• Title/Summary/Keyword: 대학홍보

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The Effects of Professor Competency Services and University Administrative Services on University-Foreign Student Relationships and Adaptation to University life: Focusing on the Perspective of University PR (외국인 유학생에 대한 교수역량 서비스와 행정서비스가 대학-유학생 관계성과 대학생활 적응에 미치는 영향: 대학PR의 관점을 중심으로)

  • Choi, Myung-Il
    • Journal of the Korea Convergence Society
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    • v.12 no.10
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    • pp.169-175
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    • 2021
  • This study viewed foreign students as a publics that requires active communication, and analyzed the causal relationship between the antecedent variables (professor competency service, university administrative service) and outcome variables (adaptation to university life) of the university-foreign student relationships. As a result, both the professor competency service and the university administrative service were found to have a positive effect on the university-foreign student relationships. Also, the university-foreign student relationships was found to have a positive effect on adaptation to university life. Based on these results, we discussed the need to set the university-foreign student relationship as a major performance indicator and use it as basic data for developing active communication strategies and messages.

Meta Analysis of the Websites of University Archives in Korea (국내 대학기록관 웹사이트에 관한 메타분석)

  • Seo, Eun-Gyoung;Son, Ju-Young
    • Journal of the Korean Society for information Management
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    • v.29 no.1
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    • pp.351-374
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    • 2012
  • Recently, the website of university archives is becoming greatly significant to users who retrieve and utilize university archives and records. This study aims to meta-analyze university archives in Korea in terms of usefulness, usability, information quality, and web accessibility in order to improve the functionality and usefulness of university archives websites. The result of the study suggests that university archives should increase the number of the digital records and to develop communication chanels, such as blog, chatting room, digital reference services for activating use of university records. Secondly, university archives make efforts to develop systematic collecting and managing procedures and to build relevant digital collections. Thirdly, the websites of university archives develops more user-friendly interfaces and web design to improve user satisfaction. Finally, the websties of university archives should follow the standards on web accessibility.

A Study on the University Diary Design as an Effective Information Media (효율적 정보매체로서의 대학 다이어리 디자인에 관한 연구)

  • 박수진;이미영
    • Archives of design research
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    • v.16 no.4
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    • pp.151-162
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    • 2003
  • Today's propensity to consume is described as a side view of distinct personality, which is different from others, and self-identity. While general enterprises understand the consumer's pattern and reflect it into the marketing, the university is based on conservative spirit and dose not cope with the needs of the times. Therefore the service provided by the university dose not make effective products that reflect the taste of the new generation who is the major customer. University diary, which is one of the typical brusher and costs ten millions won every year, is an example of the ineffective products. As compared with other university advertisements or public relations which the university is recently trying to improve, no interest is given to professional planning and cares for the design of the university diary. In this paper, we study the university identity and information to increase the usefulness of the university diary. To propose a practical improvement method of the design, we analyze real cases and examine the demands of students as a customer.

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산업체 위탁교육의 실태분석과 활성화 방안

  • 서광수
    • 월간 기계설비
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    • s.92
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    • pp.52-72
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    • 1998
  • 본 대학 건축설비과는 1995년 12월 대한설비공사협회 서울특별시회와 위탁교육에 관한 계약을 맺고 1996학년도에 협회 산하업체 직원 40명에 대한 별도학급을 편성하여 위탁교육을 실시하고 있으며, 1997학년도에도 39명에 대한 별도학급을 편성하여 위탁교육을 실시하였다. 위탁교육제도는 산업체 종사자들에 대해 전문지식의 습득기회를 확대하여 기술변화에 대응할 수 있는 능력을 함양시키고 기업의 경쟁력을 강화시키는데 목적을 두고 있다. 본 연구는 2년째로 접어든 건축설비과 위탁교육과정을 합리적으로 운영하고 교육생들의 학습의욕을 능동적으로 고취시켜 산업계의 기술변화에 적절히 부응할 수 있는 교육방안을 마련하기 위하여 1,2학년 위탁교육생들의 설문으로 교육생 성향을 분석하고 교육지도 방안, 산업체 지도방안 그리고 홍보 방안을 모색하고자 한다.

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A Study on the Development of Digital Reference Service Guidelines for Academic Libraries (대학도서관 디지털 참고정보서비스 가이드라인 개발에 관한 연구)

  • Ko, Ah-Reum;Chung, Eun-Kyung
    • Journal of Information Management
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    • v.42 no.2
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    • pp.23-41
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    • 2011
  • Digital reference services have been a key role in academic libraries in the context of various digital environments. The guidelines for the digital reference service are one of important aspects to improve the quality of services and system design and implement better services. In this study, by case studies and a questionnaire survey for academic librarians, the guideline for the digital reference service is suggested with three phases; plan, operation and evaluation. The guideline for the digital reference services suggested in this study is expected to support digital reference services in academic library environment.

