• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.389-397
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• 2019

As the usage of e-cigarettes and its effects on health harms receive attentions, the debate over regulating e-cigarette industry's' social media marketing has been heated. While the industry has aggressively employed social media marketing such as YouTube, little research has examined what kinds of e-cigarette information is delivered to Korean viewers through YouTube. This study investigated the presence of product-related information and health harm information in the videos, and the characteristics of YouTube creators. The proportion of female creators was smaller than male creators, but more than female smoking rates. The results showed that product-related information such as taste, design and convenience was mentioned more than half the videos, but health ham was mentioned less. Videos which mentioned convenience and design tended to not mention health harm. These results could be used to support the current regulation approach over e-cigarette YouTube marketing.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.165-179
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• 2021

This study investigated that what strategies tobacco companies have taken for marketing tobacco and tobacco companies on news media, by reviewing the previous research analyzing the tobacco companies' documents and the news coverage of tobacco. The tobacco document studies showed that tobacco companies have created close relationships with news media, a quid pro quo, by providing advertising and diverse forms of sponsorships and obtaining favored treatment on news coverage and have built networks with journalists by supporting journalist organizations. They have also supported thinktank groups and pro-smoking groups so as to represent and advocate their perspectives and assertions on news media and have utilized sponsorship of art and culture as pseuo-event for publicizing tobacco and tobacco companies on news media. Futhermore, news coverage of tobacco showed that news media tended to deal with tobacco issues lukewarmly, without a clear position and perspective and deliver naturally tobacco industry's perspective and message that smoking is controvertial rather than totally undesirable and unacceptable. Also, the news coverages have often reflected tobacco industry's publicity strategies identified in tobacco industry documents. This study suggests how tobacco industry access and utilize news media to obtain favorable news coverage, and thus it provides a rational of why tobacco industry's publicity activities have to be regulated.

• Asia Marketing Journal
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• v.6 no.3
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• pp.157-171
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• 2004

The objective of this case is to introduce KT&G's marketing strategy to go beyond its crisis. KT&G's crisis has started from tobacco which is its cash cow. Tobacco has been criticized as one of cancer causes. Until now Go and NGO suppress smoking. Its crisis is non-smoking. To live and grow beyond this crisis KT&G has 4 marketing strategies. First, they introduce new product tobacco by segmenting smoking market. Second, they want to get strong brand which has high quality, price premium, and favorable image. Third, they try to connect tobacco and bio-industry. Tobacco is very important resources of bio-industry. Finally, they is going to enter well-being market by its strength which is ginseng.

• Clinical and Experimental Pediatrics
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• v.48 no.4
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• pp.363-368
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• 2005

Purpose : The aim of this study is to identify where and how adolescents acquire cigarettes and how many were asked for identification while purchasing cigarettes. Methods : This study was conducted in 2003; participants were 2,200 students in middle and high schools, aged from 13 to 18 years old(males 1,098; females 1,102) in Ansan, Korea. The questionnaire assured them of anonymity, and self-administered in school. The data was analyzed with chisquare test for trends. Results : The prevalence of smoking was about 20 percent among respondents, was higher in males than in females, and in older students than in younger students(P<0.001). The most frequent source of cigarettes was purchased from a store(36.3 percent). About 29.2 percent of the students borrowed from friends or family members. By sex, the main sources of cigarettes were purchase from a store and borrowing. Younger students were borrowed more cigarettes; older students purchased more cigarettes from stores. Only 48.8 percent were asked for proof of age during their purchase. Of those asked for proof of age, about 73.3 percent answered that this made it difficult to buy cigarettes(P<0.001), and they thought that it was more difficult when asked for a photo ID than simply being asked their age(P=0.019). Conclusion : So far, there has been no systemic prevention of adolescents' smoking. It is difficult for minors to purchase cigarettes if asked for proof of age, but most minors go to stores to purchase cigarettes. Therefore, prevention efforts should include educating retailers not to sell cigarettes to minors and enforcing existing laws requiring youth to provide proof of age when attempting to buy cigarettes.

• Vending industry
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• v.1 no.3 s.3
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• pp.96-99
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• 2001

