• The monthly packaging world
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• s.97
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• pp.194-197
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• 2001

한불화장품㈜은 1989년 화장품 업계에 신선한 모습으로 등장하여 매년 경이적인 성장과 함께 이제는 상위 메이커로서 확실한 위치를 차지하고 있다. 이는 차별화 된 마케팅 전략, 고객을 위한 경영, 적극적인 토탈패션 시스템 구축을 통한 것이다. 한불화장품의 디자인은 어느 한가지에 고정되지 않은 시각으로 아름다움의 정의를 다시 쓰겠다는 창조와 도전의 기업철학을 사각형태의 단순함과 균형감으로 나타내고 있다. 또한 왕실을 상징하는 로열컬러는 품위, 앞서가는 감각

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2007.05a
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• pp.74-76
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• 2007

기업 디자인과 마케팅의 새로운 패러다임 중의 하나는 인간의 감성이 기업의 중요한 마케팅의 수단으로 등장하고 있는 것이다. 이에 본 연구는 감성에 대한 고찰을 바탕으로 감성디자인을 전략적인 도구로 사용한 감성 마케팅 사례를 연구, 소개하고자 한다. 그리고 무엇보다 이론적인 고찰 보다는 실증적인 사례로써 감성 디자인을 통한 감성 마케팅을 적용한 마블 코팅 프라이팬 제품 매출과 시장 점유율에 미치는 영향을 소개하고자 한다. 본 연구의 연구방법은 아래와 같다. 첫째, 선행 연구와 문헌 조사를 통한 감성 디자인과 감성마케팅의 정의를 알아보았다. 둘째, 경험적 조사(Empirical research method)에 의한 연구 가설과 연구문제들을 설정하고, 셋째, 기업의 실증적 자료, 기업의 임원 및 매니저들과의 인터뷰(Interview)와 제품 사용자의 설문조사(Questionnaire)를 통해 본 연구의 목적인 '연구가설'을 검증하고 '연구문제들'의 결론을 돌출하는 방법으로 연구가 진행 되었다. 이러한 일련의 연구를 통해 궁극적으로는 감성디자인을 통한 전략적 감성 마케팅의 성공사례를 소개하고, 그 가치를 재평가하여, 앞으로 감성 디자인과 감성 마케팅의 전략적 차원에 도입하려는 기업인이나 연구자에게 도움을 주는데 그 연구목적이 있다.

• 월간 기계설비
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• no.2 s.199
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• pp.66-70
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• 2007

벽산건설(주)은 1958년‘한국스레트공업주식회사’로 출발하여 우리나라 경제성장 시기를 함께하며 발전해왔다. 1991년 벽산건설(주)로 상호를 변경, 현재까지 국내 건설부문의 일익을 담당하고 있다. 벽산건설(주)은 특히 아파트 건설부문에서 두각을 나타내고 있다. 2005년 벽산건설(주)의 아파트 브랜드인“블루밍”에 대해 SDP(Self Design Project)를 런칭해 그동안 일률적이던 아파트 내부 건축에 대해 변화를 줘 고객에게‘자신만의 아파트’라는 이미지를 심어준 것이다. 끊임없이 발전하려는 벽산건설(주)의 노력이 지금의 벽산건설(주)을 만들게 된 원동력이다. 벽산건설(주)은 2007년을“내실기반의 지속성장을 하는 해”로 설정하고 올해 경영방침을 △수익기반의 다변화 △고객 만족 경영 △Software 경쟁력 강화로 정했다. 이에 따른 구체적인 경영전략으로 △전략적 제휴확대로 양질의 수주 확보 △Before Service 전사적 확대 △인적자원 경쟁력 강화 △핵심기술의 확보 및 개발 등 더 나은 기술과 고객만족을 위해 오늘도 정진하고 있다.

