• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.186-198
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• 2020

The current study examines how product type and attitudes toward the webtoon - a digital comic that originated in Korea - affect consumer responses to webtoon product placement (PPL). Specifically, it examines the following responses: the perception of PPL intrusiveness, attitudes toward the PPL, attitudes toward the brand, word-of-mouth intention, and purchase intention. It further investigates how PPL type interacts with product type and attitudes toward the webtoon on consumer responses to the PPL. The findings from a 2 (product type: functional vs. hedonic) × 2 (attitudes toward the webtoon: negative vs. positive) × 2 (PPL type: creative placement vs. on-set placement) between-subject experimental study suggest the following: consumer responses to PPL in webtoon is more positive when the product is hedonic (vs. functional) and when attitudes toward the webtoon are positive (vs. negative). This study further suggests when subjects felt favorably toward the webtoon, the creative placement produced weaker perceptions of PPL intrusiveness and more favorable attitudes toward the PPL than the on-set placement. On the other hand, when subjects felt negatively toward the webtoon, the on-set placement evoked weaker perceptions of intrusiveness and more favorable attitudes toward the PPL than did the creative placement.

• Journal of Korean Tunnelling and Underground Space Association
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• v.18 no.5
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• pp.419-429
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• 2016

In a bid to avoid the economic loss resulting from traffic jam in urban area, a deep underground road at 40 m depth has been considered and the first class disaster prevention facilities shall be applied according to domestic guideline. Automatic-monitoring fire extinguishing system designed to use for fire fighting has been widely applied at home and abroad. Recently development and commercialization through theoretical and experimental research to apply to road/railroad sector have been underway. Based on such performance of automatic fire extinguishing system, technical/economic analysis of existing water spray systems was conducted and as a result, it has demonstrated the superiority in terms of fire suppression as well as in cost efficiency. Then to commercialize this system, more diverse studies that will incorporate the characteristics of domestic tunnels are needed and should the system be promoted through institutional improvement, it's expected to become one of the advanced nations with own original technology in a life safety system industry throughout the world.

• Proceedings of the Korean Information Science Society Conference
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• 2005.11a
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• pp.694-696
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• 2005

연속된 장면이 아닌, 정지된 그림의 병렬적인 배열로 이루어지는 만화책은 다양한 특수 효과로 스틸이미지에서 동적인 효과를 이끌어 낸다. 그 특수 효과는 실제 물리적 이론에 기반하고 있지는 않지만, 독자에게 충분히 동적 운동 정보를 제공하는 특징을 느끼게 한다. 본 논문에서는 스틸이미지가 움직이고 있다고 느끼게 만드는, 만화기법의 동적효과를 조사하며 이 동적효과를 간단한 인자로 조절하는 방법을 제시한다. 그리고 동적 효과를 스틸이미지에 실제로 적용해본다. 본 연구의 결과로, 정지된 듯한 느낌을 주던 이미지에 동적인 느낌을 부여하게 되며, 추후 연구과제로서 비디오 영상에 대해 중요 장면을 추출하고 추출한 장면에 동적인 만화 기법을 적용시킨 만화를 만드는 연구를 진행시켜 나가고자 한다.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.2073-2075
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• 2009

최근 멀티미디어 기술과 가상/증강현실 기술의 발전으로 사용자에게 몰입감 있는 콘텐츠를 제공하는 여러 시스템들이 제안되고 있다. 또한 기존의 시각과 음향효과만으로 이루어진 시스템의 한계를 넘어서 실제와 같은 느낌을 전달할 수 있는 햅틱기술을 적용하여 보다 몰입감있는 체험형 실감책들이 고안되고 있다. 본 연구에서는 과학교과서를 중심으로 과학적 이론을 보다 효과적으로 가르치고 배우기 위해 필요한 다양한 촉감(Haptic)을 분류하고, 이를 실감책에 적용하여 책이 담고 있는 주요 내용 또는 삽화와 관련된 다양한 멀티미디어 콘텐츠를 가상/증강환경에서 시청각정보와 함께 촉각콘텐츠를 독자에게 제공함으로써 보고, 듣고 만질 수 있는 적극적인 촉감 상호작용이 가능한 실감책 ('Sil-Gam' Book) 시스템의 기본 프레임워크를 제시한다.

• The Korean Journal of Applied Statistics
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• v.10 no.2
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• pp.275-291
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• 1997

In the case that an abstract concept was measured indirectly by using its indicators, many researcher have obtained its score by using the simple mean, the first principal component, or the first factor, etc. In this paper, an scoring method named as the representative component scoring system was suggested as an alternative and its validity and applicability were studied.

