• Culinary science and hospitality research
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• v.15 no.4
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• pp.227-244
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• 2009

This study was conducted to develop a multiple-item scale for measuring the food service quality in the restaurant industry. For developing the scale, Kelly Repertory Grid Methods were conducted. Collected data of food service quality were analyzed with the reliability analysis and the factor analysis of SPSS 12.0 and the 3rd-order confirmatory factor analysis of LISREL 8.70. The food service quality model of this study is conceptually based on the Brady and Cronin(2001)'s hierarchical approach to the service quality model. The hierarchical model of the food service quality which comprises three constructs of the physical environment quality, the interaction quality and the food quality as a primary dimension. The hierarchical approaches to the food service quality help overcome the limitations of the SERVQUAL model for which some arguments have been made that it lacks a clear division between the dimensions and its subsequent overlapping between them.

• Archives of design research
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• v.13 no.4
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• pp.195-201
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• 2000

To find out media's function on the various effects in communication, this paper reviews studies that utilize multimedia as a device for conveying information. We discuss multimedia as an integrated symbol system with advantages and also problems in representing information. The cognitive dissimilarity of media could be explained by various attributes of medium that are about physical characteristics and even cognitive actions. With advantages from integrated media and interactivity, multimedia has negative results such as cognitive overload and in that reason systematic approach is needed. This paper shows the factors on media selection and relationship to interface components. To select appropriate media to the needs and situation, it should be considered the user's ${\circled1}$background ${\circled2}$knowledge / frequency of use / expertise, contents ${\circled1}$task nature ${\circled2}$type of knowledge and media ${\circled1}$representation format ${\circled2}$interaction techniques. Varying the media factors and varying the expression factors offers concrete design features.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.88-101
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• 2011

Locative media is fundamentally different from traditional media in terms of being packed with user's space, place, and position nearby, which does not simply mean user's physical coordinates. This study has been started that I was drawn by the tendency of which current locative media contents are based on 'location-based information,' and closely related with 'Augmented Reality.' I wonder how media user's psychological experience/involvement are revealed when the media environment changes by the progress of technology. I wonder how media users perceive 'social presence' formed by locative media in current locative media environment. Particularly, the fact that user's perception of social presence formed in locative media conflicts with the previous computer-mediated communication(CMC)'s attributes deepened my curiosity. In this study, the idea of 'more-proper-construct' is suggested, the characteristics of social presence in current locative media is considered, and is investigated by qualitative methodology how the 'location-based' attributes and 'AR' contribute to forming the social presence.

• Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
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• 2003.10a
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• pp.143.1-143
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• 2003

본 논문은 브랜드 쌀 구매에 영향을 미치는 요인(factor)들이 소비자 특성에 따라 차이가 있는지를 분석하기 위한 목적으로 수행되었다. 분석을 위하여 서울시에 1,000명의 주부를 대상으로 설문조사를 실시하였으며, 그 주요 내용은 다음과 같다. 먼저 주부들이 쌀 구매에 영향을 미치는 11개 항목을 5점 리커르트 척도를 이용하여 분석하였다. 그 결과 소비자들이 가장 높은 점수를 부여하는 것은 쌀의 잔류 농약 정도로서 4.12점이 나왔으며, 영양가 높은 쌀(4.01점), 쌀알의 모양(3.96점) 및 쌀의 생산지(3.88점) 등의 순위가 높았다. 요인분석을 위해 고유치(eigen value) 값이 0.8 이상인 경우를 기준으로 요인 수를 분석한 결과 다섯가지의 요인이 추출되었으며, 그 특징은 유형적 차원과 무형적 차원으로 구분되었다. 전자인 유형적차원은 물리적 속성(완전미 여부, 도정일자, 잔류농약), 지역성(생산지), 외관성(크기, 모양) 및 가격성등의 가시적 차원으로 소비자가 쉽게 판단하거나 쌀간의 비교가 용이한 특성이며, 후자는 심리적 속성이나 상징성을 의미하는 것으로서 브랜드 상표와 품질 인증 마크가 가지는 신뢰성 등이 영향을 미치는 것으로 분석되었다. 무형적 차원인 식품의 안전성이 도시주부간 쌀 구매에 미치는 차별성을 알아보기 위하여 정규성 검정 결과에 따라 독립표본 T-검정을 실시하였다. 분석에서 도시주부가 특성별로 두 집단으로 구분되는 기준은 자의적 분류보다는 공통적인 기준을 이용하고자 평균값(나이, 학력, 소득, 동거가족 수)을 기준으로, 그 외의 경우는 더미변수(주부직업 유무, 주거형태 및 거주지역)를 이용하여 구분하였다. 식품의 안전성으로 추출된 요인 값의 평균에 대해 두 집단간 차이를 검정하였으며, 분석 결과 주거형태가 1％ 유의수준에서, 주부취업 여부 및 거주지역이 각각 5%유의수준에서 통계적 유의성이 있는 것으로 분석되었다. 반면 주부간 나이, 학력, 소득수준 및 동거가족 수에서는 유의미한 결과가 추정되지 못하였다. 본 연구결과를 볼 때, 식품의 안전성을 고려한 쌀의 마케팅 전략은 취업주부, 아파트 거주자 및 강남지역 주부들을 대상으로 한 판매활동 강화가 필요하다. 아울러 통계적으로 유의미한 결과를 나타내는 도시 주부의 특성 변수들을 세밀하게 구분해서 연구·분석하는 시장세분화 연구가 필요하다.

