• The Journal of Bigdata
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• v.6 no.2
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• pp.181-195
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• 2021

Interest in the transition to MyData beyond the use of personal data is high worldwide. In order for the ideology of MyData to be realized, various useful MyData services would be developed in practice. Above all, convergence must be premised for the development of MyData. This study proposed strategies for activating MyData convergence services from four perspectives (BLTS: Business, Legal, Technology, and Social). In particular, the purpose w as to revitalize domestic convergence services by comparing European policies and services, which are the most pioneering in the field of MyData, with the domestic situation. It is expected that this study will provide balanced and progressive ideas in the MyData industry and policies.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.181-189
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• 2022

The purpose of this study is to investigate the innovation of business model and the effectiveness of the data-driven model. the main concepts and policies related to the data economy are reviewed, and implications are drawn through the analysis of data-based convergence service creation cases. This study identified the existing data-driven business model of the creation of MyData service industry in the financial industry and concept of the data economy. According to the empirical analysis result, this study confirmed that t considering the mobile environment and consumer acceptance of data portability, the ripple effect of the implementation of My Data on the financial industry is expected to be significant.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.167-180
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• 2021

The purpose of this study is to present a framework of the MyData business ecosystem that shows a different pattern from the previous one by the MyData concept and to define the characteristics of actors participating in the ecosystem. Because MyData is an individual exercising sovereignty over his or her data, there is a characteristic that the individual participates as a key actor in the business. In other words, MyData Operators participate in the MyData business ecosystem to help individuals who own MyData, MyData creating business and MyData using business, among them, manage their own data. Therefore, this study conducts a case study of domestic and foreign MyData businesses to revitalize the domestic MyData industry. In particular, the business model of 45 cases of overseas MyData operators was analyzed and classified into 7 types of 4 groups. And through this, the importance of the role of MyData Operator in the MyData industry ecosystem is confirmed and a developmental ecosystem model is proposed.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.31 no.2
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• pp.183-201
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• 2020

There is an increasing demand for services utilizing various data such as social data, public data, and personal information. In particular, the United States and the Korean government are working in various ways to utilize My Data. In 2019, the Financial Services Commission in Korea intends to expand financial services using personal information through MyData. This paper will examine MyData issues of the US and European governments and propose ways to promote MyData in Korea in terms of data compatibility and data quality.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.221-229
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• 2022

With the recent full-fledged MyData service, interest in the use of personal data is increasing. However, studies on MyData are still in the early stages, focusing on legal and institutional discussions, and studies from a comprehensive perspective are insufficient. Therefore, this study aimed at finding the potential topics formed by social discussions by analyzing news data from 2018 to the present. News data analysis using LDA topic modeling were conducted and 6 potential topics including digital transformation in finance, scope of Mydata business license, amendments and data-related laws, safe use of big data, data economy promotion policy and strategy of the financial industry were derived. This study has significance in that it comprehensively viewed the issues that emerged with the MyData and deriving gaps in previous discussion. Future research is expected to identify changes after the launch of MyData service and provide specific implications through research by specific industries.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.05a
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• pp.268-270
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• 2023

기존 Web2.0 시대의 플랫폼 기업은 서비스를 통해 생성된 개인 데이터로 다양한 비즈니스를 창출해왔다. 하지만 데이터 제공자인 개인은 해당 수익에서 제외되는 모순된 상황에 놓였다. 이에 개인이 자신의 데이터를 적극 관리·통제하면서 능동적으로 활용할 수 있는 개념인 마이데이터(MyData)가 등장했다. 국내에서는 '20.8월 데이터3법(개인정보보호법, 신용정보법, 정보통신망법)이 통과되면서 신용정보법에 근거해 금융 분야 마이데이터 서비스가 활성화되기 시작했다. 그러나 현존하는 마이데이터 플랫폼은 중앙화된 시스템으로 본래 취지와 다르게 개인의 데이터 소유권과 통제권을 보장하기에 부족하다. 이에 본 논문에서는 기존 마이데이터 플랫폼의 한계점을 분석하고, Web3.0 등 변화하는 환경에서 개인의 데이터 주권을 보장하고, 데이터 가치를 공정하게 분배받을 수 있는 DID 플랫폼 기반의 마이데이터 서비스 모델을 제안한다.

• The Journal of Bigdata
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• v.3 no.1
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• pp.41-46
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• 2018

With the advent of the fourth industrial revolution, data becomes very important resource. Now is called as 'Data Revolution Age.' It is said that Data Revolution Age started with Big Data, then accelerated with Open Data, finally completed with My Data. In this paper, we compared Big Data, Open Data, and suggested roles and effects of My Data as a digital resource.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.271-278
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• 2022

MyData service integrates and manages user's personal data such as finance, credit, etc, and is expected to provide useful information to the user as personal data in various fields are gradually integrated. Discovering factors that affect the intention to use of MyData service is a very important topic for understanding that service. To this end, in this study, the attributes of the MyData service were derived, and the derived service attributes were grouped together by using factor analysis. As a result, we found four factors such as "convenience", "usefulness", "security", and "control". After that, we established our research model to analyze the causal relationship between these four factors and the intention to use of MyData service. According to the analysis results, among the factors of the MyData service attribute, "convenience", "usefulness", and "control" had a significant effect, and "security" did not have a significant effect. In particular, it was confirmed that "control" had the greatest influence on the intention to use. This study suggests that MyData service provider need to make users recognize they are controlling their data and develop services that provide various benefits to users.

• Knowledge Management Research
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• v.24 no.1
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• pp.73-97
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• 2023

Recently, the MyData market has been growing as the importance of data and issues related to personal information protection have drawn much attention together. MyData refers to the concept of guaranteeing an individual's right to personal information and providing and utilizing one's data according to individual consent. MyData service providers can combine and analyze customer information to provide personalized services. In the early days, the MyData business was activated mainly by private companies and the financial industry, but recently, public institutions are also actively taking advantage of MyData. Meanwhile, the importance of an individual's intention to provide MyData for the success of MyData businesses continues to increase, but research related to this is lacking. Moreover, existing studies have been mainly conducted on individual benefits of MyData; there are not enough studies in which both public benefit and perceived risk factors are considered at the same time. In this regard, this study intends to derive factors affecting the intention to provide MyData based on the privacy calculus model, examine their influencing mechanism, and further verify the moderating effects of individual capabilities and institutional type. This study can find academic significance in that it expanded and demonstrated the privacy calculus model in the context of MyData providing intention. In addition, the results of this study are expected to offer practical guidelines for developing and managing new services in MyData businesses.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.16 no.2
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• pp.77-86
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• 2023

Unlike previous studies that dealt with the basic characteristic of My Data in terms of the legal system, this study analyzed the impact of the basic characteristic of My Data, which is finding a balance between the use and protection of personal data, on My Data services and government policies at home and abroad through a literature review to present implications for the creation of a healthy My Data ecosystem. The basic characteristic of My Data acted as facilitators and barriers for the acceptance and activation of My Data services, and suggested the values and directions pursued in the My Data policies of major countries. This suggests that a more balanced perspective is needed in promoting MyData services and government policies in the future. It is hoped that this study will contribute to creating a healthy ecosystem of MyData and promoting desirable government policies.