사회생활을 하는 사람이라면 하루에 꼭 한번 정도는 하는 일이 있다. 출퇴근, 회의, 그리고 자판기 이용이 그것이다. 이른아침 출근을 위해 지하철 무인 패스 판매기를 이용하고 출근해서는 나른한 오후시간을 깨우기위해 으례 커피자판기를 이용하기 일수이고 여가시간을 이용해서는 친구들과 가벼운 스티커 사진촬영을 하는 등 우리의 자판기 이용 문화는 이미 현대인 너무나도 보편화되고 친숙해져버린 생활의 한 단면이 되어버렸다. 그렇다면 자판기는 언제쯤 인간의 일상사 속에 등장하기 시작했을까? 놀랍게도 자판기의 기원은 기원전 215년으로 거슬러 올라간다. 당시 이집트 사원에서 `성수(聖水)`를 판매하기 위해 만들어졌던 동전식 조작장치가 최초의 자판기라는게 정설로 받아들여온 사실로서 동전을 넣으면 투입된 동전이 받치고 있던 접시가 기울어져 그 기울기가 원래대로 돌아올 때까지 출구로 물이 나오는 원리를 이용한 것이다. 누가 만든것인지는 명확히 밝혀지지 않았으나 확실한 것은 자판기의 역사가 이미 기원전으로 거슬러 올라가고 인간생활에 뿌리내린 역사가 깊다는 것이다. 아무튼 이렇게 자판기가 나타난 이래로 17세기에 키산드리아 과학자 헤론이 쓴 책이 발견되기 이전까지 자판기는 잊혀진 발명품이었다. 그러나 그 책의 발견과 함께 사람들은 옛문헌 속의 발명품의 실용성에 관심을 기울이기 시작했고 차츰 영국의 선술집과 여관 담배 자판기가 등장하기 시작했으며 자판기는 식민지까지 보급될 정도로 선풍적인 인기를 끌었다. 19세기에 들어서는 담배 이외의 물건을 판매할 수 있는 자판기에 관심을 두기 시작했고, 자유주의 사상이 풍미하던 시절, 영국에서 나타난 금서(禁書)자판기에서부터 상업문화가 발달한 미국의 껌볼 자판기에 이르기까지 자판기는 점차로 그 영역을 넓혀갔고 또한 발전해 왔던 것이다. 그러나 자동판매기의 이러한 급속한 발전과 소비영역에서 역량의 강화는 비단 단순한 소비패턴의 변화에서 기인하는 것이라고는 보기 어렵다. 이는 노동집약적 산업구조에서 기술집약적 산업사회로의 전환에 따른 대량생산, 대량소비, 소비패턴 변화 등의 마케팅 환경의 변화에 따라 새로운 유통구조의 출현이 요망되었기 때문이었다. 따라서 슈퍼마켓, 쇼핑센터 등의 새로운 유통구조의 출현 외에도 인건비의 상승, 장소의 제한 및 구입의 편리성 등에 따라 무인 자동판매기의 등장은 필연적이었다고 볼수 있다. 이후 자판기의 판매상품의 범위는 더욱 넓어졌고 컵라면, 인형, 마음에 드는 음악만을 골라담는 CD,휴지,구두광택기,사진스티커,콘돔,장난감,담배,여행용품,스낵,아이스크림 등등 소액권과 손가락만 있으면 살 수 있는 물건의 가짓수는 헤아리기 어려울 정도가 되었으며, 그만큼 유통혁신의 기구로서 산업에 미치는 영향 역시 증대되고 있으며, 이러한 경향은 21세기 정보화,첨단화 경향에 발맞추어 더욱 진보된 형태로 발전해오고 있다.

• Korean Journal of Health Education and Promotion
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• v.33 no.5
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• pp.71-81
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• 2016

Objectives: Tobacco marketing encourages smoking initiation of non-smokers, especially adolescents, and it hinders quit intention of those who smoke or who attempt to quit smoking. Article 13 of the WHO Framework Convention on Tobacco Control(WHO FCTC) requests a comprehensive ban on tobacco advertising, promotion and sponsorship(TAPS). Ratified the Convention in 2005, Korea has partially implemented the provisions. However, online marketing regulations are still insufficient. Methods: Based on relevant national and international regulations, this research designed monitoring mechanism for online tobacco marketing and studied 1,404 websites to identify current situation of online sales and advertisement of tobacco in Korea. Results: This study found that online trade of tobacco products are overtly conducted, while tobacco advertising with flavoring and misleading descriptors are also prevalent. Also, online tobacco marketing facilitate adolescents' access to tobacco product and that advertising and promotion activities lead to tobacco purchase without difficulties. Conclusions: Fundamental solution to prevent online tobacco advertisement and promotion is banning online sales of tobacco and conducting a regular monitoring for compliance. Korean government should consider establishing an official surveillance system for online tobacco advertisement, followed by a comprehensive ban on TAPS to fulfill its obligation as a Party to the FCTC.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.95-104
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• 2015

Due to its intrinsic characteristic, exterior bus advertising is exposed to an unspecified number of the general public. Thus it influences on the urban publicness of the city, simply beyond leaving it as a personal marketing activity toward the industry's profit. Seoul city's campaign to improve exterior bus advertising has been to effective in removing advertisements of alcohols, tobaccos, and lascivious contents, however, there still are several advertisements that should be examined from the view point of publicness. For the case of UK, where exterior bus advertising is also actively utilizing owing to its high exposure and effectiveness, they are administrating it by setting up guidelines and regarding the importance of publicness. I also identified the meaning of publicness of exterior bus advertising from the aspects of 'publicness of territories', 'publicness of subjects', 'publicness of reasoning', and 'publicness of procedures'. Through this, I suggested that both commercial right of exterior bus advertising in the private sector and citizen's right of publicness can be harmoniously developed by properly controlling and administrating the exterior bus advertising. Furthermore, artistic approach to the exterior bus advertising from the viewpoint of city environment is expected to elevate the aesthetic possession and the level of design sense of citizens.