• Journal of Convergence for Information Technology
• /
• v.9 no.8
• /
• pp.123-133
• /
• 2019

This research empirically investigated halo effect in evaluating culture and art performance program. We diagnosed halo effect by using correlation analysis, factor analysis, and regression model on results and scores of fifteen evaluation indicators within three categories for the 107 Local Representative Performance Art Festivals in 2014 and 2015. The results indicates strong possibility of halo effect in culture and art performance evaluation. The correlation coefficients between evaluation indicators is higher than 0.5 and factor structure does not match with evaluation categories in both years. Scores in categories and standard deviations also are also significantly correlated with each other. The results implies that more sophisticated standard, diversification of evaluator, education, and meta-anlysis are need to control halo effect.

• 지역과문화
• /
• v.6 no.2
• /
• pp.77-104
• /
• 2019

This study examines the efficiency of using local cultural resources in local governments. The study does so by DEA(Data Envelope Analysis) using data from the year 2017 for 17 local governments in Korea. In addition, this study tries to estimate environmental efficiency of local cultural resources. For this, the 'Total Efficiency' including the output variables related to the local cultural resource environment was analyzed. After than It compared the 'Total Efficiency' with the 'Utilization Efficiency', to estimate the 'Environmental Efficiency' of local cultural resources. The followings are results which are significant statistically. Firstly, it was evaluated that five of the 17 local governments utilized the local cultural resources efficiently. Secondly, it was result that the inefficiency of the other local governments was relatively influenced by the economies of scale than PTE(Pure Technical Efficiency). Thirdly, It has been confirmed that environmental aspects such as cultural properties and cultural infrastructure have a considerable impact on the increase or decrease of efficiency in local governments. The difference in the efficiency of local governments are influenced by the population density. In order to improve the efficiency in the future, it is necessary to adjust the appropriate level of input according to the local population estimate, which is a major consumer of the local cultural resource utilization. In addition, the local festivals and village festivals held by local governments should be checked to improve in quality by eliminating inefficiencies. Also, it should be considered of environmental factors together, when analyzing the efficiency of the local cultural resource in local governments.

• The Journal of the Korea Contents Association
• /
• v.13 no.2
• /
• pp.108-126
• /
• 2013

The purpose of this study is to develop the basic scales of festival quality. We conducted a content analysis in the discourse of KINDS(Korea Integrated News Database System) and derived five constituent factors, basic quality measures of local festivals through the extensive literature review. We named these qualities "Festival BASICQUAL" that is consist of Infrastructure, Connectedness, Passion, Theme, Culture. We conducted the empirical analysis for the participants in "Geumsan Insam Festival" to verify the "Festival BASICQUAL" As the result, Infrastructure, Connectedness, Culture affected positively on Festival Attachment among all BASICQUALs. However, Passion and Theme did not positively affected on the dependent variable. And then, Festival Attachment positively affected on Festival Satisfaction, while Festival Satisfaction also affected positively on Behavior Intention. This study developed the basic quality concerned with local festivals which is crucial fundamentals to quantify Festival BASICQUAL through empirical study. The proper applications and usage of these newly introduced local festival qualities enable to acquire the sustainable competitive advantage in local festival.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.4
• /
• pp.385-390
• /
• 2021

This study aims to provide primary data for R&D on rollator-walking frame through researching the usability test of the rollator-walking frame and the effect of rollator-walking frames on the lives of senior citizens. This study surveyed 60 senior citizens living in Sungnam City in South Korea. As the result of the usability test, we can find users' dissatisfaction with the folding, weight, shape of backrest and material of chair. The survey shows that the frequency of outdoor activity is mostly increased by the convenience of product. However, the inconvenience while using facilities, such as elevators or public transportations, gave a significant impact on the decrease in going out experiences. Therefore, for better outside lifestyle of senior citizens, it is important to improve the function of the product, however, we need to make improvement of urban infrastructure.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.3
• /
• pp.791-800
• /
• 2024

The cashierless store, which is rapidly spreading with the development of AI, is providing new shopping experiences to customers. However, the existing retail service research mainly focused on evaluation based on employees (people). This study was initiated to evaluate services by reorganizing these service evaluations according to the characteristics of cashierless store. In addition, the effect of the service experience characteristics of AI cashierless store on customers' positive or negative emotions was identified, and the effect on revisit intention was verified. As a result of this study, it was confirmed that the service experience characteristics of AI cashierless store had some effect on emotional response. In addition, it was confirmed that the positive emotional response caused by the characteristics of the AI cashierless store service experience induces revisiting, but the negative emotional response hinders revisiting. The results of this study are expected to contribute to the research and development of AI cashierless store services.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.4
• /
• pp.211-221
• /
• 2023

