• Title/Summary/Keyword: 부정적 인지 조절

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'Black Consumer Behavior' and Organizational Misbehavior : The Moderating Effects of encourage ('블랙컨슈머 행동'과 종사원의 조직일탈행동 : 격려의 조절효과)

  • Son, Heon-Il;Park, Sang-Bong
    • Management & Information Systems Review
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    • v.36 no.4
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    • pp.103-116
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    • 2017
  • The objective of this study is to examine the effect of the serve employee which is thought as important but has not been studied almost on the response actions to the customer and organization. we tried provide the administrative implications for the black consumer management. This study built a exploratory empirical model that there is causal relationship of the service sector employee on the attitude to the customer and organization on the base of the exploratory consideration. To test hypotheses empirically, the questionnaire data were collected from 262 members of service sector in Busan and was analyzed by using Regression Analysis. Results of empirical analysis are as follow. 1) perceived black consumer behavior which service sector employee has the significant positive effect on the misbehavior to the customer. looking in detail, repetitiveness, insistence, deception, excessiveness are significant positive effect on the misbehavior to the customer. 2) perceived black consumer behavior which service sector employee has the significant positive effect on the misbehavior to the organization. looking in detail, excessiveness only have a positive effect on the misbehavior to the organization. 3) The significance of this study indicates that encourage plays a role as moderating variable influencing the relationship between perceived black consumer behavior and employee misbehavior. Specifically, The significance of this study indicates that encourage plays a role as moderating variable influencing the relationship between perceived excessiveness which the demension of the black consumer behavior and employee misbehavior. Lastly, this study suggested the implication of the result, the limitation and the direction of future study. The results of this study provide suggestion to the company.

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The Effect of Reference Price Advertisements of Service on Consumers' Perception (서비스의 준거가격광고가 소비자 지각에 미치는 영향에 관한 연구)

  • Kim, Young-Man;Kim, In-Sub
    • Journal of Global Scholars of Marketing Science
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    • v.10
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    • pp.91-110
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    • 2002
  • The purpose of this research is as follows; First, the reference price ads are to investigate how the price cues and prior knowledge of service products have an effect on consumers' perception by the type of information. Second, this study suggests some marketing strategy guides to service marketing managers for price promotion strategy. To achieve these research goals, the hypothesis was established through reviewing the previous studies and the data collected from the experimental design. The experiment of this study was a 2$\times$2$\times$2 among the subject factorial design in which the factors were present in price cue presentation (presentation/non- presentation), the level of prior knowledge(high/low), and the type of information(positive/negative). The major findings of this research can be summarized as follows; First, there are some significant statistical differences in the consumers' perception value by level of price cues(hypothesis 1). Second, there are some significant statistical differences in the consumers' price-quality perception by level of price cues(hypothesis 2). Third, there are some significant statistical differences in the price-quality perception by the level of prior knowledge and the type of information(hypothesis 3).

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Intention to Use and Group Difference in Adopting Big Data: Towards a Comprehensive View (활용 주체별 빅데이터 수용 인식 차이에 관한 연구: 활용 목적, 조직 규모, 업종 특성을 중심으로)

  • Lee, Young-Joo;Yang, Hyun-Cheol
    • Informatization Policy
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    • v.24 no.1
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    • pp.79-99
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    • 2017
  • Despite the early success story, the pan-industry diffusion of big data has been slow mostly due to lack of confidence of the value creation and privacy-related concerns. The problem leads us to the need to a stakeholder analysis on the adoption process of big data. The present study combines technology acceptance model, task-technology fit theory, and privacy calculus theory to integrate the positive and negative factors on the big data adoption. The empirical analysis was performed based on the survey from the current and potential big data users. Results revealed perceived usefulness, task-technology fit, and privacy concern are significant antecedents to the intention to use big data. Furthermore, there are significant differences in the perceptions of each constructs among groups divided by the types of big data use, with several exceptions. And the control effect was found in the magnitude of the relation between independent variables and dependent variable. The theoretical and politic implications of the analysis are discussed as to the promotion of big data industry.

