• Culinary science and hospitality research
• /
• v.22 no.3
• /
• pp.166-182
• /
• 2016

This study intended to verify the impact of non-verbal communication of servers in the service industry on the affective path among customer's positive emotion, self-identification, and loyalty(behavioral and attitudinal loyalty). The data of 397 customers of typical fast food restaurants in Busan and Gyeongsangbuk-do area were analyzed with SPSS and AMOS, and the hypotheses were verified through structural equation model after frequency analysis, as well as exploratory and confirmatory factor analysis. According to the empirical analysis, all three components of server non-verbal communication in the service industry, body language, pseudo language, and body appearance, in respective order, had positive (+) influences on the positive emotion of customers. In addition, customer emotion had a positive (+) influence on brand self-identification. Finally, self-identification had a positive (+) influence on behavior loyalty and attitudinal loyalty. This study suggested practical implications and logical implications in the course of developing emotional loyalty for restaurant companies.

• 한국경영정보학회:학술대회논문집
• /
• 2008.06a
• /
• pp.860-865
• /
• 2008

본 연구는 인터넷 쇼핑몰의 전환장벽(Switching Barrier)과 E-Quality, 상호작용성(Interactivity), 신뢰성 (Trust)을 중심으로 고객충성도에 영향을 미치는 요인을 밝히고자 하였다. 전체 100명의 표본을 PLS(Partial Least Square)를 사용하여 구조모형 분석을 실시하였으며, 분석한 결과, EQ, 상호작용성, 신뢰성이 가상관계에 유의한 영향을 주고 있으며, 가상관계, 전환비용, 대안의 매력이 쇼핑몰에 대한 충성도에 유의한 영향을 주는 것으로 나타났다.

• Korean Architects
• /
• no.9 s.365
• /
• pp.43-79
• /
• 1999

서울은 600년이 넘는 역사와 전통을 간직한 우리 나라의 심장이자 얼굴이 되는 도시이다. 그러나 지난 30년간의 급격한 개발시대를 거쳐오면서 고도로서의 문화적 향기를 상실하였고, 매력과 특징이 없는 도시로 빠르게 변해가는 것은 안타까운 일이다. 이는 다가올 21세기가 서울의 정체성과 고유성을 더욱 필요로 할 것임에 비추어 더욱 그러하다고 할 수 있다. 서울은 급격한 경제성장으로 인하여 세계에서 그 유래를 찾기 어려운 급격한 변화를 보인 도시이다. 서울의 도심부를 둘러싸고 있는 북악, 인왕, 낙산, 남산은 옛 모습을 지니고 있으나 그 내부는 과거의 모습을 찾기 어렵고, 다만 현대적인 모습만이 흘러 넘치고 있을 뿐이다. 또한 서울은 물리적으로 엄청나게 성장하여 그 경계를 찾기 어려운 도시가 되어버렸다. 따라서 서울은 밝고 번영하는 모습과 어둡고 불합리한 모습이 공존하는 이상한 도시로서 인식되고 있다. 서울을 현재의 모습과는 전혀 새로운 환경으로 개발하고 보존할 수 있는 대책과 계획이 더욱 필요한 때이다. 공공과 민간 그리고 시민이 참여하여 600년 고도의 역사성이 드러나고 걷고 싶고 인간적인 분위기를 간직하며 다양한 기능과 형태가 조화롭게 공존하는 도시로 가꾸어갈 수 있는 지혜를 모아야 할 것이다. 이번 특집에서는 서울을 대상으로 하여 그 역사적인 흔적과 오늘의 모습 그리고 미래의 대안을 회고하고 진단하며 모색하는 기회를 갖기 위해 여러 전문가들의 글을 마련하였다.

