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Research on the Economic Impact and the Improvement the Keochang International Festival of Theatre

거창국제연극제의 경제효과 분석 연구

  • Lee, Jong-Won (Graduate School of Interdisciplinary Arts, SeJong University) ;
  • Park, Jeong-Bae (Dept. of Performing Arts Planning & Management, ChungWoon University)
  • 이종원 (세종대학교 공연예술매니지먼트학과) ;
  • 박정배 (청운대학교 공연기획경영학과)
  • Received : 2014.02.20
  • Accepted : 2014.04.20
  • Published : 2014.04.28

Abstract

This research was about the economic impact and the development plan by analyzing satisfaction and the contributions of Keochang International Festival(KIFT) that visitors recognize. It also sought ways to the development of an KIFT by conducting in-depth interviews with experts. According to the survey of visitors' recognition, KIFT contributed to the regional and the arts development. And it also showed that people recognize the contribution to imaging Keochang as the city of art. In regard to the visitors' satisfaction, they were satisfied generally with the festival and performance, but the satisfaction level was quite low with the traffic, service quality, etc. In respect to the economic impacts, the direct cost effect caused by holding the theater festival was 128,000 thousand won in 2013. Also the annual economic(indirect) impact on the production was 16 billion won, personal income 319,358 thousand won, added-value 7,549,540 thousand won, and taxes 780,733 thousand won.

이 연구는 거창국제연극제 방문객을 대상으로 설문조사를 실시하여 방문객이 인식하는 거창국제연극제의 만족도와 기여정도에 대해 조사하고 지출비용을 분석하여 경제적 파급효과 분석과 전문가 심층인터뷰 조사를 실시하여 거창국제연극제의 발전방안을 모색하였다. 관람객 인식조사결과 거창국제연극제가 지역발전과 공연예술발전에 기여하고 있으며, 거창을 예술의 도시로 이미지화 하는데 기여하고 있다고 대체로 인식하고 있는 것으로 나타났다. 방문객들은 축제와 공연작품에 대체로 만족하고 있는 것으로 나타났으나 숙박, 교통, 서비스 품질 등에는 만족도가 떨어지는 것으로 분석되었다. 경제적 파급효과는 직접효과는 128,000천 원, 간접효과는 생산 160억 3천8백만 원, 소득 3억 1천9백만 원, 부가가치 75억 4천9백만 원, 수입 19억 2천6백만 원, 조세 7억8천만 원 등으로 분석되었다.

Keywords

References

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