The purpose of this study is to improve the validity of the evaluation by adding the factor of academic achievement to the subject of evaluation, and to improve the reliability of the evaluation by verifying the legitimacy of control of in-class attitude and developing the correction index of satisfaction of teaching. The results of the study are as follows. Firstly, it was confirmed that the students' in-class attitude had a significant effect on satisfaction of teaching. The more positive the in-class attitude, the higher the satisfaction of teaching, and vice versa. Secondly, it was confirmed that the students' in-class attitude had a significant effect on academic achievement. The more positive the in-class attitude, the higher the academic achievement, and vice versa. Thirdly, it was confirmed that satisfaction of teaching did not have a significant effect on academic achievement. High satisfaction of teaching does not mean that the quality of the teaching is high, and vice versa. Fourthly, the correction index of satisfaction of teaching was developed to correct the results of satisfaction of teaching that may be distorted due to the students' negative in-class attitude. In conclusion, academic achievement should be added as the subject of evaluation in addition to the satisfaction of teaching to improve the validity of evaluation and the correction index of satisfaction of teaching should be applied to improve the reliability of evaluation.

• 한국HCI학회:학술대회논문집
• /
• 2008.02b
• /
• pp.210-215
• /
• 2008

The area of design is the key which can create the generation's core values consistently influenced by the various media, throughout the rapid growth of technology and globalization. In the past, the design used to be defined as 'aesthetic', 'decorative', and 'satisfaction of the sensibility'. However, we believe it is time for a different value followed by the issue of user's different backgrounds and cultures. As the need arises, cross culture study has requested that we analyze how we understand the user's backgrounds and cultures. By doing so, it defines the user's needs like focus group interviews and methodology on process of product development or evaluation. Therefore the subject of this study is how the communication between two groups are affected by the difference between two cultures that centers on focus group interviews which has different consequence by diverse cultural backgrounds and personalities. Because personalities cannot be separated from cultural context, we have the compared group as a result of MBTI and establish practical methodology for proving the cultural factor which influenced to the difference of communication ways.

• The Journal of the Korea Contents Association
• /
• v.19 no.10
• /
• pp.548-559
• /
• 2019

K-pop has gone through ups and downs for 30 years since it was introduced to China in the 1990s. As the trigger for the 'Korean wave', K-pop has become a business card of Korean pop culture, which is another popular culture that has culminated in China after the 'Western wave', 'Japanese wave' and 'Hong Kong.Taiwan's wave'. Its wide range of influences and long time are rare in the world, so it can be regarded as a typical example of modern intercultural communication. The paper takes 1988-2018 as the time interval, combs the process of K-pop's intercultural communication in China. Based on this theory, it can make an objective evaluation on the current situation of K-pop in China. Then this paper discusses the influence of K-pop culture on the current Chinese university students through a questionnaire survey, and puts forward some developmental suggestions from the perspective of Chinese people. In order to provide a theoretical basis and enlightenment for the study of K-pop in China.

• Journal of the Korean Geographical Society
• /
• v.50 no.3
• /
• pp.339-354
• /
• 2015

This study aims to analyze the relation between residents' perception of tourism impact, environmental attitude and participation in Keumkang Pine Tree Forest Trail. The analysis shows that, first, social, cultural and environmental(positive) perception of tourism impact is positive, while economic and environmental(negative) perception of tourism impact is assessed negatively. Second, environmental attitude is very friendly, while the tourism development based on facility are unfriendly. Third, residents' participation is positive, while satisfaction in economic benefits is lower ranked. Fourth, the correlation between items, in environmental attitude and economic, cultural perceptions had a higher level if it's friendly. participation is positive, economic and environmental(positive) perception had a higher level. Finally, for sustainable development must remain a current operating system. And amenities, accessibility, tourist courses and economic benefits, etc. that is should be improved.

• Archives of design research
• /
• v.16 no.2
• /
• pp.161-170
• /
• 2003

This study aims to understanding the effects of culture on websites with emphasis on the website structure and navigation. The website is inherently‘cultural’because anyone around the world can access to website if he or she is equipped with appropriate equipment. For the importance of cultural role in website, various researches have been conducted to understand the relationship between culture and website. However they tended to focus mainly on phenomenal matters such as color, layout, icon etc. There have been not so many thorough attempts to causal relationships between website and‘thick culture’in depth. The study conducted cross-cultural usability testing of websites between Korea and America. At first, representative I-commerce websites of Korea and America were selected and they were analyzed by the selected frameworks such as layout, display type, element type, and the relationship with homepage and sub-page navigation. The results were used to construct typical prototypes of website for Korea and America for experiment. Two websites were used for cross-cultural usability testing though specially-developed remote testing. 20 users from each country participated in the usability testing. The result shows that Korean users peformed better usability testing for Korean style structure of website while American counterparts showed better performances in American style of websites. Other various significant findings were revealed.