• 한국IT서비스학회:학술대회논문집
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• 2009.11a
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• pp.296-305
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• 2009

최근 휴대폰을 이용해 URL을 입력하여 PC와 동일한 웹사이트에 접근할 수 있는 '풀 브라우징(Full Browsing) 서비스'가 전 세계적으로 각광받으며 급성장하고 있다. 그러나 급격한 시장 성장 수준에도 불구하고 서비스에 대한 평가기준이나 평가척도의 개발은 느리게 진행되고 있어, 사용자의 요구사항과 서비스 만족도에 대한 평가기준의 마련이 요구되고 있다. 따라서 본 연구에서는 풀 브라우징 서비스 사용자에 대한 실증연구를 통하여 풀 브라우징 서비스에 대한 고객 만족도 평가체계를 제시하였다. 이는 사용자가 풀 브라우징 서비스에서 중요하게 인식하는 요소들이 무엇인지 제시하고, 향후 고객 유지 및 신규 고객 창출에 영향을 미치는 마케팅 전략 수립에 활용할 수 있을 것으로 기대된다.

• Review of KIISC
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• v.24 no.4
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• pp.44-55
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• 2014

HTML5는 차세대 웹문서 표준으로서, 텍스트와 하이퍼링크만을 표시하던 HTML(Hyper Text Markup Language)이 멀티미디어 등 다양한 어플리케이션까지 표현 제공하도록 진화한 "웹 프로그래밍 언어"이다. ActiveX 등 비표준 기술의 남용 및 이의 방치로 인해서 초래된 웹의 갈라파고스화와 접근성 취약문제를 해결하고, 글로벌 OS 플랫폼 업체에 종속될 우려가 있는 ICT 중소 벤처기업에게 돌파구를 제시하기 위해 HTML5가 등장하였다. HTML5는 2014년 8월 경 최종 표준이 확정될 것으로 전망되나, 현재 웹브라우저 기업을 비롯한 글로벌 업체들은 오디오 비디오 그래픽 등 표준화가 많이 진행된 기능을 중심으로(특히 모바일 영역에서) HTML5를 적극 도입하여 사용 중이다. 하지만 HTML5에서는 지금까지 존재하지 않았던 다양한 웹보안 취약점들이 나타날 수 있다. 대부분의 웹사이트들은 신규 웹보안 위협에 대부분 취약할 것으로 예상되며, 이에 대한 정부차원의 대응이 필요할 것으로 보인다. 본고에서는 HTML5에서 발생 가능한 보안 위협을 설명하고 이에 대한 대응방법을 제안하고자 한다.

• Journal of KIISE:Information Networking
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• v.36 no.4
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• pp.297-308
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• 2009

In 2008, ETRI developed a new mobile digital ID wallet, in which anyone can store personal information and PKI credential. When the wallet is used, privacy protection is one of the most important problems and personal information should be protected under various usage scenarios such as exchanging sensitive information in on/off-line environments, joining as a new member in the web site, etc. In this paper, we propose a triangular trust management scheme that can effectively manage trustness and also protect sensitive personal information. This scheme relies on three techniques: PKI, reputation and condition (situation context). We implemented prototype of our scheme, and tested it under various scenarios, which showed that the proposed scheme can effectively be used for diverse cases.

• Journal of Venture Innovation
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• v.6 no.4
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• pp.99-111
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• 2023

This study aims to confirm that consumers' satisfaction with online shopping websites has changed to a phenomenon different from the past. In other words, in a situation where the use of e-commerce is expanding worldwide after the pandemic and various types of commerce such as mobile commerce and social commerce are formed, the consumer's information processing and decision-making process are meaningful in examining the behavior that has been changed based on the perceived motivation level of consumers by the new environment according to the consumption value and personal characteristics perceived by the consumer. In other words, the purpose of this study was to investigate the effect of consumption value and need for cognition on the satisfaction toward online websites as a mediating role in the trust of the website. As a result of testing Hypothesis 1, not only the hedonic value of the consumer for the website but also the utilitarian value had a positive influence on the satisfaction toward the website, and in particular, the utilitarian value showed a relatively greater influence than the hedonic value. However, the negative relationship between the need for cognition and satisfaction was found to be at a significant level under one-sided verification. In Hypothesis 2, only the utilitarian value among the consumption values of 2-1 showed a positive effect on satisfaction through a mediating role of trust. It was confirmed that the utilitarian value among the consumption values was an important factor in the satisfaction toward the website. The significance of this study is that, unlike previous research results, not only consumption value based on senses and emotions but also utilitarian value has a greater influence. Therefore, utilitarian value and need for cognition have a stronger influence on satisfaction if they play a mediating role based on the trust of the website used by consumers. These findings reflect the current market trend of online consumption, and they are helpful in the management and strategy of online websites based on consumer behavior understanding and major factors.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.16 no.9
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• pp.1997-2002
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• 2012

Smart phones mixed with mobile devices and computers are biggest change of information technology and user-installed applications of them provide various information and services which were only possible on PC and Internet in the past. They are expected to be used by thirty million people in 2012 and people with disabilities can get easily information and location of disabled facilities using them. In this paper, we design a mobile information service system for person with disabilities, which provides various information and location of disabled facilities. We build information of disabled facilities using acquisition information through existing web sites and provide location based service with user's location. We also implement and service the proposed system and we show efficiency of our system.

