• Trans-
• /
• v.13
• /
• pp.91-116
• /
• 2022

Web series, as one of the products in the network era, are different from traditional TV dramas, With the contents preferred by youngsters, wed series, as a form of fast food culture, are increasingly gaining popularity, such as being uploaded on online video platforms like Naver TV and Youtube. This study aims to examine the characteristics of narrative closure and continuing serial form of Youth Web Series through the youth web series production company "playlist original" in Korea and analyze the narrative structure caused by narrative closure and continuing serial form and nonlinear narratives.

• Annual Conference on Human and Language Technology
• /
• 2022.10a
• /
• pp.470-472
• /
• 2022

최근 글로벌 OTT 서비스에서 한국드라마가 세계적 인기를 얻음에 따라 드라마 콘텐츠의 가치가 높아지고 있다. 드라마 대본은 드라마 제작에 있어서 핵심이 되는 데이터로, 특히 대사에는 인물의 특성이 잘 나타나 있다. 본 논문에서는 KoBERT 모델을 활용해 드라마 대사에서 인물의 특성 중 하나인 성별을 구분하고 실험 결과를 제시한다. KoBERT 모델로 대사의 성별을 분류한 뒤, 콘텐츠 분석과 인공지능 창작 측면에서의 활용 가능성에 대해 논의한다.

• The Journal of the Korea Contents Association
• /
• v.11 no.6
• /
• pp.167-175
• /
• 2011

Increased numbers of Chinese are using the Internet as communications technology develops, and more Chinese are downloading and watching Korean dramas and movies. According to a survey conducted to assess the present state of Korean wave in China, most Chinese young people are watching Korean dramas by downloading them from the Internet. The objective of this study is to see the characteristics of Korean dramas preferred by Chinese viewers: the factors are years of production, diffusers(Broadcasters), types of drama, story topics, main actors, and directors. As a result, Chinese viewers tend to prefer to dramas recently diffused in Korea, miniseries, and comic dramas and romance. Otherwise, broadcasters, main actors, and directors do not influence directly on the choice of dramas of Chinese. Particularly, Korean wave stars in China do not always appear into the dramas favored by Chinese viewers.

• The Journal of the Korea Contents Association
• /
• v.7 no.9
• /
• pp.34-43
• /
• 2007

2002 was the first year that the export of Korean TV programs exceeded the import. Particularly, there is no doubt that dramas, as for a genre, dominated the market, from 64.3% in 2001 to 93.6% in 2003. Especially, the increasing demand from the Chinese block such as Taiwan, China and the neighbor countries like Vietnam, Indonesia, Malaysia, and the preference of Korean drama in Japan shows the continuation of booming Korean wave. Questions frequently asked in this current circumstance may be what kind of dramas are better to be exported and to which country Korean dramas are exported. Based upon those needs, this paper examines the determining factors of Korean drama exports to foreign countries. Especially, this study examines the internal factors to the drama influencing export by countries. For this study, 594 Korean dramas aired on MBC and exported between 2002 and 2005 will be analysed by chi-square analysis.

• Korean journal of communication and information
• /
• v.34
• /
• pp.98-131
• /
• 2006

The objective of this study is to review diverse determinants of windowing in Korean drama such as rating, theme, type of drama, quantity of newsbreak and independent production. The after-market will be overseas market, domestic cable TV and emerging two revenue sources such as VOD and DVD. Korean dramas aired on free TV between 2000 and 2004 will be analysed by chi-square.

• The Journal of the Korea Contents Association
• /
• v.21 no.5
• /
• pp.941-948
• /
• 2021

This study investigated the differences between active and inactive TV watching groups, in terms of residential characteristics, of class-oriented drama viewing rate. We compared Flow and Social Comparison Theories to explain the relationship between class-oriented contents in the drama and viewing rate. We collected 110,000 TV viewers data of 4 class-oriented and the other 4 dramas, aired between Feb. 2016 and March 2019, through D-Live local cable service provider. Controlling gender ratio and income level which may affect viewing rate, we found that class-oriented content significantly and positively affects viewing rate in active watching group while the same content significantly and negatively affects viewing rate in inactive watching group. These results imply that Flow and Social Comparison Theories may apply in opposite directions in different watching groups.

• The Journal of the Korea Contents Association
• /
• v.13 no.7
• /
• pp.168-180
• /
• 2013

Based on the strategic contingency theory, this study empirically examines Korean TV drama producers' changing adaptive behaviors in terms of genre variety given different levels of environmental uncertainty. The extant literature has suggested that firms tend to increase product variety in order to cope with increasing environmental uncertainty. This study attempted to verify the hypothesis that TV drama producers would employ wider variety of genre in the period with more uncertain environment(2003-2009) than the period with stable environment(1994-2002). Empirical results support the hypothesis, implying that TV drama producers tend to repeatedly produce dramas with the same genre in order to pursue efficiency in stable environment whereas they tend to employ a variety of different genre in order to cope with increasing environmental uncertainty.

• The Journal of the Korea Contents Association
• /
• v.15 no.10
• /
• pp.66-82
• /
• 2015

This study looks into the differences between the two different genres of dramatic renditions on film- television dramas and movies, by studying the respective characteristics of screenplays for television and movies, and comparing the disparity in status between the powerful television drama writer and the powerless movie screenwriters as well as actual power structures within the Korean media industry. It explores the intensifying problems of high cost drama productions and poor treatment of screenwriters, as well as established practices in the movie and television industries so as to analyze problems comprehensively and seek balanced growth within these industries. The Hollywood screenwriting system is taken as a point of comparison in seeking solutions and exploring the direction that Korean film and television industries should take in the future.

• Proceedings of the Korea Contents Association Conference
• /
• 2019.05a
• /
• pp.97-98
• /
• 2019

최근 몇 년 동안, 레트로를 소재로 한 드라마가 다수 제작되고 있다. 레트로의 소재는 시청자의 과거의 기억을 상기시키면서, 감정에 호소한다. 바로 레트로 소재가 가지는 특징이자, 장점이기도 하다. 이에 연구자는 레트로를 소재로 한 텔레비전 드라마를 중심으로 분석하여 그 특성을 객관화하여 향후의 드라마 제작에 기여하고자 한다.

• The Journal of the Korea Contents Association
• /
• v.16 no.9
• /
• pp.40-50
• /
• 2016

This study employs model of susceptibility to imported media to examine Korean drama exposure, evaluation and viewing intention among viewers living in foreign cultural background. Analyzing data collected from 176 female viewers in the U.S., it founds knowledge about Korea and general drama exposure give direct effect on the future viewing intention. Korean drama exposure directly affects drama evaluation and viewing intention. Korean network, however, has no significant effect on the dependent variables. Result of the present study shows that cultural capital of foreign viewers has effects on Korean drama consumption. Another result that behavior of general drama consumption has contributed to Korean drama consumption gives meaningful implication for the policy of Korean television export.