• Title/Summary/Keyword: 미적 대상

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The Impacts of Customer Participation and Relationship Commitment on Experience at Offline Stores and Moderating Effect of Brand Fanship -Focusing on Chinese Consumers- (고객참여 및 관계몰입이 오프라인 매장 체험에 미치는 영향 및 브랜드 팬쉽의 조절효과 -중국 소비자를 중심으로-)

  • Park, Hyun Jung;Chen, Yi Tao
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.117-126
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    • 2019
  • This research examined whether and how prior customer participation and the relationship commitment of the brand enhance experiential behaviors of offline stores such as Apple, Huawei, MI, Oppo, Samsung, Vivo. A structured self-report questionnaire was administered to collected 258 survey responses and structural equation modeling was applied using SPSS and AMOS. The results of this study are as follows: First, customer participation increased normative commitment, emotional commitment, and persistent commitment. Second, the relationship commitment of consumers enhanced various experiential behaviors such as entertainment experience, educational experience, escapist experience, and aesthetic experience. Third, consumers with high brand fanship reported more positive aesthetic and escapist experience. The results of this study are expected to provide effective marketing strategies for companies setting up offline experience stores by understanding customer participation and involvement that should be considered for consumers targeted.

An analysis of the change in mathematical inclination of middle level engineering college freshmen (중위권 공과대학 신입생들의 수학적 성향의 변화 분석)

  • Lee, Gyeoung Hee;Lee, Jung Rye
    • Communications of Mathematical Education
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    • v.29 no.4
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    • pp.745-762
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    • 2015
  • In order to examine the change in mathematical inclinationn of middle level engineering college freshmen, we analyse the change of mathematical inclination between 2011 year and 2015 year freshmen who took college scholastic ability test which are based on the national mathematics curriculum 7th and 7th revision, respectively. In medium-sized D university, 2011 year and 2015 year engineering freshmen were taken the test for mathematical inclination, the survey for mathematical background and the recognition of college mathematics and basic mathematical ability test. The outcomes of this survey are followings: Firstly, between 2011 year and 2015 year freshmen, the mean of confidence and flexibility are same, but the 2015's mean of willpower, curiosity, value and esthetics are greater than 2011's. Secondly, in the mean of flexibility, willpower and curiosity, natural science's mean is greater than humanity's. Thirdly, the mean of mathematical inclination's factors is depend on college mathematics goal. Fourthly, there is little correlation between mathematical basic ability and mathematical inclination. Moreover for 2011 year and 2015 year freshmen, the mean of mathematical inclination's factors except value is proportional to mathematical basic ability. For the success of college mathematics in engineering college, this study suggests that high school mathematics curriculum and college scholastic ability test must contain calculus. We also suggest that college mathematics class must be focused on mathematical inclination improvement.

Wetland Assessment and Improvement of Evaluation Index Using Rapid Assessment Method (RAM) (신속평가방법(Rapid Assessment Method)을 이용한 습지평가 및 평가항목의 개선)

  • Choi, Jong-Yun;Kim, Seong-Ki;Yun, Jong-Hak;Joo, Gea-Jae
    • Korean Journal of Ecology and Environment
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    • v.50 no.3
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    • pp.314-324
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    • 2017
  • In order to consider application and evaluation of value and class of domestic wetland, we investigated 146 wetlands located Gyeongsangnam-do using Rapid Assessment Method (RAM). We utilized Self-Organizing-Map (SOM) to analysis relationship between evaluation index and land coverage ratio surrounding wetland. Among total 8 evaluation index, 'Fish and herptile habitat' and 'Aesthetic value' were higher, most of the wetlands evaluated as 2, 3 grade. Result of SOM analysis, 'vegetation diversity and wild animals habitat' is negatively related to the 'Fish and herptile habitat', because fishs were not prefer habitat excessively occupied by plant. However, high vegetation diversity can be support high score of 'Aesthetic' in wetland. Also, 'Erosion control' and 'Flood storage and control' were closely related, wetlands with high score of 'Erosion control' have high score of 'Flood storage and control'. When applied RAM in domestic wetland, six out of 6 evaluation index induced biased results, the index of RAM need a little change as some new or modify evaluation index. Therefore, we consider to need adjustable, subdivide, and actualization of some evaluation index for application of RAM in domestic wetlands. Consequently, wetland assessment and class using RAM can be utilized as important indicate for conservation and management of wetland, and contributed greatly to maintain biodiversity include to endangered species by preserving remaining wetland.