• Journal of Global Scholars of Marketing Science
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• v.17 no.1
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• pp.1-21
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• 2007

This study seeks to understand the effects of information search activities and brand image on the hotel patronage intention based on the theory of reasoned action. First, it investigates the influence of attitude formed about hotel on the patronage intention. Second, it seeks to develope an alternative to TRA by looking into the effects of hotel image variable on hotel-specific attitude and patronage intention and attempts to substantiate the role of brand image as a substitute to subjective norm to increase the TRA's explanatory power. The main finding of this study are as follow; First, out of the three components of cognitive evaluation of hotel (human service, physical service and information service), human and physicial services were found to have significant influence on patronage intention. Brand image was found to exert notable influence on attitude toward hotel as well as patronage intention. Remarkably, the finding that brand image positively enhanced the TRA model sheds new strategic insight as to the usefulness of brand image as an alternative to overcome the TRA's limitation stemming from subjective norm. Third, it was learned that study subjects gave more weight to external information sources such as TV, radio, newspaper, magazine, and internet than to internal sources such as individual knowledge, experience or self image.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.1
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• pp.45-51
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• 2021

The purpose of this study was to investigate the effect of applying whole body vibration exercise at 30 Hz on the thickness and mechanical properties of the erector spinae. The study population included 24 adults (11 male and 13 female) in the N region. The subjects were divided into two groups, a 30Hz whole body vibration exercise(WG, n=12) and an LSG(12 subjects). Changes in the thickness and mechanical properties of the erector spinae were analyzed before the exercises and after four and eight weeks of exercises using a two-way repeated analysis of variance with a statistical significance level of α=0.05. When there was an interaction between the groups and measurement times, post hoc analyses were conducted at a statistical significance level of α=0.01. The thickness, frequency, stiffness and strain of the erector spinae muscles were significantly different in each time period and in the interaction between time period and the group (P<0.05), and recovery was significantly different only in each time period (P<0.05). Thus, 30Hz whole body vibration exercise had a positive effect on the thickness and mechanical properties of the erector spinae. The results of this preliminary study suggest that whole body vibration exercise may find a place as a lumbar stabilization exercise in clinical practice in the future.

• Proceedings of the Korea Institutes of Information Security and Cryptology Conference
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• 2002.11a
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• pp.95-98
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• 2002

공정하고 투명한 선거를 이루기 위해서는 비밀성(privacy), 선거권(eligibiligy) 등과 더불어 전체검증(universally verifiability)과 매표방지(receipt-freeness) 속성이 반드시 제공되어야 한다. 그러나 전체검증은 누구나 투표내용을 확인할 수 있는 방법을 제공하는 것이고 매표방지는 투표내용과 투표자를 연결할 수 있는 방법을 차단하는 것으로 두가지 특성은 상호표리적 관계에 있어서 두가지 특성을 동시에 만족시키기가 어렵다. 이 논문에서는 신뢰할 수 있는 제3자인 정직한 랜덤마이저(Honest Randomizer, HR)와 최소한의 물리적 가정인 HR에서 유권자로 가는 도청 불가능한 채널(untappable channel)을 이용하여 전체검증과 매표방지를 제공하는 효율적인 전자선거 기법을 제안한다.

