• Title/Summary/Keyword: 부서통합

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Factors that Need to be Overcome for Successful Integrated Marketing Communication (통합적 마케팅 커뮤니케이션의 성공적 실행을 위해 극복해야 할 요인에 대한 고찰)

  • Park, Jae-Jin
    • Korean journal of communication and information
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    • v.31
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    • pp.167-192
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    • 2005
  • How to facilitate Integrated Marketing Communication (IMC)? An approach to answer this question is to identify an organization's internal and external barriers to IMC and then to resolve them. Eight dimensions emerged from the factor analysis of the barrier items: organizational structure problem, department ego, lack of database, difficulty in analyzing effectiveness, lack of perception on consumer-oriented communication, increasing dependency on an agency, lack of agencies' expertise on IMC, and fear of budget reductions. With regression analyses, this study found that 'organizational structure problem' and 'lack of perception on consumer-oriented communication' were negatively related to IMC and that 'department ego', 'lark of perception on consumer-oriented Communication', 'organizational structure problem', and 'fear of budget reductions' were negatively related to the expectation of IMC usefulness. The findings indicate that organizations surveyed stay at a low level of IMC and urgently needs to resolve internal barriers rather than external ones in order to enhance IMC.

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Analysis of Relative Importance of HR practice Using Data Mining Method: Focus on Manufacturing Companies (데이터마이닝을 활용한 HR제도들의 상대적 중요도 평가: 제조업을 중심으로)

  • Roh, Jin Soo;Baek, Seung Hyun;Jeon, Sang Gil
    • Journal of the Korea Society for Simulation
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    • v.22 no.3
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    • pp.55-69
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    • 2013
  • Managers are required to adopt and implement the human resource management practice that fit firm's strategy the most, so that optimize overall performance. However, the time and relative resources that any firm has are limited, which demands managers to understand the relative importance of all sorts of HR practice and promote them in an order of their relative importance. This study follows the universal perspective and contingency perspective(according to firm size and strategy type), try to identify the most effective HR practice on performance as well as their relative importance by "CART Ensemble" analysis. The results are as follows. From universal perspective, firms always need to high level of integration between strategy and HR department, decision making participation, autonomy of speed of working, and autonomy of way of working. Contingency perspective also suggested the importance of integration between HRM and strategy. But others are different case by case. This study suggests useful implications for managers.

Development of Wire-Wireless Integrated Web Messenger for Communication of users in a Multi-Organization (복수조직 구성원들의 상호통신을 위한 유무선 통합 웹 메신저 개발)

  • Cho, Migyung;Kim, Jungin
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.5
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    • pp.1181-1186
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    • 2013
  • Mobile network has become an essential tool for mutual communications, so a survey research published that most of the smartphone users use Mobile Instant Messenger every day. In this paper, we developed a wire-wireless integrated web messenger that can be used in various platform of mobile devices and desktop computer for communicating between users of some companies. We defined a multi-organization as several independent companies. Our web messenger was developed for communicating of users of a multi-organization. So one of functions of our web messenger is to restrict access to some particular departments in each company for the security of their company. Developed web messenger worked reliably from variety of web browsers on most of platforms such as android, iOs and desktop computers.

A Study on the Implementation of Issue Tracking System Based on DevOps

  • Park, Seong-Hyun;Choi, Ji-Hoon
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.1
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    • pp.91-96
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    • 2022
  • With the development of the cloud industry, various efforts are being made to improve resource efficiency and environmental continuity in software development and operation methods. However, in constructing a conventional structure of structural scheme, if the functionality is improved and added, it has a problem that the efficiency of full build arrangement is reduced for the changed source. In this paper, if a problem occurs in a solution service company, communication between the development department and the operation department can be facilitated and responded quickly, and the latest source updated during processing of the problem is the management system, provided is a system that can take advantage of CI tools and continuously integrate them. As communication through the proposed system is smooth, it is expected that unnecessary work can be reduced and the speed of development can be improved.

