• Journal of the Korean association of regional geographers
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• v.22 no.3
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• pp.566-575
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• 2016

This study aims to examine the impact of visitor's satisfaction on revisit and recommend intention to other in Onyang spa destination. These analyses is based on the Visitors' Survey and, the survey conducted in Onyang Spa Destination in Chung Cheong Province. The results of factor analysis shows: First, six factors are extracted for the attributes of choice towards spa destinations: facilities of the spa, accessibility, water quality of the spa and surrounding areas, costs and prices, hospitality and shopping opportunities, and tourism space. Second, visitor satisfaction is effected by the following factors; facilities of the spa, accessibility, water quality of the spa and surrounding areas, and tourism space. Lastly, the overall visitor satisfaction with the spa destination positively affected visitor loyalty, that is, their intention to revisit the place and recommend it to others.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2009.09a
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• pp.100-100
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• 2009

지명(地名)은 그 지역의 역사와 전설, 문화, 풍속은 물론 독특한 자연환경이나 생활 모습을 담고 있어 농업농촌의 지역적 특성을 나타낸다. 본 연구는 지명유래의 활용성 증진의 한 방편으로 브랜드 및 문화관광상품 개발을 위해 강릉시 지역의 자연마을 지명유래, 이미지, 관광자원 등을 조사하였다. 강릉시의 자연마을 유래 233건에 대한 자료는 국토지리정보원, 문화원자료집, 강릉시 홈페이지, 산, 강, 골, 고적, 못 등 그 외 지명자료는 한글학회 지명총람에서 1,147건을 수집하였다. 자연마을지명의 유래 233건을 8개 유형으로 구분하면 자연지리 60건, 인문지리 40건, 생태환경 37건, 산업경제 14건, 역사 14건, 유적유물 5건, 민속 49, 종교 14건이며, 지형(27건), 풍수(19건), 고사(19건)관련 유래가 많았다. 강릉시 지역브랜드 개발을 위한 요구도 조사는 지역민 162명과 방문객 154명 총 316명을 조사하여 SPSS WIN 12.0 프로그램을 이용 분석하였다. 응답자의 일반적인 특성은 남성이 50.6%, 대졸자가 54.1%, 연령은 40대(26.9%), 1500만원-3000만원 미만의 연소득자 32.3%가 가장 많았다. 강릉시의 형용사적 이미지를 기술통계량으로 살펴보면 지역민은 전통적인, 평화로운, 보수적인, 순수한, 따뜻한 순으로, 방문객은 순수한, 평화로운, 활기찬, 전통적인, 정감있는 순으로 평균값이 높게 나타났고, 요인분석에 의한 지역민과 방문객의 인지적 형용사 도출결과는 진취적, 평화적, 보수적인 3가지 요인이다. 또한 강릉의 대표적 상징자원은 지역민은 경포대(60.5%), 선교장(24.7%), 오죽헌(23.5%)순이며, 방문객은 경포대(74.7%), 정동진(22.7%), 오죽헌(18.8%) 순으로 높게 응답하였고, 지명 호감도는 지역민의 경우 송림(51.2%), 몽룡실(32.1%), 연화장터(18.5%)순이며, 방문객의 경우 송림(43.5%), 솔밭말(23.4%), 금단이(18.2%)순으로 높았다. 향후 본 연구에서 제시된 연구를 통하여 강릉시의 지명을 활용한 브랜드개성을 측정할 수 있어 마케팅 관점에서 강릉시의 브랜드를 도출하는데 기여할 수 있을 것이다.

• 프린팅코리아
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• v.11 no.4
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• pp.86-104
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• 2012

4년마다 개최돼 인쇄 산업의 올림픽이라고 불리는 세계 최대 규모의 인쇄 기술 전시회인 드루파2012가 5월 3일부터 16일까지 독일 뒤셀도르프에서 개최된다. 전 세계 인쇄산업을 선도하는 전문 전시회인 드루파는 인쇄 산업과 기술을 비롯해 관련 산업 및 경제에 막대한 영향을 주는 전 세계 인쇄인들의 축제다. 전 세계 약 140개 국가에서 40만여 명이 드루파2012를 관람하기 위해 뒤셀도르프로 모여들 것으로 보인다. 방문객의 약 60%가 지난 드루파2008과 마찬가지로 독일 외 지역에서 오는 외국 방문객이다. 이는 드루파 전시회의 뛰어난 국제성을 증명하는 수치로 다른 어떤 전시회와도 비교할 수 없는 국제적 흡인력을 보여준다. 또한 40만 명의 방문객 중 약 78%가 각 기업 내 의사 결정권을 가진 주요 인사들이며 드루파 방문객의 98%는 재방문객이다. 이러한 결과는 드루파는 인쇄인들에게 필수 전시회라는 점을 보여준다.

• Journal of the Korean Institute of Landscape Architecture
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• v.40 no.3
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• pp.51-59
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• 2012

Zoological parks are considered to be a recreational place for family outings and most importantly the starting place of contact with animals in the modem society. Due to environmental threats and the loss of wildlife habitats, the zoos have significant roles to play in education, research and conservation in addition to the traditional role-entertainment, but research on zoos and their visitors is very limited in Korea. The present study surveyed that the zoo visitors' perceptions of the role of zoos, satisfaction, and behaviors in 6 public zoos, during which 730 zoo visitors were interviewed. The results indicated that the zoos represent an opportunity for family-based trips, enjoyment with family or friends and education that are the primary motives for visiting the zoos. The findings demonstrate that respondents considered the four main roles of zoos namely conservation, education, entertainment, and research to be important and recognize its value for conservation and environmental education. The determinants of satisfaction of zoo visitors were ease of visibility, welfare of captive animals, and the availability of information. Most respondents believed that naturalistic exhibits and animal welfare were very important. In order to reinforce the roles of the zoo in modem society, multidisciplinary efforts are needed to improve the animal welfare, replicate native habitats, and develop various education programs.