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.1
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• pp.11-18
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• 1999

The objective of this study are to figure out the physical attributes of the three predictors in the Informational Approach: complexity, coherence, mystery and to investigate the relationships between these attributes and the preference exploratively. Visual inspection of the scenes relative to their rated levels of the predictors revealed the existence of relationship between these variables and the physical attributes. The following are the summary of the relationship between three predictors and the physical attributes: (1) The level of complexity was associated with the pattern of physical attributes which were the amount of facility, line, shape, color plant and arrangement of the visual elements. (2) The level of coherence was related with the regular arrangement of the visual elements. For example, there was certain pattern founded the color, shape, texture was applied to the various space repetitively and symmetrically. (3) The level of mystery had the relationship with the physical attributes of screen, spatial definition, distance of view, physical accessibility, radiant forest, the depth of space.

• Proceedings of the Korea Information Processing Society Conference
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• 2001.10a
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• pp.631-634
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• 2001

가상 현실이나 게임 제작 분야에서는 움지임에 따른 변형을 실시간으로 처리하는 것이 요구되고 있다. 변형 처리를 위한 일반적인 모델은 질량-스프링(mass-spring) 방법을 이용한 것으로, 그 구현이 쉽고 처리 속도가 빨라 대화형 시스템(interactive system)에서 실시간 처리를 위한 모델로 주목되고 있다. 반면에, 이 모델은 외부의 제어에 대하여 super-elastic한 문제를 내포하여 그 적용이 제한되어 있다. 본 논문에서는 스프링 모델의 근본적인 문제인 super-elastic 문제를 극복하기 위한 근사 방법을 제안한다. 제안하는 방법은 하이브리드 접근 방식으로, 이산 점 사이의 내부 힘들을 선처리(pre-processing)하여 elastic한 성분을 나누어 처리한다. 선처리 과정에서는 변형 물체의 물리적 속성에 따라 늘어나는(elongation) 성분과 굽어지는(bending) 성분을 따로 처리함으로써, 극심히 늘어나는(super-elongation) 문제를 극소화할 수 있다. 본 논문의 결과로는 빈번한 제어에 대응되는 움직임을 빠르게 생성할 수 있음을 보이며, 안정적이면서 그럴 듯한 움직임을 생성할 수 있음을 보인다.

• Journal of Korean Society of Forest Science
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• v.100 no.4
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• pp.672-680
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• 2011

The purpose of this study has been carried to develop a criterion for the selection of evaluation factors on Forest Carbon Cycle Community(F.C.C.C) based on the result of survey of 96 participants who were operation managers on mountain eco village(31), relevant experts(33), and officers of local government(32). For analysis of the results of survey, DHP(Delphi Hierarchy Process) method was used which is a combination of Delphi method and AHP(Analytic Hierarchy Process) method. The key factors on selection of a suitable area to launch F.C.C.C. project of Korea Forest Service was selected under three hierarchical classes. Class 1 comprises 3 indices(Physical resource index, Human resource index, Vision index), and Class 2 which contains 10 indices (Existing resource, Surroundings resource, Forest biomass resource, Humanities Social quality, Local resident participation, Leader's ability, External support, Planning of operation, Capability of operation, and Effect of operation). Class 3 is sub-level class of class which possess 38 indices. From the results of analysis, Consistency Index(C.I) of each index in the 3 classes was used as evaluation factor. In Class 1, index 'human resources' showed highest Consistency Index(0.454). In Class 2, index 'forest biomass resources' was the highest Consistency Index(0.376) in 'physical resources' of Class 1, index 'leader's ability' was the highest Consistency Index(0.326) in 'human resources' of Class 1, and index 'planning of operation' was the highest Consistency Index(0.346) in 'vision' of Class 1. In Class 3, relative importance of 38 index including 'Joint ownership land security(C.I.-0.266)' was evaluated. Based on the result of this study, a criterion for the selection of evaluation factors for F.C.C.C was developed and the evaluation criterion is expected to be use to select of a suitable area to launch F.C.C.C. project since 2011.