The Differential Effect of Task & Relationship Conflict: The Mediating Effect of Relationship Conflict based on the Conflict Transference, and the Moderating Effect of Team-Identification (과업 및 관계갈등의 차별적 효과: 갈등전이에 따른 관계갈등의 매개역할 및 팀 정체화의 조절역할)

  • Kim, Hack-Soo;Lee, Jun-Ho;Bae, Bum-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.5
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    • pp.2758-2768
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    • 2014
  • A research on differential effects of task and relationship conflicts claims positive effects of task conflict on innovation performance and negative effects of relation conflict on innovation performance. Yet, given the intimate interconnectedness of task conflict and relation conflict, task conflict, which has a beneficial impact on innovation performance, may have adverse effects on innovation performance as it goes through the process of being transferred to relation conflict. That necessitates the need for a way of management that can undermine the process of transference of task conflict to relation conflict, and team identification, which is a social identity of an individual and also a sort of positive, affective or cognitive bonds of such individual toward the team, can be an effective way of managing conflict. The research, which was conducted based on materials collected from 213 employees, confirms that such theory holds true for the real-life business environment. Based on the findings, this study suggested implications and directions for future research.

An Exploratory Study on Food Psychology (음식 심리학에 대한 탐색적 고찰)

  • Kim, Sei-Kyung
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.393-403
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    • 2022
  • This study tried to derive implications by analyzing the literature related to food psychology to understand the psychological and emotional influence of food. The results of an exploratory study on food psychology are as follows. First, it was found that the perception of taste is related to an individual's state of mind. Second, as the theories for understanding the psychological aspects of food intake, the eating inhibition theory, the emotion regulation theory, and the escape model for binge eating based on the narcissistic theory were confirmed. Third, it was found that tools that can measure symptoms related to binge eating occupy a large portion of food-related diagnostic tools. Fourth, research on food-related psychological disorders was conducted on food cravings, binge eating disorder, bulimia nervosa, eating inhibition, and healthy food obsession. Fifth, it was found that studies related to the treatment of food-related psychological disorders were focused on the cognitive behavioral therapy approach. This study will serve as a basis for understanding and intervening in the emotional impact of food and psychological problems related to food.

The Influence of Deluxe Hotel Culinary Staff's Psychological Contract Breach on Job Satisfaction and Turnover Intention: Focus on the Moderating Effects of Staff Careers (특 1급 호텔 조리종사원이 인지하는 심리적 계약위반이 직무만족도 및 이직의도에 미치는 영향: 경력의 조절효과를 중심으로)

  • Hong, Yun-Ju;Kim, Young-Joong
    • Culinary science and hospitality research
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    • v.22 no.7
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    • pp.187-202
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    • 2016
  • The purpose of this study was to better understand the influence of psychological contract breach in deluxe hotel culinary staff memeberss on job satisfaction and turnover intention. Based on a total of 280 samples obtained for empirical research, this study reviewed the reliability and fitness of the research model and verified a total of 4 hypotheses using the AMOS program. The hypothesized relationships in the model were simultaneously tested by using a structural equation model(SEM). The proposed model provided an adequate fit to the data, ${\chi}^2=334.152$ (p<.001), df=162, CMIN/DF=2.063, GFI=.893, AGFI=.861, NFI=.919, CFI=.956, RMSEA=.062. The model's fit, as indicated by these indexes, was deemed satisfactory, thus providing a good basis for testing the hypothesized paths. The SEM showed that relational contract breach (${\beta}=-.236$) had a negative significant influence on job satisfaction. In addition, job satisfaction (${\beta}=-.236$) had a negative significant influence on turnover intention. The moderating effects on career the formulated model was verified. Limitations and future research directions are also discussed.

A Study on Learning Motivation and Self-regulated Learning of Students in Hotel and Food Service Related Departments - Focused on College Students in the Daegu.Gyeongbuk Areas - (호텔.외식조리 관련학과 학생들의 학습동기 및 자기조절학습능력에 관한 연구 - 대구.경북 지역 전문대 학생을 중심으로 -)

  • Kim, Gi-Jin;Kim, Hyang-Hee;Chung, Eio-Sook
    • Culinary science and hospitality research
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    • v.16 no.3
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    • pp.130-146
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    • 2010
  • This research examines difference in learning motivation and self-regulated learning according to the general characteristics of the students in hotel and food service related departments at vocational colleges, and subsequently identifies correlation between the two attributes. The research conducted a survey for 300 students in hotel and food service related departments at three vocational colleges in Daegu region, and 267 copies were used for the final analysis. In terms of learning motivation, students in the age between 20 and 24 indicated 'employment after graduation' as the strongest motivation while relatively older students indicated 'joy of learning' as their motivation. It turned out that students who showed strong motivation in terms of 'employment after graduation' and 'fun of college life' acquired more professional certificates. Next, regarding self-regulated learning, female students showed higher ability than male students. Students in higher grade, with older age, and with field practice experience showed more strength in self-regulated learning. Students with higher levels of a cognitive strategy, meta cognition and achievement value acquired more professional certificates. Learning motivation and self-regulated learning showed positive correlation with an exception of 'amotivation' among learning motivations. 'Amotivation' demonstrated negative correlation with all the factors of self-regulated learning ability.