Analysis on the Visitors' Pattern of the University Webpages (대학 웹페이지 방문자 패턴분석)

  • Jeon, Mihyeon;Kwon, Hyejung;Hwang, Jahee;Kim, Gyu-Tae;Cho, HyungJun
    • KIPS Transactions on Software and Data Engineering
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    • v.7 no.4
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    • pp.153-158
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    • 2018
  • The visitors' patterns of the homepages in university were classified and analyzed with the network analysis based on the hyperlinks. The numbers of visits to English web-pages were proportional to those of Korean with much less counts. The larger count of visits was confirmed for the case of colleges than the departments, showing the upper boundary of visits from the plot with the Betweenness centrality normalized by the degree. For the better visibility, well-designed hyperlinks with the proper public relations were suggested based on the quantitative analysis of visitors' count.

A Study on Operational Plan of Subject Specialist Librarian at Academic Libraries : Focus on Case Analysis of Three Academic Libraries (대학도서관의 주제전문사서제 운영방안 연구 - 3개 대학도서관의 서비스 사례 분석을 중심으로 -)

  • Chung, Jae-Young
    • Journal of Korean Library and Information Science Society
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    • v.40 no.3
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    • pp.119-136
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    • 2009
  • The Academic library services are based on specialized subject resources in academic fields in order to maximize the desirable direction of its services. Accordingly, there are some academic libraries introduced and applied subject specialist librarians. However, they can not objectively analyze the strengths and weaknesses as well as future directions to subject specialized service. The purpose of this study examined three library cases which the structure of organized subject specialist librarian. It tried to give a set of effective guidelines for academic libraries to introduce subject specialist librarian. Analysis showed that the initial problems of subject specialist librarians in its early stages are appeared: carrying out the role, appraisal-results in human resource decision making such as rewards and promotion. In order to successful introduction of subject specialist librarian in academic library, there are solutions that solving the problems which happen in early stage, active guidance and public relations strategy for faculty, approaching to activate integration within its library and cooperating among academic libraries should be back up for improving effectiveness in the long term.

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Development of Image Mark for reconsideration of College Image (대학 이미지 제고를 위한 Image Mark 개발 -동명대학을 중심으로-)

  • 신인식
    • Archives of design research
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    • v.14 no.4
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    • pp.227-235
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    • 2001
  • At present the educational envelopment of our country was placed in the difficult situation that cannot help but coping with the situation positively and actively against a lot of change and the crisis inside and outside. By employing the UI(university Identity) or CI(College Identity) for the communication method to overcome the above present situation and to take a triangular position again, those are recognized that making an effort to amend or re-generate the present images is important in the management of college. But UI or CI are upright and have strong feeling on the specific character of college which is called as educational organization. And in its application, it shows weak point that cannot scope softly against the changing current of times by lack of adaptability. By congesting the restriction of conveyance of image and upright nature of such operation, and also by developing the Image Mark that can convey variety, affection and polished feeling, and further by conveying the future-oriented images aimed by college to the educational consumers closely and softly, it is to take the roils faithfully for the strengthening of competitive power of college. In addition, in order to convey college image softly and effectively and also utilize as a means of positive propaganda, character was developed together.

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An Analysis of the Current Practice of E-book Management and Services in Academic Libraries : Focused on A and B Academic Libraries (대학도서관 전자책 관리 및 서비스 실태 분석: A와 B 대학도서관을 중심으로)

  • Kim, Soojung;Lee, Ji-Won
    • Journal of Korean Library and Information Science Society
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    • v.47 no.4
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    • pp.167-190
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    • 2016
  • This study aims to analyze the current status of e-book management and services in academic libraries and identify related issues in the provision of the services. To do that, it performed case studies with A and B university libraries. E-book usage statistics was collected from each library and interviews were conducted with librarians responsible for e-book management and services. The interviews included questions regarding obstacles to e-book management and services and current issues as well as budget and acquisition, access and catalogues, usage, and marketing for e-books. The results show that in both libraries, the usage of e-books is low compared with that of printed books and the usage of e-books has declined recently. This is because of lack of new books with shortage of budget. Also, the most important issue surrounding e-book services is academic library evaluation, enacted by Academic Library Promotion Act in 2015. This study discussed how the criteria for academic library evaluation influence the way the academic libraries acquire and manage e-books.

Analysis of Librarians' Perception of Teaching and Learning Support Services of Academic Libraries (대학도서관 교수·학습지원 서비스에 대한 사서 인식분석)

  • Ye Jin Choi;Min Kyung Na;Jee Yeon Lee
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.2
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    • pp.51-77
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    • 2023
  • This study analyzed the respective teaching and learning-related services offered by the Centers for Teaching and Learning and the academic libraries to find the proper roles of libraries regarding this type of service. We interviewed librarians to collect the data. The content analysis of the qualitative interview data enabled us to identify the librarians' perceptions of teaching and learning support, service provision method, strengthening relationships with other academic units, recognition of libraries' roles within the universities, and generating more investment for the libraries. Finally, the analysis led to six suggestions for libraries' teaching and learning support functions, such as advertising the availability of specific academic discipline or unit-oriented library services, strengthening librarian's capabilities as educators, bolstering digital information literacy of the faculty members and students, injecting libraries' views into the development and maintaining fundamental knowledge-related programs, emphasizing the notion of human-centered libraries, and finding new ways to utilize library space.