Hybrid AI Approach to Knowledge Management by Integrating Case-Based Reasoning and Genetic Algorithms (사례기반추론과 유전자 알고리즘을 결합한 지식경영 방법론에 관한 연구: 신용평가문제를 중심으로)

  • 이건창;신경식
    • Journal of Information Technology Application
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    • v.1
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    • pp.3-27
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    • 1999
  • 최근 기업의 경쟁력 강화를 위하여 기업내의 지식을 중요한 자원으로 인식하고 활용하는 지식경영의 필요성이 강력히 대두되고 있다. 이러한 지식경영의 주요 활동을 지원할 구체적인 방법론으로 정보기술의 활용 방안이 다각도로 제시되고 있으나, 실제적인 연구는 아직 초보단계에 있다고 하겠다. 본 연구에서는 지식의 생성, 저장, 그리고 추출 및 활용이라는 지식경영의 주요 과제를 효과적으로 해결하는 방안으로써 인공지능기법인 사례기반추론과 유전자 알고리즘을 이용한 통합방법론을 제시한다. 본 연구에서 제시하고 있는 방법론은 생성된 지식의 표현, 저장, 그리고 추출에 사례기반추론기법을 활용하였다는 점 이외에 다음과 같은 두 가지 특징을 가지고 있다. 첫째로는, 해결하고자 하는 문제에 가장 적절한 과거 지식이 추출되도록 함으로써 활용 효과를 높일 수 있도록 하였다는 점이다. 둘째로는, 환경의 변화를 반영할 수 있는 방안을 제시하고 있다는 점이다. 본 인공지능 통합방법론은 신용평가부서의 지식관리모형을 통해 검증해 본 결과 그 효과가 입증되었다.

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The Impact of Diverse Corporate Cultures on the Future Performance of Airline Mergers and Acquisitions (M&A) - A Case of Two Major Airlines in Korea -

  • Sukhoon Chung;Jin-Woo Park
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.31 no.3
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    • pp.142-160
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    • 2023
  • This research explores how different corporate cultures can influence the post-M&A performance of the airlines undergoing strategic M&A in Korea. The sample size of this research is 214 respondents that is strictly limited to the employees of airlines under M&A process, and CFA and SEM were employed for the statistical analysis. This research investigated that corporate cultures including group-oriented, development-oriented, and rationale-oriented will positively influence the post M&A performance of both efficiency and effectiveness through a mediation of collaboration during M&A process. In contrast, relations between grouporiented culture and interaction, interaction and effectiveness were not revealed positive influences. The findings of this research will provide valuable insights into the potential risks that can impede successful M&A within the M&A process, specially focusing on the conflicts between organizations stemming from different organizational cultures, which can have an adverse impact on M&A performance.

A Study on the Evaluation and Improvement of an Integrated Health Promotion Program in the Local Community (지역사회 통합건강증진사업 평가와 개선방안)

  • Paek, Jong-Sup;Hong, Seong-Ae
    • Journal of the Korea Convergence Society
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    • v.8 no.7
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    • pp.131-139
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    • 2017
  • The purpose of this study was to investigate the effectiveness of public health center's Integrated Health Promotion Program for the public officials who provide health promotion services to local residents. The survey was conducted from September 10 to October 5, 2015 using a structured questionnaire. Each of the 254 public health centers were sent two questionnaires but I only received 348 and 339 were used for the final analysis. As a result of this study, the all subjects were showed the average level of efficiency, autonomy, accountability, and the support of the Ministry of Health and Welfare, and the related organizations. Also, the evaluation of all the variables were positive when there was a dedicated department for integrated health promotion program within the health center and when the proportion of essential program was high. However, after the Integrated Health Promotion Program was included in the Health centers, the workload has increased and the implementation of the essential program does not fully reflect the regional health problems or local conditions. Based on these results, it is necessary to find a plan for the successful operation of the Integrated Health Promotion Program.