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Hemodialysis Patients Experience in Food Craving (혈액투석 환자의 음식갈망 경험)

  • Jeong Hee Kang;Sinhye Kang
    • Journal of Industrial Convergence
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    • v.22 no.2
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    • pp.127-134
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    • 2024
  • This study was attempted to understand the phenomenon in depth by exploring the food craving of hemodialysis patients experienced during hemodialysis. Participants selected seven adult patients diagnosed with end-stage renal failure and receiving hemodialysis treatment from medical institutions. he collected data were analyzed using a phenomenological analysis method. As a result of the analysis the food craving of hemodialysis patients was derived into two categories included craving experience in the cognitive domain craving experience in the emotional domain and five themes: 'Looking for foods that are water and watery as a result of thirst','Food thoughts come to mind all day as a result of a limited diet', 'Always hungry', 'Faced with appetizing situations every hour', 'experiencing negative emotions due to failure to control meals'. The results of this study which sheds light on food craving from the perspective of hemodialysis patients should improve the understanding of hemodialysis patients appetite control water restrictions and dietary compliance and allow them to understand the food craving attributes of hemodialysis patients and provide customized education optimized for that extent when applying dietary education and nursing interventions suitable for them.

Effects of Retirement Planning on Quality of Life and Satisfaction -with Moderating Effects on the Social and Psychological Sense of Crisis- (은퇴예정자의 은퇴설계가 개인의 삶의 질과 만족도에 미치는 영향 -사회심리적 위기감의 조절효과를 중심으로-)

  • Kim, Sun-Hwa;Lim, Wang-Kyu
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.570-586
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    • 2015
  • The purpose of this study is to analyze the effects of middle-aged retirement planning on individual's quality of life and overall satisfaction, and moderating effects of social and psychological sense of crisis, and the differences of measured variables in the demographic characteristics. Retirement planning that may be the most important factor in the country's social costs is aimed to provide a basis for fixing the interest in advance of retirement planning training and retirement. The subjects are workers who live in the Seoul metropolitan area and Gyonggi-do. Total sample size is 350, then 335 samples were collected on the data. The results of this study can be summarized as follows. First, house ownership and education level among demographic variables affects satisfaction of their life. People who do not own a house shows higher satisfaction, and higher education level affects satisfaction positively. Second, satisfaction is affected by transition to rest negatively, on the other hand, it is affected by expect of new beginning positively. Besides, No moderating effect of social and psychological crisis showed that negative life evaluation role to the independent variables. Third, cognitive information is affected by transition to rest and imposed disruption positively. Besides, job dissatisfaction adjusts between them. Fourth, improvement of life quality is not affected by expect of the retirement planning. On the other hand, there is not moderating effects of social and psychological sense of crisis.

Moderating effects of perceived behavioral control on the relationships among exhibition sales promotions and purchase intention (전시회 판매촉진 활동이 지각된 행동통제의 조절효과와 구매의도에 미치는 영향연구)

  • Kim, Hyun Su;Kim, Mi So;Kim, Chul Won
    • Korea Science and Art Forum
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    • v.31
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    • pp.105-118
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    • 2017
  • The purpose of study is to examine the effectiveness of exhibition sales promotions and purchase intention for reasonable visitors. Perceived behavior control determining moderating effects on the relationship among their sales promotions and purchase intention is used as a predictive variable of unexpected impulsive purchases or negative purchase intention contrary to business intention. A total of 315 visitors who experienced the sales promotions of G-Star 2016 in Busan respond to the questionnaire and 259 forms are used to analyze the data. The main results of this study were as follows. First, except to value-added sales promotion, all of sales promotions positively impact on visitors' purchase intention. Second, as a result of analyzing the moderating effects of the perceived behavioral control consisting of control belief and perceived power on the relationships among the sales promotions and purchase intention, the control belief moderated the sales promotions such as price-off and education on purchase intention. In addition, the perceived power moderated the sales promotions such as escape and entertainment on purchase intention. In a nutshell, the degree of perceived behavior control makes critically impact on the effectiveness of exhibition sales promotions. Based on this results, it yields new insights into the way of developing various sales promotion strategies according to different features of visitors.