• Archives of design research
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• v.15 no.1
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• pp.309-318
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• 2002

An expression of image in visual communication design traditionally has a dose relationship with the mechanical part of several expression media. Especially, an image conversion becomes easter by converging various forms of image such as a pictorial expression, a drawing up a plan, an optical expression and a reflected image into digital data in the image expression using digital mode. In addition, synthesis between various forms of visual ,images is activated by the integration of all expression media into digital mode and thus the extent of the image expression becomes diversified. Moreover, there is a tendency that a various dimensional expression such as 3D and 4D is generalized in the image expression of digital design. A partial or whole image conversion has often occurred during the generalization process of several image forms. Such conversion summarized into two factors, a formative side and a technical side. We described the existing pictorial expression as a formative side, an optical expression as a photography, a materialization of image conversion theory of computer graphic image conversion according to data form as a technical side and specific content according to dimension. We summarized objective and demonstrative resets through a simple simulation using a computer for the contents required a technical and qualitative measure and presented an application program of the particular results from the study to the visual communication design work by a case.

• Cartoon and Animation Studies
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• s.5
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• pp.493-497
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• 2001

2001년 10월 안동에 위치한 한국국학진흥원의 개소식에 맞추어 타 관련기관과 이미지 차별화를 통한 국학의 세계화, 전문화 실현 및, 국학의 특성에 부응하는 시각적 동질성 확립으로 한국국학진흥원을 국학연구 전문기관으로 표현할 수 있는 C.I.P 개발에 그 목적을 두고 디자인을 하였다. 연구내용으로는 기본편과 응용편으로 나누어 한국국학진흥원의 시각요소로서 필요한 매체에 적용할 수 있는 모든 아이템을 개발하였다. 특히 심볼 로고와 함께 안동지역이 유교문화권으로서, 국학진흥원의 홍보수단으로서 뿐만 아니라 관련 분야에 다양하게 활용할 수 있도록 그 목적을 두고 캐릭터를 개발하였다. 매뉴얼에 제작된 내용으로 실제의 각 요소에 접목 활용함으로써 한국국학진흥원을 상징하는 모든 매체에 이미지통일화를 확립하여 위상정립과 홍보의 효율성을 높이는데 기여할 수 있을 것이다.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.811-817
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• 2009

In this paper, we present the results of two studies on Social TV. In one study, meaning and possibility of TV as social media was theoretically studied and based on this meaning, we reviewed existing social TV systems and literatures. By doing this, we could extract the conditions and issues raised by designing Social TV's user experience. Based on our analysis, we could conclude with elements which are (1) channel communication, (2) Co-viewing experience, (3) Interaction Devices and elements, (4) Personalized contents browsing and selecting, (5) Accessibility and usability (6) User interface design.

• Archives of design research
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• v.18 no.2 s.60
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• pp.69-78
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• 2005

In order to attract consumers in the advertisement media and large discount marts, there needs to be a strong brandimage with a competitive and distinctive packing design. This study recognized the importance of packing designs and investigated consumers' preference for brands depending on packing designs of drinks in order to draw out consumers' positive attitudes toward the brand. The consumers feel that there are more fruit content in the drink that expresses its ingredients realistically than the drink that expresses its ingredients unrealistically on the packing design. The study also examined the consumers' preference for brands depending on their interests in well-being and the expression in the packing designs. In result, the difference was statistically significant. The study investigated the most preferred container for drinks was glass bottles and the most preferred orange juice was the fruit 100% content. Therefore, the expressions of ingredients of drinks and their interests in well-being were the difference in consumers' preference in brands and purchase intention. It had effects on the fruit content.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.1
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• pp.117-126
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• 2017

This Study Focuses on the Customer Experience Story of Bandi&Luni's Centum City branch which Offers the Different Service Concept on the Competitive Book Selling Market. Bandi&Luni's Stands as one of the Largest Bookstore Chains that has 14 Offline Bookstores and an Online Bookstore Shop. The Purpose of this Study takes Lessons from the Unique Practices and Efforts of Bandi&Lunis's Online-to-Offline(O2O) Service and Service Design. In Order to Achieve this Propose, we Investigated the History, Service Concept, Value, and Performance of Bandi&Luni's from a Variety of sources and Reviewed the Previous Literatures of O2O Service and Service Design. In order to Offer Better Customer Experience the Service should be Designed from Customer's View and be Delivered through the Lifecycle of Customers. In a era of Big Data, IOT(internet of things), AI(artificial intelligence), The Service Design Innovation using Information and Communication Technology will be needed in order to Break down the Boundaries Between Online and Offline.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.185-194
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• 2020

