• Korean journal of communication and information
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• v.24
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• pp.93-117
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• 2004

이 연구는 방송사의 조직문화와 가치지향성이라는 관점에서 한국 방송의 공공성 제고 문제를 검토하였다. 방송은 그것을 만드는 사람의 정신과 무관하지 않고 프로그램 제작자는 자신이 속한 방송사가 지향하는 가치를 벗어나기 어렵다는 연구결과를 바탕으로 설문조사와 면접조사를 통해 한국방송공사 프로듀서들의 문화적 특성과 가치지향성을 살펴보았다. 그 결과, KBS 프로듀서들은 부서에 따라 친밀성과 연대성의 정도가 달랐고, 담당하고 있는 프로그램 장르와 방송 채널에 따라 프로그램의 기획과 제작에서 중요하게 고려하는 가치가 달랐다. KBS는 공공성 확보를 표명해왔지만 실질적인 운영의 원칙으로 삼지 않아 왔고 구성원들의 주요한 가치로 내면화되지 못하면서 공익성과 시청률이라는 두 개의 가치지향성을 갖게 되었다. 이 연구는 우리 공영방송의 공공성 확보가 법과 제도의 차원에서 뿐만 아니라 조직문화와 가치지향성의 측면에서도 접근해야 해결될 수 있다고 제안한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.59-69
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• 2016

The goal of this study is to compare entrepreneurial orientation of both countries' students and to compare the effect of individualism on developing entrepreneurial orientation of both countries. In order to achieve this goal, this study will conduct two analysis. Firstly, the comparative study on entrepreneurial orientation of both students will be implemented by conducting F-test and t-test. Secondly, the regression analysis between an independent variable - individualism - and dependent variables - innovativeness, internal locus of control, and entrepreneurial orientation - will be conducted in order to compare the effect of individualism on developing entrepreneurial orientation. Prior to implementation of two analysis, this study has implemented the survey to Korean and Chinese university students to estimate entrepreneurial orientation and a cultural variable to influence entrepreneurial orientation. The question of survey is divided into two parts - individual entrepreneurial orientation including internal locus of control and innovativeness and a cultural variable, individualism. As other precedent comparative studies of Chines and Korean potential entrepreneurship concluded, Chinese students have shown higher entrepreneurial orientation than Korean students. However, on the contrary to prior studies on cultural factors and entrepreneurship, only Chinese students' entrepreneurial orientation is influenced by individualism. Any dependent variables of Korean students were not affected by individualism variable.

• Asia-Pacific Journal of Business
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• v.1 no.2
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• pp.65-81
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• 2010

This paper examines factors like career orientation, social & cultural perception and self-efficacy that influence on entrepreneurial intention of college students, and also comparison of determinant factors of the entrepreneurial intention among Korean and Chinese students. First, in terms of technical competence orientation, security orientation, autonomy orientation, Korean students showed higher than Chinese students, while Korean students showed lower entrepreneurial creativity orientation. In terms of corporate image and entrepreneurial intention, Korean students showed lower than Chinese students. Second, entrepreneurial creativity orientation out of career orientation among Korean and Chinese Students had significant positive effects on entrepreneurial intention, while security orientation had marginally negative effects on entrepreneurial intention. Entrepreneurial self-efficacy and corporate image had the positive effects on entrepreneurial intention together. The Chinese students, however, had the positive effects in network environment for analysis in this study only.

• Korean Journal of Social Welfare
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• v.61 no.1
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• pp.5-32
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• 2009

The purpose of this study is to examine the effects of organizational culture types (rational culture, developmental culture, group culture, and hierarchical culture) on Community-Centered Social Inclusion Orientation(COSI) among social service organizations for people with disabilities. More specifically, this study developed and empirically tested two theoretical models where each of organizational culture types were hypothesized to affect COSI either directly or indirectly through market orientation. For data collection, self-administered type questionnaires were mailed to 416 social service organizations for people with disabilities across the nation and 293 responded (response rate: 70.4%) from June 1 to September 22, 2006. For analysis, however, only 263 respondents were used, excluding Independent living centers due to their small size and short history. Structural Equation Modeling was employed for analysis and Full Information Maximum Likelihood was used for estimation. Findings indicated that market orientation had a significant effect on COSI. In addition, developmental culture and hierarchical culture were found to affect COSI directly while rational culture and group culture were found to affect COSI indirectly through market orientation. These findings imply that market orientation needs to be emphasized as a strategy in order to enhance social inclusion orientation for those organizations. Given that all the four types of organizational culture have direct or indirect impacts on COSI, those organizations are also advised to develop the four types of organizational culture harmoniously rather than one single type of organizational culture.

