• Title/Summary/Keyword: 문화확산

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Understanding the Kenyan Broadcasting Market for Successful Export of Korean Media Content (한국 방송콘텐츠의 성공적인 케냐 진출을 위한 현지 시장의 인식과 장애요인에 관한 연구)

  • Lee, Young-Eun
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.421-434
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    • 2016
  • This research paper aims to inform and suggest methods in which Korea Media content could successfully enter the African broadcasting market. It also seeks to suggest preparatory steps and propose various policies that Korean government could provide, to aid the export process. In order to maximize the Korean media content exposure in the Kenyan market, increased financial support for subtitles and dubbing as well as launching a Korean culture center is suggested. In addition, to encourage more diverse channels to show the Korean content, joint content production between Korea and Kenya should be considered. Moreover, in analyzing the social, cultural, ethnic and local characteristics of the Kenyan people, the paper seeks to identify the most efficient method in which Korean wave could be more widespread in Kenya. Since virtually no prior research papers exist on Kenyan's social and cultural characteristics and their thought process on the Korean media content, this paper seeks to provide valuable insight and policy implications for Korean media policy makers.

Organizing Korean International Broadcasting's Programming Strategy and Channel Positioning map (한국 해외홍보방송의 편성전략과 채널 포지셔닝 설정)

  • Yoon, Hong Keun
    • The Journal of the Korea Contents Association
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    • v.13 no.4
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    • pp.97-103
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    • 2013
  • The research is centered towards analyzing the differentiation of the characteristics and organization of programming strategy and channel positioning by selecting Korean International Public Relations Broadcasting Stations Arirang TV and KBS World. According to the results, Arirang TV positions Korean culture content-implied educational programs as their strategy while KBS World places the main programs of KBS1, 2TV with many entertainment programs such as dramas and entertainment shows. Arirang TV's programming strategy is well-fulfilling the purpose of promoting Korea's culture contents by organizing their programming with documentaries, tourist information, and daily living information. On the other hand, KBS World works as the agent of the spread of the Korean Wave by filling their program with dramas and K-pop programs such as . Due to the difference in programming strategy of these two broadcasting stations, Arirang TV has positioned itself as a diplomatic channel to spread Korean culture and KBS World a channel representing the Korean Wave. However, there are problems of inefficiency due to recurrent investments because of the fact that both broadcasting stations' programming strategy is to promote Korean culture and spread the Korean Wave by aiming similar targets such as foreigners or overseas Koreans.

Dynamics of Cultural Industries in the Spread of Korean Wave: The Case of Korean Wave in Japan (한류의 확대에 관한 문화산업적 분석 -일본에서의 한류를 중심으로-)

  • Jang, Wonho;Kim, Ik Ki;Kim, Jiyoung
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.4
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    • pp.695-707
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    • 2012
  • This study focuses on the importance of macro socio-economic factors to explain the successes of Hallyu(Korean Wave). Studies of Hallyu have mainly discussed the contents of Hallyu products, emphasizing the excellence of Korean culture or cultural similarities in the East Asia. Analyzing cultural industrial factors, the study purports to contribute to more comprehensive explanations of Hallyu. To do so, the study analyzes the Japanese case, because Japan is considered as society where Hallyu is most institutionalized. The study suggests the importance of cultural exchanges between Korea and Japan as the background factors for Hallyu's success in Japan. In addition, the study shows the interactions of 'push factors' in Korea and 'pull factors' from Japan. As for push factors in Korea, this paper suggests the decline of music records(CD and DVD) industry and growing competition in broadcasting industry in Korea. Regarding the pull factors from Japan, robust music industry and changing broadcasting system are discussed. Although this paper try to suggest as many evidences as possible, the macro data suggested are not fully comprehensive enough to explain the importance of cultural industrial factors. In addition, micro-level analyses on the interactions among people who are working in the cultural industries are also necessary, and thus remained for the future studies.

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Regional Culture Contents Service Modeling Based On Localized Advertising of Question And Answer Format (위치문답형 지역광고 기반의 문화정보 서비스 모델링)

  • Shin, Hwan-Seob;Lee, Jae-Won
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.465-472
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    • 2019
  • Although there are various cultural events and cultural contents produced in the region, there is a lack of distribution and spread of regional information to expand related economic consumption. This study combined local advertising by local advertisers with the knowledge search method in question and answer format from a location-based service perspective for the purpose of spreading and using local cultural information. The approach looked at domestic and international cases of knowledge search based on region and location-based advertising research, presented community model of location inquiry based information service and revenue model of local advertisement. Through this, this study designed a question and answer based community and operational structure model of local advertising, and developed an information service system in the form of prototyping. By extending the distribution of question and answer data among users to location information, it is meaningful that a business service model was presented that combines local cultural content information and the demand for user access with the revenue model of local advertising.

