• Journal of Digital Convergence
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• v.11 no.3
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• pp.85-93
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• 2013

This study were investigated in Korean and Chinese consumers' awareness about the controversial ads expressions. Any ethical evaluation and consumers about the issue of the type of ad that is examined, and also the difference between Korea and China, the consumer perception of advertising ethics evaluation is confirmed. Korean and Chinese consumers consumerism to promote awareness and relevance is analyzed. Firstly, the negative role of advertising in terms of positive perceptions of Chinese consumers significantly higher. The other hand, recognize the positive role in the Korean consumer awareness was high. Second, the Korean consumer advertising that targets children positive response compared to Chinese consumers higher. Third, Sexual Appeal for Chinese consumers think that is very generous compared to Korean consumers were Fourth, Korea and China consumers about tobacco advertising for all tobacco advertising was negative ethical perception. Fifth, obnoxious ad, ads, such as racial discrimination and acts for all bilateral consumers very negative comments were, for the spread of AIDS, bilateral consumers allow condom ads for all the positive responses demonstrated. The results of this study advance into China and the Korean company's executives and advertising agency advertising practitioners to formulate a strategy to accommodate an effective message.

• Proceedings of the KSCN Conference
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• 2003.11a
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• pp.1074-1075
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• 2003

WTO 출범 이후 우리나라 국민의 식생활 중 수입식품이 차지하는 비중이 급속히 늘어나면서 수입식품 자체의 위해성과 수입농산물에 관한 지식이나 정보가 소비자들에게 부족하여 올바른 구입과 소비가 어렵게 되어 피해를 당하는 경우도 발생하고 있다. 본 연구에서는 청주지역 주부들을 대상으로 수입식품 이용과 인식도 및 수입식품 분별능력의 조사를 통하여, 교육의 필요성여부를 검토하였다. 조사 대상자는 청주시에 거주하는 주부 183명이었고, 조사기간은 2003년 3월 1일부터 3월 15일까지였다. 조사내용은 조사대상자의 일반사항, 식품구입시 태도, 수입식품 구입 경험, 수입식품에 대한 인식도, 수입식품과 국산식품의 분별력 테스트로 구성되었으며, 인식도는 5점 척도에 의해 조사되었다. 사용된 통계처리 방법은 SAS program을 사용하여 빈도, 백분율, 평균, 표준편차를 구하였고, Chi-square 또는 ANOVA로 검정하였다. 연구결과는 다음과 같다. 국내산과 수입산 표시의 확인여부는 응답자의 92.3%가 확인한다고 응답하였고, 선호도를 조사한 결과 99.5%가 국내산을 선호하는 것으로 나타났다. 선호하는 주된 이유로는 ‘수입산은 유해물질이 많으므로’라는 응답이 46.3%로 가장 많이 나타났고, 수입식품 구입경험의 유무로는 92.3%가 경험이 있다고 응답하였으며, 구입동기에 대해 ‘수입산이 시중에 많아 쉽게 구입할 수 있기 때문에’라는 응답이 61.6%로 가장 많았다. 또한 수입식품을 국산식품으로 혼동하여 구입한 경험으로는 응답자의 76%가 ‘있다’고 응답하였으며 혼동한 이유로는 ‘수입식품과 국산식품의 구분이 명확하지 않아서’ 49.6%, ‘수입산과 국내산의 표시가 명확하지 않아서’ 41%를 차지했다. 국내산과 수입산 표시에 대한 신뢰도는 89.7%가 대체로 신뢰하지 않는 것으로 나타났다. 신뢰하지 않는 이유로는 ‘허위표시에 대한 보도를 많이 접해서’가 56.l%로 가장 많은 비율을 차지했다. 수입식품의 인식도를 품질, 가격, 포장 용기, 맛, 조리편리성, 안전성, 건강에 미치는 영향의 7가지 측면에서 살펴보았는데, 수입식품의 품질과 맛에서 국내산과 비슷하거나 나쁘다고 인지하였고, 가격은 수입식품이 싸다고 인지하고 있었으며 연령과 유의성을 보였다(p <0.01). 포장 용기와 조리편리성에 대해서는 국내산과 비슷하거나 좋다고 인지하고 있었으며, 조리편리성은 학력과 유의성이 높게 나타났다(p < 0.01). 안전성과 건강에 미치는 영향에 대해서는 나쁘다고 인지하고 있었다. 수입식품과 국산식품의 분별정도는 66.1%가 구별하는 능력이 언다고 응답하였다. 분별정보를 얻는 경로로는 ‘TV 및 라디오 프로그램’이 61.7%로 가장 많았다. 수입식품에 관한 교육을 받을 의향에 있어서 61.5%가 ‘예’라고 응답하였고, 필요한 교육에 대해 ‘국산식품과 수입식품의 분별법에 관한 내용’이 75.4%로 가장 많았다. 수입식품 분별력 테스트에 있어서는 40점 만점에 평균이 13.6 $\pm$ 7.4점으로 낮았고, 분별력이 가장 좋은 품목은 고사리(53.6%), 분별력이 가장 낮은 품목은 고춧가루(40.4%)로 나타났다. 분별정도에 있어서 ‘매우 잘 구별한다’고 응답한 사람일수록 분별력 점수가 높게 나타나 주부들이 자신의 분별능력에 대해 매우 잘 인지하고 있다는 것을 알 수 있었다(p<0.001). 이상의 결과를 통하여 대부분의 응답자가 수입산에 대해 부정적인 태도를 보이고 있으나 대부분 구입경험이 있고, 분별력 점수도 낮은 편이었다. 따라서 국내 소비자들의 피해를 줄이기 위하여는 수입식품과 국내식품의 특징 및 분별법에 대한 대중매체를 통한 홍보와 이에 대한 교육의 기회가 확대되어져야 하겠다.

