• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2013.06a
• /
• pp.359-362
• /
• 2013

방송유통이 중요하고 방송시장의 과제이다. 드라마외에도 다큐멘터리가 꾸준히 수출이 증가되는 추세이다. 콘텐츠 부가가치 창출과 고용확산을 위해 방송사와 제작사는 국내외 유통에 눈을 돌려야 하는 게 맞다. 여기서 흔한 질문 하나. "독립제작사가 어렵다고 하는 데, 수출 유통을 하면 쉽게 부가수익을 창출하지 않을까? 왜 안하지?" 그건 배고픈데 빵이 없으면 쿠키를 대신 먹으면 되지 않을 까하는 질문과 같다. 저작권을 방송사와 소유하는 것도 중요하고, 그 보다 사전기획과 제작을 해서, 수입이 생길때까지 회사가 '버텨내야 한다'. 유통한다고 수익이 바로 입금되는 것은 아니다. 한국의 방송콘텐츠 기획은 훌륭하다. 인구 5천만명의 나라에서, 한국어를 쓰는 나라가 많지 않음에도 우리 모국어로 많은 나라에서 보고있다는 것은 대단한 것이다. 또한 세계 거리에 싸이와 소녀시대가 울려퍼지는 것은 대단하다. 그것은 미디어를 염두 해둔 한글창제자부터, 대중산업을 이끄는 모든 한국 제작자들은 훌륭하다. 지금은 방송사와 제작사가 해외진출에 눈을 돌리고 있으며, 많은 성과를 내고 있다. 향 후 방송콘텐츠산업의 부가가치 향상과 발전을 위해서 좀더 많은 작품이 해외에 나가야 한다. 그렇게 하기위해서 해외에 더욱 적극적으로 진출을 모색하기 앞서, 글로벌 기획을 할 때 염두하여야 할 점을 정리해보겠다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2013.10a
• /
• pp.834-835
• /
• 2013

This study makes an evaluation whether compliance on the web accessibility of domestic broadcasters site is observed to some degree. The compliance rate is estimated by six guidelines provided in KWA-H 4.0 automatically assessed tool. While the compliance rate of the broadcaster web accessibility is the highest in 'open new window' by 80.2% among six guidelines, the item of 'markup error prevention' demonstrated the lowest level by 36.2%.

• The Journal of the Korea Contents Association
• /
• v.18 no.8
• /
• pp.300-314
• /
• 2018

This study, expending the existing concept of hostile media perception to biased media perception, empirically examined the effects of TV audience's political disposition(liberal, neutral, conservative) and broadcasting company's political disposition perceived by the audience(liberal, neutral, conservative) on evaluations of the broadcasting channel(interestedness, diversity, creativity, reliability, usefulness, fairness, public interest). With the nationwide online survey data from 624 adult audiences, a broadcasting company evaluated as the most neutral in political disposition at the moments of data gathering was selected and respondents' evaluations of the broadcasting channel were analyzed in a two-way factorial multiple analysis of covariance(MANCOVA). The results showed that the perceived political disposition of the broadcasting company affects audiences' evaluations of the channel while audiences' their own political dispositions do not. In addition, due to the interaction effects between audience's and broadcasting company's political dispositions, congruency in political dispositions led to positive evaluations(congenial media perceptions) while incongruency led to negative ones(hostile media perceptions). Based on these results, theoretical and empirical implications were discussed in terms of the formation of attitudes toward TV broadcasting channels.

• Cartoon and Animation Studies
• /
• s.17
• /
• pp.53-67
• /
• 2009

According to the changes of current regulation of media, the broadcasting environment has been loosened by market power, and came into competitive era for broadcasting industry with new technology of combined broadcasting and communication. To resolve these issues, the broadcasting provides are trying process of new channel brand identity to introduce their channels. The purpose of the research is to analyze Spot animation that has fast access to viewers among channel brand identity factors, review expandability and usage of Spot animation character to plan, manage character that can improve awareness and loyalty. Therefore it will study creation background and production, activities of each character representing KBS and MBC, compare the structure, color, material, expression of Spot animation character and summarize properties. To conclusion, three characters of KBS and MBC failed to apply structured and professional plan and management, only expressed image that each channel pursue on Station ID Spot animation and had issues of not deeply sighting expandability and usefulness as a character. The important factor to improve channel brand value of broadcasting provider is to have differentiated identity, and the core of it is to make image-responsible Station ID to be effective. Therefore, Spot animation and character of Station ID is a very important factor so there must be professional research and structural management from the early planning and production for character that represents the providers.

