• Asia Marketing Journal
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• v.1 no.2
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• pp.1-18
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• 1999

본 연구의 목적은 국내의 마케팅의사결정지원시스템의 채택의도를 증가시키는 요소와 실제 시스템의 사용 만족도를 증가시키는 요소를 발견하여 이러한 요소들 사이의 관계를 규명하는데 그 목적이 있다. 이를 위해 기초적인 문헌조사와 심층 면접의 예비 조사를 통해 설문지를 구성하고 기업의사결정자를 대상으로 설문지를 통한 본 조사를 실시하였다. 본 논문의 연구결과는 다음과 같이 세가지로 요약될 수 있다. 첫째로 마케팅의사결정지원시스템의 채택의도에 영향을 미치는 요소들은 고객, 제품 경쟁자 등의 의사결정환경의 역동성으로 대표되는 환경요인, 조직규모, 최고경영자의 지원, 인센티브 도입정도 등으로 대표되는 조직요인, 마케팅부서의 독립성, 장기적 마케팅 전략수립정도, 마케팅 스탭수 등으로 대표되는 직무요인으로 나타났다. 둘째, 마케팅의사결정지원시스템의 사용자 만족에 영향을 미치는 요소들은 하부시스템의 개발정도, 개발형태, 개발참여로 대표되는 실행요인과 사용정보의 양, 고려하는 차원의 수, 정보시스템의 관여도 등으로 대표되는 사용자 행위요인과 시스템의 정교함과 유연성으로 대표되는 시스템만족요인으로 나타났다. 마지막으로 마케팅의사결정지원시스템의 채택의도에 영향을 미치는 요소와 마케팅의사결정지원시스템의 사용자들의 만족에 영향을 미치는 요소는 본질적으로 다른 것으로 밝혀졌다. 이는 채택의도와 사용자 만족에 영향을 미치는 요소들 중에서 실행요인이나, 시스템만족요인, 사용자 행위요인의 매개적인 역할이 채택의도와 사용자 만족에 각각 다른 영향을 미치고 있기 때문인 것으로 밝혀졌다.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.666-673
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• 2020

The purpose of this study was to investigate the relationship between dental decision factors and dental service satisfaction of the high school students. The study participants consisted of 300 high school students in some regions. A total of 288 were used for the final analysis, except 12 with insufficient responses. The data was analyzed by using SPSS 18.0 program. According to general characteristics, if there was no scaling experience, orthodontic treatment, high satisfaction with school life, the higher the subjective oral health status, the higher the satisfaction of the dental hospital. Hospital decision factors according to the general characteristics of the subjects most frequently answered that employee service satisfaction was important. As a result of testing the correlation between hospital decision factors and medical service satisfaction, there was a significant positive correlation between medical service satisfaction, such as facility, recommendation of others, use procedures, service adequacy, employee service satisfaction. As a factor influencing dental hospital satisfaction, subjective oral health was shown as a good criterion, and usage procedures and staff service satisfaction showed positive relevance. Continuous trust builds up is important to improve patient satisfaction.

• Information Systems Review
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• v.8 no.1
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• pp.203-222
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• 2006

The chronic problems of Information System Outsourcing Development Project include frequent changes in the participants and their roles, and the evasion of project participation, which exert unfavorable influence to the outcome of the project. Such problems are due, in large part, to the low level of project participants' satisfaction in the project. However, little is known about the factors that influence project participants' satisfaction in the project development. This research identifies six potential factors such as project commitment, workload, control, communication within the organization, inter-organization communication, and system development methodology based on PMI(Project Management Institute) and empirically examines their efficacy in explaining the level of participants' satisfaction in the IS development projects based on data from 390 participants in 66 projects. The results indicate that the six factors are strong determinants of participants' satisfaction in system development projects. In other words, the level of satisfaction among project participants overall are largely influenced by project commitment and control, communication, project methodology. Especially, the results reveal that the level of satisfaction among participants from the vendor decreased largely by unrealistic project commitment, frequent changes in project planning and unreasonable control rather than by a significant amount of workload. In conclusion, there need to be a rational approach and solution based on the six factors presented in this research in order to increase participation satisfaction level of the project participants and ultimately enhance project outcome.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.396-403
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• 2010

The aim of this study is to draw questions to measure the satisfaction level of visitors who are users of rural tourism and to examine factors to decide satisfaction, which affect their overall satisfaction using drawn questions to assess the satisfaction level. In order to achieve these research purposes, the survey was conducted with visitors visiting rural farming villages-experiencing towns located in Yangpyeong Gun, Gyeonggi Province. Through reviewing previous study we drew 24 questions to measure the satisfaction level of visitors who are users of rural tourism. As a result of the empirical analysis using the structural equation model, the factors to decide the satisfaction of visitors visiting farm villages appeared to be 4 factors including experience program, cost, guide and rurality.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.255-262
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• 2013

Modern smart phone on the Determinants of Customer Satisfaction Analysis In this study, the future should be the basis for the development of products to meet customers' phone makers smart. Were the factors that affect the study design, size, and ease of use of the screen, a pandemic, the application of the five items on the customer satisfaction. Customer satisfaction to determine the difference between the factors in the manufacturers appeared to be factors in the design, size, ease-of-use of the screen, after-sales service, durability, pandemic, brand awareness, and application.