• Food Science and Preservation
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• v.15 no.4
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• pp.612-616
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• 2008

We studied new product presentation strategies for cheongyang Lycium chinense, and the attributes of consumers purchasing cheongyang; this is a popular herbal medicine. Attributes are characteristics or properties of a product, and generally refer to features regarded as evaluative criteria during decision-making. The key phrases found on data analysis were "free from disease" and "health". Makers or producers must conduct research and development to promote consumer demand for Lycium chinense, and they must overcome any consumer-held negative images of Lycium chinense attributes.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.111-116
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• 2021

Frequent restructuring of the organization according to the rapidly changing business environment, and increasing of employment insecurity made the employees have a cynical attitude toward the organization. The organizational cynicism is believed to hinder the supportive climate and negatively affect organizational effectiveness. This paper analyzed the effects of the cynicism of employees on the supportive climate and organizational effectiveness. Data were collected through questionnaire instruments from 172 employees of a public service. To test the hypothesis, structural equation modeling was employed. The analysis results showed that the supportive climate had a positively significant effect on the organizational effectiveness. And the organizational cynicism had a negative effect on the supportive climate. Finally, cynicism had a negative indirect effect on organizational effectiveness through a organizational climate.

• Korean Journal of Culture and Social Issue
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• v.28 no.4
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• pp.529-553
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• 2022

The present study aimed to examine the mediation effect of identity development between perceived parental academic achievement pressure (PPAAP) and mental health. Specifically, we examined whether the relation between PPAAP and mental health is mediated by the positive or negative aspects of identity development. Participants were 110 Korean college students. They completed online self-report questionnaires that included PPAAP, identity development, personal well-being, and depression. We found that PPAAP was negatively related to personal well-being and positively related to depression. Moreover, the relation between PPAAP and mental health was mediated only by the negative aspects of identity development. In other words, PPAAP was related to the negative aspects of identity development, which, in turn, was negatively associated with mental health. This study contributes to the literature in that it proposed identity development as a mediator between PPAAP and mental health and found that the negative, not positive, aspects of identity development mediated the relation. We suggest that institutional interventions that help develop identity can be an effective way to mitigate the negative impacts of PPAAP on mental health of children living in the highly competitive Korean society. Limitations and future research directions are also discussed.

• Journal of Food Hygiene and Safety
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• v.30 no.2
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• pp.132-142
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• 2015

The purpose of this study was to investigate the perception and information needs about food additives from the parents of elementary school children, and to develop a smartphone application (App) providing information about food additives, and finally to assess its educational effects. A survey was conducted in April 2013 by using a self-administered questionnaire, and total 358 responses were collected from the parents living in Seoul and Gyeonggi province. While purchasing processed foods, parents considered safety (40.5%) as the most important factor, and first checking item except production and expiration dates was origin labelling (35.4%), and chose foods with less food additives (63.1%). Parents recognized food additives as the most dangerous (42.7%), and 75.1% responded the level of danger as 'very dangerous'. However, 82.4% of parents didn't have experiences to get educations about food additives. Based on their information needs including the safety, legal standards and the foods containing food additives. a smartphone App designated as 'Catch up Food Additives' consisting of the definition, safety, food labelling guideline, management, animation about food additives was developed. When the App was exposed to the parents (n = 27), their negative perceptions on food additives were improved significantly. These results showed that providing information and education about food additives using smartphone App was very fast and effective for the promotion of risk communication on food additives with the parents.

