• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.788-803
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• 2022

This study was conducted to find out the characteristics of H University's students admitted through affirmative action program. The differences between the affirmative action program enrollment students and all students were compared by descriptive statistics and correlation analysis methods. In addition, in-depth interviews were conducted for students who entered the affirmative action program. A qualitative research method was used to analyze the contents of in-depth interviews. The results of the study are as follows. First, the higher the entrance score, the higher the university score for students in the affirmative action program. Second, the college satisfaction of students entering the affirmative action program is higher than that of students enrolled. Third, according to the results of the in-depth interview, the affirmative action program students were both active and not. In conclusion, it is necessary to establish a system in which students can actively prepare for their careers in universities. Accordingly, the expansion of the affirmative action program is likely to contribute to the development of universities.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.327-337
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• 2022

With the fierce competition between universities and the diversification and rapid development of multimedia, university promotional videos have become one of the effective means for universities to instill a better brand image, increase their competitiveness, and attract more new students. There were not many studies on university promotional videos in the field of advertising promotion, and there were no comparative studies on university promotional videos in Korea and China. Accordingly, this study aims to analyze promotional videos of the top 30 universities in Korea and China by referring to the world university rankings released by the 2021 World University Rankings (QS) World University Evaluation Agency and explore the differences between the two countries. According to the results of the study, it was found that there were some significant differences between Korea and China's university promotional images in each analysis category. This study is meaningful in that it will serve as a reference for the production of promotional videos for schools in the future while presenting the differences between Korean and Chinese university promotional videos.

• Journal of Practical Engineering Education
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• v.15 no.3
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• pp.711-720
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• 2023

This study was collected from June 8, 2023 to June 23, 2023 from 230 nursing students at a university to identify the factors affecting nursing students' adaptation to college. Data was analyzed by frequency analysis, descriptive statistics, correlation, and multiple regression analysis using SPSS 24.0 Program. As a result of the study, whether the adaptation to college according to general characteristics has been heard about new technologies(t=2.830, p=.018) showed a statistically significant difference. Nursing students' adaptation to college showed a strong positive correlation with grit and negative correlation with self-control. It was found that nursing students' grit affects the adaptation to college(F=117.48, p<.001), and the explanatory power was 33.7%. It is necessary to develop and apply irregular programs to enhance grit for students' adaptation to college, and repetitive research is needed in consideration of the relationship between technostress and self-control.

• CRM연구
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• v.3 no.2
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• pp.43-68
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• 2010

One of the recent research trends that universities are increasingly adopting the concept of 'customer' and the customer-oriented strategy has urged us to research enterprise-wide CRM strategy adaptable to university administration. As the first step of CRM strategy for university management, we try to validate the difference of CRM strategic factors among university types. Drawing upon both CRM process and customer equity drivers, which have been recognized as core frameworks for CRM strategy, we developed those survey instruments adoptable into university industry, and validated statistically-significant difference among 12 types of university group constructed by the levels of university evaluation and the location of the universities. We collected 261 responses from 177 universities from all over the country and analyzed the data to see the levels of CRM processes consisting of customer acquisition, retention, and expansion, and customer equity drivers consisting of value equity, brand equity, and relationship equity by using multivariate ANOVA(MANOVA). The result confirms the explicit differences of the levels of CRM processes and customer equity drivers between the groups by university evaluation levels(high/middle/low). However, the analysis failed to show the significant differences of those between the group by university locations(the capital/the suburbs/the six megalopolises/other countries). More specifically, the level of activities for customer acquisition and retention of the universities in the higher-graded group are significantly different from those in the lower-graded group from the perspective of CRM process. In terms of customer equity drivers, the levels of both brand equity and relationship equity of the higher-graded group are significantly higher than those of both middle and lower-graded group. In addition, we found that the value equity between the higher and lower-graded groups, and the brand equity between the middle and lower-graded groups are different each other. This study provides an important meaning in that we tried to consider CRM strategy which has been mainly addressed in profit-making industries in terms of non-profit organization context. Our endeavors to develop and validate empirical measurements adoptable to university context could be an academic contribution. In terms of practical meaning, the processes and results of this study might be a guideline to many universities to build their own CRM strategies. According to the research results, those insights could be expressed in several messages. First, we propose to universities that they should plan their own differentiated CRM strategies according to their positions in terms of university evaluation. For example, although it is acceptable that a university in lower-level group might follow the CRM process strategy of the middle-level group universities, it is not a good idea to imitate the customer acquisition and retention activities of the higher-level group universities. Moreover, since this study reported that the level of universities' brand equity is just correlated with the level of university evaluation, it might be pointless for the middle or lower-leveled universities if they just copy their brand equity strategies from those of higher-leveled ones even though such activities are seemingly attractive. Meanwhile, the difference of CRM strategy by university position might provide universities with the direction where they should go for their CRM strategies. For instance, our study implies that the lower-positioned universities should improve all of the customer equity drivers with concerted efforts because their value, brand, and relationship equities are inferior compared with the higher and middle-positioned universities' ones. This also means that they should focus on customer acquisition and expansion initiatives rather than those for customer retention because all of the customer equity drivers could be influenced by the two kinds of CRM processes (KIm and Lee, 2010). Surely specific and detailed action plans for enhancing customer equity drivers should be developed after grasping their customer migration patterns illustrated by the rates of acquisition, retention, upgrade, downgrade, and defection for each customer segment.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.438-450
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• 2020