Criticism on Anti-Kitsch Theory (반키치론 비판)

  • Kim, Joo-hyoun
    • Journal of Korean Philosophical Society
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    • v.123
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    • pp.87-110
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    • 2012
  • The kitsch was emerged from the people's cultural desire in the conditions of the various duplicating technology, the capital economy system, and the civil revolution in the western modern mass society. But it is underestimated constantly because of the conspicious consumption and the aesthetic inadequacy. Even though some kitsches are elevated to the 'kitsch arts' in the historical description of the modern arts, still the most of kitsches are remained as 'just kitsches' and excluded from the aesthetic research according to the double standard. In this essay, I research for whether anti-kitsch theory is convincing theoretically and practically. Anti-kitsch theory criticizes the kitsch on the basis of the modernist aesthetics, in which the 'fine art' provokes the aesthetic pleasure in the disinterested contemplation. But kitsch purposes for the sensual gratification and the sentimentality. So the anti-kitish theorists conclude that the kitsch is the bad taste. In critically analyzing the argumentation of Greenberg's. Kaplan's and $C{\tilde{a}}linescu^{\prime}s$, I refute the privileged prejudice of the ideal critic. They don't justify the criteria of the classification of 'art'/ 'kitsch'. They supplement the economical and the political grounds for the evaluative theory of the kitsch. But the argumentation of the kitsch is consumed conspicuously and results in the unlettered masses is not sufficient. People produce and enjoy the kitsches in the various ways. People envelope the genres, styles and media of the kitsches and they try to suggest the new horizon of the popular aesthetics. So anti-kitsch theories cannot be accepted because they adhere to the elitism and formalism. The exclusion of the kitsch is the derogation for people's taste. Also they didn't reflect the contemporary cultural practice and the aesthetic needs in the system of post-art. The alternative aesthetics of the kitsch is the topic of my next essay.

Aesthetic Experience of Streetscape in Syarosu-gil as Urban Commercial Alleyway (도심 골목상권으로서 샤로수길 가로 경관의 미적 경험)

  • Lim, Hansol;Pae, Jeong-Hann
    • Journal of the Korean Institute of Landscape Architecture
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    • v.49 no.5
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    • pp.125-137
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    • 2021
  • How can we explain the phenomenon of small, old alleyways in the city becoming rising commercial places attracting people from an aesthetic perspective? This research discusses distinctive aesthetic experiences of urban commercial alleyways, which are located on inner roads and consist of small-scale stores and explore the specific aspects of Sharosu-gil, located in Gwanak-gu, Seoul. The aesthetic experience of urban commercial alleyways is generated by the contrast with the refined urban fabric along main roads in terms of space, the gap between the old and the new, and the antagonism between the known and the less known. The approach to Sharosu-gil consists of the high-rise buildings along the main road built in the 2000s, then encountering low-rise buildings on inside roads built from the late 1970s to the present. Therefore, it is judged that the site has sufficient conditions to generate the aesthetic experience as an urban commercial alleyway. As a result of analyzing the street improvement projects, first, the official announcement of the name 'Sharosu-gil' was interpreted as an escape from the place specificity and garnered the acquisition of the characteristics of an alternative. Secondly, the improvement project for old-established signboards was interpreted as harmony between the new and the old and the loss of temporality. Thirdly, in the pedestrian priority road project, the pavement was interpreted as a reinforcement of the identity as an alleyway and the visualization of the area. Since the reality of urban commercial alleyways depends on the user's visiting, it is necessary to interpret alleyways from the perspective of the senses and aesthetics, not just from social phenomena or capital logic perspective. The study will cast implications for relevant schemes and data-driven research.

A Study on Contents for Appreciation Typography in Design Education (타이포그래피를 통한 디자인 학습 콘텐츠(contents) 연구)

  • Im, nam-sook
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.916-919
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    • 2007
  • The study is proposed. to understand diverse elements including visual elements and context in typography; to get an overall perspective on various aspects of gestalt; and to develop contents for appreciation design, study which aims to help learners comprehend values.