• Science of Emotion and Sensibility
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• v.23 no.4
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• pp.73-92
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• 2020

This article addresses the possibility of developing a new art appreciation method using olfaction, which was not previously considered an important sense in expanding the cultural enjoyment of visually impaired people. The human olfactory system is a faculty that is not considered very important in modern society; however, this is due to cultural factors, and from a biological point of view, the human sense of smell has sufficient potential for practical application. In this study, it is assumed that when various types of scent are perceived through this sense of smell, each has its own unconscious relation to color and concept, which researchers have termed "color directivity" and "concept directivity." Through experiments, the researchers found that some specific scents have color directivity and concept directivity, and in using these scents, they succeeded in delivering information about colors used in artworks to the visually impaired. Based on this study, we hope to continue our research on the use of color-concept directional scents that can convey the brightness and saturation of colors and more diverse hues.

• International Commerce and Information Review
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• v.14 no.3
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• pp.351-379
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• 2012

Understanding the cultures of other countries is not as fast as the speed of internationalization. As globalization advances, interest and research on the characteristics of national culture differences have been increasing. One of the important challenges for business leaders is the ability to understand and deal with cross-cultural management. But there is a lack of research on cross-cultural management and suitable type of leadership. In order to achieve this objective, this study, adopts Hofstede cultural dimensions, and finds the impact of these kinds of leadership on organizational performance. Feminism, collectivism, power distance, and uncertainty avoidance were classified into four factors of cultural orientation that affect the selection of initiating structure and consideration leadership. In this research, among virtue factors of leadership, structure initiation and leadership consideration are focused on how to affect organizational effectiveness of the result factor by national culture. This research has concentrated on how leadership-styles among national-cultures have influence on organizational-effectiveness.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.307-319
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• 2012

The purpose of this study was to find whether national identity, value orientation, cultural sensitivity influence Multi cultural competence of secondary school students. The significant result out of this research was that Multi cultural competence were different by its concerned variables. The results of hierarchical regression analysis reveal that changes to each of the models were checked by introducing a new group of variables in each stage. Then the influences of the concerned variables including national identity, value orientation, and cultural sensitivity on multi cultural competence were tested through the influence and significance of the variables and the changing explanatory power of the entire models.

• The Journal of the Convergence on Culture Technology
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• v.4 no.3
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• pp.127-132
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• 2018

This study set out to examine message orientation in advertising expression through the content analysis of apartment sales advertisements in Busan. For this purpose, the study analyzed newspaper ads about apartment sales in the Busan area in terms of advertising appeal methods and message types. Advertising appeal methods(rational and emotional appeal) and message orientation(environmental, emotional, investment, and functional orientation) were categorized according to brands(nationwide and local brands). The findings show that most of apartment sales ads in Busan used a rational appeal method. While nationwide brands used rational and emotional appeal in similar percentage, local brands used a lot of rational appeal. Of the types of advertising message orientation, investment and emotional orientation recorded the highest percentage. Messages of investment orientation to show economic profit or premium were used most, being followed by messages of emotional orientation to show pride and happiness. These findings were interpreted to display differences in strategies for advertising expressions among brands. The findings are expected to offer useful practical implications for message strategies for apartment sales ads.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.441-450
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• 2022

This study is to find out the mediating effect of customer orientation between the organizational culture and job satisfaction of workers at rehabilitation centers for the disabled. The participants were 864 social workers at rehabilitation centers for the disabled nationwide, and data were collected through self-reported questionnaire. The results are as follows; There was a significant correlation between the organizational culture, customer orientation, and job satisfaction. Organizational culture was found to have a significant effect on job satisfaction, and customer orientation was found to significantly mediate between the two. Based on the research results, it is proposed to expand the sharing of education and experiences necessary to create an organizational culture to enhance the customer orientation of social workers.

• Review of Culture and Economy
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• v.17 no.2
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• pp.29-62
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• 2014

Game industry, one of cultural-content industry which is considered as a typical knowledge-based industry and creative industry, is not like the overseas expansion of traditional manufacture, and has different strategy and performance of export expansion through product or project-based strategy. Therefore, it should be approached by each content unit, and necessary to look at the factors that make their decision makings of foreign market entry vary. This study focuses on discovering creativity, absorptive capacity and strategic orientation(market orientation and innovation orientation) which affect the difference of distribution's decision making of entry into foreign market in game industry This paper examined 252 cases of online games in order to investigate creativity, absorptive capacity and strategic orientations for each foreign market and what entry type(among licensing, joint distribution, exclusive distribution) they chose according to the products developed in team level. This helps us analyze the factors affecting market orientation and innovation orientation in the perspectives of creativity and absorptive capacity in comprehensive way, and notice the phenomena which use different foreign distribution strategy though there are company incorporated abroad and their results. This study supplements the limit of the existing Resource-Based View, Resource-Dependent View, and traditional international business theories such as Transaction Cost Theory or OLI Paradigm(Eclectic Framework), and proves how company could reduce asymmetry of uncertainty and information in creative industry and whether they accomplish successful overseas expansion according to strategic orientations.