This study examined the relationship between demographic characteristics, satisfaction of operating factors in college lifelong education, satisfaction of college lifelong education, and recommendation intention for 1,782 adult learners of college lifelong education (N=1782). As a result of Hypothesis 1, gender and age were found to have a significant effect in all areas of college lifelong education satisfaction (education content, pedagogy, instructor, educational environment, system, support), while education level did not. In addition, the learning time was verified to affect only the educational content, educational environment, and satisfaction with the system and support. As a result of Hypothesis 2, it was found that the satisfaction of the operating factors of the instructor, system, and support had a positive effect on the satisfaction of college lifelong education, and the environmental factors of education had a negative effect. As a result of verification of Hypothesis 3, it was found that the satisfaction of college lifelong education influenced the intention of recommendation. The purpose of this study is to determine the degree of satisfaction with the operational factors of college lifelong education, the satisfaction of college lifelong education, and the intention of recommendation for adult learners of a university that is operating a degree program dedicated to adult learners who are actually practicing the transition to a lifelong education system of university as an innovation in higher education. The relationship verification is expected to provide practical implications for constructing a new college lifelong education model in the future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.6
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• pp.2558-2569
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• 2012

While the cost of technology development is increased, the life cycle of products and services that have been developed has become progressively shorter. Open innovation have been increasing by company as a strategy to respond to the rapidly changed market. Technology transfer from universities is one of the typical means of technological innovation. Although a university has invested significant resources in R&D, the results has been neglected. Therefore, at the moment, research is needed about the outcomes and efficiency of technology transfer at universities. In the previous research, since most of studies focus on the analysis of factors that influence the outcome of technology transfer, in this study, targeting domestic universities, the efficiency of technology transfer at the university was analyzed. In addition, differences in the efficiency of different types of university is verified. Consequently, universities specializing in technology and industry has high-efficiency than the others. There is no significant difference between the groups of universities whether or not to participate in Technology Licensing Office(TLO). More efforts are required for successful results of TLO in Korea. This study is expected to be able to provide reasonable indicators on technology transfer for further research.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.753-783
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• 2017

본 연구는 고등교육기관의 평가인증제가 대학의 경영성과에 어떠한 영향을 미치는지를 알아보기 위하여 1주기 기관평가인증제가 대학 균형성과표(BSC) 4가지 관점의 성과에 미치는 영향을 검증할 목적으로 진행되었다. 이를 위하여 고등교육기관의 1주기 평가인증제에 대한 내용을 살펴보고, 대학 조직의 균형성과표(BSC) 및 1주기 기관평가인증제의 성과분석에 대한 선행연구에 대해 살펴보았다. 그리고 독립변수인 기관평가인증제 즉, 기관평가인증제도에 대한 관심의 정도, 기관평가인증의 평가준비에 대한 적절성, 기관평가인증의 자체평가에 대한 만족도가 대학 균형성과표(BSC)의 고객관점, 내부프로세스 관점, 학습과 성장 관점, 재무 관점의 4가지 성과에 미치는 영향을 분석 검증하였다. 기존의 1주기 기관평가인증제의 성과분석에 관한 선행 연구들은 주로 평가인증제 체제 자체의 성과와 각 평가요소에 있어서 대학의 변화에 초점을 두고 성과를 분석함으로써 정작 기관평가인증제가 평가인증의 평가대상인 대학의 경영성과에 미친 영향에 대한 분석은 제대로 이루어지지 못하였다. 이러한 점에서 기관평가인증제가 대학의 경영성과에 미친 영향을 분석한 결과 첫째, 기관평가인증제중 기관평가인증의 평가준비에 대한 적절성과 기관평가인증의 자체평가에 대한 만족도는 대학 BSC의 고객 성과에 정(+)의 영향을 미치지만, 기관평가인증제도에 대한 관심 정도는 고객 성과에 영향을 미치지 않는 것으로 나타났다. 둘째, 기관평가인증제 중 기관평가인증의 평가준비에 대한 적절성과 기관평가인증의 자체평가에 대한 만족도는 대학 BSC의 내부프로세스 성과에 정(+)의 영향을 미치지만, 기관평가인증제도에 대한 관심 정도는 내부프로세스 성과에 영향을 미치지 않는 것으로 나타났다. 셋째, 기관평가인증제 중 기관평가인증제도에 대한 관심 정도와 기관평가인증의 자체평가에 대한 만족도는 대학 BSC의 학습과 성장 성과에 정(+)의 영향을 미치지만, 기관평가인증의 평가준비에 대한 적절성은 학습과 성장 성과에 영향을 미치지 않는 것으로 나타났다. 넷째, 기관평가인증제 중 기관평가인증의 평가준비에 대한 적절성과 기관평가인증의 자체평가에 대한 만족도는 대학 BSC의 재무 성과에 정(+)의 영향을 미치지만, 기관평가인증제도에 대한 관심 정도는 재무 성과에 영향을 미치지 않는 것으로 나타났다. 이는 기관평가인증의 평가준비와 자체평가 과정을 통해 실질적인 교육체계 혁신이나 내부프로세스 효율성 향상으로 인해 교육의 질이 개선되어 학생의 만족도와 선호도가 높아지며, 아울러 안정적 재원확보와 재원의 효율적 관리를 가져오는 것으로 해석된다. 그리고 기관평가인증제도에 대한 인식과 관심은 인증 획득이라는 목표를 설정하게 하고, 기관평가인증의 자체평가를 통해 인증평가에서 요구하는 기준 이상을 충족하도록 학습과 혁신이 이루어지는 것으로 해석할 수 있다. 본 연구의 결과는 학령인구의 급감 등 급변하는 대학의 대내외 환경에서 생존을 넘어 지속가능한 발전을 도모하기 위해 평가인증제를 다양한 대학의 경영성과로 연계할 경영전략 수립에 유용한 정보를 제공할 것이다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.3
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• pp.205-215
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• 2013