• Korean Architects
• /
• no.8 s.364
• /
• pp.71-100
• /
• 1999

서울은 600년이 넘는 역사와 전통을 간직한 우리 나라의 심장이자 얼굴이 되는 도시이다. 그러나 지난 30년간의 급격한 개발시대를 거쳐오면서 고도로서의 문화적 향기를 상실하였고, 매력과 특징이 없는 도시로 빠르게 변해가는 것은 안타까운 일이다. 이는 다가올 21세기가 서울의 정체성과 고유성을 더욱 필요로 할 것임에 비추어 더욱 그러하다고 할 수 있다. 서울은 급격한 경제성장으로 인하여 세계에서 그 유래를 찾기 어려운 급격한 변화를 보인 도시이다. 서울의 도심부를 둘러싸고 있는 북악, 인왕, 낙산, 남산은 옛 모습을 지니고 있으나 그 내부는 과거의 모습을 찾기 어렵고, 다만 현대적인 모습만이 흘러 넘치고 있을 뿐이다. 또한 서울은 물리적으로 엄청나게 성장하여 그 경계를 찾기 어려운 도시가 되어버렸다. 따라서 서울은 밝고 번영하는 모습과 어둡고 불합리한 모습이 공존하는 이상한 도시로서 인식되고 있다. 서울을 현재의 모습과는 전혀 새로운 환경으로 개발하고 보존할 수 있는 대책과 계획이 더욱 필요한 때이다. 공공과 민간 그리고 시민이 참여하여 600년 고도의 역사성이 드러나고 걷고 싶고 인간적인 분위기를 간직하며 다양한 기능과 형태가 조화롭게 공존하는 도시로 가꾸어갈 수 있는 지혜를 모아야 할 것이다. 이번 특집에서는 서울을 대상으로 하여 그 역사적인 흔적과 오늘의 모습 그리고 미래의 대안을 회고하고 진단하며 모색하는 기회를 갖기 위해 여러 전문가들의 글을 마련하였다.

• The Journal of the Korea Contents Association
• /
• v.11 no.7
• /
• pp.458-466
• /
• 2011

JeJu Island is famous for beautiful scenery but relatively little attention was paid to social cultural attractions. My aim is to provide an alternative attraction for JeJu destination. Two main goals of this paper are to apply to the Pine and Gilmore Experience Economy Theory framework on performance arts experiences and identify causal relations among experience factor, experience satisfaction and performance loyalty. To accomplish the study object, theoretical review and empirical analysis were jointly carried out. Using samples of 280 participations in nonverbal comic performance 'Nanta' who were required to rate performance experiences, experiences satisfaction, and performance loyalty. Results of SEM(Structured Equation Model) was showed that only Entertainment factor of 4 experiences factors(aesthetics, entertainment, education, escapist) affected experiences satisfaction. While experiences satisfaction affected performance loyalty. These results support the concept of experiential Economy framework suggested by Pine and Gilmore on culture-arts products consumption.

• Korean Security Journal
• /
• no.36
• /
• pp.111-137
• /
• 2013

The purpose of this study is to examine the effects of electronic security service quality satisfaction and customer satisfaction on switching barrier and customer loyalty. Survey questionnaires were distributed to business owners in Seoul that are using electronic security system and the total of 500 copies were used as research data except 60 copies with insufficient responses. The results are as follow. First, as for the effects of electronic security service quality satisfaction on electronic security customer satisfaction, it indicates that the higher electronic security service quality satisfaction achieves, the more it has positive effects on electronic security customer satisfaction. Second, as for the effects of electronic security service quality satisfaction on switching cost, it indicates that the higher electronic security service quality satisfaction achieves, the more it has positive effects on switching cost. As for the effects of electronic security service quality satisfaction on human relations, it indicates that the higher electronic security service quality satisfaction achieves, the more it has positive effects on human relations. It indicates that the effects of electronic security service quality satisfaction on alternative attraction was not meaningful. Third, as for the effects of electronic security customer satisfaction on switching cost, it indicates that the higher electronic security customer satisfaction achieves, the more it has positive effects on switching cost. As for the effects of electronic security customer satisfaction on human relations, it indicates that the higher electronic security customer satisfaction achieves, the more it has positive effects on human relations. But, it indicates that the effects of electronic security customer satisfaction on alternative attraction was not meaningful. Fourth, As for the effects of electronic security service quality satisfaction and electronic security customer satisfaction on customer loyalty, it indicates that the higher electronic security service quality satisfaction achieves, the more it has positive effects on customer loyalty. As for the effects of switching cost on customer loyalty, it indicates that the higher switching cost achieves, the more it has positive effects on customer loyalty. As for the effects of alternative attraction on customer loyalty, it indicates that there is no meaningful relation between alternative attraction and customer loyalty. But, effects of human relations on customer loyalty, it indicates that there is no meaningful relation between human relations and customer loyalty. Based on the above results, it is noticeable that in the effects of electronic security service quality satisfaction and electronic security customer satisfaction on switching barrier, all of them had meaningful effects except for alternative attractiveness. This signifies that switching barrier factor can increase when the service quality of electronic security and customer satisfaction increase. In other words, it can be said that increased awareness of electronic security service quality satisfaction and electronic security customer satisfaction by electronic security users can lead to high customer loyalty by establishing switching barrier through such increased awareness.

