• Journal of Venture Innovation
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• v.4 no.1
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• pp.23-38
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• 2021

This paper will examine the service quality of online education on service value, learning immersion, major satisfaction. The result structural equation model show that service quality of online education had a positive impact on service value. First, system convenience, system quality, interaction had a positive impact on service value. Second, System convenience, system quality, interaction had a positive impact on learning immersion Third, Online education on service value had a positive impact on Major Satisfaction. Fourth, Learning immersion had a positive impact on Major Satisfaction.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.403-417
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• 2011

The purpose of this research is to specifically verify the influence of empowerment factors of employees working at an advertising agency on job satisfaction, organizational commitment and turnover intention to suggest useful data for advertising agencies' efficient management of human resources. First, this study proved that as the importance of meaning and self-determination among the subordinate infrastructure factors of empowerment is emphasized, job satisfaction, and organizational commitment are increased. If the importance of competence and impact factors is emphasized, job satisfaction is increased. Second, as the importance of job satisfaction and organizational commitment is emphasized, turnover intention is decreased. Third, as the importance of the meaning factor among the empowerment's factors such as meaning, competence, self-determination, and impact, is emphasized, turnover intention is decreased. The result implies that the executives of an advertising agency should try to increase the influence of empowerment on reducing turnover intention by enhancing job satisfaction and organizational commitment.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.517-534
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• 2015

The purpose of this study is to identifies the effects of service quality factors on satisfaction and trust, and then verifies the causal relations among satisfaction, trust, commitment and using intention in mobile service setting. A survey was conducted to collect the data with consumers who had the actual using experience about mobile services. Analysis of structural equation modeling with SPSS 20.0 and AMOS 16.0 were performed to test the research hypothesis. The result of the study as follows: First, it was found to difference in relationship between dimensions of mobile service quality and satisfaction except for the pleasure. Second, the sociality was found to significant path coefficients in relationships with trust. Third, satisfaction and trust have influence on commitment and commitment has effects on using intention, but there had no significant path coefficients between satisfaction and trust, and then both satisfaction and trust were not found to significant path coefficients in relationship with using intention. Therefore, Marketers of mobile service corporate have to give excellent service quality to consumers who have using their mobile service for increase of using intention through build up trust and commitment by consumers who satisfied.

• International Area Studies Review
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• v.22 no.1
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• pp.79-99
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• 2018

According to the literature, the studies on the effects of the characteristics of the international joint venture partners on joint venture performance are mainly focused on partial aspects of partners characteristics, and the studies that investigate a mediating effect of alliance commitment on the relationship between partners characteristics and joint venture performance are scarce. Hence, this research intends to identify comprehensive partners characteristics, including CEO leadership behaviors similarity, strategic similarity, resources similarity, and organizational similarity and examines their effects on alliance commitment and joint venture performance. The results reveal that CEO leadership behaviors similarity and organizational similarity have a positive influence on alliance commitment and joint venture performance, whereas strategic similarity and resources similarity have a negative influence on alliance commitment and joint venture performance. It is also found that alliance commitment affects joint venture performance positively and mediates the relationship between partners characteristics and joint venture performance. Based on these results, key conclusions and implications are discussed.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.233-241
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• 2022

The purpose of this study is to verify the relationship between sports players' SNS interaction, relationship commitment, relationship satisfaction, and loyalty. To this end, a total of 000 copies of data were obtained by conducting a survey on the online community of sports stars who followed or subscribed to sports stars through the 2022 Beijing Winter Olympics, and the results were as follows. First, it was found that sports players' SNS interaction had a positive effect on relationship commitment. Second, it was found that sports players' SNS interaction had a positive effect on relationship satisfaction. Third, it was found that relationship commitment had a positive effect on relationship satisfaction. Fourth, it was found that relationship commitment had a positive effect on loyalty. Fifth, relationship satisfaction was found to have a positive effect on loyalty.

• Journal of Practical Engineering Education
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• v.15 no.3
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• pp.729-738
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• 2023

This study aimed at examining the relationship among organizational learning competency, organizational commitment, protean career attitude, and organizational innovativeness as perceived by university faculties and staff as organizational innovation becomes a key challenge for universities to thrive for strengthening competitiveness. The analysis results are as follows. First, organizational learning capabilities showed a positive effect on organizational innovativeness. Second, organizational learning capabilities had a positive effect on organizational commitment. Third, organizational commitment had a positive effect on organizational innovativeness. Fourth, in the relationship between organizational learning competency and organizational innovativeness, organizational commitment showed a mediating effect and protean career attitude showed a moderating effect. Through this study, The results implies that universities should provide organizational environment to enhance organizational commitment of university faculties and develop protean career attitude thrive in changing environment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.12
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• pp.4752-4759
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• 2010

Using Technology Acceptance Model and flow theory as our foundation, this paper investigates the interrelationships among social influence, individual cognition, flow, and actual usage in the Web 2.0 environment. According to TAM, users evaluate perceived usefulness(PU) and ease of use(PEU) of information technology(IT) in accepting the innovative IT. Along with users' cognitive evaluation(i.e. PU and PEU), in case of UCC(user-created-contents), which is one of the representative Web 2.0 features, flow also has a significant effect on users' usage. Accordingly, the current study involve cognitive elements such as PU and PEU as well as flow of enjoyable state during using IT in exploring antecedents leading to UCC usage. On one hand, we consider the effect of social influence on users' cognition and flow toward actual usage because the more users creates Web contents, the more long-tail situation prevails on the Internet. Web 2.0 becomes a kind of social phenomena. The empirical results show that social influence affects positively both PU/PEU and flow. Users' cognitive evaluation and flow have positive impacts on users' UCC usage.

