References
- 김영숙, "잡지광고에 있어서 유우머의 효과에 관한 연구-광고에 대한 태도적 모델의 관점에서-", 이화여자대학교 대학원 석사학위 논문, 1986.
- 김상현, 오상현, "고객재구매의도. 결정요인에 관한 연구", 마케팅연구 Vol.17 No.2, 2002.
- 김숙명, 오현정, "인터넷을 통한 의복제품 구입시 지각하는 이점 및 위험", 논문집, Vol.10, 2001.
- 김창호, 황의록, "구전정보의 특성과 구전효과의 관계", 광고연구 35, pp.55-77, 1997.
- 김한나, 이은영, "신규 패션브랜드 평가속성에 대한 소비자 위험지각과 정보탐색에 관한 연구", Journal of the Korean Society of Clothing and Textiles Vol.29, No.5 pp.727-736, 2005.
- 성하림, "이미지 광고에서 브랜드스토리가 브랜드태도에 미치는 영향에 관한 연구", 홍익대학교 석사학위논문, 2007.
- 이경훈, 박재옥, "인터넷 쇼핑몰 이용자의 의류제품 구매경험에 따른 의류제품 및 웹 서비스 평가기준에 관한 연구", 한국의류학회지, Vol.28, No.5, pp.603-614, 2004.
- 이규혜, 최자영, "패션 제품 온라인 쇼핑 시 지각하는 위험과 구매의도의 관계에 있어서 태도의 역할", The Research Journal of the Costume Culture, 제 15권, 제 3호, pp.472-482, 2007.
- 이미현, "의류제품의 가격, 상표명, 취급 상점이 품질지각, 가치지각, 구매의도에 미치는 영향 연구", 培花論叢, Vol.20, 2001.
- 이여진, "메시지 질, 관여도, 광고에 대한 태도가 기업이슈광고 효과에 미치는 영향", 고려대학교 석사학위논문, 1998.
- 이준엽, "온라인 사용 후기 구전정보특성이 사용자태도에 미치는 영향", 홍익대학교 석사학위논문, 2007.
- 차태훈, 이경아, "온라인 구전의 수용에 관한 연구", 광고연구, No.72, 2006.
- 최정수, "브랜드 이미지와 가치인식이 구매의도에 미치는 영향에 관한 연구: 한국과 미국의 청바지 브랜드 비교를 중심으로", 동아대학교 석사 학위 논문, 2003.
- 하정희, "의류상품의 인터넷 쇼핑 구매의도에 따른 의복쇼핑성향과 위험지각에 관한 연구", 덕성여자대학교 석사학위논문, 2002.
- 황진숙, 정정현, "인터넷쇼핑 및 TV홈쇼핑 위험 지각에 따른 의복쇼핑성향, 구매의도, 구매행동", 寒國衣類學會誌, Vol. 29, No.5, 2005.
- G. W. Allport, "Attitudes," in Murchinson, C.A. (Eds), A Handbook of Social Psychology, Clark University Press, Worcester, MA, pp.798-844, 1935.
- J. Arndt, "Role of product related conversation in diffusion of a new product," Journal of Marketing Research, Vol.4 pp.291-295, 1967. https://doi.org/10.2307/3149462
- B. Bickart and R. M. Schindler, "Expending the Scope of Word of Mouth : Consumer-to-Consumer information on the Internet," Advances in Consumer Research. 29. pp.428-430, 2002.
- J. C. Blodgett, D. J. Hill and S. S. Tax, "The Effects of Distributive Procedural, and Interactional Justice on Postcomplaint Behavior", Journal of Retailing, Vol.73 pp.185-210, 1997. https://doi.org/10.1016/S0022-4359(97)90003-8
- J. M. Brister, "Enhanced Explanation of Relationship", Research in Consumer Behavior, 4, 1991.
- M. W. Browne and R. Cudeck, "Alternative ways of assessing model fit: Sociological Methods and Research," 21, pp.230-258, 1992. https://doi.org/10.1177/0049124192021002005
- R. R. Burke, "Do you see what I see? The future of virtual shopping," Journal of the Academy of Marketing Science 25, pp.352-360, 1997. https://doi.org/10.1177/0092070397254007
- P. A. Dabholkar, "Factor influencing consumer choice of a "rating web site": An experimental investigation of an online interactive decision aid," Journal of Marketing Theory and Practice, Vol.14, No.4, pp.259-273, 2006. https://doi.org/10.2753/MTP1069-6679140401
- D. Gefen, "E-commerce: the role of familiarity and trust," Omega 28, pp.725-737, 2000. https://doi.org/10.1016/S0305-0483(00)00021-9
- J. A. Edell and Staelin, "The Information Processing of Pictures in Print Advertisement Claims: Testing Hypothesis from Economics of Information." Journal of Consumer Research. 16. pp.433-441, 1983.
- J. Engel, R. Blackwell and R. Kegerreis, "Word of Mouth Communication by The Innovator," Journal of Marketing. Vol.33, 1969.
- J. F. Engel and R. D. Blackwell and P. W. Miniard, Consumer behavior, 8th ed., Forth Worth: The Dryden Press, 1995.
- S. T. Fiske, "Attention and Weight in Person Perception: The impact of Negative and Extreme Behavior," Journal of Personality and Social Psychology, Vol.38, 1980.
- F. E. Webster, Industrial marketing strategy, John Wiley and Sons, 1991.
- M. Henicks, "Spread the Word," Entrepreneur, 120-25.
- P. M. Herr, M. Frank, R. Kardes and K. John, "Effect of word of Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective," Journal of Consumer Research, Vol.17, No.4, pp.454-462, 1991. https://doi.org/10.1086/208570
- D. L. Hoffman and T. P. Novak, "Marketing in Hypermedia Computer-Mediated Environment: Conceptual Foundations," Journal of Marketing Vol.60 issue 3, 1996.
