• Journal of Digital Convergence
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• v.19 no.2
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• pp.397-402
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• 2021

The purpose of this study is to measure the satisfaction level of user experience of athlesure brand community by generation through surveys, and to derive satisfaction level according to consumption taste by generation. As a tool for measuring brand community, a questionnaire written Creating Pleasurable Interfaces Model of Stephen P. Anderson was used and was conducted focusing on women in their 10s-40s, which are the main consumers. As a result of the survey, the community participation rate and satisfaction level are significantly different depending on the consumption tendency of each generation. In addition, focused on task satisfaction was high, but focused on experience satisfaction was relatively low. It was found that there is a need for a plan to improve satisfaction based on experience for revitalization of online and offline communities in the future. Through this study, we expect the use of consumer-centered brand communities and brand communities according to the satisfaction level of consumption demand by generation and consumption preference by demand.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.423-429
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• 2022

The survey was conducted on the Bungae Jangter and Danggeun Market, which provide mobile used market services. The goal is to investigate factors that affect the user experience of used market platforms and to compare usability. Based on Peter Morville's Honeycomb Model, a survey and In-depth interviews were conducted to users with experience in secondhand transactions. And we qualitatively analyze the factors that affect the user experience. As a result, there were differences in usability depending on the age of the user. (reliability, how to find things, purpose of using used trading services, etc.) This study focused on actual user experience, so it will help you find a way to develop to user-centered secondhand marketplace services.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.305-306
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• 2017

본 논문에서는 커넥티드 카 서비스의 사용자경험 디자인을 위한 평가 요인을 제안한다. 모바일 및 IoT기술의 발전과 더불어 자율주행 자동차에 대한 관심이 증가하고 있는 가운데 네트워크와의 연결을 통한 다양한 디지털서비스 제공 플랫폼 경쟁이 가속화되고 있다. 플랫폼 개발을 위한 기술적 연구는 빠르게 진행되고 있으나 실재 서비스 소비의 주체인 사용자 관점에서의 연구는 아직 미비하다. 경쟁이 가속화 될수록 커넥티드 카 구현 기술은 평중화될 것으로 예상되어 결국 커넥티드 카 서비스의 핵심 쟁점은 주행 중 서비스 사용자의 긍정적 경험이 될 것으로 예측된다. 따라서 본 논문에서는 커넥티드 카에서 제공되는 기능과 이에 따른 주요 서비스 요인들을 살펴보고 자동차 구매에 영향을 미치는 사용자경험 요인을 도출하여 둘의 상관관계를 실증적으로 분석함으로써 앞으로 등장할 차세대 커넥티드 카 서비스 및 플랫폼의 사용자 경험평가 요인을 도출하고자 한다.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.283-292
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• 2016

The purpose of this study was to explore the cultural perspectives and experiences relating to insulin therapy among the diabetes. The authors conducted four semi-structured focus groups and individual interviews with 19 adults with type 1 and 2 diabetes, focusing on the personal experiences and thoughts regarding insulin therapy. Patients' perspectives and experiences relating to taking insulin formed three categories of themes: preoccupations about insulin, barriers to taking insulin, and benefits to taking insulin. The theme for preoccupations about insulin was "vague fear," while the theme of barriers to taking insulin were "worrisome insulin-related issues", "ambivalent feelings (trust/mistrust) about healthcare providers," "dependent life," "feeling about supporters(family, friends, and religion)," "inconvenience," "regret about the past," and "embarrassment." The theme of benefits to taking insulin were "recognition" and "physical recovery and confidence in regulating blood glucose". Based on this study, patients' feelings about their insulin should be respected by healthcare providers.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.351-357
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• 2019

A number of case studies and type analyzes have been conducted on mobility platform services that are rapidly evolving around the world. However, since the actual user experience is important for the development of the mobility service, research on the user side is needed. In the mobility platform service, only the car-hailing was used, and the preference factors were analyzed through the questionnaire in seven aspects of the user experience. Studies have shown significant differences according to gender. While the safety of the woman, the comfort and the kindness of the vehicle have a great influence on the satisfaction, the male affirms that the familiarity is the factor affecting the satisfaction. This study focused on the customer experience as a real user and identified key factors of selecting mobility platform service, so it is expected that it will contribute to the development of mobility platform service in the future.