• Proceedings of the KAIS Fall Conference
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• 2010.11b
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• pp.911-914
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• 2010

본 연구는 이동근무를 시행하는 종합병원 방사선사의 이동근무에 대한 태도와 조직몰입도를 파악하기 위하여 시도 하였으며, 연구의 대상은 대전지역 이동근무를 시행하는 종합병원 4곳의 방사선사 110명을 대상으로 설문지를 이용하였다. 인구사회학적 특성은 성별은 남자가 많았으며 연령별로는 30~34세가 가장 많았으며 응답자 대다수가 부서이동 경험이 있었다. 정기적 근무부서 이동 필요성에 관한 문항은 대다수가 필요하다고 답하였으나 현 부서에서 이동 요구도는 비슷하게 나타났다. 근무부서 이동에 대한 태도의 영역별 점수에서는 전문직 발전이 가장 높게 나타났다. 인구사회학적 특성별 근무부서 이동에 대한 태도와 조직몰입의 차이검증에서는 성별, 결혼상태, 학력에 따라 유의한 차이는 없었으며 연령 19~29세에서 유의한 차이를 나타냈다. 미혼인 경우에 전문직 발전과 개인발전, 공통욕구에서 유의한 차이를 나타냈으며 종교를 가지고 있는 공통욕구 부문에서 유의한 차이를 나타냈다. 직무관련 특성에 따른 근무부서 이동에 대한 태도와 조직몰입의 차이검증에서는 월 급여 수준에서 199만원 이하의 전문직 발전과 개인발전, 현부서 근무기간 1년~5년의 개인발전에서는 유의한 차이를 나타냈으나 나머지 문항에서는 유의한 차이가 없었다. 월급여 수준에서 조직몰입은 250만원 이상이 가장 높게 나타났고, 근무유형에서는 정규직, 직위에서는 관리자가 조직몰입이 높게 나타났다. 11년 이상의 근무기간에서 병원에 대한 조직몰입이 높게 나타났다. 근무부서 이동 필요성에 대해서는 근무부서 이동이 필요하며 현 부서에서도 이동하는 것을 긍정적으로 생각하였으나 이동을 원하지 않는 경우에서 조직몰입이 높게 나타났다. 근무부서 이동에 대한 태도와 조직몰입도간의 상관관계에서 두 변수는 양의 상관관계가 있었고 이는 통계적으로 유의하였고, 근무부서 이동에 대한 4개의 영역 중에서 공통욕구만이 가장 큰 관련성을 나타냈다. 이상의 연구 결과를 종합하여 보면 연령이 낮은 군에서는 이동근무를 원하고 조직 몰입이 낮으나 이와 반대로 연령이 높은 군에서는 이동근무를 원하지 않고 조직 몰입도 높게 나타났다. 또한 낮은 급여, 비정규직, 현 부서에서 이동을 원할수록 이동근무에 대해 긍정적인 점수가 높게 나타났다. 이동근무에 대한 태도는 대부분 전문직 발전이라는 이유에서 이동근무가 필요하다고 느꼈으나 현 부서에서 이동 유무는 비슷한 분포를 보였고, 조직몰입은 이동근무를 원하지 않는 경우에서 높게 나타났다. 조직몰입은 정규직이고, 연령이 높고, 관리자이며 연봉이 높을수록 높게 나타났다. 이는 안정적인 위치에 있을수록 조직몰입이 좋다는 걸 보여준다.

• International Area Studies Review
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• v.18 no.3
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• pp.131-145
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• 2014

Abundance of low-wage labor resources, strategic location connecting East-West Asia and business professionals are fluent in English are strength of Bangladesh. Also the business environment changes in China such as the wage increases and labor regulations enhancement acts as searching for replacement of investment where Bangladesh is considered as substitute. At this point there is a need for research of Bangladesh employees at human resource management level. Therefore this study focus on the research of an important component of human resource management, organizational commitment. This study analysis the Bangladesh employees organizational commitment and its antecedent. This study consider four antecedents, role ambiguity, role conflict, voluntary participation and the work centrality and three organizational commitment, affective organizational commitment, continuous organizational commitment and normative organizational commitment. As results show, role ambiguity and role conflict has a negative influence on affective organizational commitment. And voluntary participation and work centrality give positive influence. Role ambiguity showed a negative effect on continuous organizational commitment, however role conflict show positive effect. Voluntary participation and work centrality showed positive effect on normative organizational commitment and role ambiguity showed negative influence. Results of this study give clue to understand Bangladesh employees organizational commitment and its relation among variables. And thus the need for appropriate management presented.

• International Area Studies Review
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• v.13 no.3
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• pp.461-480
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• 2009

In proposing the concept of flow which focuses on experiencing the sites visited by Korean wave tourists as induced by drama or movies, this paper investigated role of involvement variables for Korean wave tourists in influencing flow construct of film sites. The involvement of Korean wave was found to operate as a mechanism by which challenge, skills, focused attention on site might be more organized or more actively experienced. This recognizes that there is clearly a need for making the FIT sites exposed much by any mix of various media. This study showed that challenges and skills influence enjoyment as output factor of flow film site visitors are assumed to participate the roles of film characters, experiencing the places and atmosphere. The degree of visitors' reflections in the film optimizes awareness of flow experiences on the site. Therefore, it is necessary to provide more detailed experiential program on the film sites with the wide variety of flow-related contents in the film.