A Study on Redefinition of Cultural Diversity and Analyzing Frame based on Media Convergence Environment (융합미디어 환경에 따른 문화다양성 범주 설정 및 분석 프레임 연구)

  • Ahn, Ho-Rim;Park, Tae-Soun
    • Korean journal of communication and information
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    • v.63
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    • pp.76-100
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    • 2013
  • This work is for redefining of cultural diversity and suggesting measurement frame by casting light on changing cultural environment according to evolution of digital convergence media. So far, most of studies tend to confuse at using media diversity and cultural diversity and resultingly the concept of cultural diversity is not founded right yet. In communications field, there is a limit to measure cultural diversity which is substantive content because analysis of media diversity is mainly focused on financial measuring and quantitation. Therefore we define digital convergence media culture as metaculture here for analysis of cultural diversity. Additionally, we catagorize and analysis cultural diversity based on this metaculture into pluralism of media activity, diversity of cultural expression, diversity of cultural diffusion and diversity of cultural cognition. These measuration variables of the four categories are factors which can lighten aspects of cultural diversity in digital convergence media environment. Analysis of these factors of the four catagories will suggest a criterion to establish policies to protect cultural diversity. The policy of cultural diversity is to construct a cultural commune in envirnment of meta culture.

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Sociological Approach of Wood Culture (사회학적 측면에서의 목재문화에 관한 연구)

  • Hur, Gyongtae
    • Journal of the Korean Wood Science and Technology
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    • v.33 no.1 s.129
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    • pp.63-76
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    • 2005
  • Wood-culture is new paradigm which is substituted for the cement culture, and the study of wood-culture should keep pace with not only the study of a engineering science but also a sociological study to form a theory system. The purpose of this study is to suggest the method of sociological approach of the wood culture which have not yet tried at home and abroad; in view of structural-functionalism, systemical-functionalism, conflict theory, social-change theory by analyzing cases in Korea. In view of structural-functionalism, social system consists of cognition system, institution system, life system and technology system. These sub-systems fulfill the function of what-should-be, reasonability, reality and development. In view of systemical-functionalism, according to the acknowledgment and spreading proccess of the wood usefulness, wood culture system consists of the individual system, organizational system and the social system. In view of conflict theory, the society which has the wood culture can be classified into three types. The one is society which the traditional wood culture is declining and the cement culture is spreading. The other one is society which the cement culture is declining and the traditional wood culture is spreading. Another is Finally the society which the two type balance with. In view of social-change theory, the society can be classified into three types. The one is society which the wood culture is proceeding to the cement culture. The other is society which the cement culture is proceeding to the wood culture. Another is society which the wood culture changes itself. Finally, from a view of changing level, the society can be classified into three types: the micro-change, the middle-level-change, and the macro-change. It's need to study wood culture systemically in view of engineering and sociological science. And then it will be possible to make 'wood culture theory system'.

Analysis of Status and Growth of Repositories in East Asia (동아시아 지역의 리포지터리 현황과 성장 분석)

  • Jung, Young-Mi
    • Proceedings of the Korean Society for Information Management Conference
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    • 2013.08a
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    • pp.75-82
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    • 2013
  • 리포지터리는 학술정보 유통의 새로운 패러다임이자 연구자간의 연구성과물에 대한 개방과 공유를 지원하는 중요한 기반 기술이다. 북미나 유럽지역을 중심으로 구축되기 시작한 리포지터리는 2005년 이후 동아시아 지역에도 점차 확산되고 있으며 이러한 추세는 향후에 더욱 확산될 것으로 기대된다. 본 연구에서는 한국, 중국, 일본을 포함한 동아시아 지역의 국가별 리포지터리 확산과 질적 성장을 5년간에 걸쳐 연대기적으로 분석해보고 성장의 배경이 되는 국가별 리포지터리 정책의 개요를 간략하게 살펴보고자 한다. 문화적 유사성과 지역적으로 근접한 국가들의 현황을 살펴보는 것은 우리나라의 보다나은 리포지터리 확산 정책 수립을 위한 기초적인 정보를 제공할 수 있을 것이다.

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국내외 ICT DIY 현황 및 의미

  • Choe, Jae-Gyu
    • Information and Communications Magazine
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    • v.31 no.7
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    • pp.52-58
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    • 2014
  • 본고에서는 ICT DIY의 개념과 의미에 대해 국내외 사례를 통해 알아본다. ICT DIY이 만들어가는 새로운 문화 운동과 산업 생태계의 도래에 대해 살펴본다. ICT DIY의 핵심은 오픈소스 하드웨어와 소프트웨어의 이용 그리고 자율적인 커뮤니티 문화의 확산이다. ICT DIY는 스스로 만드는 ICT 제품 및 서비스로 자신의 아이디어를 쉽고 빠르게 구현해 볼 수 있는 기술적, 문화적 환경을 제공합니다. 이를 통해, 기존 제품을 개선하거나 새로운 제품을 만들어 볼 수 있다. ICT DIY는 개인 차원의 단순한 취미를 넘어 차세대 산업 생태계 관점에서 크게 주목 받고 있다.