This study aims to figure out how the brand experience design elements works in the Shortform video-based branding through case analysis. The sense, feel, think, act, relate experience of Shortform video brand are provided through the implementation of specific experience design elements in the process of the creators expressing personality through social media channels and communicating and interacting with consumers. As a result, LIZIQI's food videos provided a brand identity as an 'Eastern gourmet' to consumers through the audiovisual stimulation of food in video, the cognitive reinforcement which is combined of identities and products, and the behavioral participation by web sites·electronic media. In addition, a strong brand relationship was established by sharing emotional ties using human factors and responsibility through co-branding. This can be extended to various Shortform video contents-based branding cases, and it will suggest a useful approach to the brand building strategy through strategic brand experience design elements.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.241-253
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• 2011

The present thesis is to concretize process stages and methods for effective use of online CGTS(creative group thinking system), or the web-storming program, in space design and to propose a support system for idea generation specific to space design. For the purpose of this study, activity factors in space design process and functional factors of the web-storming program were written into an interaction matrix, which was used for a questionnaire survey on correlations. Then, the results of the interaction matrix were visualized and analyzed following the procedure of observation-interpretation-application. The analysis found that the schematic design stage is most correlated where close collaboration is performed in the process of space design and that differences in correlation arise upon division of work. As such, the present study proposed 'provision of media for ideas in accordance with specific process and UI optimization' as a means of improving usability in schematic design that is closely correlated and suggested an idea to enhance the applicability of web-storming system in division of work.

• Archives of design research
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• v.17 no.1
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• pp.15-24
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• 2004

Information technology (IT) revolution rapidly advanced from the end of the 20th century has caused an extreme change in the publication market, which brought fierce struggle for existence. In this whirlpool, magazine, which is settling as a part of culture and as a center field of publication, presswork, is concentrating in making new determined position with comparatively liberal theme. So identity study that enables readers to remember a magazine more easily, will suggest a new direction of improvement as a culture business by inducing the brand-making of a magazine. This study is focused on the ability of configuration of its unique image of a magazine building an identity in the magazine design field. Each type of magazine has common characteristics but even though it is grouped into same type, it shows mobility on the relative importance of application according to the strategy of the magazine rather than matching perfectly to the type. The result is limited to the range of professional design magazine. However, through result-pursuing study procedure, it is anticipated of its gui dance of improvement of magazine design at large as well as professional design magazine by inquiring of consequence and utility of Magazine Identity in the digital age and clarifying the role of magazine design.

• Archives of design research
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• v.16 no.3
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• pp.41-50
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• 2003

Cartoons as one of visual art forms seek the essence of an, which is creation. They also have great ripple effects as popular art and culture. Cartoons as a communication tool by means of visual image give a better understanding thanks to its function of combining messages and animation. That is why cartoons have a unique place in journalism as the function of delivering facts through messages and pictures. MAD, a cartoon magazine for current issues, reveals and harshly criticize social contradictions, thereby eliciting readers'positive response. To effectively utilize cartoons, an approach in phases should be taken. First, different genres should be compared and embraced. And then, when the genre of cartoons enters the stage of expansion or growth, cartoons will become a new visual information medium from the perspective of communication in society and from the perspective of journalism, and literature, design and art in academia.

• Korean Institute of Interior Design Journal
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• v.15 no.5 s.58
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• pp.265-272
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• 2006

Traditionally exhibition design as been restricted to architectural, interior, and lighting design, but recently it has begun to overlap into environmental, performance, and installation art. Exhibition design also increasingly involves the application of film, fashion, and the new media. In the past, exhibits were arranged and displayed for the visitor to view directly, but with the development of more effective exhibit media a connection has been created between the exhibit and the visitor. However exhibition design has reached the limits of continuous growth without background theory, when now it must take Into consideration the museum's activation and the importance of the exhibition's design. Exhibition design has developed and grown rapidly since the Taejeon Expo in 1993, but it is a difficult development without a theoretical structure. The flow of exhibition design must be systemized, as the systemization of the transition process of exhibition design has not yet been achieved. This study aims to present an arrangement of exhibition design flow, and to investigate the variation factors in the transition process of exhibition design and exhibit medium development, based on the 18 year history of the Independence Hall that introduced the first systematic planning of an exhibition in 1987.