• Title/Summary/Keyword: 동시행동

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The Effects of Franchisor's Influence Strategies on Franchisee's Boundary Spanning Behaviors in the Food-Service Industry: Moderating Effect of Franchisor's Entrepreneurship (외식프랜차이즈 본사의 영향전략이 가맹점의 영역초월행동에 미치는 영향: 본사의 기업가지향성의 조절효과를 중심으로)

  • Lee, Tae-Yong;Ha, Dong-Hyun
    • Culinary science and hospitality research
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    • v.18 no.5
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    • pp.16-32
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    • 2012
  • The purposes of this study were to understand how franchisor's influence strategies influenced franchisee's boundary spanning behaviors and how franchisor's entrepreneurship influenced franchisee's boundary spanning behaviors. This study also analyzed whether franchisor's entrepreneurship played a moderating role in the causal relationship between franchisor's influence strategies and franchisee's boundary spanning behaviors. Based on a total of 698 self-administered questionnaires obtained from franchisees(food-service unit owners or managers) in Korea, frequency analysis, exploratory factor analysis, reliability analysis and hierarchical regression analysis were conducted. The research findings showed results that firstly, promise (${\beta}$=0.292), threat (${\beta}$=-0.256), recommendation (${\beta}$=0.200), information exchange (${\beta}$=0.359), request(${\beta}$=-0.097) and legalistic plea(${\beta}$=-0.137) had a significant effect on franchisee's boundary spanning behaviors and secondly, franchisor's entrepreneurship had a significant positive effect on franchsee's boundary spanning behavior. In addition, the effects of franchisor's promise(${\beta}$=0.168) and threat(${\beta}$=-0.075) on franchisee's boundary spanning behaviors were found to be partially moderated by franchisor's entrepreneurship. Franchisees wanted franchisors to execute a high level of entrepreneurship and deliver a promise in an influence strategy. Limitations and future research directions were also discussed.

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A Case Study of Group Music Psychotherapy for Improving Adolescents' Awareness of the Motivation Behind Their Excessive Online Gaming (게임 과몰입 청소년의 게임 이용동기 인식을 위한 그룹 음악심리치료 사례)

  • Song, Jisun
    • Journal of Music and Human Behavior
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    • v.17 no.2
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    • pp.1-28
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    • 2020
  • This case study aimed to investigate changes in adolescents' awareness of the motivation behind their excessive internet gaming after group music psychotherapy. Five middle school students participated in six 60-minute group sessions over 4 weeks. The group music psychotherapy program was developed to help participants understand their implicit reasons for excessive internet gaming. Verbal responses were obtained from pre-program and post-program interviews and original lyrics created by participants during program were collected for analysis. Obtained data were analyzed in terms of emotional and cognitive aspects in relation to the participants' awareness of the motivation behind their excessive gaming. The results showed that song writing as creative musical process allowed participants to be aware of positive and negative influence of gaming on themselves and express their motivation to change their perception on gaming behavior. Also, the participants reported that the use of musical product for their daily lives could be an effective coping strategy to manage their gaming behaviors and an alternative for gaming. The findings from this study support that group music psychotherapy can be an effective approach to promote awareness of adolescents' motives for excessive internet gaming and to help adolescents better manage their gaming behaviors.

A Study on the Analysis of Dangerous Driving Behavior and Traffic Accident Risk according to the Operation Characteristics of Commercial Freight Vehicles (사업용 화물자동차 운행특성에 따른 위험운전행동 및 교통사고 위험도 분석 연구)

  • Park, Jin soo;Lee, Soo beom;Park, Jun tae
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.2
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    • pp.152-166
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    • 2022
  • This study analyzed the causal relationship among operating characteristics of commercial freight vehicles, dangerous driving behaviors, and traffic accident risk. The study applied the existing accident cause and prevention theory to arrive at this relationship. Data related to working characteristics of driver, driving experience, driving ability, driving psychology, vehicle characteristics (size), dangerous driving behavior, and traffic accidents were collected from 303 commercial freight vehicle drivers. Working characteristics and dangerous driving behavior data are based on the driver's digital driving record. The traffic accident data is based on the insurance accident data reflecting actual traffic accidents. First, a structural equation model was built and verified using the model fitness index. Then, the developed model was used to analyze the causal relationship between multiple independent and dependent variables simultaneously. Four dangerous driving behaviors (sudden deceleration, sudden acceleration, sudden passing, and sudden stop) were found to be highly related to traffic accidents. The results further indicate that it is necessary to establish a safety management policy and intensive management for small-sized freight vehicles, drivers with insufficient driving ability, and drivers with dangerous driving behaviors. Such policy and management are expected to reduce traffic accidents effectively.