• Journal of Digital Contents Society
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• v.16 no.4
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• pp.595-604
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• 2015

This study aimed to analyze service internship participation determinant contents of undergraduate students who major in airline service to influence their career. To accomplish this purpose, data collected from 211 students were analysed using logistic regression analysis. Personal characteristic, big 5character factors, social support were analysed as service internship determinant contents. The research results showed grade, GPA, broad experience, flight experience among personal characteristics and extraversion among big 5factors personality as significant service internship determinant contents of students. Also, the research results showed career preparation, career decision making self-efficacy and social support as non-significant service internship determinants of students. It was concluded that active participation with service internship is imperative for undergraduate students in airline service major to enhance career competence upon graduation.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.495-500
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• 2018

This study examined the factors that can enhance the continuity of user experience in multi - device environment. First of all, regarding the structural difference and continuity of tasks, functional differences such as OS difference according to the characteristics of cross media, use of mouse and touch gesture were found to interfere with continuity. To increase continuity, metaphor and ambience To increase relevance and visibility. In the continuity part of visual memory and cognition, familiarity was given by the identity and similarity of visual perception elements, and it was found that familiarity factors are closely related to continuity. Finally, for the continuity of the user experience, we can see that the visibility factors as well as the meaning and layout consistency of the information are factors for the continuity of the user experience. Based on this, it was found that familiarity, consistency, and correlation were significant influences on continuity dimension of user experience, but visibility did not have a significant effect on continuity when regression analysis was conducted as factors of familiarity, consistency, correlation and visibility.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.299-306
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• 2020

The purpose of this study is to find out specific measures that can help the management strategy of patient-centered medical institutions by conducting research on patient experience surveys of convergence outpatient medical services using data mining techniques according to changes in patient-centered medical culture. Using the raw data of the 2018 Medical Service Experience Survey, 8,843 people over the age of 15 who had patient experience in outpatient medical services were analyzed. Decision tree analysis was performed. The determinants of satisfaction with outpatient medical services patient experience were the doctor's area and patient's rights protection area, and the determinants of intention to recommend outpatient medical services were the doctor's area and facilities comfort. Women evaluated the experience positively in overall satisfaction as compared to men, and those over the age of 60 positively evaluated the overall satisfaction and intention to recommend. It is significant that the outpatient experience decision-making model is presented, and that the doctor's area, patient's rights protection area, and facility comfort are important factors. Long-term research on the 'Medical Service Experience Survey' is needed, and research on the inpatient medical service experience is needed.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.355-364
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• 2019

The purpose of this study is to present the implications of analyzing users' market segmentation and characteristics based on the tourism SNS lovemarks experience. The results are as follows. First as a result of conducting factor analysis of tourism SNS lovemarks experience, five factors explained namely, mystery, sensuality, intimacy, trust, reputation. Second, as a result of conducting cluster analysis, four cluster groups were identified (reputation/sensuality centered experience group, high lovemarks experience group, intimacy centered experience group, low lovemarks experience group) and each characteristics were profiled. Third, as a result of Chi-square analysis and correspondence analysis, there was a difference in the characteristics of tourism SNS usage by cluster. Fourth, higher tourism SNS lovemarks experience segmented groups were more likely to recognize the degree of experiential value, satisfaction, behavioral intention.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.120-123
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• 2006

디지털기술의 발달로 인하여 통신 ${\cdot}$ 방송 ${\cdot}$ 정보기기의 융합의 확산은 관련 기업들로 하여금 향후시장을 석권할 다양한 디지털 컨버전스 제품을 경쟁자보다 먼저 개발함으로써 주도권을 확보하기 위한 치열한 경쟁을 전개하게하고 있다. 그러나 많은 디지털 컨버전스 제품들은 캐즘을 넘어 주류시장에 성공적으로 진입하지 못하고 시장에서 조기에 사라져 버리는 실패를 경험하고 있다. 이에 본 연구는 컨버전스 제품의 개념과 특성을 바탕으로 디지털 컨버전스 제품의 확산에 영향을 줄 소비자의 구매영향 요인들을 도출하고, 이들 디지털 컨버전스 제품의 구매영향 요인들이 소비자의 혁신성에 따라 어떤 차이를 보이고 있는가를 검정하여 디지털 컨버전스 제품이 캐즘을 극복하여 효과적으로 확산되게 하기 위한 전략적 시사점을 도출하고자 한다.