• Journal of Digital Convergence
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• v.12 no.4
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• pp.475-484
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• 2014

This research was about the economic impact and the development plan by analyzing satisfaction and the contributions of Keochang International Festival(KIFT) that visitors recognize. It also sought ways to the development of an KIFT by conducting in-depth interviews with experts. According to the survey of visitors' recognition, KIFT contributed to the regional and the arts development. And it also showed that people recognize the contribution to imaging Keochang as the city of art. In regard to the visitors' satisfaction, they were satisfied generally with the festival and performance, but the satisfaction level was quite low with the traffic, service quality, etc. In respect to the economic impacts, the direct cost effect caused by holding the theater festival was 128,000 thousand won in 2013. Also the annual economic(indirect) impact on the production was 16 billion won, personal income 319,358 thousand won, added-value 7,549,540 thousand won, and taxes 780,733 thousand won.

• Environmental and Resource Economics Review
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• v.21 no.4
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• pp.981-998
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• 2012

In this paper, several count data model of travel cost recreation demand with Poisson and negative binominal specification are applied to estimate the value of access to the estuary area of Yeongsan river from visitor survey data. The results show that the negative binomial model that accounts for truncation and overdispersion provides the better goodness-of-fit, and therefore the value per visit(i.e. consumer surplus) is 89,350 won for resident of Jeolla province and 432,526 won for that of other provinces. If don't correct overdispersion by relying on Poisson estimates, the consumer surplus will be underestimated. Whereas the consumer surplus will be overestimated unless correct truncation by using estimates of untruncated models. As a result, the truncated negative binomial model should be applied to estimate the travel demand and the consumer surplus per visit by using survey data from single site visitors.

• Journal of Korean Society of Forest Science
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• v.77 no.3
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• pp.322-330
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• 1988

This study was analyzed the behavior of recreational use through interviewing visitors with the questionnaire (1986.11-1987.9) in Mt. Kyeryong National Park. The number of visitors have been forecasted by tune series data of the past number of visitors, population, GNP, and number of cars (1974-1986) in korea. The results of the study can be summarized as follows : 1) Visitor's subjective evaluation about recreational environment evaluated to be fair in Mt. Kyeryong National Park. 2) They preferred natural forest resources to historic remains, tourist facility, etc.. 3) Number of participation was mostly once or five times over. 4) Visitors were affirmative to re-visit to the Mt. Kyeryong National Park. 5) Most of visitors stay for one day. 6) The most suitable estimated user regression model was : Y=-5753.7350+0.1726 Pop. -0.6564 NO. of Car. According to this equation, the total number of visitors will he increased by 3% per year from 1,023 thousands people in 1987 to 1,698 thousands in 2000.

• Journal of the Korea Society of Computer and Information
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• v.14 no.11
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• pp.187-197
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• 2009

Visitors feel pleasure and delight with seeing and participation at the same time at theme park. Owing to participation characteristics of theme park, visitors are not able to satisfy their desire only with simple seeing, and influenced by the sense caused by participation and seeing. The study herein presumed that global attachment regarded as characteristic features determining individual relationship characteristics influences behavior and perception of visitors after visiting theme park, and speculated the process which attachment type of visitors influences to satisfaction and attitude. Moreover, in a point of view of 3 factors which form consumer attitude, recognition, feeling, behavioral desire, factors which enhances satisfaction and behavioral desire of visitors are organized and speculated. As a result of study herein, influence of stable attachment was not significant, while personal service and positive feeling shows importance.

• Journal of Korean Society of Forest Science
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• v.97 no.3
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• pp.340-347
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• 2008

This study investigates the conceptional structure between festival service quality, visitor's satisfaction, loyalty and festival effects in the Juwangsan Sudalrae mountainous local festival. In order to analyze the structural equation model the paper employed the LISREL (linear structural relationships) approach, covariance structural equation model. Data of 445 visitors were collected from the Juwangsan Sudalrae festival in 2008. Research findings showed that experience, facility and service are positively related to visitors' satisfaction. In addition, visitors' satisfaction is related to loyalty and festival effects. One of the major research findings is that the festival service most affects visitors' satisfaction. This implies that the host of mountainous local festival must put great emphasis on organizing hospitality and festival information. This will lead the festival to a great success and ultimately bring positive impacts to the mountainous residents.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.196-204
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• 2019

The purpose of this study is to investigate the effect of tour motivation on satisfaction and revisit intention of Tourists in Jeonju Hanok Village. 450 questionnaires were distributed to tourists in Jeonju Hanok Village and the final 426 copies were used for empirical analysis. The survey was conducted from July 1, 2018 to July 20, 2018, and the convenience extraction method was used. The results of this study are as follows. First, tourists' motivation of tourism was factored by uniqueness, history, education, artistry, and nostalgia. Second, uniqueness and artistic factors have a positive effect on the dependent variables, satisfaction and revisit intention. Third, the satisfaction of tourists had a positive effect on revisit intention. It is necessary to make efforts to combine uniqueness and artistry in all aspects of Hanok Village such as tourism, architecture, environment, sanitation, transportation, food, and lodging. Also, Jeonju Hanok Village should have marketing efforts to attract a large number of tourists.