Network Technology-based Aesthetic Practices: Focused on the Digital Activism of Electronic Disturbance Theater (네트워크 테크놀로지 기반의 미적 실천: 전자교란극단의 디지털 행동주의를 중심으로)

  • Shan Lim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.2
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    • pp.215-220
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    • 2023
  • Network technology used as a physical interface to retrieve, store, and exchange data is leading the era of data capitalism in the 21st century. The capacity of network technology dominates almost all communication in everyday life, and makes social understanding and experiences in the physical world visible in cyberspace. The movements of human bodies and objects in cyberspace are placed in a social context. This paper paid attention to these phenomena and examined the cases of activism that raised real problems through cyberspace. In particular, the focus of the study is the digital activism of the Electronic Disturbance Theater, which combines critical art and thinking for democracy with the realm of information and demonstrates aesthetic imagination. The first chapter of the main body briefly outlines the meaning activism as a social movement in cyberspace. The second chapter looks back on the alternatives of <FloodNet>, which represents the early activism performance of EDT. And then in the last chapter, the poetic significance of the <Transborder Immigrant Tool> is analyzed. Through this process, this paper demonstrates that the activism performance of the EDT is a critical aesthetics that encourages imagination for alternatives. It also argues that Electronic Disturbance Theater has contemporary value as an avant-garde art that actively utilizes the medium of network technology and integrates performance art and politics.

Latent Profile Analysis of Senior Lifestyle Profile: A stringent study of similarity and differences (시니어세대 라이프스타일 잠재프로파일 유형과 관광 행동 연구)

  • Seo In-seog;Kim Young-mi;Oh Hyun-sung
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.899-910
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    • 2023
  • The majority of research on lifestyle has been conducted based on a variable-centered approach. However, over the last decades, there is a growing body of research on lifestyle in terms of a person-centered approach. Hence, this study identifies senior generations' profiles based on the combination of the five realms of lifestyle. More specifically, this study utilized a Latent profile analysis(LPA) to explore both quantitatively and qualitatively distinct types of senior generation' lifestyle profiles. As a result, the five distinct types of senior lifestyle profiles were identified and these five profiles were then contrasted with traveling attitude and behavioral intention(traveling intention). In addition, this study attempted to identify similarity in the patterns of relations with theoretical antecedent, correlate and outcome variables. Results showed that even though senior generation belonging to profile groups pertaining to the high level of all five types of lifestyle were associated with a high level of attitude and behavior intention, there was no differences among the profiles. This means that regardless of the patterns of senor generation lifestyle profiles, there was no similarity. Nevertheless, it should be considered that senior generation consider a security when making a travel ling decision regardless of the patterns of lifestyle profiles. This results suggest that senior generation' traveling satisfaction is more likely obtained with the experience of safety and convenience during their travel. At last, this study discusses some implication tourism theory related to lifestyle, practices and future research on tourism profiles.

Consumer Behavior in Achieving the Goals of ESG Banking Products: Focusing on environmental awareness and saving behavior (ESG 금융상품의 목표 달성에 미치는 소비자 행동에 관한 탐색적 연구 -환경인식과 저축행동을 중심으로-)

  • Inkwan Cho;Bong Gyou Lee
    • Journal of Service Research and Studies
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    • v.14 no.2
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    • pp.117-137
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    • 2024
  • ESG has become a necessity for all companies, and major Korean banks are actively practicing ESG management. Banks are playing a role in providing ESG finance as intermediaries in the supply of funds. Recently, they have launched ESG digital banking products that offer preferential interest rates for eco-friendly activities in combination with digital technologies. However, indiscriminate provision of preferential interest rates can adversely affect profitability of banks, and they may face the problem of 'Greenwashing' if they do not contribute to improving environmental awareness. Therefore, this study selected ESG digital savings products linked to electricity savings as the subject of the study, and empirically analyzed consumers' environmental awareness and savings behavior through actual data of consumers (N=2,478). The main findings of this study are as follows First, the analysis of the consumer status of ESG digital banking products shows that the 30-50s are the main consumer base, and the MZ generation shows relatively high performance in achieving preferential interest rates through electricity saving practices. Second, consumers' environmental awareness has a significant impact on achieving the goals of ESG banking products. ESG banking products can contribute to environmental awareness while fulfilling the basic function of saving. Third, environmental awareness did not drive consumers' savings contribution behavior, suggesting the need for continued consumer engagement. Based on environmental awareness and the theory of saving behavior, this study provides a theoretical explanation in ESG financial products. The results suggest that the appropriateness of the preferential interest rate design of ESG financial products is important.

A Structural Equation Modeling of Internalizing Problem Behaviors of Korean Chinese'left-behind'Children in China (중국 조선족 유수아동의 내재화 문제행동에 관한 구조모형)

