• Journal of Convergence for Information Technology
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• v.8 no.4
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• pp.219-224
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• 2018

The purpose of this paper is to analyze the influence of marketing capabilities on business performance among SMEs. The results suggest that complexity, trialability, and observability are among the technological factors that have a significant influence on ICT adoption. Research advantage and compatibility do not influence ICT adoption. Meanwhile, organizational factors such as owner/manager knowledge and innovativeness significantly influence ICT adoption among SMEs. Environmental factors such as competitive pressure, institutional intervention contribute significantly to the adoption. Moreover, data analysis reveals that ICT adoption has a positive influence toward SMEs' marketing capabilities. Finally marketing capabilities significantly influence a firm's business performance.

• Journal of Venture Innovation
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• v.6 no.3
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• pp.241-263
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• 2023

Recently, the aging of SME managers has emerged as a major issue in business succession. The smooth succession of small and medium-sized enterprises (SMEs), which are the industrial base of Korea, is becoming an important issue for enhancing the vitality of the national economy, such as job creation, beyond mere discussion of inheritance. At this point, this study conducted an empirical analysis on the factors affecting corporate succession intention. As independent variables, corporate Capability consisting of employee competency, marketing competency, and digital competency, human factors such as managers, successors, and third-party stakeholders, and institutional factors such as legislation, taxation, and trust were set. In addition, the effect of adjusting the sales scale was verified. To this end, a survey was conducted targeting representatives who are currently running small and medium-sized enterprises (SMEs). The total number of valid questionnaires was 315. Based on this, an empirical analysis was conducted using the hierarchical regression method. The results of the empirical analysis are as follows. First, marketing competency and digital competency, managerial competency and successor competency, taxation and trust had a significant positive (+) effect on corporate succession intention. However, a significant influence relationship between the third stakeholder, employee competency, and corporate succession intention was not tested. Among the factors that have a significant impact, the size of the influence was in the order of taxation, successor competency, executive competency, trust, marketing competency, and digital competency. Second, the size of sales was found to moderate the relationship between the variables that had a significant effect on corporate succession intention, that is, management competency, successor competency, marketing competency, digital competency, taxation and trust, and corporate succession intention. Based on these research results, academic, practical, and institutional implications for smooth business succession are presented.

• Asia Marketing Journal
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• v.1 no.4
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• pp.47-75
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• 1999

지식사회, 지식경제의 등장과 더불어 기업의 자원으로서 지식(knowledge)의 중요성이 부각됨에 따라 마케팅 전략의 한 분야로서의 신제품 전략에서도 신제품 개발과정에 있어 기업(혹은 신제품 개발 팀)의 지식과 지식의 활용 능력을 어떻게 확장할 것인가가 중요한 전략적 이슈(issue)가 된다. 신제품 개발 과정에서는 필연적으로 불확실성-시장 불확실성과 기술 불확실성-이 존재하며 불확실성을 해소하기 위하여 정보와 지식의 중요성이 부각되고 기업내의 다양한 조직-특히 R&D, 생산, 마케팅-과의 지식공유·통합과정이 중요시된다. 이에 따라 본 연구는 첫째, 기업이 가지고 있는 지식을 제품으로 구체화하는 과정이 신제품 개발(New Product Development; NPD)과정이며 구체화 과정에서 개발의 효율성과 효과성을 어떻게 달성할 것인가에 관한 문제를 다루고자 한다. 둘째, 기존의 신제품 성과 요인으로 제시되고 있는 많은 요인들을 '지식역량(knowledge competence)'의 개념으로 정리하고 이러한 지식 역량과 신제품 경쟁우위 간의 인과적 관계를 살펴봄으로써 신제품 경쟁우위에 어떠한 영향을 미치는가에 대한 분석을 하고자 한다. 셋째 신제품 개발조직의 지식역량을 향상시키기 위한 전략적 방안을 제시하고자 한다. 이론적 배경으로 기업을 지식의 결집체로 인식하고 있는 지식거점관점(knowledge based perspective)과 이러한 지식자원의 활용에 초점을 맞춘 조직학습(organizational learning) 이론 그리고 심리학에서 다루고 있는 분산된 인지이론(distributed cognition theory)을 활용한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.6
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• pp.201-214
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• 2023