A Study on the Protection and Management System of the Southwestern Coast Tidal Flat for Inscription in the World Heritage List (서남해안 갯벌의 세계유산 등재를 위한 보호 및 관리체계 연구)

  • Moon, Kyong-O
    • Korean Journal of Heritage: History & Science
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    • v.48 no.3
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    • pp.80-95
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    • 2015
  • The purpose of this study is to establish an effective protection and management system for World Heritage (WH) nomination of Southwestern Coast Tidal Flat (SCTF) by proposing a model of protection and management. SCTF has a potential to become a representative best practice to achieve a sustainable development for human society. SCTF has a potential Outstanding Universal Values (OUVs) for WH nomination, thus a harmony between human and nature for wise use of natural resources needs to be pursued. It is required to present the system of SCTF's protection and management and to analyze present status of the regions in the Tentative List by comparing the case which were already inscribed as WH. For better protection of nominated areas, SCTF should expand an area for protection with additional designation. For the management system, two separate management systems such as the Department of Culture & Tourism and the Department of Oceans & Fisheries need to be reconciled. Because of this overlapping management structure, the management of the nominated sites has been inefficient and long-term management plan is lacking. Therefore, it is necessary to integrate conflicting management system of each local government and make a long-term, integrated management plan. To make an efficient and sustainable protection and management, it is essential to set up a collaboration system by integrating various stakeholders such as central and local governments, academic organizations, local residents, and NGOs. As in the case of Wadden Sea, the combined community system of the stakeholders mentioned above should be established. Because it is essential for local residents to understand a basic concepts for protection and management, it is necessary to establish capacity-building of local people. The protection and management structure should be set up by bottom-up processes, that is the proper structure shoud be based on thorough research on local society as well as thorough communication with local residents to make relevant laws and policies. This study also propose the proper plan for better conservation and management of SCTF.

Real-time Web System Development for Effective Nursing & Care Integration Services (효과적인 간호간병통합서비스를 위한 실시간 웹시스템 개발)

  • Kim, Ye-Lim;Kwon, Chun-Ki;Kong, Yong-Hae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.12
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    • pp.41-52
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    • 2016
  • Prescription, pickup, and acting information from the ward are stored in a hospital database, and can be accessed and retrieved by the relevant departments. Frequent inquiries from many departments can cause a great load on the hospital information system. When the nursing and care services are integrated, the real-time pickup and acting tasks are also increased, which may lead to an increase in database inquiries, thereby increasing the amount of information being transferred. To effectively solve this inefficiency problem, we aimed to develop a nursing and care integrated information system that excludes database inquiries and incorporate a method that transmits pickup and acting information in real-time. Because the new system increases the workload and responsibility, we developed a ward acting dashboard so that every ward employee can determine all the acting situations of patients in real-time to improve the quality of services. We designed a database by concentrating on the pickup and acting business procedures, and applied real-time web techniques to enable pickup and acting information to be delivered instantly. Through our implementation, we were able to reduce the inquiry time and transmission amount significantly compared with the existing method.

A Study on the Structural Optimization for CAD/CAE Integration (CAD/CAE 통합을 위한 구조설계 최적화에 관한 연구)

  • Park, Chang-Kue;Yang, Young-Soon;Ruy, Won-Son;Jang, Beom-Seon
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.22 no.2
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    • pp.127-134
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    • 2009
  • In product development, CAD and CAE systems taking part in the design process were individually developed. Furthermore, in product development, different divisions and businesses often have heterogeneous CAD/CAE systems and methods for expressing product data, and addressing this heterogeneity creates additional costs and causes longer development periods. To ensure successful collaboration in the design process, it is therefore imperative that different CAD, CAE, and other related systems be managed in an organic and integrated manner from the initial stages of product development. Therefore, this study suggests an integrated CAD/CAE system including optimization in a more effective and integrated manner but also to support interfacing and the collective use of design and analysis tools. To validate the proposed method, a stiffened plate example is taken as an example. It is found that the proposed method could overcome the bottleneck of CAD and CAE such as transferability of data, though CATIA and ANSYS are used at the moment. Besides, carrying out an optimization process during the CAE process is another essential parts for the structural optimization process.