• The Journal of the Korea Contents Association
• /
• v.20 no.9
• /
• pp.169-186
• /
• 2020

This study aims to examine the characteristics of news content and users' reactions in local broadcasting Youtube news' channel, and explore how the local media should response in the new online video environment. YouTube Open API sampled 3,950 news-related videos uploaded over a month on 31 YouTube news channels nationwide. The content analysis was performed on the basis of the analysis of individual videos, such as characteristics of each content and users' reactions. As a result, a few news channels have produced digital-only content, but the ratio has been very low, most were broadcast replay videos with titles and formats uploaded as they were. In some cases, it still operates as a comprehensive channel, which failed to show its expertise as an independent digital news platform. This shows that theses YouTube channels lacks differentiation from TV or its own web page, and is still skewed to the auxiliary role or online archive function of TV platform. Nevertheless, digital-only content, which can be a national issue based on regional expertise, has led to a higher number of views and users reactions, suggesting that is a realistic and effective strategy with expandability in online space in the future.

• Journal of Service Research and Studies
• /
• v.10 no.2
• /
• pp.59-76
• /
• 2020

The purpose of this study is to analyze the impacts of the lasciviousness of news anchor's mention on viewers'negative emotions, news reliability and their attitude towards the broadcasting company. This study also analyzed the moderating effect of anchor's attractiveness and viewers' sex. First, the more lascivious anchor's mention in news report gets, the more negative the viewers felt. Second, stronger lascivious expressions of news anchor's mention in news report had a negative effect on news reliability. Third, the moderating effect of the anchor attractiveness was found when news anchor's mention influences the viewers' attitude towards the broadcasting company : those who thought news anchor attractive showed less negative emotions and their news reliability and attitude towards the broadcasting company were higher compared to those who thought news anchor less attractive. Fourth, the moderating effect of the viewers' sex was found when news anchor's mention influences on viewers' negative emotions and the viewers' attitude towards the broadcasting company. This study has an academic and practical implication by studying the lasciviousness of news anchor's mention and anchor's attractiveness. This study is also a new approach of integrating the fields of journalism : News report and Anchor into the marketing fields : Attractiveness and Reliability. This can be meaningful for both journalism and marketing field.

• Korean journal of communication and information
• /
• v.22
• /
• pp.167-210
• /
• 2003

This study examined the organizational status of female employees in three major over-the-air broadcasting companies in South Korea in terms of both formal and informal organizational structures. Quantitative and qualitative analyses were conducted for the data collected through the official statistical documents on Korean broadcasting industries, in-person/telephone interviews, and survey. The results show that the proportion of female employees in the three major over-the-air broadcasting companies remained relatively unchanged at about as low as 10 per cents during the past 10 years, Furthermore, most of them are positioned in the lower hierarchical positions. The informal organizational status of female employees in terms of informal organizational culture, informal network, and mentoring, also reveals inequal conditions in many respects. Concerning role assignments, no significant evidence of sexual discrimination was found. Discrimination against women in assigning core roles such as political and economic news reporting and drama producing, however, was still prevailing. Currently, a marked increase of female proportion is observed among newly hired reporters, producers, and announcers. In the long term, these trends can bring positive changes in the status of female employees in the broadcasting industry organization.

• Proceedings of the Korea Contents Association Conference
• /
• 2013.05a
• /
• pp.165-166
• /
• 2013

스마트 미디어의 발달로 인한 새로운 미디어 환경은 앱스토어나 안드로이드 마켓, 카카오톡 등의 성공신화를 통해, 플랫폼 시대의 도래를 알리고 있다. 플랫폼 중심의 관점에서 지상파 방송사의 매체전략 변화를 개괄하고, 최근 'pooq'으로 대변되는 지상파 방송사의 플랫폼 전략을 분석해봄과 동시에 전략의 성공조건과 바람직한 플랫폼 생태계를 위한 제언을 제시하고자 하였다.

• Digital Contents
• /
• no.3 s.130
• /
• pp.90-93
• /
• 2004

정부가‘일본문화 4차 개방계획’에 따라 올 1월로 검토해온 극장용 애니메이션 분야의 전면개방을 2006년으로 2년간 유예했다. 이에 따라 애니메이션 업계는 일단‘급한 불은 껐다’는 안도의 한숨을 내쉬지만 여전히 국산 애니메이션의 자생력을 기르기 위한 제도적 지원방안이 결여돼 있다는데 실망감을 내비치고 있다. 더욱이 극장용 애니메이션 개방이 보류됐다고 해도‘케이블TV · 위성 방송 중심으로 방송 프로그램 개방폭 확대’를 골자로 한 일본문화 4차 개방계획이 발표됨에 따라 각 방송사들은 각종 해외작품을 자사 방송사에 편성하려는데 전력을 기울이고 있어 국내 애니메이션은 설자리를 잃어가고 있는 실정이다. 이번 조치가 과연 국내 애니메이션 업계를 활성화시킬 수 있는 기회로 작용할지 최근 국내 애니메이션 업계의 현주소를 진단해본다.

• KOREAN POULTRY JOURNAL
• /
• v.32 no.6 s.368
• /
• pp.58-59
• /
• 2000