• Health Policy and Management
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• v.34 no.2
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• pp.211-221
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• 2024

Background: The public health crisis caused by coronavirus disease 2019 emphasizes the need to expand and strengthen public hospitals. However, the overall perception of public hospitals remains negative. This negative perception can hinder the roles and functions of public hospitals, so this study aims to analyze the factors affecting negative perceptions of public hospitals. Methods: We used data from a survey on the public healthcare of Chungcheongbuk-do residents conducted by the Chungcheongbuk-do Public Health Policy Institute, and 1,916 adults aged 19 or older who responded to the survey were included in the study. Logistic regression analysis was used to analyze the impact of experiences with public hospitals use and evaluations of public healthcare and public hospital policies on the negative perception of public hospitals. Results: The experience of not using public hospitals (adjusted odds ratio [aOR], 1.69; 95% confidence interval [CI], 1.04-2.74) and negative evaluations of public healthcare and public hospital policies were found to significantly impact negative perceptions of public hospitals. In public healthcare policies, negative evaluations of the provision of essential medical care (aOR, 4.14; 95% CI, 2.59-6.62), regional disparities (aOR, 1.59; 95% CI, 1.02-2.49), coverage (aOR, 1.99; 95% CI, 1.25-3.16), and quality of care (aOR, 2.39; 95% CI, 1.50-3.80) were significantly associated with negative perceptions of public hospitals. In public hospital policies, negative evaluations of facilities and equipment (aOR, 3.74, 95% CI, 2.36-5.94), medical specialties and services (aOR, 1.91; 95% CI, 1.21-3.01), and quality of medical service (aOR, 2.71; 95% CI, 1.72-4.25) were also significantly associated with negative perceptions of public hospitals. Conclusion: This study emphasizes the need to improve perceptions of public hospitals by considering the experience with public hospitals use and evaluation of public healthcare and public hospital policies.

• Journal of The Korean Association For Science Education
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• v.37 no.4
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• pp.705-717
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• 2017

The purpose of the study is to explore secondary science teachers' emotional display rules, types of emotional labor, science-specific emotional display rules and the episodes of emotional labor. For this purpose, the survey to measure emotional labor of science teachers (The Emotional Labor of Science Teaching Scale: TELSTS) was developed and the participants were 145 secondary science teachers in Korea. Results showed that first, secondary science teachers recognized the emotional display rules defined by their schools, especially, positive display rules. Second, secondary science teachers showed that they were carrying out emotional labor in order to keep their emotional display rules in check. The mean value of responses to deep acting was high. Also, there were statistically significant differences in emotional labor depending on whether they were full-time or part-time teachers and their teaching career. Third, as a result of analyzing the specificity of science teachers, it was mainly related to the objective and logical image of science, and experimental instruction. Seventy-four percent (74%) of responses were negative or neutral emotional display rules. Finally, implications for science education are discussed.

• Science of Emotion and Sensibility
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• v.25 no.1
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• pp.55-66
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• 2022

Many studies have shown that musical dissonance generally evokes negative affect, but few studies detail how distinct dissonant intervals, ranging in various roughness, influence emotions and cognition. This research entailed two experiments to confirm whether varying musical intervals of dissonance trigger particular negative emotions and increase cognitive interference. Experiment 1 assumed that different dissonant intervals would elicit distinct negative emotions. In a survey involving 131 participants, there was an overwhelming consensus that dissonant intervals elicited stronger high arousal negative affect than low arousal negative affect. The major 7th degree was found to evoke a significantly stronger feeling of scared. Experiment 2 investigated whether emotions-affecting dissonance would have an enhancing effect on cognitive interference. According to a color-word Stroop task conducted on 81 participants, the presence of any dissonant sound caused significantly higher reaction times and error rates than in the absence of sound. In particular, the minor 2nd degree was cognitively the most disruptive and associated with the slowest reaction times. This paper shows how different ranges of dissonance can effectively influence negative affect and heighten cognitive interference.

• The Korean Journal of Elementary Counseling
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• v.11 no.2
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• pp.279-298
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• 2012

The purpose of this study was to explore the different perceptions of relationship with significant others of multicultural children with PTSD symptoms. To select the subjects for this study, Korean version of Greenwald and Rubin's CROPS(Child Report of Post-traumatic Symptoms) was administered to 97 multicultural children and 110 Korean children. Among them 20 multicultural children and 22 Korean children were determined as children with PTSD symptoms. SCT was administrated to 42 children and the content analysis of 42 SCTs was undertaken. The following results are the major findings of this research: a) multicultural children perceived their mothers, fathers, friends, and teachers more negatively than Korean children; b) only 55% of multicultural children had positive self-images while almost Korean children had positive self-images; c) multicultural children expressed psychological trauma from peers in school while Korean children expressed psychological trauma from parents at home. Lastly, we discussed implications of the results, limitations and suggestions for future study.