This study attempted to analyze the impact of individual entrepreneurial capabilities on entrepreneurial intention targeting small and medium-sized business employees, and sought to confirm the mediating effect of entrepreneurial efficacy and entrepreneurial mentoring between entrepreneurial capabilities and entrepreneurial intention. The sub-variables of entrepreneurship competency were analyzed separately into creativity, problem solving, communication, and marketing. 368 questionnaires collected from employees at small and medium-sized manufacturing companies located across the country were used for empirical analysis. A parallel dual mediation model with no causal relationship between parameters was used for empirical analysis using SPSS v26.0 and PROCESS macro v4.2. As a result of the analysis, first, among the start-up competencies, creativity, communication, and marketing were confirmed to have a significant positive (+) effect on start-up efficacy. Second, among the start-up competencies, creativity, communication, and marketing were tested to have a significant positive influence on start-up mentoring. Third, both startup efficacy and startup mentoring were found to have a significant positive influence on startup intention. Fourth, among start-up capabilities, creativity and marketing were confirmed to have a significant positive (+) effect on start-up intention. Fifth, startup efficacy and startup mentoring were found to have a mediating effect on startup intention except for problem solving among startup competencies. As a result, it was confirmed that in order to strengthen the intention to start a business among small and medium-sized business employees, start-up efficacy and start-up mentoring are important factors, and that marketing and creativity have an important influence among individual start-up capabilities, so education and prior preparation for these are necessary. As follow-up research, it will be necessary to apply multivariate models, analyze time series data, research considering external environmental factors, and test the difference between start-up capabilities and performance considering detailed population characteristics.

• International Commerce and Information Review
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• v.16 no.5
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• pp.319-342
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• 2014

In this paper, we aim to advance our knowledge about factors influencing rapid globalization of firms in Korea. Through analysing empirically, this study focuses on the effect of technology competencies and marketing competencies and network in Korea rapid globalization. The subject of this study was foreign subsidiaries that entered in korea to expand their business overseas. This study are examined by the sample of 186 foreign subsidiaries operating in Korea. The empirical results from structural equation modeling and regression analysis. Our findings show that marketing competencies, technological competencies and network are key drivers of rapid globalization in Korea market. Meanwhile, we also find that marketing competencies related to overseas market development in B2C foreign subsidiaries and technology competencies related to overseas market development in B2B foreign subsidiaries. And it was revealed in the path analysis using AMOS model that the relevancy of the study model was higher for B2C foreign subsidiaries than B2B foreign subsidiaries and the explanatory power(statistic index) revealed to be 31.9% higher for B2C foreign subsidiaries than B2B foreign subsidiaries in the effect relation on the rapid globalization in Korea market. Company type (B2C/B2B) was revealed moderating factor on the rapid globalization. Our study confirmed that marketing, technological competencies and network of firms effects on the rapid globalization in Korea.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.3
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• pp.109-126
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• 2022

Due to the nature of small businesses, different corporate performance was found according to the leadership and marketing capabilities of managers. In particular, the presence or absence of corporate performance was confirmed through the manager's perception of the usability of non-face-to-face services. As a result of conducting a survey of executives of small businesses, it was found that the open leadership and marketing capabilities of small business managers had an effect on corporate performance and also had an effect on the convenience of non-face-to-face service use.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.242-252
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• 2016