Job creations through doing star-ups is the biggest issues for almost nations. This study explores the entrepreneurial university's rule for making job creations based on Smart specialization and entrepreneurial university perspectives. In order to the aims, this study reviews the previous literatures and examines the some Israel universities, which is Technion University, Hebrew university as well as government support policies. Technion University and Hebrew university have own technology transfer institutions composed of experts for technology transfer and doing start-ups by using technologies. Each institutions have own characteristics regarding technology transfer and doing start-ups. T3, which is technology transfer institution of Technion University facilitates the start-up by step-by-step supporting mechanism. T3 has been operating EIR which has focused on business and marketing. Yissum, which is technology transfer institution of Hebrew university has board members. they have crucial roles to success the start ups. they can reconciliate the conflicts between university and Yissum. Also they can participate the business activities as mentors. Start-up money will be supported for even sprout state technology if their technologies are a promising business. Risk sharing between universities and start-ups influences on the increase of success ratio in Israel when comparing to that of Korea.

• Cross-Cultural Studies
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• v.49
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• pp.181-199
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• 2017

One of the most lasting and influential projects for radical reform of Korean universities is a discourse on networking national and public universities. The discourse, proposed with a level equalization of universities as its ideological basis has raised various discussions and suggestions in the past 20 years. It was proposed as a fundamental solution to the 'disastrous' hierarchical structure of universities and 'hellish' entrance exam competition. This paper aims at reexamining the efficacy of its ideological proposition and its practicability at the present time in reference to such foreign cases, which have worked as model cases for this discourse: the reformation of the University of Paris and the California master plan for higher education in the 1960s. The two different contexts, however, should be considered in applying the cases to Korean university reform. 1) The foreign cases of united universities were formed 'naturally' in the expanding phases of higher education while the Korean project pursued 'artificially' in the midst of reconstructing process. 2) The foreign cases had an overall influence on education in general as most of the universities in those countries were public or national, while the effect of Korean project will be very limited as most of the university students attend private universities. Besides those differences, the new situations surrounding universities such as globalized competitiveness and technological innovation is making the idea of standardization of universities obsolete. Korean university reform should not be centered on the integration of universities but on their characterization and enhance the specific strengths of each group of universities.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.246-257
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• 2019

This research aimed to verify possibly expanding college festival's performance to ordinary life. College festivals have consolidated student communities and created college culture. Recently, the festivals have been challenged for commercialization such as celebrity concert and company sponsorship. College festival is a text, which is based on ordinary college life and should served a role to restore college life. Pine & Gilmore's experience model was used to find that quality festival experience leads to satisfaction and satisfaction enhance peer relations. More participate school life, the better experience the festival program. Total 195 of questionnaires were administered to college festival participants and coding data were analyzed by regression and t test. Result found that College festival experience significantly affects festival satisfaction(H1), festival satisfaction affect re-participation(H2) and peer relations(H3). High level of school life participation group showed significant differences in festival experience and other variables in compare with low level group(H4). Theoretical /practical significances and research limitation were included.