• Proceedings of the KIPE Conference
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• 2007.07a
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• pp.372-374
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• 2007

본 논문에서는 LCD Backlight를 위한 기존 Phase shift Full bridge 인버터 방식을 검토하여, 이를 바탕으로 기존의 Full bridge Inverter 토폴로지와 전력 시스템은 동일하게 가져가고 좀 더 나은 성능을 위해 독자 기술의 새로운 구동 및 제어 방식을 구현하고자 한다. 인버터 부의 최적 동작을 위해 인버터 구동 신호의 주파수와 시비율을 고정하는 대신 펄스 개수를 제어하는 새로운 Pulse Count Modulation (PCM) 방식을 제안하며 이론적 및 실험적 검증을 통해 제안된 방식의 우수성을 확인한다.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.216-232
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• 2020

This research aims to analyze the characteristics of modern public sculptures in Chinese historical and cultural cities, and explore how public sculptures can effectively intervene in historical and cultural elements to show their placeness. In addition, this research provides basic information for the place significance and application of public sculptures. First, the theoretical basis was provided by understanding the concept of historical and cultural city and the concept of Placeness. Second, the related literature and cases were summarized to analyze the expressive characteristics of public sculptures, and the eight factors most related to the place-related characteristics were selected through the evaluation of characteristics from 10 experts. Third, as a case analysis, this study selected 60 cases from 7 magazines with the highest publication volume among public sculptures in China's representative cities, Shanghai, Beijing, and Guangzhou, and finally 15 public sculptures were selected through expert selection. In general, Whether to explore historical and cultural elements or the city's modern humanistic atmosphere, the public sculptures of the three cities all reflect different places.It is the development trend of public sculpture to combine the artistic originality and interaction with the public brought by unique advanced technology, and use the unique historical and human elements of the city to create places that are different from other regions.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.295-306
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• 2020

In 21st century, theater evolves into a complex aspects. Advanced visual media, such as photography and movies has brought crisis to theater's position, and that crisis led contemporary theater seek for distinctive strategy by repeatedly pondering over the format in which it can be more competitive than other arts. And postdramatic theatre is one of distinctive characteristics of this trend in contemporary theater. Among these flows, The aim of thesis is to study the phenomenon of postdramatic theatre and its practical application in the recently performed (2019) by Theater Group "Mul-Kyul". (2019) puts the body at the front, one of the features of the postdramatic theatre. When creating stage, or developing narratives, the process of characterization, or even highlighting dramatic themes, non-verbal focused theatrical expressions hold a dominant position over verbal expressions. Also, by combining various non-verbal elements like object, with body language, it builds a complex Scenography and creates a metaphorical expression. In this regards, I would like to classify the postdramatic theatre phenomenon shown in the (2019) into 'Disorganization of text through Scenography' and 'Collage of Body Language and Object' and consider its characteristics and meanings.

• Journal of Technology Innovation
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• v.27 no.4
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• pp.111-144
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• 2019

As virtual assistants rapidly diffused into the market, the voice shopping market is expected to expand. The purpose of this study is to identify the factors that determine the consumers' intention to adopt voice shopping by using the unified theory of acceptance and use of technology(UTAUT). In this study, we set variables that influence the intention to adoption of voice shopping with performance expectation and effort expectations as the variables of UTAUT and playfulness expectations as an extended variable. In addition, we also include four voice secretary attributes such as response accuracy, compatibility, social presence, and safety in our research model to investigate the source of motivation of voice shopping adoption. The result of this analysis shows that variables such as performance expectation, effort expectation, and amusement expectation have a positive effect on the intention to adoption of voice shopping. With respect to the four voice shopping attributes, compatibility had a positive effect on performance expectancy, effort expectancy, and playfulness expectancy. Social presence has a positive effect on playfulness expectancy. Safety has a positive effect on effort expectancy and playfulness expectancy. On the other hand, response accuracy is not significant for performance expectancy, effort expectancy, and playfulness expectancy. This study reveals the determinants of intention to adopt the new purchasing method called voice shopping, and suggests the important factors for the innovation of commerce business.

• Management & Information Systems Review
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• v.32 no.2
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• pp.165-191
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• 2013

A long debate has been made about whether job satisfaction facilitates or impedes union participation. This study analyzed the moderating effect of union instrumentality in the relationship between job satisfaction and union participation. The data collected from 826 employees of 22 workplaces were empirically evaluated. The result of the research revealed that both positive effect and negative effect were observed in the relationship between job satisfaction and union participation. The positive effect was noticed in the direct influence of job satisfaction on the union participation. However, given the interaction between job satisfaction and union instrumentality, the job satisfaction showed the negative effect on the union participation. Based on this result, we can conclude that the direct influence of job satisfaction on the union participation supports dissonance theory about the union participation and the interaction effect between job satisfaction and union instrumentality confirms the utility theory. The present study indicates that the effect of union participation is more reinforced when job satisfaction and union instrumentality are closely connected than when job satisfaction independently affects union participation. Thus, the result implicates that for the revitalization of the labor union, the organization needs to offer a variety of services to satisfy the expectation of whole union members in practical terms instead of concentrating on the labor movement for the political struggle. This point says a lot for a new direction of labor movement.