KIPS Transactions on Software and Data Engineering (정보처리학회논문지:소프트웨어 및 데이터공학)

Korea Information Processing Society (한국정보처리학회)
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Analysis on the Visitors' Pattern of the University Webpages

대학 웹페이지 방문자 패턴분석

  • 전미현 (고려대학교 대학교육개발원 이러닝지원팀) ;
  • 권혜정 (고려대학교 정보전산처) ;
  • 황자희 (고려대학교 연구기획본부) ;
  • 김규태 (고려대학교 전기전자공학부) ;
  • 조형준 (고려대학교 통계학과)
  • Received : 2017.12.20
  • Accepted : 2018.02.12
  • Published : 2018.04.30
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Abstract

The visitors' patterns of the homepages in university were classified and analyzed with the network analysis based on the hyperlinks. The numbers of visits to English web-pages were proportional to those of Korean with much less counts. The larger count of visits was confirmed for the case of colleges than the departments, showing the upper boundary of visits from the plot with the Betweenness centrality normalized by the degree. For the better visibility, well-designed hyperlinks with the proper public relations were suggested based on the quantitative analysis of visitors' count.

대학 내 기관별 웹페이지의 방문자 패턴을 분류하고, 하이퍼링크에 따른 네트워크 분석을 통해 방문자수와의 연관성을 연구하였다. 웹페이지 언어에 따라 영문 홈페이지는 국문홈페이지 방문자수와 선형적인 연관관계를 가졌으나 낮은 비율의 방문패턴을 보였으며, 단과대학이 개별학과에 비해 높은 방문자수를 보였다. 웹페이지 하이퍼링크의 중심성(Centrality) 분석에서는 사이 중심성(Betweenness centrality)을 정도(degree)로 정규화한 값이 방문자수의 상한 값에 대응되는 현상이 발견되었다. 홍보효과를 위해 홈페이지 내용, 구조 설계뿐만 아니라 웹상에 적절한 노출 전략도 도움이 됨을 알 수 있었다.

Keywords

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