- M. Holbrook, "Beyond attribute structure," Journal of Marketing Research, Vol.15, No.4, pp.546-556, 1978.
- J. Kline and D. Wichelns, "Measuring heterogeneous preferences for preserving farmland and open space," Ecological Economics 26, pp.211-224, 1998. https://doi.org/10.1016/S0921-8009(97)00115-8
- H. M. James, W. S. John, and F. K. Harold, "Building Brand Community," The Journal of Marketing, Vol.66, No.1, pp.38-54, 2002(1). https://doi.org/10.1509/jmkg.66.1.38.18451
- R. J. Lutz, "Affective and Congnitive Antecedents of Attribute Toward the Ad" Information Processing Research in Ad, Hillsdale Lawrence Eribaum 46, 1983.
- S. B. MacKenzie and R. J. Lutz, "An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context," Journal of Marketing, 53, pp.48-65, 1989. https://doi.org/10.2307/1251413
- S. B. MacKenzie, R. J. Lutz, and G. E. Belch, "Attitude toward the ad as a mediator of advertising effectiveness: determinants and consequences", Advances in Consumer Research; 1983, Vol.10 Issue 1, pp.532-539, 1983.
- D. Maheswaran and J. Meyers-Levy, "The Influence of Message Framing and issue Involvement," Journal of Marketing Research. Vol.27. pp.361-367, 1990. https://doi.org/10.2307/3172593
- M. Fishbein and I. Ajzen, "Beliefs, attitude, intention and behavior: an introduction to theory and research," Addison-Wesley Reading (MA), 1975.
- M. E. Goldberg, M. Fishbein and E. Susan, Middlestadt "Social marketing," Lawrence Erlbaum Associates M. Sherif, The psychology of social norms, Harper New York, 1995.
- N. A. Scott, "Linking Product Features to Perceptions: Self-Stated Versus Statistically Revealed Importance Weights," Journal of Marketing Research, 18 (February 80-86), 1981. https://doi.org/10.2307/3151316
- C. E. Osgood, G. J. Suci, and P. H. Tannenbaum, The Measurement of Meaning, Urbana : University of Illnois Press, 1957.
- P. W. Miniard, S. Bhatla, and R. L. Rose, "On the formation and relationship of ad and brand attitudes: An experimental and causal analysis," Journal of Marketing Research Vol.27, pp.290-303, 1990. https://doi.org/10.2307/3172587
- J. R. Rossiter and L. Percy, "Visual imagery ability as a mediator of advertising response," Advances in consumer research: Vol.F, pp.621-628, 1978.
- R. A. Peterson S. Balasubramanian and B. J. Bronnenberg, "Exploring the implications of the internet for consumer marketing," Journal of the Academy of Marketing Science, Vol.25, No.4, 1997.
- R. A. Peterson and C. M. Merino, "Consumer Information Search Behavior and the Internet," Psychology and Marketing, Vol.20, No.2, pp.99-121, 2003. https://doi.org/10.1002/mar.10062
- M. L. Richins, "Word of mouth communication as a negative information," Advances in consumer Research, Vol.11, 1983.
- T. S. Robertson, J. Zielinski, and S. Ward, Consumer Behavior, Glenview IL: Scott, Foresman and Company, p.231, 1984.
- C. E. Rusbult, "Commitment and satisfaction in romantic associations: A test of the investment model", Journal of Experimental Social Psychology, 16, pp.172-186, 1980. https://doi.org/10.1016/0022-1031(80)90007-4
- L. G. Schiffman and L. L. Kanuk, Consumer behavior, New Jersey; Prentice Hall, Inc., 1994
- D. S. Sundaram and R. D. Taylor, "An investigation of perceived risk at the brand level," Journal of Marketing Research, 13, pp.184-188, 1998.
- J. Thibaut and H. H. Kelley, The social psychology of groups, New York: Wiley, 1959.
- T. Hennig-Thurau and G. Walsh, "Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet," International Journal of Electronic Commerce, Winter 2003-4, Vol. 8, No.2, pp.51-74, 2004.
- J. E. Urbany, P. R. Dickson, and R. Kalapurakal, "Price Search in the Retail Grocery Market", Journal of Marketing. Vol.60 issue 2, 1996.
- W. R. Wilson, and R. A. Peterson, "Some Limits on the Potency of Word-of-Mouth Information," Advances in Consumer, 1989.
- H. A. Zielski, "Does day-after recall penalize "feeling" ads? Journal of Advertising Research, Vol.22, No.1, pp.19-22, 1982.
- V. A. Zeithaml and M. J. Bitner, Services marketing: Integrating customer focus across the firm (3rd ed.). New York: McGraw-Hill, 2003.
- 통계청, 사이버쇼핑몰 상품군별 거래액, 2007.
Cited by
- Effects of E-review attributes on Purchase Intention for Fashion Products across E-community Types vol.21, pp.5, 2012, https://doi.org/10.5934/KJHE.2012.21.5.1005
- A Structural Analysis of the Movie Reviews vol.14, pp.5, 2014, https://doi.org/10.5392/JKCA.2014.14.05.085
- Understanding the Effect of Negative Reviews on User Decision in Restaurant Recommendation Apps vol.15, pp.1, 2015, https://doi.org/10.5392/JKCA.2015.15.01.418
- Effect of On/off-line Acquaintance's Recommendation Message on Product Attitude and Purchase Intention vol.40, pp.6, 2016, https://doi.org/10.5850/JKSCT.2016.40.6.1010