• Archives of design research
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• no.16
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• pp.1-14
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• 1996

As the marketing strategy of corporations has been changing in various ways, the type of new product development has also bC'en changing in dim~rent ways. The types of changes include, among oiller things, product development. wit.h a new concept., revolut.ionary product development., new brand product. development., improvement. of existing product. and development. in model changes. The design development has similarly advanced with the growth in scient.ific approach in t11e design process of new product. development. in relat.ion t.o each t.ype of product development.. Ilowever, in view of the design approach or st.rat.egy for each t.ype, different. kinds of method of development is necessary. In order to increase t.he life cycle of an existing product. which has reached its mature stage and to respond t.o the changes 111 time t.hrough product improvement., it is becoming more imtxJrl.ant for Ule corporation to confonn wiU1 the changes in time by being able to sat.isfy the consumer! s needs, way of thinking and luxury inclination by utilizing the changes in design. However, it is very difficult to decide on a design using different development. methods which would clearly meet such neL'

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.65-81
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• 2004

With the arrival of the 21th century, the management environments such as the knowledge system, information system, and technology system surrounding small and medium enterprises are being rapidly changed. These rapidly changing the environment of enterprises like the above can be thought rather profitable for the elastic and resiling medium enterprises than large enterprises. Additionally, these environments are recognized as the management circumstances which provide with the change by which medium enterprises equipped with the trustworthy creativity in the 21th century are able to become the main player of the industrial development. The position and role of medium enterprises in the national economical system are very important. The execution of the local autonomy system and the policy to activate the local economy will generally enlarge the power of medium enterprises which are based on the concerned local society more ant more. But, by the standpoint of designer, it is pointed out that there is the problem that the effective application means or the availability of the industrial design was not sufficiently recognized or understood by the manager in enterprises. Notwithstanding the above problem, a lot of domestic small and medium enterprises became to apply the industrial design as the means for improving the competitiveness of their own products in the relatively short time powered by the governmental policy, and moreover both of the concerned partners(the manager and industrial designer) had the opportunity to newly recognize the industrial design and evaluate the availability or problem of the industrial design in the actual aspect. This event means very important change. With the understanding on the above situation, the purpose of this study is to recognize whether the design is strategically applied in the management level of domestic small and medium enterprises, whether the strategical establishment of the design management is performed without any problem, whether the field designer and CEO are well recognizing the design management and what their recognition level is in order to seek the new solution for plenty of problems. Therefore, the actual proof analysis was performed for the field designer and management CEO of small and medium enterprises with the questionnaire survey and direct interview method to understand the actuality of small and medium enterprises.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.192-200
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• 2009

Market in the 21st century innovative products is not the same as marketing traditional products and services. Whether for survival or to sustain market leadership, Design Marketing Strategy is the key in the new era of world competition. Design Strategies are also more critical issues in the future, because most business and firms depend on successful design project. In order to effectively bring creative professional output to market, design leaders who can use design intelligence to shape the future of their organizations and business must evidence marketing strategy technology, creative and managerial skill. Design Management links design and related business activities into a creative and coordinated strategy for creating value and sustainable advantage for the firm. Design education has focused primarily in the training of professional designers within their specific disciplines. But it dose not provide training in the management skills necessary to effectively lead a design project team. Most design colleges do not provide any integrated education in leadership and team building, strategy, finance, marketing or project management. This is the time that Design Management Program should be prepared to provide design students who want to manage design project in creative industry. The program has to be prepared to provide all the business skills and information that design students need to know in an upper-level undergraduate school. The Program's goal is to graduate design leaders able to strategically manage a design project for the challenge of managing in the 21st century.

• Archives of design research
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• no.18
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• pp.165-174
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• 1996

In the I950s the German firm Braun began to pursue a policy of uncompromising modem design for products aimed at the upper reaches of the market. Dr. Fritz Eichler as a head of design with Hans Gugelot and Otl Aicher in the Graduate School VIm developed the guide line of Braun Design strategy as the foundation of the corporate identity programme. In 1955 Dieter Rams joined the staff, and was largely responsible for establishing the formal characteristics of Braun Design and its further development. In the mid-1950s complete product programme of the firm Braun began to be re-designed, and these undoubtedly hit the market. New design line of the firm Braun, was an exclusive avantgarde movement at that time, which became to be the epitome of the idea of an objectifiable "Good Form". By the result in the 60s and 70s, when Braun product program was completely re-designed to the new line, Braun Design had a decisive influence on the design scene of the world. Braun Design is essentially functional and concrete, which depends on perfect fulfillment of purpose, precision, safety, durability, the quality of the product and, more recently, environmental compatibility is similarly balanced and unified approach, eliminating every unnecessary detail and concentrating on ordering essential elements. elements.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.75-85
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• 2019