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An Interdisciplinary study on the Interactive Art Using Computer Vision System (비전 시스템을 활용한 인터랙티브 아트의 간학제적 연구)

  • Kim, Jae-Hwa;Yoon, Joon-Sung
    • 한국HCI학회:학술대회논문집
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    • 2007.02b
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    • pp.458-463
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    • 2007
  • 인터랙티브 아트는 최신의 기술을 이용하여 관객에게 예술적 경험을 풍요롭게 하고 컴퓨터를 통해 관객과 작품이 상호소통 할 수 있도록 실감현실을 제공하는 예술표현 장르이다. 테크놀로지의 진보에 의해 생겨난 사회, 문화, 예술에서의 혁명은 인터랙티브의 영향으로 개인과 다른 주역들 사이의 관계방식을 뒤섞이게 한 커뮤니케이션의 혁명이었다. 본 논문에서는 현대예술의 중요한 표현 매체 수단인 컴퓨터를 매체로 비전 시스템을 활용하여 제작되고 있는 인터랙티브 아트를 구현하는 실시간 영상처리(Real-time Digital Processing)에 대하여 알아보며, 특히 PC카메라로 관객을 인식하여 관객을 작품 속으로 끌어들여 소통하게 하고, 관객의 감정과 생각들을 동요시켜 관객의 반응을 피드백(Feedback)할 수 있는 작품의 제작방법을 제시한다. 또한 이 연구는 실제로 작품을 제작하였고, 컴퓨터를 이용하여 제작된 인터랙티브 아트 작품들을 유비적으로 논구하여 컴퓨터로 생성되는 이미지의 가상현실 문제가 현대미술에 미치는 다각적인 영향에 대하여 논의한다.

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Development and Analysis of Smart Jacket for the Elderly -Focused on American Women- (노년층을 위한 스마트 재킷의 개발 및 평가 - 미국 여성을 대상으로 -)

  • Paek, Kyung-Ja;Ashdown, Susan P.
    • Fashion & Textile Research Journal
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    • v.11 no.2
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    • pp.315-325
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    • 2009
  • 본 연구에서는 시판 중인 디바이스를 활용하여 외관에서는 기성복의 스타일을 유지하면서 기능성을 부여한 노년 여성을 위한 스마트 재킷을 개발하였다. 노년기에 접어들면서 시력은 약화되며 효과적인 체온조절도 저하된다. 이에 열과 빛의 기능을 제공하는 연구재킷을 제작하고 노년층 소비자들의 평가를 실시하여 그 수용가능성을 확인하고자 하였다. 재킷에 대한 만족도 평가는 전문가 외관 평가 및 소비자 착용 평가로 실시되었으며 재킷의 피트성, 활동성, 디바이스의 기능성, 수용 가능성 여부 등을 평가하였다. 그 결과, 전반적으로 높은 만족도를 보였으며 노년층에서도 충분히 미적요소와 기능성이 결합된 스마트 의류가 일상복으로 받아들여질 수 있음을 알 수 있었다. 그러나 여전히 스마트 의류의 문제점 중의 하나인 디바이스의 무게를 경량화 할 수 있는 방법이 모색되어야 할 것으로 나타났으며, 이러한 결과가 노년층을 위한 스마트 의복의 가능성과 만족도 향상을 위한 방안을 제시하는 기초 자료가 되기를 바란다.

Effective Management Strategies of the Subjects in the University-level Program (대학과목선이수제 교과목의 효율적 운영 방안)

  • Pyo, Yong-Soo;Park, Joon-Sik
    • Communications of Mathematical Education
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    • v.23 no.2
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    • pp.279-296
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    • 2009
  • In this paper, we utilize student survey, scholastic level assessment and class evaluation in order to address the problems and find out the improvements on operating the subjects in the university-level program(UP), focusing on the Calculus I. We also propose effective management strategies and learning methods for the UP classes consisting of excellent high school students.

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of Mapping System for the Topographic Specification Analysis (지도 도식 분석에 의한 지도제작시스템의 효율성 향상)

  • 박기석;이재관;문용현;최석근
    • Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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    • 2004.11a
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    • pp.411-416
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    • 2004
  • 본 연구는 지도제작시 지도의 표현과 특성을 쉽게 인식할 수 있도록 하고, 최신 정보 취득과 자동화율 향상을 위한 지형도 도식을 고안하였다. 지도 도식은 기존 지형도와 최대한 유사한 형태이며, 단순ㆍ명료한 형태로 제작되도록 하여 수치지도 Ver 2.0(1/5,000)을 가지고 수행하였다. 이를 위해 지도제작에 필요한 정보를 수치지도에서 획득하고, 기존 지형도 도식규정에서 표현하는 정보와 비교ㆍ분석하여 지도 제작 자동화에 유리하면서 지도의 미적품질을 유지할 수 있는 도식을 고안하였다. 지도제작 자동화 시스템개발에 의한 1/5,000 수치 지도의 시범제작을 통하여 새로운 도식을 적용한 결과 약 7%의 자동화율이 향상되었으며, 대상물 특성에 가까운 도식을 고안하여 지도 특성을 쉽게 파악할 수 있고, 최신 정보를 보다 손쉽게 얻을 수 있도록 하였다.

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