  • Hyun, Mina;Park, Jisun;Shin, Dong-Myeon
    • 한국사회정책
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    • v.24 no.1
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    • pp.153-185
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    • 2017
  • The purpose of this study is to investigate the actual conditions and causes of the problem behaviors of Korean Chinese'left-behind'children in China in order to propose a support system to prevent problem behaviors of them. For this purpose, a questionnaire survey was conducted on 399 children who attend at three Korean Chines schools in Yonbian in China. The questionnaire consisted of general characteristics, internalizing problem behavior, social support, self-esteem, and self-resilience. This paper analysed the survey data by employing one-way ANOVA and a structural equation modeling. It verified if there is significant difference in internalizing problem behaviour, self-esteem, self-resilience, and social support between left-behind children's group and non left-behind children's group. It also identified a structural causal relationship and direct or indirect effects among problematic behaviour, self-esteem, self-resilience, and social support. The results of the analysis are as follows. First, there was a statistically significant difference in the social withdrawal and depression of internalizing problem behaviors between left-behind children's group and non left-behind children's group. Second, the left-behind children's group showed no significant difference in self-resilience and social support compared to non left-behind children's group, but showed a significant difference in self-esteem. In the positive self- esteem factor, non left-behind children's group showed much higher score whereas left-behind children's group was higher in the negative self-esteem factor. Third, social support for left-behind children's group has a statistically significant direct negative effect on internalizing problem behaviors, and indirectly negative effects on problem behavior through self-resilience. These results suggest the necessity of establishing a social support system for mitigating and preventing problem behaviors and the necessity of preparing measures to improve self-resilience. Based on the results of the study, we discussed how to establish a social support system in China to mitigate internalizing problem behaviors of Korean Chinese left-behind children.

Service Design for Road Environment of School Zone applied with Behavioral Psychology (행동심리를 활용한 스쿨존 도로환경 서비스디자인 개발)

  • Kim, Eok;Kim, Nak-Su
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.128-140
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    • 2013
  • The cause of traffic accidents and driver behavior is affected by psychological factors, because the behavior of drivers and pedestrians, and to identify the psychological linkage analysis to explore improvements in service design approaches are becoming increasingly important. Service design is a service-oriented development methodology that make invisible and intangible elements into visible and higher-value. Accordingly, through design thinking to action for development of products and a pleasant road environment were studied for school zone by discovering underlying issues to resolve in terms of service design. First, survey of domestic road psychological and behavioral problems were derived through the analysis of the causes of traffic accidents and researched the concept of school zones by analyzing the ideas. To reduced the width of the lane manipulate the speed of the vehicle and to cross the crosswalk safely. In order to encourage the flow of vehicle traffic, new solutions are proposed by offering robot traffic lights, graphic design of crosswalk, space, and the fence and convergence public design and services.

The Effects of Fairness on Abusive Supervision and Organizational Citizenship Behavior: Focusing on the Mediating Effect of Abusive Supervision (공정성이 비인격적 감독과 조직시민행동에 미치는 영향: 비인격적 감독의 매개효과를 중심으로)

  • Nam, Keong-Suk;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.324-334
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    • 2016
  • The purposes of this study were to identify the causal effects of distributive fairness, procedural fairness and interactional fairness on abusive supervision and the causal ones of abusive supervision on organizational citizenship behavior(OCB). Also this study aimed to investigate the mediating effects of abusive supervision on the causal relationships between three fairnesses and organizational citizenship behavior. The sample of this study were customer-contact employees of restaurants among Youngnam province. 376 questionnaires were used for the empirical analyses. According to the research findings, distributive fairness and interactional fairness had negative influences to abusive supervision and abusive supervision had a negative influence to OCB. Another research findings were that abusive supervision had the mediating effects on the causal relationships between two fairnesses(distributive and interactional) and organizational citizenship behavior. Managerial implications of the research findings are that restaurant managers should set up the organizational culture of respecting employees each other and provide training for the level of supervisor to foster the organizational culture. In the field of restaurant industry, training is very important for employees to foster this organizational culture as this industry has the environment of becoming abusive supervisor for the reason of supervisors' being exposed to lots of physical and psychological burden of works.

A Study on Effect of Workplace Spirituality of Community Enterprise on Organizational Citizenship Behavior -Mediating Effects of Job Satisfaction- (마을기업에서의 일터영성이 조직시민행동에 미치는 영향에 관한 연구 - 직무만족을 매개효과로 -)

  • Cho, Young-bohk;Ha, Tae-Young
    • Management & Information Systems Review
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    • v.35 no.2
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    • pp.137-165
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    • 2016
  • Community enterprise is a type of business that simultaneously pursues public interest and profitability to vitalize the local society and economy and also an alternative endeavor to restore community by local residents using local resources. In rapid changes of business environment and social dynamics of these days, one of the alternatives to provide solutions for problems in persons and organizations is workplace spirituality. Workplace spirituality is not only beneficial to satisfaction, commitment, devotion, and organizational citizenship behavior, but also positively influential to outcome of an organization. Expanding the scope and subjects found in most previous studies on workplace spirituality of general companies, this study tries to contribute to development of community enterprises through empirical analysis of the effect of community enterprise. In result, workplace spirituality showed positively significant influence on job satisfaction, organizational citizenship behavior equally in both of community enterprises and general companies. Job satisfaction presented positively significant effect on organizational citizenship behavior. And job satisfaction mediated the relationship between workplace spirituality and organizational citizenship behavior. In addition, workplace spirituality of community enterprises showed difference from general companies showed greater coefficient and influence. Although workplace spirituality is important for general companies that pursue profit, it is shown that greater significance was found in community enterprises. Workplace spirituality, which is equivalent to A sense of calling, sense of inner life, sense of empathy, sense of community, and sense of transcendence through community enterprise, needs to be promoted and settled in community enterprises.

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