have difficulty in acquiring information related to products in online, they are apt to use WOM(word-of-mouth). It seems to be more popular and acceptable methods to acquire information about products sold in online. In other words, consumers who visit the Internet shopping-mall can not make a purchase-decision immediately because they have no sufficient knowledge about products. To solve this problem, consumers make use of the service called "online review". The objective of this study is to verify how these reviews can influence attitude toward the message, product and several buying behaviors in the online. In particular, this study focus on the message's sidedness(positive or negative) and objectivity(objective or subjective), because it is expected that consumers are likely to behave differently according to the characteristics of online reviews. Thus, to measure consumer's attitude and buying behavior, this study was examined by 4 types of messages. The results of this study are as follows: First, in the positive-objective message, the message attitude has a stronger effect on purchase intention than other outcomes. Second, in the positive-subjective message, the message attitude has a stronger effect on revisiting intention than others. Third, in the negative-objective message, the message attitude has a stronger effect on purchase intention than others. Hence, it is said that online shopping-mall managers need to understand the effects of multidimensional online review.

• Korean Journal of Child Studies
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• v.19 no.2
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• pp.35-47
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• 1998

Negative life events, self-esteem, perceived social support, and maladjustment were studied longitudinally among late elementary children. Subjects were 241 boys and girls for depression and 258 for antisocial behavior. The instruments were the Adolescent Perceived Events Scale, the Rosenberg Self-Esteem Scale, the Social Support Scale for Children, the Revised Korean Version of the Center for Epidemiologic Studies' Depression Scale, and the Antisocial Behavior Scale. The results showed that the way variables were reciprocally related to one another in patterns over a period of one year differed by internal and external adjustment. For depression, depression at Time 1 had effects on self-esteem, social support, and depression at Time 2. For antisocial behavior, negative life events at Time 1 influenced negative life events, self-esteem, social support, and antisocial behavior at Time 2. The findings were discussed in relation to the effects of negative life events, self-esteem, and perceived social support on maladjustment.