• Journal of the Society of Disaster Information
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• v.11 no.2
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• pp.245-252
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• 2015

Employee's workplace satisfaction of claim adjusting company, who assesses the loss of catastrophe, have a direct influence on the loss evaluation job. Eventually their satisfaction would affect the compensation satisfaction of victims, therefore it is one of important factors for victims's compensation satisfaction. This paper analyzes empirically the determinants of employee's satisfaction to their firm for a claim adjusting company. As a result of the empirical research, it is found that the statistically significant determinant are the psychological factor, the organizational factor, and the individual factor. Among the significant factors, the psychological factor has the biggest positive factor. And the organizational factor and the individual factor is next with similar positive measurement. But the cognitive factor is not statistically significant. A claim adjusting company may use the research result for the improvement of employee's workplace satisfaction.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2168-2177
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• 2013

In order to analyze the influence of subjective cognition about determinant factors in employment on job satisfaction, this study utilized The Graduates Occupational Mobility Survey(GOMS) 2010 Year and the subjects of this survey were 4,051 people who graduated from university. The results of this study were follows: First, subjective cognition about determinant factors in employment and job satisfaction were showed significant difference by gender, type of school, school location, major fields. Second, school in region, education major, the academic factor, the certification & major field factor, the personality & human connection factor were found to have positive(+) influence on the intrinsic satisfaction. Third, 2~3years college, school in region, social major, education major, technology major, natural major, medical major, academic factor, the certification & major field factor, the personality & human connection factor were found to have positive(+) influence on the extrinsic satisfaction. This study provides detailed analysis on subjective cognition about determinant factors in employment, offering new verification of work job satisfaction.

• Proceedings of the Korean DIstribution Association Conference
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• 2007.11a
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• pp.353-371
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• 2007

이 연구는 재래시장과 대형마트 고객들이 점포를 선택하는 요인을 비교분석하고, 고객만족을 결정하는 요인을 규명하여 재래시장 활성화에 대한 시사점을 제공하고자 하는 목적을 두었다. 기존 연구를 검토하여 점포선택요인과 고객만족 결정요인들을 도출하여 이를 재래시장과 대형마트 이용 고객에게 설문조사하였다. 연구결과, 재래시장 이용고객은 가격저렴성이, 대형마트 고객은 상품다양성이 가장 중요한 선택요인으로 도출되었다. 재래시장의 고객만족의 결정요인을 분석하고자 다중회귀분석을 실시한 결과, 쇼핑편리성, 상품, 접근편리성, 판매원 그리고 서비스가 유의한 정(+)의 영향을 마쳤다. 이러한 연구결과를 바탕으로 시사점을 논의하고, 연구의 한계와 미래 연구방향을 제시하였다.

• 한국노년학
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• v.36 no.4
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• pp.1075-1088
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• 2016

This study aimed to identify the effect of the active aging on life satisfaction and present an improvement strategies to increase life satisfaction in elderly people. Active aging is divide into three aspects; health, participation and security. The subjects were people older than 55 years who were enrolled in Korean Retirement and Income Study. The influencing effect was analyzed by a hierarchial regression. Key factors associated with active aging influencing life satisfaction were subjective health, mental health, participation in the labor market, income, and housing while subjective health was a determinant factor that best describes the effect of the active aging on life satisfaction. On the basis of above result, this study suggests that there needs to be an effort in improvement of physical and mental health, participation in the labor market, and housing at national and regional levels.

• Korean Security Journal
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• no.21
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• pp.19-33
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• 2009

This study attempted to investigate the effect of class satisfaction of the students majoring in the studies of security services on the efficacy of career decision. To do this, I chose 430 security services of the students majoring by the systematic stratified cluster random sampling as the subject of study. All data were analyzed the causal relationship of the collected equation. In order to do a data analysis used descriptive statistics analysis, t-test, one-way ANOVA and multiple regression analysis of SPSS. As a result, the following conclusion was drawn: First, it was found that there was not a statistically significant(learning factor, interpersonal relation, aptitude factor) difference in their major class satisfaction and career decision efficacy(goal choice, future plan, working information) according to gender. Second, it was found that there was a statistically signifiant difference in such factors as learning, interpersonal relations and aptitude, in relation to the difference in subfactor such as major class satisfaction and career decision efficacy. Third, it was found that the learning, aptitude and career factors of major class satisfaction had a statistically significant effect on the future plan. Fourth, it was found that he learning and career factors of major class satisfaction had a statistically significant effect on the resolution of the goal. Fifth, it was found that the aptitude and career factors of major class satisfaction had a statistically significant effect on job information. Sixth, it was found that the career factors of major class satisfaction had a statistically significant effect on the problem-solution. Therefore, we must first give priority to improve the class satisfaction. By doing this, we can raise the efficacy level of career decision.