• Journal of Service Research and Studies
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• v.3 no.2
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• pp.33-44
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• 2013

As the Internet and mobile services increase, the use of wired/wireless web contents services increase and the demand for various contents explosively grows. To survive in competitive market, and to minimize the errors and warnings for web accessibility and standardization, and then to maximize the web usability, the periodical evaluation for web site should be performed with the events of web marketing and campaign. Through the web evaluation, the errors for technical programming language and contents offering can be found and diagnosed. In this paper, the quantitative and qualitative evaluation method for web site providing web contents are presented, and the analytic results for the 138 home pages in domestic are evaluated to validate the quantitative methodology. The accessibility, standardization, and usability factor are adopted for the evaluation in which accessibility is evaluated for perceivable, operable, understandable, and robust discipline with K-WAH(Korea-Web Accessibility Helper) tool, the standardization are measured for the number of errors and warnings in technical language with the W3C validator, and finally the usability factor is analyzed for the number of visits, average visit duration, and bounce rate with Google Analytics. In addition to, the quantitative analysis is also performed with the consideration of cost for construction and operation of web site. From the results, in the case of total score of 100 in conversion with relative weight, the average and standard deviation are evaluated to be 55 and 14, respectively. The correlation analysis indicates that the coefficient is estimated as 0.058, and then correlation between the quantitative results and cost is evaluated to be a little positive.

• Journal of Internet Computing and Services
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• v.6 no.5
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• pp.97-110
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• 2005

Recently, many WMS(Web Map Services) and POI(Point of Interest) services come to be in service on the Internet using Web GIS(Geographic Information System) as Information Technology and computer H/W are evolved faster in its speed, network bandwidth and features. The Web GIS is, however, limited and constrained on the specification of its system configuration, the service class provided and the presentation methodology of a map. As the mobile Internet becomes popular in mobile service, Web GIS service on mobile environment is strongly required and to be provided by location based WMS(Web Map Service) on a mobile client such as PDA with location information of the user. In this paper, we made an effort to design and implement a GIS computing environment by thin client for mobile web map service. For implementing the thin client GIS computing environment. we were using NGII's(National Geographic Information Institute's) DXF map, representing the map by SVG(Scalable Vector Graphics) recommended by OGC(OpenGis Consortium), and adapting standard XML web service to provide the thin client GIS service on PDA by applying the location information of the user in realtime with GPS on mobile environment.

• Journal of Korean Library and Information Science Society
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• v.43 no.1
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• pp.321-347
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• 2012

Recently, the expansion of smart phones, wi-fi. and unlimited service changed our life style from personal computer based to mobile device based. With this trend, a lot of companies and government facilities use QR code as an advertising material, and now the QR code is very popular service in our ordinary life. In the meantime, libraries in abroad and university libraries started using QR code in library service about 2 or 3 years ago, and domestic libraries started using it in service due to the increase of establishment of mobile Library websites. In this research, starting with looking into the literature, I analyzed the examples of the use of QR code in libraries. On the base of it, I drew a QR code library service model, and what needs to be considered for the use of it.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.05a
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• pp.256-259
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• 2011

Smart phones mixed with mobile devices and computers are biggest change of information technology and user-installed applications of them provide various information and services which were only possible on PC and Internet in the past. They are expected to be used by ten million people in 2011 and people with disabilities can get easily information and location of disabled facilities using them. In this paper, we design a mobile information service system for person with disabilities, which provides various information and location of disabled facilities. We build information of disabled facilities using acquisition information through existing web sites and provide location based service with user's location.

• Management & Information Systems Review
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• v.32 no.1
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• pp.43-62
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• 2013

In order to know the characteristics of high visit web sites that many people have visited, 37 high visit websites of plastic surgery were compared to 69 benchmark sites of same industry. We selected 36 web site attributes that can be measured objectively from existing studies and composed the data set of 36 attributes multiplied by 106 websites. For analysis, Multiple Discriminant Analysis(MDA) and Decision Tree Technique are conducted for searching what attributes divide two group definitely. The result of this study shows the dividing attributes fall into 3 categories like 'Community', 'Mobile', 'Up to date'. Thus, we are able to conclude that high visit plastic surgery web sites are community centric site but not contents centric, response a change to mobile environment rapidly and are maintained with tide up to date. The methodology employed in this study provides an efficient way of improving satisfaction of visitors of plastic surgery website.