이 연구의 목적은 금융기관에서 실시하고 있는 내부마케팅 요인이 조직몰입과 고객지향성에 미치는 영향과 이들 요인들 간의 상관관계, 영향관계, 매개효과 등을 실증적으로 연구 분석하는 데 있다. 그동안 내부마케팅에 대한 연구는 여행사, 항공사, 호텔, 요식업 등 서비스산업 종업원을 대상으로 한 연구가 대부분이었으며, 금융기관에 대한 연구는 거의 미미한 편이었다. 특히 저금리시대와 인터넷전문은행의 신설 예고 등 금융환경의 급격한 변화에 따라 최근 금융기관들은 대고객 서비스 의 중요성을 인식하고 은행원에 대한 직무능력 향상과 사기진작을 위한 다양한 내부경영전략을 확대하고 있어, 이에 대한 연구는 필요하다고 판단된다. 이에 본 연구는 금융기관의 내부마케팅 요인으로 권한위임, 경영층지원, 의사소통, 팀웍역량을 주요 구성 요인으로 보고, 이들 요인들이 은행원의 조직몰입을 높이고, 나아가서는 고객지향성에 영향을 미칠 것이라는 전제로 실증분석을 하였다. 그 결과 내부마케팅 요인 중, 권한위임, 경영층지원, 팀웍역량은 조직몰입에 유의한 영향을 미치고 있으나, 의사소통은 조직몰입에 유의한 영향을 미치지 않는 것으로 나타났다. 또한 조직몰입이 고객지향성에 직접적으로 유의한 영향을 미치고 있으나, 조직몰입이 내부마케팅 요인과 고객지향성의 관계에서는 부분적인 매개효과가 있는 것으로 나타났다.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.119-120
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• 2011

본 연구는 중소기업의 글로벌 혁신역량에 관련 선행연구를 조사분석한 연구이다. 국내외 중소기업의 글로벌혁신역량에 관한 선행연구를 광범위하게 조사한 후 중소기업의 글로벌 혁신역량에 영향을 미치는 대표적인 잠재변수를 선정한다. 각 잠재변수별로 유의적으로 판명된 지표를 분석하여 기업내부역량 중 글로벌혁신역량에 중요한 요인인 CEO역량, 기술역량, 마케팅역량, 생산역량, 인적자원역량, 재무역량, 네트워크역량으로 재분류한다. 향후 잠재변수사이의 상관관계를 분석하여 상호교호작용효과를 배제한 잠재변수별 순효과(net effect)를 분석하고자 한다.

• Asia Marketing Journal
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• v.4 no.2
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• pp.26-54
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• 2002

본고에서는 신(新)성장이론과 자원우위 내지 동태적 역량에 관한 연구결과를 토대로 전환기의 경제자유화 과정이 경쟁의 기반을 어떻게 재규정하고 전략 또는 조직의 변화를 어떠한 방식으로 유발시키는가를 설명하고자 한다. 그러한 변화는 기존의 조직유형과 경제자유화 이후에 탄생된 새로운 기업들로 기술되었다. 본고에서는 동태적 경쟁과 마케팅 혁신의 추동력에 관한 몇 가지 명제를 도출하였다. 그러한 명제들은 개발도상국은 물론 우리 나라와 같은 신흥공업국에 이르기까지 지역과 소득수준을 초월하여 광범위한 범위에 걸쳐 적용될 수 있는 시장지향적 제도개혁과 마케팅 행동상의 변화간의 동태적 상호작용으로 야기되는 주요 정칙성에 초점을 두었다. 제시된 명제들은 제도개혁이 전환기의 경제적 환경에 어떻게 영향을 미치는가에 관한 신(新)성장이론의 관점과 제도개혁에 대한 기업차원의 대응과 이에 따론 제도적 변화간의 관계를 설명하려는 자원우위 내지 동태적 역량에 관한 이론과 실증적 연구결과에 근거한 것이다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.4
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• pp.29-40
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• 2024

This study analyzed the impact of venture companies' innovation capabilities on business performance by growth stage. Innovation capability, which is an independent variable, is composed of entrepreneur characteristics, technology development capabilities, marketing capabilities, and external cooperation. And the dependent variables were set as sales and long-term growth prospects. This study utilized data from the '2022 Precise Survey on Venture Companies'and conducted descriptive statistics analysis, correlation analysis, and multiple regression analysis as research methodology. As a result of the analysis, the negative influence of the educational background of entrepreneurs' characteristics was found to decrease as the growth stage increased, and the long-term growth prospects of entrepreneurs with abundant industrial practical experience were perceived positively. Research and development personnel was a negative factor during the start-up period, but as the growth stage increased and technology accumulation occurred, it changed into a positive factor. Marketing competency level was found to be an important factor in all growth stages. For external collaboration activities, all hypotheses regarding sales were rejected, but hypotheses regarding the start-up and growth periods regarding long-term growth prospects were accepted. it is interpreted that external collaboration activities are necessary to overcome the limitations of internal resources.