This study was intended to identify the influence of brand value, Jewelry design, recommendation, Jewelry price, recognition, and satisfaction on purchase intent and to present a marketing strategy to draw up an activation plan for the child Jewelry market. Therefore, the implications of this study are as follows: First, companies should give consumers a sense of brand value through media promotion so that consumers can recognize it. Second, companies will have to set up marketing strategies to further enhance brand value through production of limited edition products. It will also have to develop a strategy to expand the type of product by promoting the product along with the product that has been recognized. Third, companies will have to diversify their product designs and expand the range of design choices for consumers through detailed design contests for design professionals, ordinary people and housewives. Fourth, when recommending a product to an acquaintance, you should make a recommendation considering the members of the household, individuality, and taste. Fifth, the company will have to push forward the diversification of prices as well as the diversification of products. Finally, companies will have to set up marketing strategies that meet consumers' needs, such as expanding point reserves for products, hosting promotions and one-plus-won events with friends.

• Proceedings of the Korean Society of Computer Information Conference
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• 2015.07a
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• pp.335-336
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• 2015

현대는 브랜드의 시대이다. 애플 브랜드는 1,453억 달러라는 천문학적인 가치를 가지고 있으며, 코카콜라 브랜드는 수십년에 걸쳐 세계적인 브랜드로 자리매김하고 있다. 이와 같이 글로벌 경쟁 시대에는 브랜드가 기업의 생존을 좌우한다. 기업의 경쟁력은 인지도가 높은 파워 브랜드를 얼마나 많이 가졌는가에 따라 판가름나고 있다. 소비자의 마음을 사로잡는 강력한 브랜드는 기업의 수익 창출을 보장하는 소중한 자산이다. 시장을 지배하는 강력한 브랜드를 육성하는 것은 이제 모든 기업의 미래를 좌우할 정도로 중요한 핵심 과제가 되고 있다. 본 논문에서는 이와같은 브랜드 가치를 디자인이라는 관점에서 보다 효율적으로 생성하고 관리할 수 있는 브랜드 경영을 위한 웹 기반의 컨설팅 서비스를 제안한다.

• Archives of design research
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• v.12 no.3
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• pp.179-188
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• 1999

Today when an age of unlimited competition is being ushered in, we are witnessing a Domino phenomenon driving many companies into insolvency due to the control of IMF bailout program and national management crisis. Amid such an extreme vortex, our companies are struggling hared to survive the crisis. As it is, it is very difficult for domestic companies to invest their capitals in the development of new technologies as they did in the past. Particularly, as knowhow or information regarding new technologies or products are databased or computerized enough to allow for its easier sharing or transmission, the conventional competitive edges are being dismissed more and more. Under such circumstances, the industrial design may be the best strategy or means for domestic companies to surmount their management crisis. For an industrial design may help to create a higher added value with a shouter-term investment or effort than other types of research and development efforts. In order to realize such a higher added value of the industrial design with a shorter-term investment, it is required to establish an educational system which can continue to supply the quality design professionals armed with sense of creativity and practical applicability. Only when such an educational system has been established, our companies can afford to advance into the world markets with their unique designs produced by their professional designers. With such a basic conception in mind, this study was aimed at providing for the data useful to establishment of a scientific and systematic industrial design education system or the prerequisite for development of our industrial designs. To this end, the educational system of domestic and foreign college design departments were investigated and analyzed, while researcher's experience at a design department of Yuhan college (hereunder called 'Y' college) were used. Based on the results of investigation and analysis, marketing strategies for design departments are put forwards together with a new pedagogic method of bringing up professional industrial designers through reinforcement of the design department curriculum.