• Spatial Information Research
• /
• v.13 no.1 s.32
• /
• pp.1-17
• /
• 2005

This paper draws new guidelines on the current method in Land Suitability Assessment (LSA), enforced to identify potential of parcels .elated to agricultural productivity, preservable value, and economic viability. In order to make recommendations of current LSA methodology, this study analyzes the issues related to the parcel-based LSA and addresses its inappropriateness f3r incorporating characteristics of each parcel. Through case studies and sensitivity analyses using GIS, the results show that (1) the $10\times10m$ grid-based LSA is much better assessment method than parcel-based one, because it gives detailed informations on attributes of each parcel; (2) more than one-distance factor should be taken into account to calculate the appropriate potential measure; and (3) the characteristics of public facilities or urbanized areas including size, density, and land use should be incorporated into the attraction variable of ny Potential model. Finally future research areas are outlined.

• The Journal of the Korea Contents Association
• /
• v.10 no.4
• /
• pp.123-132
• /
• 2010

Beginning in 1990's, 3D filmmaking reappeared. As almost every job in filmmaking is digitalized, 3D takes advantage of its new software and hardware, and digital friendly customers as well. One reason why Korean cinema should take 3D seriously is that it can resolve the old and tough problem of unemployed human resources in film production. Another reason is the cooperation programs in which universities and 3D companies can join. 3D cinema can create new cinema goers who don't belong the regular viewer. The totally new experience of 3D can bring people to the movie theaters, and this will add up the total movie customers that expand the whole film industry. The newly designed 3D also could take care of piracy of movie file uploading and downloading through internet. 3D cinema would be precious alternative for film industries of Korea.

• The Journal of the Korea Contents Association
• /
• v.22 no.1
• /
• pp.224-239
• /
• 2022

Despite an impressive growth of online sales, the bricks-and-mortar bandwagon still remain high-profile in the realm of consumer channel switching behavior. Different from the existing research exploring the consumer switching behavior from the offline to the online retailer, this study is an effort to investigate why and when do consumers switch from the online to the offline channel by applying the push-pull-mooring framework. Thus, structural equation modeling and SPSS were used to test the established hypotheses. The results, as expected, show that both push factors (i.e., perceived risk and dissatisfaction) and pull factors (alternative attractiveness and perceived ownership) are positively related to a consumer's intention to switch from the online to the offline channel. Moreover, all of expected interactions between push factors and mooring factors (i.e., switching costs, variety seeking, and subjective norms), and between pull factors and mooring factors are supported, except for the interactions between push factors and switching costs as well as between pull factors and subjective norms. Finally, implications and limitations are discussed.

• Plant Journal
• /
• v.16 no.3
• /
• pp.37-41
• /
• 2020

Lately old LNG carriers increased and ship price is getting down. So Interest for reuse and modification of used LNG carriers is growing. Also the needs for replacement of old power plant is increasing. Additionally eco friendly fuel such as LNG become attractive. Consequently gas power plant is getting much more popular than before. So in this research planning, we consider the floating power plant by modifying LNG carriers. This plant has the various function including storage, power plant and bunkering fuction etc. Through this multifunctional plant, we are ready for the old power plant shutdown and energy crisis in the future when we can supply the urgent mobile floating power plant quickly in time.